{"links":{"self":"https://clientapi.gcs-web.com/data/33381f6d-8eaa-46ae-8c63-71b3672717c2/filings/15456/html"},"meta":{"executionDate":"2026-07-16T14:48:25","cmsDomain":"https://bradyid.gcs-web.com"},"data":"<HTML>\n<HEAD>\n<TITLE>Form 8-K</TITLE>\n</HEAD>\n<BODY bgcolor=\"#FFFFFF\">\n<!-- PAGEBREAK -->\n<DIV style=\"font-family: Helvetica,Arial,sans-serif; margin-left: .25in; width: 7.20in\">\n<DIV style=\"width: 100%; border-bottom: 2pt solid black; font-size: 1pt\">&nbsp;</DIV>\n<DIV style=\"width: 100%; border-bottom: 1pt solid black; font-size: 1pt\">&nbsp;</DIV>\n\n<DIV align=\"center\" style=\"font-size: 14pt; margin-top: 12pt\"><B>UNITED STATES<BR>\nSECURITIES AND EXCHANGE COMMISSION</B>\n</DIV>\n\n<DIV align=\"center\" style=\"font-size: 12pt\"><B>Washington, D.C. 20549</B>\n</DIV>\n\n<DIV align=\"center\" style=\"font-size: 18pt; margin-top: 12pt\"><B>FORM 8-K</B>\n</DIV>\n\n<DIV align=\"center\" style=\"font-size: 12pt; margin-top: 12pt\"><B>CURRENT REPORT<BR>\nPursuant to Section&nbsp;13 OR 15(d) of The Securities Exchange Act of 1934</B>\n</DIV>\n\n<!-- xbrl,dc -->\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 12pt\"><B>Date of Report (Date of earliest event reported): September 24, 2010</B></DIV>\n<!-- /xbrl,dc -->\n<DIV align=\"center\" style=\"font-size: 24pt; margin-top: 12pt\"><B>BRADY CORPORATION</B>\n</DIV>\n\n<DIV align=\"center\" style=\"font-size: 10pt\">(Exact name of registrant as specified in its charter)</DIV>\n\n<DIV align=\"center\">\n<TABLE style=\"font-size: 10pt\" cellspacing=\"0\" border=\"0\" cellpadding=\"0\" width=\"100%\">\n<!-- Begin Table Head -->\n<TR valign=\"bottom\">\n<TD width=\"32%\">&nbsp;</TD>\n<TD width=\"2%\">&nbsp;</TD>\n<TD width=\"32%\">&nbsp;</TD>\n<TD width=\"2%\">&nbsp;</TD>\n<TD width=\"32%\">&nbsp;</TD>\n</TR>\n<!-- End Table Head -->\n<!-- Begin Table Body -->\n<TR valign=\"bottom\">\n<TD nowrap align=\"center\" valign=\"top\"><B>Wisconsin\n</B></TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\"><B>1-14959\n</B></TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\"><B>39-0971239</B></TD>\n</TR>\n<TR style=\"font-size: 1px\">\n<TD valign=\"top\" align=\"left\" style=\"border-top: 1px solid #000000\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\" style=\"border-top: 1px solid #000000\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\" style=\"border-top: 1px solid #000000\">&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\">\n<TD align=\"center\" valign=\"top\">(State or other jurisdiction<BR>\nof incorporation)\n</TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\">(Commission File Number)\n</TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\">(IRS Employer Identification No.)</TD>\n</TR>\n<!-- End Table Body -->\n</TABLE>\n</DIV>\n\n<DIV align=\"center\">\n<TABLE style=\"font-size: 10pt\" cellspacing=\"0\" border=\"0\" cellpadding=\"0\" width=\"100%\">\n<!-- Begin Table Head -->\n<TR valign=\"bottom\">\n<TD width=\"48%\">&nbsp;</TD>\n<TD width=\"2%\">&nbsp;</TD>\n<TD width=\"48%\">&nbsp;</TD>\n</TR>\n<!-- End Table Head -->\n<!-- Begin Table Body -->\n<TR valign=\"bottom\">\n<TD align=\"center\" valign=\"top\"><B>6555 West Good Hope Road<BR>\nMilwaukee, Wisconsin\n</B></TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\"><B>&nbsp;<BR>53223</B></TD>\n</TR>\n<TR style=\"font-size: 1px\">\n<TD valign=\"top\" align=\"left\" style=\"border-top: 1px solid #000000\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\">&nbsp;</TD>\n<TD valign=\"top\" align=\"left\" style=\"border-top: 1px solid #000000\">&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\">\n<TD align=\"center\" valign=\"top\">(Address of principal executive offices)\n</TD>\n<TD>&nbsp;</TD>\n<TD align=\"center\" valign=\"top\">(Zip Code)</TD>\n</TR>\n<!-- End Table Body -->\n</TABLE>\n</DIV>\n\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 12pt\">Registrant&#146;s telephone number, including area code: <B>(414) 358-6600</B></DIV>\n\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 12pt\"><B></B></DIV>\n\n\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 6pt\">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: </DIV>\n\n<DIV style=\"margin-top: 6pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n<TD width=\"3%\" nowrap align=\"left\"><FONT face=\"wingdings\" size=\"2\">&#111;</FONT></TD>\n<TD width=\"1%\">&nbsp;</TD>\n<TD>Written communications pursuant to Rule&nbsp;425 under the Securities Act (17 CFR 230.425)</TD>\n</TR>\n\n<TR>\n<TD style=\"font-size: 6pt\">&nbsp;</TD>\n</TR><TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n<TD width=\"3%\" nowrap align=\"left\"><FONT face=\"wingdings\" size=\"2\">&#111;</FONT></TD>\n<TD width=\"1%\">&nbsp;</TD>\n<TD>Soliciting material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17 CFR 240.14a-12)</TD>\n</TR>\n\n<TR>\n<TD style=\"font-size: 6pt\">&nbsp;</TD>\n</TR><TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n<TD width=\"3%\" nowrap align=\"left\"><FONT face=\"wingdings\" size=\"2\">&#111;</FONT></TD>\n<TD width=\"1%\">&nbsp;</TD>\n<TD>Pre-commencement communications pursuant to Rule&nbsp;14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</TD>\n</TR>\n\n<TR>\n<TD style=\"font-size: 6pt\">&nbsp;</TD>\n</TR><TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n<TD width=\"3%\" nowrap align=\"left\"><FONT face=\"wingdings\" size=\"2\">&#111;</FONT></TD>\n<TD width=\"1%\">&nbsp;</TD>\n<TD>Pre-commencement communications pursuant to Rule&nbsp;13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt\">&nbsp;</DIV>\n<DIV style=\"width: 100%; border-bottom: 2pt solid black; font-size: 1pt\">&nbsp;</DIV>\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio --><!-- /Folio --> </DIV>\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n<DIV style=\"font-family: Helvetica,Arial,sans-serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"left\" style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt; background: transparent; color: #000000\">\n<TR>\n    <TD width=\"7%\"></TD>\n    <TD width=\"1%\"></TD>\n    <TD></TD>\n</TR>\n<TR valign=\"top\">\n    <TD nowrap align=\"left\">Item&nbsp;5.02</TD>\n    <TD>&nbsp;</TD>\n    <TD>DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN\nOFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS.</TD>\n</TR>\n</TABLE>\n</DIV>\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">Effective September&nbsp;24, 2010, the holders of the Corporation&#146;s Class&nbsp;B Common Stock, by\nunanimous written consent covering 100% of the 3,538,628 outstanding shares, approved an amendment\nto the Brady Corporation 2010 Omnibus Incentive Stock Plan (the &#147;Plan&#148;) increasing the annual\nlimitation on the number of awards made to any individual under the Plan from 200,000 shares to\n400,000 shares. A copy of the Plan, as amended, is attached hereto as Exhibit&nbsp;10.1 and is\nincorporated herein by reference.\n</DIV>\n\n<DIV align=\"left\" style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt; background: transparent; color: #000000\">\n<TR>\n    <TD width=\"7%\"></TD>\n    <TD width=\"1%\"></TD>\n    <TD></TD>\n</TR>\n<TR valign=\"top\">\n    <TD nowrap align=\"left\">Item&nbsp;5.07</TD>\n    <TD>&nbsp;</TD>\n    <TD>SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS</TD>\n</TR>\n</TABLE>\n</DIV>\n\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 10pt; margin-left: 4%\">The information set forth above under Item&nbsp;5.02 is incorporated herein by reference.\n</DIV>\n\n<DIV align=\"left\" style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt; background: transparent; color: #000000\">\n<TR>\n    <TD width=\"7%\"></TD>\n    <TD width=\"1%\"></TD>\n    <TD></TD>\n</TR>\n<TR valign=\"top\">\n    <TD nowrap align=\"left\">Item&nbsp;9.01</TD>\n    <TD>&nbsp;</TD>\n    <TD>FINANCIAL STATEMENTS AND EXHIBITS.</TD>\n</TR>\n</TABLE>\n</DIV>\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 10pt\">(d)&nbsp;Exhibits.\n</DIV>\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 10pt; margin-left: 4%\">The following is filed as an Exhibit to this Report.\n</DIV>\n<DIV align=\"center\">\n<TABLE style=\"font-size: 10pt\" cellspacing=\"0\" border=\"0\" cellpadding=\"0\" width=\"100%\">\n<!-- Begin Table Head --><TR valign=\"bottom\">\n    <TD width=\"5%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"5%\">&nbsp;</TD>\n    <TD width=\"3%\">&nbsp;</TD>\n    <TD width=\"77%\">&nbsp;</TD>\n</TR>\n<TR style=\"font-size: 10pt\" valign=\"bottom\">\n    <TD nowrap align=\"center\" colspan=\"3\" style=\"border-bottom: 1px solid #000000\">Exhibit No.</TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\" style=\"border-bottom: 1px solid #000000\">Description of Exhibit</TD>\n</TR>\n\n<!-- End Table Head -->\n<!-- Begin Table Body -->\n<TR valign=\"bottom\"><!-- Blank Space -->\n    <TD nowrap align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD valign=\"top\">&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD valign=\"top\"><DIV style=\"margin-left:0px; text-indent:-0px\">&nbsp;</DIV></TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\">\n    <TD nowrap align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD align=\"right\" valign=\"top\">10.1</TD>\n    <TD nowrap valign=\"top\">&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD valign=\"top\"><DIV style=\"margin-left:0px; text-indent:-0px\">Brady Corporation 2010 Omnibus Incentive Stock Plan, amended as of September&nbsp;24, 2010</DIV></TD>\n</TR>\n<!-- End Table Body --></TABLE>\n</DIV>\n\n\n<P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->&nbsp;<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: Helvetica,Arial,sans-serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 10pt\">SIGNATURE\n</DIV>\n\n\n<DIV align=\"left\" style=\"font-size: 10pt; margin-top: 10pt\">Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused\nthis report to be signed on its behalf by the undersigned hereunto duly authorized.\n</DIV>\n\n<TABLE width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"font-size: 10pt\">\n<TR>\n    <TD width=\"40%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"43%\">&nbsp;</TD>\n    <TD width=\"15%\">&nbsp;</TD>\n</TR>\n<TR>\n    <TD valign=\"top\" align=\"left\">&nbsp;</TD>\n    <TD colspan=\"3\" align=\"left\">BRADY CORPORATION<BR>\n&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR><TR>\n    <TD align=\"left\">Date: September 27, 2010&nbsp;</TD>\n    <TD colspan=\"3\" style=\"border-bottom: 1px solid #000000\" align=\"left\">/s/ Thomas J. Felmer\n&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR><TR>\n    <TD align=\"left\">&nbsp;</TD>\n    <TD colspan=\"3\" align=\"left\">Thomas J. Felmer&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR><TR>\n    <TD align=\"left\">&nbsp;</TD>\n    <TD colspan=\"3\" align=\"left\" nowrap>Senior Vice President &#038; Chief Financial Officer&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n\n</TABLE>\n\n<P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->&nbsp;<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: Helvetica,Arial,sans-serif; margin-left: .25in; width: 7.20in\">\n\n<TABLE width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" style=\"font-size: 10pt\">\n<TR>\n    <TD width=\"48%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"35%\">&nbsp;</TD>\n    <TD width=\"15%\">&nbsp;</TD>\n</TR>\n\n</TABLE>\n\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 10pt\">EXHIBIT INDEX\n</DIV>\n\n<DIV align=\"center\">\n<TABLE style=\"font-size: 10pt\" cellspacing=\"0\" border=\"0\" cellpadding=\"0\" width=\"100%\">\n<!-- Begin Table Head --><TR valign=\"bottom\">\n    <TD width=\"5%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"5%\">&nbsp;</TD>\n    <TD width=\"3%\">&nbsp;</TD>\n    <TD width=\"77%\">&nbsp;</TD>\n</TR>\n<TR style=\"font-size: 10pt\" valign=\"bottom\">\n    <TD nowrap align=\"center\" colspan=\"3\" style=\"border-bottom: 1px solid #000000\">Exhibit No.</TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\" style=\"border-bottom: 1px solid #000000\">Description of Exhibit</TD>\n</TR>\n\n<!-- End Table Head -->\n<!-- Begin Table Body -->\n<TR valign=\"bottom\"><!-- Blank Space -->\n    <TD nowrap align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD valign=\"top\">&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD valign=\"top\"><DIV style=\"margin-left:0px; text-indent:-0px\">&nbsp;</DIV></TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\">\n    <TD nowrap align=\"right\" valign=\"top\">&nbsp;</TD>\n    <TD align=\"right\" valign=\"top\">10.1</TD>\n    <TD nowrap valign=\"top\">&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD valign=\"top\"><DIV style=\"margin-left:0px; text-indent:-0px\">Brady Corporation 2010 Omnibus Incentive Stock Plan, amended as of September&nbsp;24, 2010</DIV></TD>\n</TR>\n<!-- End Table Body --></TABLE>\n</DIV>\n\n\n\n<P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->&nbsp;<!-- /Folio -->\n</DIV>\n\n\n\n</BODY>\n</HTML>\n<div><a name=\"c06339exv10w1.htm\"></a></div><HTML>\n<HEAD>\n<TITLE>Exhibit 10.1</TITLE>\n</HEAD>\n<BODY bgcolor=\"#FFFFFF\">\n<!-- PAGEBREAK -->\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"right\" style=\"font-size: 10pt; margin-top: 10pt\"><B>Exhibit&nbsp;10.1</B>\n</DIV>\n\n\n<DIV align=\"center\" style=\"font-size: 10pt; margin-top: 10pt\"><U><B>BRADY CORPORATION</B></U><BR>\n<U><B>2010 OMNIBUS INCENTIVE STOCK PLAN</B></U>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>I. INTRODUCTION</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">1.01 <U>Purpose</U>. This plan shall be known as the Brady Corporation 2010 Omnibus\nIncentive Stock Plan. The purpose of the Plan is to provide an incentive for employees of Brady\nCorporation and its Affiliates to improve corporate performance on a long-term basis, and to\nattract and retain employees by enabling employees to participate in the future successes of the\nCorporation, and by associating the long term interests of employees with those of the Corporation\nand its shareholders. It is intended that the Plan and its operation comply with the provisions of\nRule&nbsp;16b-3 under the Securities Exchange Act of 1934 (or any successor rule). The Plan is intended\nto permit the grant of Nonqualified Stock Options, Incentive Stock Options, shares of Restricted\nStock and Restricted Stock Units. The proceeds received by the Corporation from the sale of\nCorporation Stock pursuant to the Plan shall be used for general corporate purposes.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">1.02 <U>Effective Date</U>. The effective date of the Plan shall be July&nbsp;21, 2009, subject\nto approval of the Plan by holders of a majority of the outstanding voting common stock of the\nCorporation provided that such approval is given within 12&nbsp;months of the effective date. Any Award\ngranted prior to such shareholder approval shall be expressly conditioned upon shareholder approval\nof the Plan.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">1.03 <U>Effect on Prior Plans</U>. After December&nbsp;31, 2009, no further awards or grants will\nbe made under the Brady Corporation 2006 Omnibus Incentive Stock Plans.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>II. PLAN DEFINITIONS</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">For Plan purposes, except where the context clearly indicates otherwise, the following terms\nshall have the meanings set forth below:\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(a)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Affiliates</U>&#148; means any &#147;subsidiary corporation&#148; or\n&#147;parent corporation&#148; as such terms are defined in Section&nbsp;424 of the Code.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(b)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Agreement</U>&#148; means a written agreement (including any\namendment or supplement thereto) between the Corporation and a Participant\nspecifying the terms and conditions of an Award.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(c)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Award</U>&#148; shall mean the grant of any form of Stock\nOption, Restricted Stock or Restricted Stock Units.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(d)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Board</U>&#148; shall mean the Board of Directors of the\nCorporation.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(e)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Code</U>&#148; shall mean the Internal Revenue Code of 1986, as\namended from time to time.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV><P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->&nbsp;<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV style=\"margin-top: 10pt\"><TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(f)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Committee</U>&#148; shall mean the Committee described in\nSection&nbsp;4.01.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(g)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Corporation</U>&#148; shall mean Brady Corporation, a Wisconsin\ncorporation.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(h)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Corporation Stock</U>&#148; shall mean the Corporation&#146;s Class\nA Non-Voting Common Stock, $.01 par value, and such other stock and securities\nas may be substituted therefor pursuant to Section&nbsp;3.02.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(i)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Eligible Employee</U>&#148; shall mean any regular salaried\nemployee of the Corporation or an Affiliate, including an employee who is a\nmember of the Board, who satisfies the requirements of Section&nbsp;5.01.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(j)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Exercise Period</U>&#148; shall mean the period of time\nprovided pursuant to Section&nbsp;6.05 within which a Stock Option may be exercised.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(k)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Fair Market Value</U>&#148; on any date shall mean, with\nrespect to Corporation Stock, if the stock is then listed and traded on a\nregistered national securities exchange, or is quoted in the NASDAQ National\nMarket System, the average of the high and low sale prices recorded in\ncomposite transactions for such date or, if such date is not a business day or\nif no sales of Corporation Stock shall have been reported with respect to such\ndate, the next preceding business date with respect to which sales were\nreported. In the absence of reported sales or if the stock is not so listed or\nquoted, but is traded in the over-the-counter market, Fair Market Value shall\nbe the average of the closing bid and asked prices for such shares on the\nrelevant date.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(l)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Participant</U>&#148; means an Eligible Employee who has been\ngranted an Award under this Plan.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(m)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Performance Goals</U>&#148; means the performance goals\nestablished by the Committee prior to the grant of any Award of Stock Options,\nRestricted Stock or Restricted Stock Units intended to qualify as\n&#147;performance-based compensation&#148; under Section 162(m) of the Code. Performance\nGoals may be established at the Company or business unit level and may be based\nupon the attainment of goals relating to one or more of the following business\ncriteria measured on an absolute basis or in terms of growth or reduction:\nrevenue, expenses, net income (pre-tax or after-tax and with adjustments as\nstipulated), earnings per share, return on equity, return on assets, return on\ntangible book value, operating income, earnings before depreciation, interest,\ntaxes and amortization (EBDITA), loss ratio, expense ratio, increase in stock\nprice, total shareholder return, economic value added and operating cash flow.\nThe Committee may establish other subjective or objective performance goals,\nincluding individual goals, which it deems appropriate.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV><P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-2-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV style=\"margin-top: 10pt\"><TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(n)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Person</U>&#148; means any individual or entity, and the heirs,\npersonal representatives, executors, administrators, legal representatives,\nsuccessors and assigns of such Person as the context may require.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(o)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Plan</U>&#148; shall mean the Brady Corporation 2010 Omnibus\nIncentive Stock Plan, as set forth herein, as it may be amended from time to\ntime.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(p)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Restricted Stock</U>&#148; means shares of Corporation Stock\ngranted to a Participant under Article&nbsp;VII.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(q)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Restricted Stock Unit</U>&#148; means an Award granted to a\nParticipant under Article&nbsp;VIII.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(r)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">&#147;<U>Stock Option</U>&#148; means an option to purchase a stated\nnumber of shares of Corporation Stock at the price set forth in an Agreement.\nA Stock Option may be either a Nonqualified Stock Option or an Incentive Stock\nOption.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>III. SHARES SUBJECT TO AWARD</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">3.01 <U>Available Shares</U>. Subject to adjustments under Section&nbsp;3.02, the total number of\nshares of Corporation Stock authorized for issuance shall not exceed three million (3,000,000)\nshares, provided that no individual Eligible Employee may be granted an Award or Awards under the\nPlan covering more than four hundred thousand (400,000) shares of Corporation Stock in any calendar\nyear (determined without regard to grants under any other plan or program). The shares authorized\nfor issuance under the Plan may consist, in whole or in part, of authorized but unissued\nCorporation Stock, or of treasury stock of the Corporation. Shares subject to and not issued under\nan Award that expires, terminates, is canceled or forfeited for any reason under the Plan shall\nagain become available for the granting of Awards.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">3.02 <U>Changes in Corporation Stock</U>. In the event of any change in the Corporation\nStock resulting from a reorganization, recapitalization, stock split, stock dividend, merger,\nconsolidation, rights offering or like transaction, the Committee shall proportionately and\nappropriately adjust: (a)&nbsp;the aggregate number and kind of shares authorized for issuance under\nthe Plan; and (b)&nbsp;in the case of previously-granted Stock Options, the option price and the number\nand kind of shares subject to the Stock Options, without any change in the aggregate purchase price\nto be paid for the Stock Options.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>IV. ADMINISTRATION</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">4.01 <U>Administration by the Committee</U>. The Plan shall be administered by the\nCommittee. The Committee shall be a committee designated by the Board to administer the Plan and\nshall initially be the Compensation Committee of the Board. The Committee shall be constituted to\npermit the Plan to comply with the provisions of Rule&nbsp;16b-3 under the Securities Exchange Act of\n1934 (or any successor rule) and Section 162(m) of the Code. A majority of the members of the\nCommittee shall constitute a quorum. The approval of such a quorum, expressed by a majority vote\nat a meeting held either in person or by conference telephone call, or the unanimous consent of all\nmembers in writing without a meeting, shall constitute the action of the Committee and shall be\nvalid and effective for all purposes of the Plan.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt; text-indent: 4%\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-3-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">4.02 <U>Committee Powers</U>. Subject to Section&nbsp;10.06, the Committee is empowered to adopt,\namend and rescind such rules, regulations and procedures and take such other action as it shall\ndeem necessary or proper for the administration of the Plan and, in its discretion, may modify,\nextend or renew any Award theretofore granted. The Committee shall also have authority to\ninterpret the Plan, and the decision of the Committee on any questions concerning the\ninterpretation of the Plan shall be final and conclusive. The express grant in the Plan of any\nspecific power to the Committee shall not be construed as limiting any power or authority of the\nCommittee. The Committee shall not incur any liability for any action taken in good faith with\nrespect to the Plan or any Award.\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; margin-left: 4%\">Subject to the provisions of the Plan, the Committee shall have full and final authority to:\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(a)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">designate the Eligible Employees to whom Awards shall be\ngranted;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(b)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">grant Awards in such form and amount as the Committee shall\ndetermine;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(c)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">impose such limitations, restrictions and conditions upon any\nsuch Award as the Committee shall deem appropriate, including conditions (in\naddition to those contained in this Plan) (i)&nbsp;on the exercisability of all or\nany portion of a Stock Option, (ii)&nbsp;on the transferability or forfeitability of\nRestricted Stock or (iii)&nbsp;requiring an Eligible Employee to retain all or a\nportion of the Corporation Stock for a period of time following the exercise of\na Stock Option, the vesting of Restricted Stock or the payment of Restricted\nStock Units;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n\n\n\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(d)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">prescribe the form of Agreement with respect to each Award; </DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(e)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">waive in whole or in part any limitations, restrictions or\nconditions imposed upon any such Award as the Committee shall deem appropriate\n(including accelerating the time at which any Stock Option may be exercised or\nthe time at which Restricted Stock may become transferable or nonforfeitable);</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(f)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">make adjustments in the terms and conditions of a Performance\nGoal in recognition of unusual or nonrecurring events affecting the Company or\nthe financial statements of the Company or of changes in applicable laws,\nregulations, or accounting principles, whenever the Committee determines that\nsuch adjustments are appropriate in order to prevent dilution or enlargement of\nthe benefits or potential benefits intended to be made available under the\nPlan, provided that no such adjustment shall be authorized to the extent that\nsuch adjustment would be inconsistent with the Plan&#146;s or any Performance Award\nmeeting the requirements of Section 162(m) of the Code; and</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(g)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">determine the extent to which leaves of absence for\ngovernmental or military service, illness, temporary disability and the like\nshall not be deemed interruptions of continuous employment.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV><P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-4-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV style=\"margin-top: 10pt\"><TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n\n</TABLE>\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>V. PARTICIPATION</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">5.01 <U>Eligibility</U>. Any employee of the Corporation and its Affiliates (including\nofficers and employees who may be members of the Board) who, in the sole opinion of the Committee,\nhas contributed or can be expected to contribute to the profits, growth and success of the\nCorporation shall be eligible for Awards under the Plan. From among all such Eligible Employees,\nthe Committee shall determine from time to time those Eligible Employees to whom Awards shall be\ngranted. No Eligible Employee shall have any right whatsoever to receive an Award unless so\ndetermined by the Committee.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">5.02 <U>No Employment Rights</U>. The Plan shall not be construed as conferring any rights\nupon any person for a continuation of employment, nor shall it interfere with the rights of the\nCorporation or any Affiliates to terminate the employment of any person or to take any other action\naffecting such person.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>VI. STOCK OPTIONS</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.01 <U>Stock Options; General</U>. Stock Options granted under the Plan shall be in the\nform of Nonqualified Stock Options (&#147;NSOs&#148;), Incentive Stock Options (&#147;ISOs&#148;) or a combination\nthereof. Each Stock Option granted under the Plan shall be evidenced by an Agreement which shall\ncontain the terms and conditions required by this Article&nbsp;VI, and such other terms and conditions,\nnot inconsistent herewith, as the Committee may deem appropriate in each case. A Stock Option\ngranted under the Plan shall not be treated as an Incentive Stock Option unless the Stock Option\nAgreement specifically designates the option as an Incentive Stock Option.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.02 <U>Stock Option Holder&#146;s Rights as a Shareholder</U>. The holder of a Stock Option\nshall not have any rights as a shareholder with respect to the shares covered by a Stock Option\nuntil such shares have been delivered to him or her.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.03 <U>Option Price</U>. The price at which each share of Corporation Stock covered by a\nStock Option may be purchased shall be not less than 100% of the Fair Market Value of such stock on\nthe date on which the option is granted. The option price shall be subject to adjustment as\nprovided in Section&nbsp;3.02 hereof.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.04 <U>Date Stock Option Granted</U>. For purposes of the Plan, a Stock Option shall be\nconsidered as having been granted on the date on which the Committee authorized the grant of the\nStock Option except where the Committee has designated a later date, in which event the later date\nshall constitute the date of grant of the Stock Option; provided, however, that notice of the grant\nof the Stock Option shall be given to the Participant within a reasonable time.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.05 <U>Exercise Period</U>. The Committee shall have the power to set the time or times\nwithin which each Option shall be exercisable, and to accelerate the time or times of exercise;\nprovided, however, that no Stock Option shall be exercisable after the expiration of ten (10)&nbsp;years\nfrom the date the Stock Option is granted. Each Agreement with respect to a Stock Option shall\nstate the period or periods of time within which the Stock Option may be exercised by the\nParticipant, in whole or in part.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt; text-indent: 4%\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-5-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">Subject to the foregoing, unless the Agreement with respect to a Stock Option expressly provides\notherwise, a Stock Option shall be exercisable in accordance with the following schedule:\n</DIV>\n<DIV align=\"center\">\n<TABLE style=\"font-size: 10pt\" cellspacing=\"0\" border=\"0\" cellpadding=\"0\" width=\"100%\">\n<!-- Begin Table Head --><TR valign=\"bottom\">\n    <TD width=\"77%\">&nbsp;</TD>\n    <TD width=\"3%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD width=\"9%\">&nbsp;</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n</TR>\n<TR style=\"font-size: 10pt\" valign=\"bottom\">\n    <TD nowrap align=\"left\">Years After</TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"center\" colspan=\"2\">&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n<TR style=\"font-size: 10pt\" valign=\"bottom\">\n    <TD nowrap align=\"left\" style=\"border-bottom: 1px solid #000000\">Date of Grant</TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"center\" colspan=\"2\" style=\"border-bottom: 1px solid #000000\">Percentage of Shares</TD>\n    <TD>&nbsp;</TD>\n</TR>\n\n\n<!-- End Table Head -->\n<!-- Begin Table Body -->\n<TR valign=\"bottom\"><!-- Blank Space -->\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">&nbsp;</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\" style=\"background: #cceeff; padding-top: 1px\">\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">Less than 1</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\">&nbsp;</TD>\n    <TD align=\"right\">0</TD>\n    <TD nowrap>%</TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\"><!-- Blank Space -->\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">&nbsp;</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\">\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">1 but less than 2</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\">&nbsp;</TD>\n    <TD nowrap align=\"right\">33-1/3</TD>\n    <TD nowrap>%</TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\"><!-- Blank Space -->\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">&nbsp;</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\" style=\"background: #cceeff; padding-top: 1px\">\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">2 but less than 3</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\">&nbsp;</TD>\n    <TD nowrap align=\"right\">66-2/3</TD>\n    <TD nowrap>%</TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\"><!-- Blank Space -->\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">&nbsp;</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n    <TD>&nbsp;</TD>\n</TR>\n<TR valign=\"bottom\" style=\"padding-top: 1px\">\n    <TD><DIV style=\"margin-left:15px; text-indent:-15px\">3 or more</DIV></TD>\n    <TD>&nbsp;</TD>\n    <TD nowrap align=\"left\">&nbsp;</TD>\n    <TD align=\"right\">100</TD>\n    <TD nowrap>%</TD>\n</TR>\n<!-- End Table Body --></TABLE>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.06 <U>Method of Exercise</U>. Subject to Section&nbsp;6.05, each Stock Option may be exercised\nin whole or in part from time to time as specified in the Agreements provided, however, that each\nParticipant may exercise a Stock Option in whole or in part by giving written notice of the\nexercise to the Corporation, specifying the number of shares to be purchased by payment in full of\nthe purchase price therefor. The purchase price may be paid (a)&nbsp;in cash, (b)&nbsp;by check, (c)&nbsp;with the\napproval of the Committee, or if the applicable Agreement so provides, by delivering shares of\nCorporation Stock (&#147;Delivered Stock&#148;), (d)&nbsp;by surrendering to the Corporation shares of Corporation\nStock otherwise receivable upon exercise of the Stock Option (a &#147;Net Exercise&#148;), or (e)&nbsp;any\ncombination of the foregoing. For purposes of the foregoing, Delivered Stock shall be valued at\nits Fair Market Value determined as of the business day immediately preceding the date of exercise\nof the Stock Option and shares of Corporation Stock used in a Net Exercise shall be valued at their\nFair Market Value determined as of the date of exercise of the Stock Option. No Participant shall\nbe under any obligation to exercise any Stock Option hereunder.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.07 <U>Dissolution or Liquidation</U>. Anything contained herein to the contrary\nnotwithstanding, on the effective date of any dissolution or liquidation of the Corporation, any\nunexercised Stock Options shall be deemed cancelled, and the holder of any such unexercised Stock\nOptions shall be entitled to receive payment under Section&nbsp;10.04.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">6.08 <U>Special Rules for Incentive Stock Options</U>. For so long as Section&nbsp;422 ( or any\nsuccessor provision) of the Code so provides:\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(a)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">The aggregate Fair Market Value of Corporation Stock\n(determined as of the date the stock option is granted) with respect to which\nISOs are exercisable for the first time during a calendar year may not exceed\n$100,000. To the extent that the value of the stock subject to options exceeds\nthat amount, the excess shall be considered to be NSOs, with the determination\nto be made in the order the options are granted.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(b)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">Employees who own, directly or indirectly, within the meaning\nof Code Section&nbsp;425(d), more than 10% of the voting power of all classes of\nstock of the Corporation or any parent or subsidiary corporation shall not be\neligible to receive an ISO hereunder unless the purchase price per share\nunder such option is at least 110% of the Fair Market Value of the stock\nsubject to the option and such option by its terms is not exercisable after\nthe expiration of five (5)&nbsp;years from the date such option is granted</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(c)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">To obtain favorable ISO tax treatment, the option must be\nexercised while the Participant is an employee, or within three months after\nthe Participant&#146;s termination as an employee; provided that, in the case of\ntermination on account of disability (as defined in Section&nbsp;22(e)(3) of the\nCode), the exercise period may be extended to one year; and further provided\nthat the employment requirement is waived in the case of the participant&#146;s\ndeath.\n</DIV></TD>\n</TR>\n</TABLE>\n</DIV><P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-6-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n<DIV style=\"margin-top: 10pt\"><TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n</TABLE>\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>VII. RESTRICTED STOCK</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">7.01 <U>Administration</U>. Shares of Restricted Stock may be issued either alone or in\naddition to other Awards granted under the Plan. The Committee shall determine the Eligible\nEmployees to whom and the time or times at which grants of Restricted Stock will be made, the\nnumber of shares to be granted, the time or times within which such Awards may be subject to\nforfeiture or otherwise restricted and any other terms and conditions of the Awards. The\nrestrictions may be based upon specified Performance Goals, the Participant&#146;s continued employment\nwith the Corporation or its Affiliates or such other factors or criteria as the Committee shall\ndetermine. Subject to Sections&nbsp;7.02 and 7.03 hereof the provisions of Restricted Stock Awards need\nnot be the same with respect to each recipient.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">7.02 <U>Certificates</U>. Each individual receiving a Restricted Stock Award shall be issued\na certificate in respect of such shares of Restricted Stock which certificate shall be held in\ncustody by the Corporation until the restrictions thereon shall have lapsed. In addition, each\nindividual receiving a Restricted Stock Award shall, as a condition of any such Restricted Stock\nAward, have delivered to the Corporation a stock power, endorsed in blank, with respect to the\nCorporation Stock covered by such Award. Each certificate in respect of shares of Restricted Stock\nshall be registered in the name of the Participant to whom such Restricted Stock has been granted\nand shall bear an appropriate legend referring to the terms, conditions, and restrictions\napplicable to such Award, substantially in the following form:\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; margin-left: 4%\">&#147;The transferability of this certificate and the shares of stock represented hereby are\nsubject to the terms and conditions (including forfeiture) of the Brady Corporation 2010\nOmnibus Incentive Stock Plan and a Restricted Stock Agreement. Copies of such Plan and\nAgreement are on file at the offices of the Brady Corporation.&#148;\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\">In addition each certificate in respect of shares of Restricted Stock may bear such legends and\nstatements as the Committee may deem advisable to assure compliance with the federal and state laws\nand regulations.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-7-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">7.03 <U>Terms and Conditions</U>. Shares of Restricted Stock shall be subject to the\nfollowing terms and conditions:\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(a)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">Until the applicable restrictions lapse, the Participant shall\nnot be permitted to sell, assign, transfer, exchange, pledge, hypothecate or\notherwise dispose of or encumber shares of Restricted Stock.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(b)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">Unless and until a forfeiture of the Restricted Stock, the\nParticipant shall have, with respect to the shares of Restricted Stock, all of\nthe rights of a shareholder of the Corporation, including the right to vote the\n shares (if applicable) and the right to receive any cash dividends. Unless\notherwise determined by the Committee, cash dividends shall be automatically\npaid in cash and dividends payable in Corporation Stock shall be paid in the\nform of additional Restricted Stock.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(c)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">Except to the extent otherwise provided in the applicable\nRestricted Stock Agreement and (d)&nbsp;below, all shares still subject to\nrestriction shall be forfeited by the Participant upon termination of a\nParticipant&#146;s employment for any reason.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(d)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">In the event of hardship or other special circumstances of a\nParticipant whose employment is involuntarily terminated (other than for\ncause), the Committee may waive in whole or in part any or all remaining\nrestrictions with respect to such Participant&#146;s shares of Restricted Stock.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(e)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">If and when the applicable restrictions lapse, unlegended\ncertificates for such shares shall be delivered to the Participant.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(f)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">Each Award shall be confirmed by, and be subject to the terms\nof, a Restricted Stock Agreement.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>VIII. RESTRICTED STOCK UNITS</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">8.01 <U>Administration</U>. Restricted Stock Units may be issued either alone or in addition\nto other Awards granted under the Plan. The Committee shall determine the Eligible Employees to\nwhom and the time or times at which grants of Restricted Stock Units will be made, the number of\nunits to be granted, the time or times within which such Awards may be subject to forfeiture or\notherwise restricted and any other terms and conditions of the Awards. The restrictions may be\nbased upon specified Performance Goals, the Participant&#146;s continued employment with the Corporation\nor its Affiliates or such other factors or criteria as the Committee shall determine. The\nprovisions of Restricted Stock Awards need not be the same with respect to each recipient.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">8.02 <U>Form and Timing of Payment of Restricted Stock Units</U>. Timing of payment of\nearned Restricted Stock Units shall be determined by the Committee at its sole discretion. The\nCommittee, in its sole discretion, may pay earned Restricted Stock Units in the form of cash or in\nshares of Corporation Stock (or in a combination thereof), which have an aggregate Fair Market\nValue equal to the value of the earned Restricted Stock Units.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt; text-indent: 4%\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-8-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>IX. WITHHOLDING TAXES</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">9.01 <U>General Rule</U>. Pursuant to applicable federal and state laws, the Corporation is\nor may be required to collect withholding taxes upon the exercise of a Stock Option or the lapse of\nstock restrictions. The Corporation may require, as a condition to the exercise of a Stock Option\nor the issuance of a stock certificate, that the Participant concurrently pay to the Corporation\n(either in cash or, at the request of Participant, but subject to such rules and regulations as the\nCommittee may adopt from time to time, in shares of Delivered Stock) the entire amount or a portion\nof any taxes which the Corporation is required to withhold by reason of such exercise or lapse of\nrestrictions, in such amount as the Committee or the Corporation in its discretion may determine.\nIf and to the extent that withholding of any federal, state or local tax is required in connection\nwith the exercise of an Option or the lapse of stock restrictions, the Participant may, subject to\nsuch rules and regulations as the Corporation may adopt from time to time, elect to have the\nCorporation hold back from the shares to be issued upon the exercise of the Stock Option or the\nlapse of stock restrictions, the number of shares of Corporation Stock having a Fair Market Value\nequal to such withholding obligation.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">9.02 <U>Special Rule for Insiders</U>. Any such request or election (to satisfy a\nwithholding obligation using shares) by an individual who is subject to the provisions of Section\n16 of the Securities Exchange Act of 1934 (an &#147;Insider&#148;) shall be made in accordance with the rules\nand regulations of the Securities and Exchange Commission promulgated thereunder.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\"><B>X. GENERAL</B>\n</DIV>\n\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.01 <U>Nontransferability</U>. No Award granted under the Plan shall be transferable or\nassignable (or made subject to any pledge, lien, obligation or liability of a Participant) except\nby last will and testament or the laws of descent and distribution. Upon a transfer or assignment\npursuant to a Participant&#146;s last will and testament or the laws of descent and distribution, any\nStock Option must be transferred in accordance therewith. During the Participant&#146;s lifetime, Stock\nOptions shall be exercisable only by the Participant or by the Participant&#146;s guardian or legal\nrepresentative. Notwithstanding the foregoing, NSOs may be transferred by a Participant to the\nParticipant&#146;s spouse, children or grandchildren or to a trust for the benefit of such spouse,\nchildren or grandchildren; provided that the terms of any such transfer prohibit the resale of\nshares acquired upon exercise of the option at a time during which the transferor would not be\npermitted to sell such shares under the Corporation&#146;s policy on trading by insiders.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.02 <U>General Restriction</U>. Each Award shall be subject to the requirement that if at\nany time the Board or the Committee shall determine, in its discretion, that the listing,\nregistration, or qualification of securities upon any securities exchange or under any state or\nfederal law, or the consent or approval of any government regulatory body, is necessary or\ndesirable as a condition of, or in connection with, the granting of such Stock Option or the issue\nor purchase of securities thereunder, such Stock Option may not be exercised in whole or in part\nunless such listing, registration, qualification, consent or approval shall have been effected or\nobtained free of any conditions not acceptable to the Board or the Committee. The Committee shall\nhave the right to rely on an opinion of its counsel as to whether any such listing, registration,\nqualification, consent or approval shall have been effected or obtained.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt; text-indent: 4%\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-9-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.03 <U>Effect of Termination of Employment, Disability or Death</U>. Except as otherwise\nprovided by the Committee upon any Award, all rights under any Stock Option granted to a\nParticipant shall terminate and any Restricted Stock or Restricted Stock Unit granted to a\nParticipant shall be forfeited on the date such Participant ceases to be employed by the\nCorporation or its subsidiaries, except that\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(a)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">if the Participant&#146;s employment is terminated by the death of\nthe Participant, any unexercised, unexpired Stock Options granted hereunder to\nthe Participant shall be 100% vested and fully exercisable, in whole or in\npart, at any time within one year after the date of death, by the Participant&#146;s\npersonal representative or by the person to whom the Stock Options are\ntransferred under the Participant&#146;s last will and testament or the applicable\nlaws of descent and distribution;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(b)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">if the Participant dies within 90&nbsp;days after termination of\nemployment by the Corporation or its Affiliates, other than for cause, any\nunexercised, unexpired Stock Options granted hereunder to the Participant and\nexercisable as of the date of such termination of employment shall be\nexercisable, in whole or in part, at any time within one year after the date of\ndeath, by the Participant&#146;s personal representative or by the person to whom\nthe Stock Options are transferred under the Participant&#146;s last will and\ntestament or the applicable laws of descent and distribution;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(c)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">if the Participant&#146;s employment is terminated as a result of\nthe disability of the Participant (a disability means that the Participant is\ndisabled as a result of sickness or injury, such that he or she is unable to\nsatisfactorily perform the material duties of his or her job, as determined by\nthe Board of Directors, on the basis of medical evidence satisfactory to it),\nany unexercised, unexpired Stock Options granted hereunder to the Participant\nshall become 100% vested and fully exercisable, in whole or in part, at any\ntime within one year after the date of disability;</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(d)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">if the Participant&#146;s employment is terminated as a result of\nthe Participant&#146;s retirement (after age 55 with ten years of employment with\nthe Corporation or an Affiliate or after age 65), any unexercised, unexpired\nStock Options granted hereunder to the Participant shall continue to vest as\nprovided in Section&nbsp;6.05 hereof and any Stock Option that is or becomes vested\nmay be exercised in whole or in part prior to the expiration date of such Stock\nOption; and</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV>\n\n<DIV style=\"margin-top: 10pt\">\n<TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n<TR valign=\"top\" style=\"font-size: 10pt; color: #000000; background: transparent\">\n    <TD width=\"8%\" style=\"background: transparent\">&nbsp;</TD>\n    <TD width=\"3%\" nowrap align=\"left\">(e)</TD>\n    <TD width=\"1%\">&nbsp;</TD>\n    <TD><DIV style=\"text-align: justify\">if the Participant&#146;s employment is terminated by the Company or\nan Affiliate for any reason other than the Participant&#146;s death, disability or\nretirement of the Participant or for cause, any unexercised, unexpired Stock\nOptions granted hereunder and exercisable as of the date of such termination of\nemployment shall be exercisable in whole or in part at any time within 90&nbsp;days\nafter such date of termination.</DIV></TD>\n</TR>\n\n</TABLE>\n</DIV><P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-10-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV style=\"margin-top: 10pt\"><TABLE width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"font-size: 10pt\">\n\n\n</TABLE>\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt\">If a Participant&#146;s employment is terminated for cause (as determined by the Committee in its sole\ndiscretion), all of the Participant&#146;s unexercised Stock Options shall expire and all of the\nParticipant&#146;s Restricted Stock and Restricted Stock Units shall be forfeited. Notwithstanding the\nforegoing, no Stock Option shall be exercisable after the date of expiration of its term.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.04 <U>Merger, Consolidation or Reorganization</U>. In the event of (a)&nbsp;the merger or\nconsolidation of the Corporation with or into another corporation or corporations in which the\nCorporation is not the surviving corporation, (b)&nbsp;the adoption of any plan for the dissolution of\nthe Corporation, or (c)&nbsp;the sale or exchange of all or substantially all the assets of the\nCorporation for cash or for shares of stock or other securities of another corporation, all\nthen-unexercised Stock Options shall become fully exercisable, and all restrictions imposed on any\nthen-Restricted Stock and Restricted Stock Units shall terminate (such that any Restricted Stock\nshall become fully transferable) immediately prior to any such merger or consolidation in which the\nCorporation is not the surviving corporation. The Committee may elect to cancel any\nthen-unexercised Stock Options. If any Stock Option is canceled, the Corporation, or the\ncorporation assuming the obligations of the Corporation hereunder, shall pay the Participant an\namount of cash or stock, as determined by the Committee, equal to the Fair Market Value per share\nof the Corporation Stock immediately preceding such cancellation over the option price, multiplied\nby the number of shares subject to such cancelled Stock Option.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.05 <U>Expiration and Termination of the Plan</U>. This Plan shall remain in effect until\nall of the Awards made under the Plan have been exercised, the restrictions thereon have lapsed or\nthe Awards have expired, terminated, or been canceled or forfeited. Notwithstanding the foregoing,\nno Awards shall be granted under the Plan, after that date which is ten years after the Plan is\napproved by the Board; or such earlier date as the Board determines in its sole discretion.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.06 <U>Amendments</U>. The Board may from time to time amend, modify, suspend or terminate\nthe Plan; provided, however, that no such action shall (a)&nbsp;impair without the Participant&#146;s consent\nany Award theretofore granted under the Plan or deprive any Participant of any shares of\nCorporation Stock which he may have acquired through or as a result of the Plan or (b)&nbsp;be made\nwithout shareholder approval where such approval would be required as a condition of compliance\nwith Rule&nbsp;16b-3.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.07 <U>Wisconsin Law</U>. Except as otherwise required by applicable federal laws, the\nPlan shall be governed by, and construed in accordance with, the laws of the State of Wisconsin.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.08 <U>Unfunded Plan</U>. The Plan, insofar as it provides for Awards, shall be unfunded\nand the Corporation shall not be required to segregate any assets that may at any time be\nrepresented by Awards under this Plan. Any liability of the Corporation to any Person with respect\nto any Award under this Plan shall be based solely upon any contractual obligations that may be\ncreated pursuant to this Plan. No such obligation of the Corporation shall be deemed to be secured\nby any pledge of, or other encumbrance on, any property of the Corporation.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.09 <U>Rules of Construction</U>. Headings are given to the articles and sections of this\nPlan solely as a convenience to facilitate reference. The reference to any statute, regulation, or\nother provision of law shall be construed to refer to any amendment to or successor of such\nprovision of law.\n</DIV>\n<P align=\"center\" style=\"font-size: 10pt; text-indent: 4%\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-11-<!-- /Folio -->\n</DIV>\n\n<!-- PAGEBREAK -->\n<P><HR noshade><P>\n<H5 align=\"left\" style=\"page-break-before:always\">&nbsp;</H5><P>\n\n<DIV style=\"font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in\">\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.10 <U>Gender and Number</U>. Except when otherwise required by the context, words in the\nmasculine gender shall include the feminine, the singular shall include the plural, and the plural\nthe singular.\n</DIV>\n\n<DIV align=\"justify\" style=\"font-size: 10pt; margin-top: 10pt; text-indent: 4%\">10.11 <U>Section&nbsp;409A Compliance</U>. To the extent applicable, it is intended that the\nPlan and all Awards hereunder comply with the requirements of Section&nbsp;409A of the Code, and the\nPlan and all Agreements shall be interpreted and applied by the Committee in a manner consistent\nwith this intent in order to avoid the imposition of any additional tax under Section&nbsp;409A of the\nCode. In the event that any provision of the Plan or an Agreement is determined by the Committee to\nnot comply with the applicable requirements of Section&nbsp;409A of the Code, the Committee shall have\nthe authority to take such actions and to make such changes to the Plan or an Agreement as the\nCommittee deems necessary to comply with such requirements, provided that no such action shall\nadversely affect any outstanding Award without the consent of the affected Participant.\n</DIV>\n\n\n<P align=\"center\" style=\"font-size: 10pt\">&nbsp;\n\n<P align=\"center\" style=\"font-size: 10pt\"><!-- Folio -->-12-<!-- /Folio -->\n</DIV>\n\n\n\n</BODY>\n</HTML>\n","error":null}