{"links":{"self":"https://clientapi.gcs-web.com/data/33381f6d-8eaa-46ae-8c63-71b3672717c2/filings/25026/html"},"meta":{"executionDate":"2026-07-16T06:49:30","cmsDomain":"https://bradyid.gcs-web.com"},"data":"\n\n\t\n\t\t\n\t\t\n\t\t10-K\n\t\n\t\n
Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended July 31, 2015
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                    to                    
Commission file number 1-14959 
BRADY CORPORATION
(Exact name of registrant as specified in charter)
Wisconsin
 
39-0178960
(State or other jurisdiction of
incorporation or organization)
 
(IRS Employer
Identification No.)
6555 West Good Hope Road,
Milwaukee, WI
 
53223
(Address of principal executive offices)
 
(Zip Code)
(414) 358-6600
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
 
Name of each exchange on which registered
Class A Nonvoting Common Stock, Par
Value $.01 per share
 
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ý    No  ¨
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ¨    No  ý
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ý    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  ý    No  ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
x
  
Accelerated filer
¨
Non-accelerated filer
¨  (Do not check if a smaller reporting company)
  
Smaller reporting company
¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ¨    No  ý
The aggregate market value of the non-voting common stock held by non-affiliates of the registrant as of January 31, 2015, was approximately $1,174,025,350 based on the closing sale price of $26.17 per share on that date as reported for the New York Stock Exchange. As of September 18, 2015, there were 47,711,833 outstanding shares of Class A Nonvoting Common Stock (the “Class A Common Stock”), and 3,538,628 shares of Class B Common Stock. The Class B Common Stock, all of which is held by affiliates of the registrant, is the only voting stock.

Table of Contents


INDEX
PART I
Page
PART II
 
PART III
 
PART IV
 

2

PART I
Item 1. Business
(a) General Development of Business
Brady Corporation (“Brady,” “Company,” “we,” “us,” “our”) was incorporated under the laws of the state of Wisconsin in 1914. The Company’s corporate headquarters are located at 6555 West Good Hope Road, Milwaukee, Wisconsin 53223, and the telephone number is (414) 358-6600.

Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The ability to provide customers with a broad range of proprietary, customized and diverse products for use in various applications, along with a commitment to quality and service, a global footprint, and multiple sales channels, have made Brady a leader in many of its markets.
The Company’s primary objective is to build upon its market position and increase shareholder value by improving in the following key competencies:
•
Operational excellence — Continuous productivity improvement, business simplification and process transformation.
•
Customer service — Focus on the customer and understanding customer needs.
•
Innovation advantage — Technologically advanced, internally developed products drive growth and sustain gross profit margins.
•
Global leadership position in niche markets.
•
Digital capabilities.
•
Compliance expertise.

Over the last two years, we made significant portfolio and management decisions designed to better position the Company for growth in the future. These changes were a meaningful shift from the more volatile and less profitable consumer electronics Die-Cut business, which was partially divested in fiscal 2014 and fully divested in the first quarter of fiscal 2015, to a focus on organic growth opportunities within our Identification Solutions (“ID Solutions\" or \"IDS”) and Workplace Safety (\"WPS\") segments. In our IDS business, our strategy for growth includes expanding the business in high opportunity markets and investing in research and development (\"R&D\") activities to develop and launch innovative, high-value products more efficiently. In our WPS business, our strategy to return to growth includes a focus on workplace safety critical industries, expansion of our product offerings, further developed pricing capabilities, and increased investment in digital.

The following were key initiatives supporting the strategy in fiscal 2015:
•
Focused on driving operational excellence and providing the Company's customers with innovative products and the highest level of customer service.
•
Invested in R&D to identify emerging technology opportunities that align with the Company's target markets and improved our innovation development process.
•
Enhanced the Company's business primarily through focused sales and marketing efforts in selected vertical markets and an increased focus on strategic accounts.
•
Expanded the direct-marketing model in the WPS business by increasing its offering of identification and workplace safety products with a heightened focus on proprietary and customized product offerings and an increased emphasis on digital.
•
Completed the consolidation of selected manufacturing facilities in the Americas and Europe.

In fiscal 2014, the Company entered into an agreement with LTI Flexible Products, Inc. (d/b/a Boyd Corporation) for the sale of its Die-Cut business. The first phase of the divestiture closed on May 1, 2014 and included the Company’s European Die-Cut business and the portions of the Asia Die-Cut business operated in Korea, Thailand and Malaysia, together with the transfer of certain of the Company’s employees in the United States supporting those operations. The second phase of the divestiture included the Company's Die-Cut business located in China and closed in the first quarter of fiscal 2015.

(b) Financial Information About Industry Segments
The information required by this Item is provided in Note 9 of the Notes to Consolidated Financial Statements contained in Item 8 - Financial Statements and Supplementary Data.

3
Table of Contents

(c) Narrative Description of Business
Overview
The Company is organized and managed on a global basis within two reportable segments: Identification Solutions and Workplace Safety.
The IDS segment includes high-performance and innovative identification and healthcare products that are manufactured under multiple brands, including the Brady brand, and are primarily sold through distribution to a broad range of maintenance, repair, and operations (\"MRO\") and original equipment manufacturing (\"OEM\") customers and through other channels, including direct sales, catalog marketing, and digital.
The WPS segment includes workplace safety and compliance products, which are sold under multiple brand names through catalog and digital to a broad range of MRO customers. Approximately half of the WPS business is derived from internally manufactured product and half is from externally sourced products.
Below is a summary of sales by reportable segments for the fiscal years ended July 31: 
 
 
2015
 
2014
 
2013
IDS
 
68.8
%
 
67.4
%
 
63.8
%
WPS
 
31.2
%
 
32.6
%
 
36.2
%
Total
 
100
%
 
100
%
 
100
%

ID Solutions
Within the ID Solutions segment, the primary product and service categories include:
•
Facility identification, which includes safety signs, pipe markers, labeling systems, spill control products, lockout/tagout devices, and software and services for auditing, procedure writing and training.
•
Product identification, which includes materials and printing systems for product identification, brand protection labeling, work in process labeling, and finished product identification.
•
Wire identification, which includes hand-held printers, wire markers, sleeves, and tags.
•
People identification, which includes self-expiring name tags, badges, lanyards, and access control software.
•
Patient identification, which includes wristbands and labels used in hospitals for tracking and improving the safety of patients.
•
Custom wristbands used in the leisure and entertainment industry such as theme parks, concerts and festivals.
Approximately 65% of ID Solutions products are sold under the Brady brand. In the United States, identification products for the utility industry are marketed under the Electromark brand; spill-control products are marketed under the SPC brand; and security and identification badges and systems are marketed under the B.I.G., Identicard/Identicam, PromoVision, and Brady People ID brands. Wire identification products are marketed under the Modernotecnica brand in Italy and lockout/tagout products are offered under the Scafftag brand in the U.K. Custom labels and nameplates are available under the Stickolor brand in Brazil; and identification and patient safety products in the healthcare industry and custom wristbands for the leisure and entertainment industry are available under the PDC Innovative brand in the U.S. and Europe.
The ID Solutions segment offers high quality products with rapid response and superior service to provide solutions to customers. The business markets and sells products through multiple channels including distributors, direct sales, catalog marketing, and e-commerce. The ID Solutions sales force partners with end-users and distributors by providing technical application and product expertise.
ID Solutions serves customers in many industries, which include industrial manufacturing, electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, defense, mass transit, electrical contractors, leisure and entertainment and telecommunications, among others.
The ID Solutions segment manufactures differentiated, proprietary products, most of which have been internally developed. These internally developed products include materials, printing systems, and software. IDS competes for business principally on the basis of production capabilities, engineering, research and development capabilities, materials expertise, customer service, product quality and price, and safety expertise. Competition is highly fragmented, ranging from smaller companies offering minimal product variety, to some of the world's largest major adhesive and electrical product companies offering competing products as part of their overall product lines.

4
Table of Contents

Workplace Safety
Within the Workplace Safety segment, the primary product categories include:
•
Safety and compliance signs, tags, and labels.
•
Informational and architectural signage.
•
Asset tracking labels.
•
First aid products.
•
Industrial warehouse and office equipment.
•
Labor law compliance posters.
Products within the Workplace Safety segment are sold under a variety of brands including: safety and facility identification products offered under the Seton, Emedco, Signals, Safety Signs Service and Pervaco brands; first aid supplies under the Accidental Health and Safety, Trafalgar, and Securimed brands; warehouse supplies and industrial furniture under the Runelandhs and Welco brands; wire identification products marketed under the Carroll brand; and labor law compliance posters under the Personnel Concepts brand.
Workplace Safety primarily sells to other businesses and serves many industries, including manufacturers, process industries, government, education, construction, and utilities. The business markets and sells products through multiple channels, including catalog, telemarketing and digital.
The Workplace Safety platform manufactures a broad range of stock and custom identification products, and also sells a broad range of related resale products. Historically, both the Company and many of our competitors focused their businesses on catalog marketing, often with varying product niches. However, the competitive landscape is changing with the continued evolution of digital channels. Many of our competitors extensively utilize e-commerce to promote the sale of their products. A consequence of this shift is price transparency, as prices on non-proprietary products can be easily compared. Therefore, to compete effectively, we continue to focus on developing dynamic pricing capabilities and enhancing customer experience as these are critical to convert customers from traditional catalog channels to digital.
Discontinued Operations
Discontinued operations include the Asia Die-Cut and European Die-Cut businesses (\"Die-Cut\"), which were announced as held for sale in the third and fourth quarters of fiscal 2013, respectively. In fiscal 2014, the Company entered into an agreement with LTI Flexible Products, Inc. (d/b/a Boyd Corporation) for the sale of Die-Cut. The first phase of the divestiture closed in the fourth quarter of fiscal 2014 and the second phase of the divestiture closed in the first quarter of fiscal 2015. The assets and liabilities of the businesses included in the second phase were classified as held for sale on the consolidated balance sheet as of July 31, 2014. The operating results of the Die-Cut businesses were reflected as discontinued operations in the consolidated statements of earnings for the years ended July 31, 2015, 2014 and 2013. In addition, the Brady Medical and Varitronics businesses were previously divested in fiscal 2013 and were reported within discontinued operations. These divested businesses were part of the IDS business platform.
The Die-Cut business consisted of the manufacture and sale of precision converted products such as gaskets, meshes, heat-dissipation materials, antennaes, dampers, filters, and similar products sold primarily to the electronics industry with a concentration in the mobile-handset and hard-disk drive industries.
Research and Development
The Company focuses its research and development (\"R&D\") efforts on pressure sensitive materials, printing systems and software, and it mainly supports the IDS segment. Material development involves the application of surface chemistry concepts for top coatings and adhesives applied to a variety of base materials. Systems design integrates materials, embedded software and a variety of printing technologies to form a complete solution for customer applications. In addition, the research and development team supports production and marketing efforts by providing application and technical expertise.
The Company owns patents and tradenames relating to certain products in the United States and internationally. Although the Company believes that patents are a significant driver in maintaining its position for certain products, technology in the areas covered by many of the patents continues to evolve and may limit the value of such patents. The Company's business is not dependent on any single patent or group of patents. Patents applicable to specific products extend for up to 20 years according to the date of patent application filing or patent grant, depending upon the legal term of patents in the various countries where patent protection is obtained. The Company's tradenames are valid ten years from the date of registration, and are typically renewed on an ongoing basis.

5
Table of Contents

The Company spent $36.7 million, $35.0 million, and $33.6 million during the fiscal years ended July 31, 2015, 2014, and 2013, respectively, on its R&D activities related to continuing operations. The increase in R&D spending over the years was primarily due to our innovation development initiative to realign the R&D processes in order to accelerate new product innovation and increased investments in emerging technologies such as RFID and sensing technologies. As of July 31, 2015, 220 employees were engaged in research and development activities for the Company.
Operations
The materials used in the products manufactured consist primarily of a variety of plastic and synthetic films, paper, metal and metal foil, cloth, fiberglass, inks, dyes, adhesives, pigments, natural and synthetic rubber, organic chemicals, polymers, and solvents for consumable identification products in addition to electronic components, molded parts and sub-assemblies for printing systems. The Company operates a coating facility that manufactures bulk rolls of label stock for internal and external customers. In addition, the Company purchases finished products for resale.
The Company purchases raw materials, components and finished products from many suppliers. Overall, the Company is not dependent upon any single supplier for its most critical base materials or components; however, the Company has chosen in certain situations to sole source, or limit the sources of materials, components, or finished items for design or cost reasons. As a result, disruptions in supply could have an impact on results for a period of time, but we believe any disruptions would simply require qualification of new suppliers and the disruption would be modest. In certain instances, the qualification process could be more costly or take a longer period of time and in rare circumstances, such as a global shortage of critical materials or components, the financial impact could be significant. The Company currently operates 42 manufacturing or distribution facilities globally.

The Company carries working capital mainly related to accounts receivable and inventory. Inventory consists of raw materials, work in process and finished goods. Generally, custom products are made to order while an on-hand quantity of stock product is maintained to provide customers with timely delivery. Normal and customary payment terms range from net 30 to 90 days from date of invoice and varies by geographies.
The Company has a broad customer base, and no individual customer is 5% or more of total net sales.
Average delivery time for customer orders varies from same-day delivery to one month, depending on the type of product, customer request, and whether the product is stock or custom-designed and manufactured. The Company's backlog is not material, does not provide significant visibility for future business and is not pertinent to an understanding of the business.
Environment
Compliance with federal, state and local environmental protection laws during fiscal 2015 did not have a material impact on the Company’s business, financial condition or results of operations.
Employees
As of July 31, 2015, the Company employed approximately 6,560 individuals. Brady has never experienced a material work stoppage due to a labor dispute and considers its relations with employees to be good.
(d) Financial Information About Foreign and Domestic Operations and Export Sales
The information required by this Item is provided in Note 9 of the Notes to Consolidated Financial Statements contained in Item 8 — Financial Statements and Supplementary Data.
(e) Information Available on the Internet
The Company’s Corporate Internet address is http://www.bradycorp.com. The Company makes available, free of charge, on or through its Internet website copies of its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to all such reports as soon as reasonably practicable after such reports are electronically filed with or furnished to the SEC. The Company is not including the information contained on or available through its website as part of, or incorporating such information by reference into, this Annual Report on Form 10-K.

6
Table of Contents

Item 1A. Risk Factors
Investors should carefully consider the risks set forth below and all other information contained in this report and other documents we file with the SEC. The risks and uncertainties described below are those that we have identified as material, but are not the only risks and uncertainties facing us. Our business is also subject to general risk and uncertainties that affect many other companies, such as market conditions, geopolitical events, changes in laws or accounting rules, fluctuations in interest rates, terrorism, wars or conflicts, major health concerns, natural disasters or other disruptions of expected economic or business conditions. Additional risks and uncertainties not currently known to us or that we currently believe are immaterial also may impair our business, including our results of operations, liquidity and financial conditions.
Business Risks
Failure to successfully implement our Workplace Safety strategy, or if successfully implemented, failure to realize the benefits expected from the strategy, may adversely affect our business, sales, results of operations, cash flow and liquidity.
In fiscal 2015, the Workplace Safety segment represented 31.2% of our total sales. Organic sales in the WPS segment declined 0.4% in fiscal 2015, 4.6% in fiscal 2014, and 7.0% in fiscal 2013, all compared to the same periods in the prior year. During fiscal 2015, we recorded impairment charges of $46.9 million primarily related to the goodwill and other intangible assets in the WPS Americas and WPS Asia-Pacific (\"WPS APAC\") reporting units. The WPS segment has experienced a deterioration in sales and profits due to a reduction in direct catalog mailings, increased digital competition, and pricing adjustments. While traditional direct marketing channels such as catalogs are important means of selling WPS products, an increasing number of customers are purchasing products on the Internet. The Company's strategy to grow this business includes: a focus on workplace safety critical industries, expansion of our product offerings, further developed pricing capabilities, and increased investment in digital. There is a risk that the Company may not continue to successfully implement this strategy, or if successfully implemented, not realize its expected benefits, due to the continued levels of increased competition and pricing pressure brought about by the Internet. Although the rate of sales decline has slowed over the past three years, there is also a risk that the Company may not be able to permanently reverse the downward trends in this business and return the segment to historic levels of sales and profits. If these risks materialize, their effects could adversely impact our business, sales, results of operations, cash flow and liquidity.
Failure to develop technologically advanced products that meet customer demands (including price expectations) and expand into adjacent product categories and markets could adversely impact our business, sales, results of operations, cash flow and liquidity.
Development of technologically advanced new products is targeted as a driver of our organic growth and profitability. Technology is changing rapidly and our competitors are innovating quickly. If we do not keep pace with developing technologically advanced products, we risk product commoditization, deterioration of the value of our brand, and reduced ability to effectively compete. We must continue to develop innovative products, as well as acquire and retain the necessary intellectual property rights in these products. If we fail to make innovations, or we launch products with quality problems, or if customers do not accept our products, then our business, sales, results of operations, cash flow, and liquidity could be adversely affected.
In addition, our strategy is to expand into higher-growth adjacent product categories and markets with technologically advanced new products. New product development and marketing efforts, including entry in markets where we have limited or no prior experience, such as healthcare and leisure and entertainment, have inherent risks. There can be no assurance that we will successfully execute these strategies. If we are unable to gain market share or successfully expand into adjacent markets with innovative new products, our business, sales, results of operations, cash flow, and liquidity could be adversely affected.
Failure to execute facility consolidations and maintain acceptable operational service metrics may adversely impact our business, sales, results of operations, cash flow and liquidity.
During fiscal years 2014 and 2015, we incurred unplanned operating costs related to consolidation of certain facilities and experienced deterioration of key service metrics. We remain challenged by operating inefficiencies stemming from these actions, but we are focused on improvements and returning to prior service metrics. We continually assess our global footprint and expect to implement additional measures to reduce our cost structure, simplify our business, and standardize our processes, and these actions could result in unplanned operating costs and business disruptions in the future. If these risks materialize, or if we fail to successfully address these inefficiencies, their effects could adversely impact our business, sales, results of operations, cash flow and liquidity.


7
Table of Contents

Our failure or the failure of third-party service providers to protect our sites, networks and systems against security breaches, or otherwise to protect our confidential information, may substantially harm our business, sales, results of operations, cash flow and liquidity.
Our business systems collect, maintain, transmit and store data about our customers, vendors and others, including credit card information and personally identifiable information, as well as other confidential and proprietary information. We also employ third-party service providers that store, process and transmit proprietary, personal and confidential information on our behalf. We rely on encryption and authentication technology licensed from third parties in an effort to securely transmit confidential and sensitive information, including credit card numbers. Our security measures, and those of our third-party service providers, may not detect or prevent all attempts to hack our systems, denial-of-service attacks, viruses, malicious software, break-ins, phishing attacks, social engineering, security breaches or other attacks and similar disruptions that may jeopardize the security of information stored in or transmitted by our sites, networks and systems or that we or our third-party service providers otherwise maintain. We and our service providers may not have the resources or technical sophistication to anticipate or prevent all types of attacks, and techniques used to obtain unauthorized access to or sabotage systems change frequently and may not be known until launched against us or our third-party service providers. In addition, security breaches can also occur as a result of non-technical issues, including intentional or inadvertent breaches by our employees or by persons with whom we have commercial relationships. Although we maintain privacy, data breach and network security liability insurance, we cannot be certain that our coverage will be adequate or cover liabilities actually incurred, or that insurance will continue to be available to us on economically reasonable terms, or at all. Any compromise or breach of our security measures, or those of our third-party service providers, could adversely impact our ability to conduct business, violate applicable privacy, data security and other laws, and cause significant legal and financial exposure, adverse publicity, and a loss of confidence in our security measures, which could have an adverse and material effect on our business, sales, results of operations, cash flow and liquidity.
Failure to compete effectively or remain competitive may have a negative impact on our business, sales, results of operations, cash flow and liquidity.
We actively compete with companies that produce and market the same or similar products, and in some instances, with companies that sell different products that are designed for the same end user. Additionally, we continue to face competition through the Internet in our entire business. Competition may force us to reduce prices or incur additional costs to remain competitive. We compete on the basis of price, customer support, product innovation, product offering, product quality, expertise, production capabilities, and for multinational customers, our global footprint. Present or future competitors may develop and introduce new and enhanced products, offer products based on alternative technologies and processes, accept lower profit, have greater financial, technical or other resources, or lower production costs or have other pricing advantages. Any of these could put us at a disadvantage by threatening our share of sales or reducing our profit margins, which could adversely impact our results of operations, cash flow and liquidity. Additionally, throughout our global business, distributors and customers may seek lower cost sourcing opportunities, which could result in a loss of business that may adversely impact our business, sales, results of operations, cash flow and liquidity.
Deterioration of or instability in the global economy and financial markets may adversely affect our business, sales, results of operations, cash flow and liquidity.
Our business and operating results could be affected by global economic conditions. In fiscal 2015, our business was negatively impacted by the weak economy in Australia and Brazil. When global economic conditions deteriorate or economic uncertainty continues, customers and potential customers may experience deterioration of their businesses, which may result in the delay or cancellation of plans to purchase our products. Our sensitivity to economic cycles and any related fluctuations in the businesses of our customers or potential customers could have a material adverse impact on our business, sales, results of operations, cash flow and liquidity.
The global nature of our business exposes us to foreign currency fluctuations that could adversely affect our business, sales, results of operations, cash flow, and liquidity.
Nearly 45% of our sales are derived outside the United States. Sales and purchases in currencies other than the U.S. dollar expose us to fluctuations in foreign currencies relative to the U.S. dollar, and may adversely affect our financial statements. Increased strength of the U.S. dollar will increase the effective price of our products sold in currencies other than U.S. dollars into other countries. Decreased strength of the U.S. dollar could adversely affect the cost of materials, products, and services purchased overseas. Our sales and expenses are translated into U.S. dollars for reporting purposes, and the strengthening or weakening of the U.S. dollar could result in unfavorable translation effects, which occurred in fiscal 2015. In addition, certain of our subsidiaries may invoice customers in a currency other than its functional currency, which could result in unfavorable translation effects on our business, sales, results of operations, cash flow and liquidity.

8
Table of Contents

Demand for our products may be adversely affected by numerous factors, some of which we cannot predict or control. This could adversely affect our business, sales, results of operations, cash flow and liquidity.
Numerous factors may affect the demand for our products, including:
•Future financial performance of major markets served.
•Consolidation in the marketplace, allowing competitors and customers to be more efficient and more price competitive.
•Future competitors entering the marketplace.
•
Decreasing product life cycles.
•
Changes in customer preferences.
If any of these factors occur, the demand for our products could suffer, and this could adversely impact our business, sales, results of operations, cash flows and liquidity.
A large customer loss could significantly affect our business, sales, results of operations, cash flow, and liquidity.
While we have a broad customer base and no individual customer represents 5% or more of total sales, we conduct business with several large customers and distribution companies. Our dependence on these customers makes relationships with them important. We cannot guarantee that these relationships will be retained in the future. Because these large customers account for a significant portion of sales, they may possess a greater capacity to negotiate reduced prices. If we are unable to provide products to our customers at the quality and prices acceptable to them, some of our customers may shift their business to competitors or may substitute another manufacturer's products. If one of the large customers consolidates, is acquired, or loses market share, the result of that event may have an adverse impact on our business. The loss of or reduction of business from one or more of these large customers could have a material adverse impact on our business, sales, results of operations, cash flows, and liquidity.

We depend on key employees and the loss of these individuals could have an adverse effect on our operations.

Our success depends to a large extent upon the continued services of our key executives, managers and other skilled employees. We cannot ensure that we will be able to retain our key executives, managers and employees. The departure of key personnel without adequate replacement could disrupt our business operations. Additionally, we need qualified managers and skilled employees with technical and industry experience to operate our business successfully. If we are unable to attract and retain qualified individuals or our costs to do so increase significantly, our operations could be materially adversely affected.
We are a global company headquartered in the United States. We are subject to extensive regulations by U.S. and non-U.S. governmental and self-regulatory entities at various levels of the governing bodies. Failure to comply with laws and regulations could adversely affect our business, sales, results of operations, cash flow and liquidity.
Our operations are subject to the risks of doing business domestically and globally, including the following:
•
Delays or disruptions in product deliveries and payments in connection with international manufacturing and sales.
•
Political and economic instability and disruptions.
•
Imposition of duties and tariffs.
•
Import, export and economic sanction laws.
•
Current and changing governmental policies, regulatory, and business environments.
•
Disadvantages from competing against companies from countries that are not subject to U.S. laws and regulations, including the Foreign Corrupt Practices Act.
•
Local labor market conditions.
•
Regulations relating to climate change, air emissions, wastewater discharges, handling and disposal of hazardous materials and wastes.
•
Regulations relating to health, safety and the protection of the environment.
•
Specific country regulations where our products are manufactured or sold.
•
Laws and regulations that apply to companies doing business with the government, including audit requirements of government contracts related to procurement integrity, export control, employment practices, and the accuracy of records and recording of costs.
Further, these laws and regulations are constantly evolving and it is impossible to accurately predict the effect they may have upon our sales, results of operations, cash flows and liquidity.

9
Table of Contents

We cannot provide assurance that our internal controls and compliance systems will always protect us from acts committed by employees, agents or business partners that would violate U.S. and/or non-U.S. laws, including the laws governing payments to government officials, bribery, fraud, anti-kickback and false claims rules, competition, export and import compliance, money laundering and data privacy. Any such improper actions could subject us to civil or criminal investigations in the U.S. and in other jurisdictions, could lead to substantial civil or criminal, monetary and non-monetary penalties and related shareholder lawsuits, could damage our reputation, and could adversely impact our business, results of operations, cash flow and liquidity.
Product liability claims could adversely impact our financial condition, results of operations, cash flows, and reputation.
Our business exposes us to potential product liability risk, as well as warranty and recall claims that are inherent in the design, manufacture, sale and use of our products. We sell products in industries such as aerospace, defense, healthcare, chemical, and energy where the impact of product liability risk is high. To date, we have not incurred material costs related to these types of claims. However, in the event our products actually or allegedly fail to perform as expected and we are subject to such claims above the amount of insurance coverage, outside the scope of our coverage, or for which we do not have coverage, our financial condition, results of operations and cash flows, as well as our reputation, could be materially and adversely affected.
Divestitures could negatively impact our business and contingent liabilities from divested businesses could adversely affect our results of operations, cash flow and liquidity.
We continually assess the strategic fit of our existing businesses and may divest businesses that we determine do not align with our strategic plan, or that are not achieving the desired return on investment. For example, over the last three fiscal years, we have divested our Brady Medical and Varitronics businesses, and our Asia Die-Cut and European Die-Cut businesses. Divestitures pose risks and challenges that could negatively impact our business. For example, when we decide to sell a business or assets, we may be unable to do so on satisfactory terms and within our anticipated time-frame, and even after reaching a definitive agreement to sell a business, the sale is typically subject to satisfaction of pre-closing conditions which may not be satisfied. In addition, the impact of the divestiture on our revenue and net earnings may be larger than projected, which could distract management, and disputes may arise with buyers. Also, we have retained responsibility for and have agreed to indemnify buyers against some contingent liabilities related to a number of businesses that we have recently sold. The resolution of these contingencies has not had a material adverse impact on our results of operations, cash flow and liquidity, but we cannot be certain that this favorable pattern will continue.
Inability to identify, complete, and integrate acquisitions and grow acquired companies, may adversely impact our sales, results of operations, cash flow and liquidity.
Our historical growth has included acquisitions, and our future growth strategy may include acquisition opportunities. For example, in fiscal 2013 the Company acquired Precision Dynamics Corporation (\"PDC\"), a manufacturer of identification products primarily for the healthcare sector, for $301.2 million. We have not met the sales growth synergies identified at the time of the PDC acquisition, which, in addition to other factors, resulted in the Company recording impairment charges of $148.6 million during fiscal 2014, primarily related to the goodwill and other intangible assets in the PeopleID reporting unit, which consists primarily of the PDC business. Failure to achieve these synergies for PDC or other acquired companies may adversely impact our sales, results of operations, cash flow and liquidity. We may not focus on acquisitions as part of our growth strategy, or if we do, we may not be able to identify acquisition targets or successfully complete acquisitions in the future due to the absence of quality companies in our target markets, economic conditions, or price expectations from sellers. If we do not complete additional acquisitions, our growth may be limited.
Acquisitions place significant demands on management, operational, and financial resources. Recent and future acquisitions will require integration of operations, sales and marketing, information technology, and administrative operations, which could decrease the time available to focus on our other growth strategies. We cannot assure that we will be able to successfully integrate acquisitions, that these acquisitions will operate profitably, or that we will be able to achieve the desired sales growth or operational success. Our sales, results of operations, cash flow, and liquidity could be adversely affected if we do not successfully integrate the newly acquired businesses, or if our other businesses suffer due to the increased focus on the acquired businesses.





10
Table of Contents

Financial/Ownership Risks
Failure to execute our strategies could result in impairment of goodwill or other intangible assets, which may negatively impact earnings and profitability.
We have goodwill of $433.2 million and other intangible assets of $68.9 million as of July 31, 2015, which represents 47.2% of our total assets. Over the past three years, the Company has recorded impairment charges of approximately $400 million related to the goodwill and other intangible assets of multiple reporting units. We evaluate goodwill for impairment on an annual basis, or more frequently if impairment indicators are present, based upon the fair value of each reporting unit. We assess the impairment of other intangible assets on an annual basis, or more frequently if impairment indicators are present, based upon the expected future cash flows of the respective assets. These valuations include management's estimates of sales, profitability, cash flow generation, capital structure, cost of debt, interest rates, capital expenditures, and other assumptions. Significant negative industry or economic trends, disruptions to our business, inability to achieve sales projections or cost savings, inability to effectively integrate acquired businesses, unexpected significant changes or planned changes in use of the assets or in entity structure, and divestitures may adversely impact the assumptions used in the valuations. If the estimated fair value of our reporting units changes in future periods, we may be required to record an impairment charge related to goodwill or other intangible assets, which would reduce earnings in such period.
Changes in tax legislation or tax rates could adversely affect results of operations and financial statements. Additionally, audits by taxing authorities could result in tax payments for prior periods.
We are subject to income taxes in the U.S. and in many non-U.S. jurisdictions. As such, our earnings are subject to risk due to changing tax laws and tax rates around the world. At any point in time, there are a number of tax proposals at various stages of legislation throughout the globe. While it is impossible for us to predict whether some or all of these proposals will be enacted, it likely would have an impact on our earnings.
Our tax filings are subject to audit by U.S. federal, state and local tax authorities and by non-U.S. tax authorities. If these audits result in payments or assessments that differ from our reserves, our future net earnings may be adversely impacted.
We review the probability of the realization of our deferred tax assets on a quarterly basis based on forecasts of taxable income in both the U.S. and foreign jurisdictions. As part of this review, we utilize historical results, projected future operating results, eligible carry-forward periods, tax planning opportunities, and other relevant considerations. Adverse changes in profitability and financial outlook in both the U.S. and/or foreign jurisdictions, or changes in our geographic footprint may require changes in the valuation allowances in order to reduce our deferred tax assets. Such changes could result in a material impact on earnings.
Our annual cash needs could require us to repatriate cash to the U.S. from foreign jurisdictions, which may result in tax charges. We had no such tax charges in fiscal 2015. However, in fiscal 2014, we repatriated cash to the U.S. in connection with the sale of the Die Cut businesses, which resulted in a tax charge of $4.0 million in continuing operations and in fiscal 2013, we repatriated cash to the U.S. in connection with the acquisition of PDC, which resulted in a tax charge of $26.6 million.
Substantially all of our voting stock is controlled by members of the Brady family, while our public investors hold non-voting stock. The interests of the voting and non-voting shareholders could differ, potentially resulting in decisions that unfavorably affect the value of the non-voting shares.
Substantially all of our voting stock is controlled by Elizabeth P. Bruno, one of the Directors, and William H. Brady III, both of whom are descendants of the Company's founder. All of our publicly traded shares are non-voting. Therefore, Ms. Bruno and Mr. Brady have control in most matters requiring approval or acquiescence by shareholders, including the composition of our Board of Directors and many corporate actions. Such concentration of ownership may discourage a potential acquirer from making a purchase offer that our public shareholders may find favorable, which in turn could adversely affect the market price of our common stock or prevent our shareholders from realizing a premium over our stock price.  Furthermore, this concentration of voting share ownership may adversely affect the trading price for our non-voting common stock because investors may perceive disadvantages in owning stock in companies whose voting stock is controlled by a limited number of shareholders.

11
Table of Contents

Failure to meet certain financial covenants required by our debt agreements may adversely affect our assets, results of operations, cash flows, and liquidity.
As of July 31, 2015, we had $253.7 million in outstanding indebtedness. In addition, based on the availability under our credit facilities as of July 31, 2015, we had the ability to incur an additional $194.7 million under our revolving credit agreement. Our current revolving credit agreement and long-term debt obligations also impose certain restrictions on us. Refer to Management's Discussion and Analysis of Financial Condition and Results of Operations (\"MD&A\") within Item 7 for more information regarding our credit agreement and long-term debt obligations. If we breach any of these restrictions or covenants and do not obtain a waiver from the lenders, then subject to applicable cure periods, the outstanding indebtedness (and any other indebtedness with cross-default provisions) could be declared immediately due and payable, which could adversely affect our assets, results of operations, cash flows and liquidity.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
The Company currently operates 42 manufacturing or distribution facilities across the globe and are split by reporting segment as follows:
 
IDS: Thirty facilities are used for our IDS business. Six of which are located within the United States; four each are located in Belgium and China; three each in Mexico and the United Kingdom; two each in Brazil and India; and one each in Canada, Hong Kong, Italy, Japan, Malaysia, and Singapore.
 
WPS: Twelve facilities are used for our WPS business. Three of which are located in France; two each are located in Australia and Germany; and one each in the Netherlands, Poland, Sweden, the United Kingdom, and the United States.
 
The Company’s present operating facilities contain a total of approximately 2.2 million square feet of space, of which approximately 1.6 million square feet is leased. The Company believes that its equipment and facilities are modern, well maintained, and adequate for present needs.

Item 3. Legal Proceedings
The Company is, and may in the future be, party to litigation arising in the normal course of business. The Company is not currently a party to any material pending legal proceedings in which management believes the ultimate resolution would have a material effect on the Company’s consolidated financial statements.
Item 4. Mine Safety Disclosures
Not applicable.

12
Table of Contents


PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
(a)
Market Information
Brady Corporation Class A Nonvoting Common Stock trades on the New York Stock Exchange under the symbol BRC. The following table sets forth the range of high and low daily closing sales prices for the Company’s Class A stock as reported on the New York Stock Exchange for each of the quarters in the fiscal years ended July 31:
 
 
2015
 
2014
 
2013
 
 
High
 
Low
 
High
 
Low
 
High
 
Low
4th Quarter
 
$
26.76

 
$
23.15

 
$
30.75

 
$
24.26

 
$
35.58

 
$
29.76

3rd Quarter
 
$
28.91

 
$
26.03

 
$
27.89

 
$
25.15

 
$
36.33

 
$
31.51

2nd Quarter
 
$
27.56

 
$
23.50

 
$
31.61

 
$
27.36

 
$
35.00

 
$
30.18

1st Quarter
 
$
27.07

 
$
21.19

 
$
35.54

 
$
29.19

 
$
31.22

 
$
26.34

There is no trading market for the Company’s Class B Voting Common Stock.
(b)
Holders
As of September 9, 2015, there were 1,057 Class A Common Stock shareholders of record and approximately 9,228 beneficial shareholders. There are three Class B Common Stock shareholders.
(c)
Issuer Purchases of Equity Securities
The Company has a share repurchase program of the Company’s Class A Nonvoting Common Stock. The plan may be implemented by purchasing shares in the open market or in privately negotiated transactions, with repurchased shares available for use in connection with the Company’s stock-based plans and for other corporate purposes. The Company did not repurchase any shares in fiscal 2015. As of July 31, 2015, there remained 966,242 shares to purchase in connection with this share repurchase program.
On September 10, 2015, the Company's Board of Directors authorized an increase in the Company’s share repurchase program, authorizing the repurchase of up to a total of two million shares of the Company’s Class A Common Stock, inclusive of the shares in the existing share repurchase program.
(d)
Dividends
The Company has historically paid quarterly dividends on outstanding common stock. Before any dividend may be paid on the Class B Common Stock, holders of the Class A Common Stock are entitled to receive an annual, noncumulative cash dividend of $0.01665 per share (subject to adjustment in the event of future stock splits, stock dividends or similar events involving shares of Class A Common Stock). Thereafter, any further dividend in that fiscal year must be paid on all shares of Class A Common Stock and Class B Common Stock on an equal basis. The Company believes that based on its historic dividend practice, this requirement will not impede it in following a similar dividend practice in the future.

During the two most recent fiscal years and for the first quarter of fiscal 2016, the Company declared the following dividends per share on its Class A and Class B Common Stock for the years ended July 31:
 
 
 
2016
 
2015
 
2014
 
 
1st Qtr
 
1st Qtr
 
2nd Qtr
 
3rd Qtr
 
4th Qtr
 
1st Qtr
 
2nd Qtr
 
3rd Qtr
 
4th Qtr
Class A
 
$
0.2025

 
$
0.20

 
$
0.20

 
$
0.20

 
$
0.20

 
$
0.195

 
$
0.195

 
$
0.195

 
$
0.195

Class B
 
0.18585

 
0.18335

 
0.20

 
0.20

 
0.20

 
0.17835

 
0.195

 
0.195

 
0.195



13
Table of Contents

(e)
Common Stock Price Performance Graph
The graph below shows a comparison of the cumulative return over the last five fiscal years had $100 been invested at the close of business on July 31, 2010, in each of Brady Corporation Class A Common Stock, the Standard & Poor’s (S&P) 500 Index, the Standard and Poor’s SmallCap 600 Index, and the Russell 2000 Index.

Comparison of 5 Year Cumulative Total Return*
Among Brady Corporation, the S&P 500 Index,
the S&P SmallCap 600 Index, and the Russell 2000 Index

*
$100 invested on July 31, 2010 in stock or index—including reinvestment of dividends. Fiscal years ended July 31:
 
 
 
2010
 
2011
 
2012
 
2013
 
2014
 
2015
Brady Corporation
 
$
100.00

 
$
108.81

 
$
100.01

 
$
128.45

 
$
103.70

 
$
96.33

S&P 500 Index
 
100.00

 
119.65

 
130.58

 
163.22

 
190.87

 
212.26

S&P SmallCap 600 Index
 
100.00

 
124.72

 
129.70

 
174.80

 
194.10

 
217.33

Russell 2000 Index
 
100.00

 
123.92

 
124.16

 
167.32

 
181.64

 
203.49


Copyright (C) 2015, Standard & Poor’s, Inc. and Russell Investments. All rights reserved.


14
Table of Contents

Item 6. Selected Financial Data

CONSOLIDATED STATEMENTS OF INCOME AND SELECTED FINANCIAL DATA
Years Ended July 31, 2011 through 2015
 
 
2015
 
2014
 
2013
 
2012
 
2011
 
 
(In thousands, except per share amounts)
Operating data (1)
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
1,171,731

 
$
1,225,034

 
$
1,157,792

 
$
1,071,504

 
$
1,059,355

Gross margin
 
558,432

 
609,564

 
609,348

 
590,969

 
587,950

Operating expenses:
 
 
 
 
 
 
 
 
 
 
Research and development
 
36,734

 
35,048

 
33,552

 
34,528

 
38,268

Selling, general and administrative
 
422,704

 
452,164

 
427,858

 
392,694

 
397,472

Restructuring charges (2)
 
16,821

 
15,012

 
26,046

 
6,084

 
6,451

Impairment charges (3)
 
46,867

 
148,551

 
204,448

 
—

 
—

Total operating expenses
 
523,126

 
650,775

 
691,904

 
433,306

 
442,191

Operating income (loss)
 
35,306

 
(41,211
)
 
(82,556
)
 
157,663

 
145,759

Other income (expense):
 
 
 
 
 
 
 
 
 
 
Investment and other income—net
 
845

 
2,402

 
3,523

 
2,082

 
3,989

Interest expense
 
(11,156
)
 
(14,300
)
 
(16,641
)
 
(19,090
)
 
(22,124
)
Net other expense
 
(10,311
)
 
(11,898
)
 
(13,118
)
 
(17,008
)
 
(18,135
)
Earnings (loss) from continuing operations before income taxes
 
24,995

 
(53,109
)
 
(95,674
)
 
140,655

 
127,624

Income taxes (4)
 
20,093

 
(4,963
)
 
42,583

 
37,162

 
21,667

Earnings (loss) from continuing operations
 
$
4,902

 
$
(48,146
)
 
$
(138,257
)
 
$
103,493

 
$
105,957

(Loss) earnings from discontinued operations, net of income taxes (5)
 
(1,915
)
 
2,178

 
(16,278
)
 
(121,404
)
 
2,695

Net earnings (loss)
 
$
2,987

 
$
(45,968
)
 
$
(154,535
)
 
$
(17,911
)
 
$
108,652

Earnings (loss) from continuing operations per Common Share— (Diluted):
 
 
 
 
 
 
 
 
 
 
Class A nonvoting
 
$
0.10

 
$
(0.93
)
 
$
(2.70
)
 
$
1.95

 
$
1.99

Class B voting
 
$
0.08

 
$
(0.95
)
 
$
(2.71
)
 
$
1.94

 
$
1.97

(Loss) earnings from discontinued operations per Common Share - (Diluted):
 
 
 
 
 
 
 
 
 
 
Class A nonvoting
 
$
(0.04
)
 
$
0.04

 
$
(0.32
)
 
$
(2.29
)
 
$
0.05

Class B voting
 
$
(0.04
)
 
$
0.05

 
$
(0.32
)
 
$
(2.30
)
 
$
0.05

Cash Dividends on:
 
 
 
 
 
 
 
 
 
 
Class A common stock
 
$
0.80

 
$
0.78

 
$
0.76

 
$
0.74

 
$
0.72

Class B common stock
 
$
0.78

 
$
0.76

 
$
0.74

 
$
0.72

 
$
0.70

Balance Sheet at July 31:
 
 
 
 
 
 
 
 
 
 
Total assets
 
1,062,897

 
1,253,665

 
1,438,683

 
1,607,719

 
1,861,505

Long-term obligations, less current maturities
 
200,774

 
159,296

 
201,150

 
254,944

 
331,914

Stockholders’ investment
 
587,688

 
733,076

 
830,797

 
1,009,353

 
1,156,192

Cash Flow Data:
 
 
 
 
 
 
 
 
 
 
Net cash provided by operating activities
 
$
93,348

 
$
93,420

 
$
143,503

 
$
144,705

 
$
167,350

Net cash (used in) provided by investing activities
 
(14,365
)
 
10,207

 
(325,766
)
 
(64,604
)
 
(22,631
)
Net cash used in financing activities
 
(32,152
)
 
(115,387
)
 
(33,060
)
 
(147,824
)
 
(91,574
)
Depreciation and amortization
 
39,458

 
44,598

 
48,725

 
43,987

 
48,827

Capital expenditures
 
(26,673
)
 
(43,398
)
 
(35,687
)
 
(24,147
)
 
(20,532
)


15
Table of Contents

(1)
Operating data has been impacted by the reclassification of the Die-Cut businesses into discontinued operations. The Company has elected to not separately disclose the cash flows related to discontinued operations. Refer to Note 15 within Item 8 for further information on discontinued operations. The operating data is also impacted by the acquisitive nature of the Company as one, three, and one acquisitions were completed in fiscal years ended July 31, 2013, 2012, and 2011, respectively. There were no acquisitions in fiscal 2015 and fiscal 2014. Refer to Note 2 within Item 8 for further information on the acquisition that was completed in fiscal 2013.
(2)
In fiscal 2009, in response to the global economic downturn, the Company initiated several measures to address its cost structure, including a reduction in its workforce and decreased discretionary spending. The Company continued certain of these measures during fiscal 2010, 2011, and 2012. During fiscal 2013, the Company executed a business simplification project which included various measures to address its cost structure and resulted in restructuring charges during fiscal 2013 and into fiscal 2014. In addition, in fiscal 2014, the Company approved a plan to consolidate facilities in the Americas, Europe, and Asia in order to enhance customer service, improve efficiency of our operations, and reduce operating expenses. This plan resulted in restructuring charges during fiscal 2014 and fiscal 2015.
(3)
The Company recognized impairment charges of $46.9 million, $148.6 million, and $204.4 million during the three months ended July 31, 2015, 2014, and 2013, respectively. The impairment charges primarily related to the following reporting units: WPS Americas and WPS APAC in fiscal 2015; PeopleID in fiscal 2014; and WPS Americas and IDS APAC in fiscal 2013. Refer to Note 3 within Item 8 for further information regarding the impairment charges.
(4)
Fiscal 2015 was significantly impacted by the impairment charges of $46.9 million, of which $39.8 million was non-deductible for income tax purposes. Fiscal 2014 was significantly impacted by the impairment charges of $148.6 million, of which $61.1 million was non-deductible for income tax purposes, and a tax charge of $4.0 million in continuing operations associated with the repatriation of the cash proceeds from the sale of the Die-Cut business. Fiscal 2013 was significantly impacted by the impairment charges of $204.4 million, of which $168.9 million was non-deductible for income tax purposes, as well as a tax charge of $26.6 million associated with the funding of the PDC acquisition.
(5)
The loss from discontinued operations in fiscal 2015 includes a $0.4 million net loss on the sale of the Die-Cut business, recorded during the three months ended October 31, 2014. The earnings from discontinued operations in fiscal 2014 include a $1.2 million net loss on the sale of the Die-Cut business recorded during the three months ended July 31, 2014. The Die-Cut business was sold in two phases. The first phase closed in the fourth quarter of fiscal 2014 and the second and final phase closed in the first quarter of fiscal 2015. The loss from discontinued operations in fiscal 2013 was primarily attributable to a $15.7 million write-down of the Die-Cut business to its estimated fair value less costs to sell. The loss from discontinued operations in fiscal 2012 was primarily attributable to the $115.7 million goodwill impairment charge recorded during the three months ending January 31, 2012, which was related to the Die-Cut disposal group. Refer to Note 15 within Item 8 for further information regarding discontinued operations.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Overview
As discussed in Item 1, “Business,” we are a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The IDS segment is primarily involved in the design, manufacture, and distribution of high-performance and innovative identification and healthcare products. The WPS segment provides workplace safety and compliance products, of which half is derived from internally manufactured product and half is from externally sourced products. Nearly 45% of our total sales are derived outside of the United States. Foreign sales within the IDS and WPS segments are approximately 40% and 70%, respectively.
The ability to provide customers with a vast array of proprietary, customized and diverse products for use in various applications across multiple customers and geographies, along with a commitment to quality and service, have made Brady a leader in many of its markets. The long-term sales growth and profitability of our segments will depend not only on improved demand in end markets and the overall economic environment, but also on our ability to continuously improve operational excellence, focus on the customer, develop and market innovative new products, and to advance in our digital capabilities. Our priorities during fiscal 2015 included a continued focus on operational excellence, growth initiatives (new product development, investments in R&D and digital, and expansion in high-opportunity markets), and completing our facility consolidation activities to enhance customer service and improve efficiency of our operations.

16
Table of Contents

Results of Operations

A comparison of results of operating income (loss) from continuing operations for the fiscal years ended July 31, 2015, 2014, and 2013 is as follows:
(Dollars in thousands)
 
2015
 
% Sales
 
2014
 
% Sales
 
2013
 
% Sales
Net Sales
 
$
1,171,731

 


 
$
1,225,034

 


 
$
1,157,792

 


Gross Margin
 
558,432

 
47.7
%
 
609,564

 
49.8
 %
 
609,348

 
52.6
 %
Operating Expenses:
 
 
 
 
 
 
 
 
 
 
 
 
     Research and Development
 
36,734

 
3.1
%
 
35,048

 
2.9
 %
 
33,552

 
2.9
 %
     Selling, General & Administrative
 
422,704

 
36.1
%
 
452,164

 
36.9
 %
 
427,858

 
37.0
 %
     Restructuring charges
 
16,821

 
1.4
%
 
15,012

 
1.2
 %
 
26,046

 
2.2
 %
     Impairment charges
 
46,867

 
4.0
%
 
148,551

 
12.1
 %
 
204,448

 
17.7
 %
Total operating expenses
 
523,126

 
44.6
%
 
650,775

 
53.1
 %
 
691,904

 
59.8
 %
Operating income (loss)
 
$
35,306

 
3.0
%
 
$
(41,211
)
 
(3.4
)%
 
$
(82,556
)
 
(7.1
)%

In fiscal 2015, sales decreased 4.4% to $1,171.7 million, compared to $1,225.0 million in fiscal 2014, which consisted of organic sales growth of 1.0% and a negative currency impact of 5.4% due to the strengthening of the U.S. dollar against other major currencies during the year. Organic sales grew 1.7% in the IDS segment, while organic sales within the WPS segment declined by 0.4%.

During fiscal 2014, net sales increased 5.8% from fiscal 2013, which consisted of organic growth of 0.2%, a negative currency impact of 0.1% and growth from acquisitions of 5.7%. The acquisition growth was from the acquisition of PDC within the IDS segment in fiscal 2013. Organic sales within the IDS segment were up 2.9%, while organic sales within the WPS segment declined by 4.6%.

Gross margin decreased 8.4% to $558.4 million in fiscal 2015 as compared to $609.6 million in fiscal 2014. As a percentage of sales, gross margin declined to 47.7% in fiscal 2015 from 49.8% in fiscal 2014. The decline in gross margin was due to increased costs related to facility consolidation activities in the Americas due to duplicate labor and facilities expenses as well as operating inefficiencies following the facility moves, such as additional freight costs and excess inventory and scrap charges. To a lesser extent, geographic product mix also contributed to the decline in gross margin as Asia was our region of greatest sales growth in fiscal 2015 and generally has the lowest segment profit margins.

Gross margin was $609.6 million in fiscal 2014, which was consistent with the gross margin in the the prior year. As a percentage of sales, gross margin declined to 49.8% in fiscal 2014 from 52.6% in fiscal 2013. The decline was primarily due to the sales decline and price reductions in the WPS business.
  
Research and development expenses increased to $36.7 million in fiscal 2015 from $35.0 million in fiscal 2014 and $33.6 million in fiscal 2013. The increase in R&D spending over the years was a result of our innovation development initiative to realign the R&D processes in order to accelerate new product innovation, increased investments in emerging technologies such as RFID and sensing technologies, and increased investments in other new products.

Selling, general and administrative (“SG&A”) expenses include selling costs directly attributed to the IDS and WPS segments, as well as administrative expenses including finance, information technology, human resources and legal. SG&A expenses decreased 6.5% to $422.7 million in fiscal 2015 compared to $452.2 million in fiscal 2014. The decline was primarily due to the strengthening of the U.S. dollar, and to a lesser extent, reduced amortization expense of $5.8 million, an amendment to our U.S.-based post-retirement medical benefit plan that resulted in a $4.3 million curtailment gain, and our focused efforts to reduce expenses. This decline was partially offset by continued investments in sales personnel within the IDS segment and increased spending in the WPS segment for both on-line and traditional print advertising.
SG&A expense increased to $452.2 million in fiscal 2014 compared to $427.9 million in fiscal 2013. The increase was primarily due to incremental SG&A associated with the PDC business of approximately $22 million. In addition, the Company expanded its sales force in multiple geographies within the IDS segment in fiscal 2014 and increased spending in both on-line advertising as well as traditional print advertising within the WPS segment.

17
Table of Contents

In fiscal 2014, the Company announced a restructuring plan to consolidate facilities in the Americas, Europe and Asia. The Company implemented this restructuring plan to enhance customer service, improve efficiency of our operations and reduce operating expenses. Restructuring activities related to facility consolidation activities extended into fiscal 2015 and were complete at the end of the fiscal year. However, the Company experienced operational inefficiencies, increased costs, and customer service disruptions in fiscal 2015 as a result of these facility consolidations and we expect this to continue, to a lesser extent, into fiscal 2016. We remain focused on improvements and returning to prior service metrics and we expect to realize operational efficiencies from these actions over the longer-term.
In connection with this plan, the Company incurred restructuring charges of $16.8 million in fiscal 2015. These charges consisted of $5.4 million of employee separation costs, $5.2 million of facility closure related costs, $2.0 million of contract termination costs, and $4.2 million of non-cash asset write-offs. The charges for employee separation costs consisted of severance pay, outplacement services, medical and other benefits. Non-cash asset write-offs consist mainly of fixed assets written off in conjunction with facility consolidations. Of the $16.8 million recognized in fiscal 2015, $12.1 million was incurred within the IDS segment and $4.7 million was incurred within the WPS segment.
In fiscal 2013, the Company announced a restructuring action to reduce its global workforce by approximately 5-7% in order to address its cost structure, which was expected to result in annual cost savings of $25 to $30 million. The Company realized annualized savings of approximately $25 million; however, investments in initiatives to drive sales growth and an extension of the timeframe of the restructuring actions into fiscal 2014 had an impact on the SG&A line item within the Consolidated Statements of Earnings. During fiscal 2014, the Company invested an incremental $13 million in its digital strategy as well as additional selling and R&D resources. In addition, the restructuring activities announced in fiscal 2013 continued into fiscal 2014, which partially reduced the savings expected from the restructuring plan in fiscal 2014.
Due to the incremental investment in the digital initiative and the extension of the headcount reduction into fiscal 2014, this restructuring plan did not reduce overall SG&A expenses in fiscal 2014 compared to fiscal 2013 as the digital investments are also reported on the SG&A line item within the Consolidated Statements of Earnings. In connection with the 2014 and 2013 plans, restructuring charges were $15.0 million in fiscal 2014, which consisted primarily of employee separation costs and facility closure costs. Of the $15.0 million recognized in fiscal 2014, $9.0 million was incurred within the IDS segment and $6.0 million was incurred within the WPS segment.
Restructuring charges were $26.0 million in fiscal 2013 and consisted of employee separation costs, fixed asset write-offs, and other facility closure costs associated with the restructuring plan announced in February 2013 to reorganize into global product-based business platforms and reduce our global cost structure. Of the $26.0 million recognized in fiscal 2013, $15.8 million was incurred within the IDS segment and $10.2 million was incurred within the WPS segment.
The Company performed its annual goodwill impairment assessment on May 1, 2015, and subsequently concluded that the WPS Americas and WPS APAC reporting units were impaired. In conjunction with the goodwill impairment analysis, management concluded that other long-lived assets were also impaired. Refer to Item 7 - Business Segment Operating Results as well as Note 3 \"Goodwill and Other Intangible Assets\" of Item 8 for further discussion regarding the impairment charges. Impairment charges were $46.9 million in fiscal 2015, which consisted of $37.1 million in goodwill charges associated with the WPS Americas and WPS APAC reporting units and $9.8 million related to the impairment of certain other long-lived assets.

The Company's annual goodwill impairment assessment performed in fiscal 2014 indicated that the PeopleID reporting unit was impaired. In conjunction with the goodwill impairment analysis, management concluded that other finite and indefinite-lived intangible assets within the reporting unit were also impaired. Impairment charges in continuing operations were $148.6 million in fiscal 2014, which consisted of $100.4 million in goodwill and $48.2 million in intangible assets primarily associated with the PeopleID reporting unit.

The Company's annual goodwill impairment assessment performed in fiscal 2013 indicated that the WPS Americas and IDS APAC reporting units were impaired. In conjunction with the goodwill impairment analysis, management concluded that other finite and indefinite-lived intangible assets within the reporting units were also impaired. Impairment charges in continuing operations were $204.4 million in fiscal 2013, which consisted of $190.5 million in goodwill and $13.9 million in intangible assets primarily associated with the WPS Americas and IDS APAC reporting units.

18
Table of Contents

Operating income from continuing operations was $35.3 million in fiscal 2015; excluding the impairment charges of $46.9 million and restructuring charges of $16.8 million, the Company generated operating income from continuing operations of $99.0 million. The Company incurred an operating loss from continuing operations of $41.2 million in fiscal 2014; excluding the impairment charges of $148.6 million and restructuring charges of $15.0 million, the Company generated operating income from continuing operations of $122.4 million. The decrease of $23.4 million was primarily due to the segment profit declines in both the IDS and WPS segments, facility consolidation costs incurred in both segments, as well as the negative impact of currency fluctuations during fiscal 2015 as compared to the prior year.

The Company incurred an operating loss from continuing operations of $41.2 million in fiscal 2014; excluding impairment charges of $148.6 million and restructuring charges of $15.0 million, the Company generated operating income from continuing operations of $122.4 million. The Company incurred an operating loss from continuing operations of $82.6 million in fiscal 2013; excluding the impairment charges of $204.4 million and restructuring charges of $26.0 million, the Company generated operating income from continuing operations of $147.9 million. The decrease of $25.5 million was mainly due to the decline in segment profit of the WPS business, which is discussed in further detail within the Business Segment Operating Results section below.

OPERATING INCOME TO NET INCOME
(Dollars in thousands)
 
2015
 
% Sales
 
2014
 
% Sales
 
2013
 
% Sales
Operating income (loss)
 
$
35,306

 
3.0
 %
 
$
(41,211
)
 
(3.4
)%
 
$
(82,556
)
 
(7.1
)%
Other income and (expense):
 
 
 


 
 
 


 
 
 


         Investment and other income
 
845

 
0.1
 %
 
2,402

 
0.2
 %
 
3,523

 
0.3
 %
         Interest expense
 
(11,156
)
 
(1.0
)%
 
(14,300
)
 
(1.2
)%
 
(16,641
)
 
(1.4
)%
Earnings (loss) from continuing operations before tax
 
24,995

 
2.1
 %
 
(53,109
)
 
(4.3
)%
 
(95,674
)
 
(8.3
)%
Income taxes
 
20,093

 
1.7
 %
 
(4,963
)
 
(0.4
)%
 
42,583

 
3.7
 %
Earnings (loss) from continuing operations
 
4,902

 
0.4
 %
 
(48,146
)
 
(3.9
)%
 
(138,257
)
 
(11.9
)%
(Loss) earnings from discontinued operations, net of income taxes
 
(1,915
)
 
(0.2
)%
 
2,178

 
0.2
 %
 
(16,278
)
 
(1.4
)%
Net earnings (loss)
 
$
2,987

 
0.3
 %
 
$
(45,968
)
 
(3.8
)%
 
$
(154,535
)
 
(13.3
)%

Investment and Other Income

Investment and other income decreased to $0.8 million in fiscal 2015 compared to $2.4 million in fiscal 2014 and $3.5 million in fiscal 2013. The decline since 2013 was due primarily to a reduction in interest income and smaller gains recognized on securities held in executive deferred compensation plans.

Interest Expense

Interest expense decreased to $11.2 million in fiscal 2015 compared to $14.3 million in fiscal 2014 and $16.6 million in fiscal 2013. The decline since 2013 was due to the Company's declining principal balance under its outstanding debt agreements.

Income Taxes
The Company's effective tax rate from continuing operations was 80.4% in fiscal 2015, compared to the effective tax rate from continuing operations of 9.3% in fiscal 2014. The effective tax rate was significantly impacted by the fiscal 2015 impairment charges of $46.9 million, $39.8 million of which was nondeductible for income tax purposes. The effective income tax rate was further impacted by certain adjustments to tax accruals and reserves and fluctuations in geographic profit mix.

Total foreign pre-tax earnings decreased from $81.5 million in fiscal 2014 to $25.6 million in fiscal 2015. This decrease was due primarily to foreign impairment charges of $31.6 million in fiscal 2015 and overall lower pre-tax earnings globally than in fiscal 2014. The remainder of the significant decreases in foreign pre-tax earnings and resulting impact on the effective tax rate was primarily related to decreased pre-tax net earnings in the following jurisdictions: 1) Australia, where pre-tax earnings decreased by $3.5 million, and both the statutory and effective tax rates approximated 30%; 2) Malaysia, where pre-tax earnings decreased by $2.9 million, and both the statutory and effective tax rates approximated 25%; 3) England, where pre-tax earnings decreased $1.5 million, and the statutory tax rate was approximately 21% while the effective tax rate approximated zero due to full valuation allowances recorded against NOL carryforwards generated; and 4) China, where pre-tax earnings decreased $1.2 million, and both the statutory and effective tax rates approximated 25%.

19
Table of Contents

The Company's effective tax rate from continuing operations was 9.3% in fiscal 2014, compared to the effective tax rate from continuing operations of (44.5)% in fiscal 2013. The income tax rate in fiscal 2014 was significantly impacted by the impairment and restructuring charges recorded in fiscal 2014. The income tax rate in fiscal 2013 was impacted by the impairment charges and a tax charge associated with the funding of the PDC acquisition. The increase in the effective income tax rate in fiscal 2014 compared to fiscal 2013 was further impacted by increased valuation allowances and fluctuations in geographic profit mix.

The impact on the effective income tax rate in fiscal 2014 due to restructuring charges was a result of the tax rate differential between charges incurred in the U.S. at 35% and charges incurred in foreign jurisdictions at an average tax rate of approximately 28%. The \"International Rate Differential\" line item of (1.3%) disclosed within the income tax rate reconciliation was primarily due to this impact of restructuring charges.

Total foreign pre-tax earnings increased from $49.3 million in fiscal 2013 to $81.5 million in fiscal 2014. This increase was due to impairment charges of $22.7 million during fiscal 2013, consisting primarily of goodwill within the Company’s IDS APAC reporting unit. The remainder of the increase in foreign pre-tax earnings and resulting impact on the effective tax rate was primarily related to increased pre-tax net earnings in the following jurisdictions: 1) Malaysia, where pre-tax earnings increased by $7.1 million, inclusive of fiscal 2013 impairment charges of $3.4 million, and both the statutory and effective tax rates approximated 25%; 2) Sweden, where pre-tax earnings increased by $4.2 million, the statutory tax rate was 22%, and the effective tax rate was negative, resulting in a $1.0 million tax benefit due to the utilization of historical net operating loss (“NOL”) carryforwards that had full valuation allowances, as well as the adjustment of previously recorded valuation allowances; 3) England, where the pre-tax loss decreased by $3.9 million, and the statutory tax rate was approximately 22% while the effective tax rate approximated zero due to full valuation allowances recorded against NOL carryforwards generated; and 4) China, where pre-tax earnings increased by $6.6 million, inclusive of fiscal 2013 impairment charges of $1.7 million, and the statutory tax rate was 25% with a higher effective tax rate of approximately 38% due to losses incurred in certain Chinese entities in which full valuation allowances were recorded against the associated NOL carryforwards. Partially offsetting these increases in foreign earnings was an increase of $4.5 million in the pre-tax loss in Brazil in fiscal 2014.

Earnings (Loss) from Discontinued Operations

Discontinued operations include the Asia Die-Cut and European Die-cut businesses (\"Die-Cut\"), of which a portion was divested in the fourth quarter of fiscal 2014 and the remainder was divested in the first quarter of fiscal 2015. In addition, the Brady Medical and Varitronics businesses were divested in fiscal 2013 and were reported within discontinued operations. These divested businesses were part of the IDS business segment.

The loss from discontinued operations net of income taxes was $1.9 million in fiscal 2015, compared to earnings from discontinued operations net of income taxes of $2.2 million in fiscal 2014 and a loss from discontinued operations net of income taxes of $16.3 million in fiscal 2013. The loss in fiscal 2015 consisted of a loss on operations of $1.5 million primarily related to professional fees associated with the divestiture and a $0.4 million loss on the sale of Die-Cut, recorded during the three months ended October 31, 2014. In fiscal 2014, the Die-Cut business had net earnings from operations of $3.4 million, offset by a net loss on the sale of Die-Cut of $1.2 million. The loss in fiscal 2013 primarily related to a $15.7 million write-down of the Die-Cut disposal group to estimated fair value less costs to sell.

There was no depreciation or amortization expense recognized within discontinued operations for fiscal 2015 or fiscal 2014 as the Die-Cut business was reported as held for sale beginning in the third quarter of fiscal 2013, at which point the fixed assets and intangible assets of these businesses were no longer depreciated or amortized in accordance with applicable U.S. GAAP. Depreciation and amortization recognized within discontinued operations for fiscal 2013 were $4.0 million and $4.8 million, respectively.


20
Table of Contents

Business Segment Operating Results
The Company is organized and managed on a global basis within two reportable segments: ID Solutions and Workplace Safety. The segment results have been adjusted to reflect continuing operations in all periods presented. The sales and profit of discontinued operations are excluded from the following information.
Following is a summary of segment information for the fiscal years ended July 31, 2015, 2014, and 2013:
 
 
Years ended July 31,
(Dollars in thousands)
 
2015
 
2014
 
2013
SALES TO EXTERNAL CUSTOMERS
 
 
 
 
 
 
ID Solutions
 
$
806,484

 
$
825,123

 
$
739,116

WPS
 
365,247

 
399,911

 
418,676

Total
 
$
1,171,731

 
$
1,225,034

 
$
1,157,792

SALES GROWTH INFORMATION
 
 
 
 
 
 
ID Solutions
 
 
 
 
 
 
Organic
 
1.7
 %
 
2.9
 %
 
0.8
 %
Currency
 
(4.0
)%
 
(0.2
)%
 
(1.0
)%
Acquisitions
 
—%

 
8.9
 %
 
16.3
 %
Total
 
(2.3
)%
 
11.6
 %
 
16.1
 %
Workplace Safety
 
 
 
 
 
 
Organic
 
(0.4
)%
 
(4.6
)%
 
(7.0
)%
Currency
 
(8.3
)%
 
0.1
 %
 
(0.7
)%
Acquisitions
 
—%

 
—%

 
4.0
 %
Total
 
(8.7
)%
 
(4.5
)%
 
(3.7
)%
Total Company
 
 
 
 
 
 
Organic
 
1.0
 %
 
0.2
 %
 
(2.4
)%
Currency
 
(5.4
)%
 
(0.1
)%
 
(0.8
)%
Acquisitions
 
—%

 
5.7
 %
 
11.3
 %
Total
 
(4.4
)%
 
5.8
 %
 
8.1
 %
SEGMENT PROFIT
 
 
 
 
 
 
ID Solutions
 
$
149,840

 
$
176,129

 
$
174,390

Workplace Safety
 
56,502

 
66,238

 
95,241

Total
 
$
206,342

 
$
242,367

 
$
269,631

SEGMENT PROFIT AS A PERCENT OF SALES
 
 
 
 
 
 
ID Solutions
 
18.6
 %
 
21.3
 %
 
23.6
 %
Workplace Safety
 
15.5
 %
 
16.6
 %
 
22.7
 %
Total
 
17.6
 %
 
19.8
 %
 
23.3
 %
NET EARNINGS RECONCILIATION
 
 
Years ended:
(Dollars in thousands)
 
July 31, 2015
 
July 31, 2014
 
July 31, 2013
Total profit from reportable segments
 
$
206,342

 
$
242,367

 
$
269,631

Unallocated costs:
 
 
 
 
 
 
Administrative costs
 
107,348

 
120,015

 
121,693

Restructuring charges
 
16,821

 
15,012

 
26,046

Impairment charges
 
46,867

 
148,551

 
204,448

Investment and other income
 
(845
)
 
(2,402
)
 
(3,523
)
Interest expense
 
11,156

 
14,300

 
16,641

Earnings (loss) from continuing operations before income taxes
 
$
24,995

 
$
(53,109
)
 
$
(95,674
)


21
Table of Contents

ID Solutions

Fiscal 2015 vs. 2014     

Approximately 70% of net sales in the IDS segment were generated in the Americas region, 20% in EMEA, and 10% in APAC. IDS sales decreased 2.3% to $806.5 million in fiscal 2015, compared to $825.1 million in fiscal 2014. Organic sales increased 1.7% and currency fluctuations decreased sales by 4.0% due to the strengthening of the U.S. dollar against other major currencies during the year ended July 31, 2015, as compared to the same period in the prior year.

Overall, organic sales within the IDS business grew in the low single digit percentages consistently for the first three quarters and declined slightly in the fourth quarter of fiscal 2015. Organic growth in all regions was positive for the year with high-single digit growth in APAC, followed by low-single digit growth in the EMEA and Americas regions.

Organic sales in the Americas grew in the low-single digits in fiscal 2015 as compared to fiscal 2014. This growth was primarily within the U.S. and was driven by our continued focus on expanding the core Brady-brand businesses and an increased focus on key customers, industries and new products. Our areas of highest growth in fiscal 2015 were in the global safety and facility identification product offerings, as well as in portable printer consumables and product identification. This growth was partially offset by double-digit organic sales declines in Brazil in fiscal 2015 as compared to fiscal 2014. OEM sales were down in Brazil due to weak economic conditions and increased competitive pressure. In fiscal 2015, the Company consolidated a facility in Brazil to reduce its cost structure.

Organic sales in the EMEA region also grew in the low-single digits in fiscal 2015 as compared to fiscal 2014. This increase was primarily driven by Central Europe where we increased our salesforce. Economic growth softened slightly in Western Europe, which impacted IDS sales at the beginning of the third fiscal quarter and into the fourth quarter; however, this geography had stronger sales in the first half of the year which contributed to organic sales growth for the full fiscal year as compared to the prior year.

Organic sales in Asia grew in the high-single digits in fiscal 2015 as compared to fiscal 2014. Similar to the prior year, we experienced slower growth in the fourth quarter of fiscal 2015 as compared to the preceding three quarters. Product identification sales continue to increase, primarily to our OEM customers in China as we expand production capacity and capabilities. The investment in our MRO growth strategies and the expansion of the MRO business in China also continues to positively impact sales.

Segment profit decreased to $149.8 million in fiscal 2015 from $176.1 million in fiscal 2014, a decrease of $26.3 million or 14.9%. As a percent of sales, segment profit decreased to 18.6% in fiscal 2015, compared to 21.3% in the prior year. The decline in segment profit as a percent of sales was primarily in the IDS Americas businesses and was a result of increased costs associated with facility consolidation activities such as duplicate labor and facilities expenses, as well as increased costs from operating inefficiencies in our recently consolidated facilities in North America such as additional freight costs and excess inventory and scrap charges. In addition, although a much smaller impact, the decline was also due to our geographic product mix, as Asia was our region of greatest sales growth in fiscal 2015 and generally has the lowest segment profit margins.

Fiscal 2014 vs. 2013

IDS sales increased 11.6% to $825.1 million in fiscal 2014, compared to $739.1 million in fiscal 2013. The acquisition of PDC in December 2012 contributed to 8.9% of the sales growth for fiscal 2014. Organic sales increased by 2.9% and currency fluctuations were minimal, decreasing sales by 0.2% for the year ended July 31, 2014, as compared to the prior fiscal year.

Overall, organic sales within the IDS business grew in the low single digit percentages consistently each quarter in fiscal 2014. Organic growth in all regions was positive for the year with double digit growth in APAC, followed by mid-single digit growth in Europe and slightly lower growth in the Americas region.

Organic sales in the Americas grew in the low-single digits in fiscal 2014 as compared to fiscal 2013, primarily due to the sales force expansion and the development of proprietary new products in the core Brady brand business in the United States. This was partially offset by declines in Brazil and PDC. The Brazil business declined due to continued economic challenges. Sales in the PDC business declined approximately 2% organically in fiscal 2014, compared to annualized sales in fiscal 2013. PDC’s healthcare business correlates with U.S. hospital admission rates, which were down approximately 2% during fiscal 2014.

The IDS business in EMEA grew in the mid-single digits in fiscal 2014 compared to the prior year. This growth was driven by our businesses in the established Western European economies as well as Central Europe. Growth was the result of expanding and refocusing our sales organization and the sale of new products. The exceptions were France and Italy, which were facing weak economic environments.


22
Table of Contents

Sales within the IDS business in APAC had double-digit growth for the year ended July 31, 2014. We experienced slower growth in the fourth quarter of fiscal 2014 as compared to the preceding three quarters primarily due to the negative impact the Die-Cut divestiture had on certain Asia business units. Sales of product identification products to our OEM customers in China were particularly strong as we continue to expand production capacity and capabilities. The investment in our MRO growth strategies and the expansion of our MRO business in China also positively impacted sales.

Segment profit increased to $176.1 million in fiscal 2014 from $174.4 million in fiscal 2013, an increase of $1.7 million or 1.0%. As a percent of sales, segment profit was 21.3% in fiscal 2014, compared to 23.6% in the prior year. The decline in segment profit as a percent of sales was due to lower gross margin in fiscal 2014 as a result of product mix and increased costs associated with the facility consolidations. The main contributor to the product mix was a full year of PDC sales at lower gross margin than the existing business, as well as an increase in lower-margin printer sales.
    
The Company performed its annual goodwill impairment assessment for fiscal 2014 on May 1, 2014, and subsequently concluded that the PeopleID reporting unit was impaired. Organic sales within the PDC business declined in the low single digit percentages from fiscal 2013 to fiscal 2014. Hospital admission rates were the primary driver of PDC's sales under its strategy at the time, and there was a decline of approximately 2% in these rates during fiscal 2014. In addition, management revisited its planned growth and profit for the PDC business and concluded that the growth may not materialize as expected given slower than anticipated industry growth and fewer sales synergies than originally planned. Upon completion of the impairment assessment, the Company recognized a goodwill impairment charge of $100.4 million during fiscal 2014. In conjunction with the goodwill impairment test of the PeopleID reporting unit, finite and indefinite-lived intangibles associated with the reporting unit were revalued and analyzed for impairment. As a result, other intangibles in the amount of $48.2 million primarily associated with the PeopleID reporting unit were also impaired during fiscal 2014.

Workplace Safety

Fiscal 2015 vs. 2014

Approximately 50% of net sales in the WPS segment were generated in EMEA, 35% in the Americas, and 15% in APAC. WPS sales decreased 8.7% to $365.2 million in fiscal 2015, compared to $399.9 million in fiscal 2014, which consisted of an organic sales decline of 0.4% and a negative currency impact of 8.3%. Because approximately half of the WPS business is located in Western Europe and another 15% of the WPS segment is in Australia , the strengthening of the U.S. dollar against the Euro and the Australian Dollar had a larger impact on the WPS segment than it did on the IDS segment.

Over the past several years, the WPS segment has experienced a deterioration in sales and profits due to a reduction in direct catalog mailings, increased digital competition, and pricing adjustments. While traditional direct marketing channels such as catalogs are important means of selling WPS products, an increasing number of customers are purchasing products on the Internet. Although we experienced an organic sales decline for the year ended July 31, 2015, the sales decline has lessened each year since fiscal 2013. This improving trend is a result of our focus on workplace safety critical industries, expansion of our product offerings, further developed pricing capabilities, and increased investment in digital.

Organic sales in EMEA grew in the low-single digits in fiscal 2015 compared to the prior year. The growth was driven primarily by Germany, France, and the Nordics region due to improvements in website functionality and key account management. We experienced growth in both traditional catalog sales and digital sales in EMEA over the prior year.
Organic sales in the Americas declined in the low-single digits in fiscal 2015 compared to fiscal 2014. This decrease was primarily due to reduced demand in the industrial end markets and a decrease in sales through traditional catalog channels.
Organic sales in APAC, which consists entirely of Australia, declined in the mid-single digits in fiscal 2015 compared to fiscal 2014. Our business in Australia is diversified in many industries; however, it has a higher concentration in industries that are experiencing economic challenges, including manufacturing and mining production.
Profit for the WPS segment decreased to $56.5 million in fiscal 2015 from $66.2 million in fiscal 2014, a decrease of $9.7 million, or 14.7%. As a percentage of sales, segment profit decreased to 15.5% in fiscal 2015 compared to 16.6% in the prior year. The decrease in segment profit was mainly driven by the decline in sales, increased spending for both on-line and traditional print advertising due to the timing of catalog mailings, investments in digital capabilities and the increased costs associated with facility consolidation activities in the U.S., such as duplicate labor and facilities expenses.

23
Table of Contents

The Company performed its annual goodwill impairment assessment for fiscal 2015 on May 1, 2015, and subsequently concluded that the WPS APAC and WPS Americas reporting units were impaired. The WPS APAC reporting unit consists entirely of the Company's business located in Australia. Organic sales declined in the mid-single digits in fiscal 2015 primarily due to a decline in the mining production and manufacturing industries. As a result of the decline in sales and challenging economic conditions, the WPS APAC reporting unit's segment profit declined by nearly 30% in fiscal 2015.
Organic sales within the WPS Americas reporting unit declined in fiscal 2015 as compared to fiscal 2014. The business has improved many of its digital capabilities over the past two years; however, sales through the traditional catalog model have decreased at a greater rate than expected, and digital sales have not been sufficient to offset the decline in sales through catalogs. As a result of the decline in sales and the increased investment in digital capabilities, WPS Americas' segment profit declined by nearly 17% in fiscal 2015.
Upon completion of the impairment assessment, the Company recognized goodwill impairment charges of $37.1 million during fiscal 2015, of which $26.2 million was in the WPS APAC reporting unit and $10.9 million was in the WPS Americas reporting unit. Other long-lived assets primarily associated with the WPS APAC and WPS Americas reporting units were also revalued and analyzed for impairment. As a result, long-lived assets in the amount of $9.8 million were impaired during fiscal 2015.
Fiscal 2014 vs. 2013
Net sales in the WPS segment decreased 4.5% to $399.9 million in fiscal 2014 from $418.7 million in fiscal 2013. The sales decline consisted of a decrease in organic sales of 4.6%, partially offset by 0.1% growth due to positive currency fluctuations.

Although we experienced an organic sales decline for the year ended July 31, 2014, the sales decline lessened each quarter and returned to growth in the fourth quarter of fiscal 2014. This improving trend was primarily due to increased catalog mailings, better execution of our Internet offerings, and more effective pricing strategies that optimize both sales and profits. As a result of these changes, we saw WPS sales trends in the Americas improved slightly in fiscal 2014 compared to 2013 as the percentage rate of decline lessened to mid-single digits. WPS sales in APAC, which consists entirely of Australia, and WPS sales in EMEA returned to modest growth in the fourth quarter, primarily due to an increase in new customers, order volumes, and growth initiatives.

Segment profit decreased to $66.2 million in fiscal 2014 from $95.2 million in the prior year, a decline of $29.0 million, or 30.5%. As a percent of sales, segment profit was 16.6% in fiscal 2014, compared to 22.7% in the prior year. Similar to sales, although profit has declined, the rate of decline slowed in the second half of fiscal 2014 as the modified strategy began to take hold. WPS profit was also impacted by the increased costs due to facility consolidations and the incremental investment in implementing its digital strategy.

Liquidity & Capital Resources

Cash and cash equivalents were $114.5 million at July 31, 2015, an increase of $32.7 million from July 31, 2014. The significant changes were as follows:
 
Years ended July 31,
(Dollars in thousands)
2015
 
2014
 
2013
Net cash flow provided by (used in):
 
 
 
 
 
Operating activities
$
93,348

 
$
93,420

 
$
143,503

Investing activities
(14,365
)
 
10,207

 
(325,766
)
Financing activities
(32,152
)
 
(115,387
)
 
(33,060
)
Effect of exchange rate changes on cash
(14,173
)
 
2,536

 
481

Net increase (decrease) in cash and cash equivalents
$
32,658

 
$
(9,224
)
 
$
(214,842
)


24
Table of Contents

Fiscal 2015 vs. 2014     

Net cash provided by operating activities decreased slightly to $93.3 million during fiscal 2015 compared to $93.4 million in the prior year. The prior year results included discontinued operations, which generated approximately $2.7 million in cash from operating activities. Therefore, there was an increase in cash flow from operating activities from continuing operations of $2.6 million. This increase was primarily due to a change in working capital of $36.0 million, largely offset by the decrease in segment profit of $33.4 million. A majority of the decrease in working capital related to a decrease in prepaid catalog costs at July 31, 2015 compared to July 31, 2014 due to a reduction in catalog mailings and a change in the timing of such catalog mailings. Inventories were also built in advance of facility consolidations in fiscal 2014, whereas inventories were effectively flat in fiscal 2015.

Net cash used in investing activities was $14.4 million during fiscal 2015 primarily due to capital expenditures of $26.7 million, partially offset by the $6.1 million of net cash received from the Die-Cut divestiture during the three months ended October 31, 2014. In addition, certain assets were sold as part of the facility consolidation activities, which reduced cash used in investing activities by $6.2 million compared to the prior year. Net cash provided by investing activities was $10.2 million during fiscal 2014 due to the cash received from the first phase of the sale of the Die-Cut business of $54.2 million, offset by $43.4 million spent on capital expenditures in fiscal 2014.

Net cash used in financing activities was $32.2 million during fiscal 2015, compared to $115.4 million during the prior year. The decrease in cash used in financing activities of $83.2 million was primarily due to increased net borrowings of $40.1 million on the revolving loan agreement and lines of credit during fiscal 2015 and a reduction in the principal payments on long-term debt of $18.8 million compared to the prior year. In addition, there were no share repurchases in fiscal 2015 compared to cash used of $30.6 million on share repurchases in the prior year, and proceeds from stock option exercises were lower by $10.5 million in fiscal 2015 compared to the prior year.
The effect of fluctuations in exchange rates reduced cash balances by $14.2 million in fiscal 2015 due to the strengthening of the U.S. dollar against other major currencies.
Fiscal 2014 vs. 2013
Net cash provided by operating activities was $93.4 million during fiscal 2014 compared to $143.5 million in the prior year. The decrease was primarily due to changes in operating assets and liabilities. The Company used cash of approximately $4 million, $13 million, and $21 million for accounts receivable, inventory and accounts payable and accrued expenses, respectively. Cash used for accounts receivable increased in fiscal 2014 due primarily to geographic sales mix. Sales increased in EMEA and APAC compared to the prior year and these regions have a higher days sales outstanding. The accounts payable and accrued liabilities use of cash included $10 million of restructuring expenses related to fiscal 2013 that were paid in fiscal 2014. Cash used for inventory increased primarily to maintain service levels during facility consolidations.

Net cash provided by investing activities was $10.2 million during fiscal 2014 primarily due to the cash received from the first phase of the sale of the Die-Cut business of $54.2 million, offset by $43.4 million spent on capital expenditures in fiscal 2014. Net cash used in investing activities was $325.8 million during fiscal 2013 primarily due to the acquisition of PDC for $301.2 million.

Net cash used in financing activities was $115.4 million during fiscal 2014, compared to $33.1 million during the prior year. In fiscal 2014, the Company used cash to pay dividends of $40.5 million, purchased common shares for $30.6 million, and made a principal payment of $61.3 million on its private placement debt. This was offset primarily by cash proceeds of $12.1 million from the issuance of common stock related to stock option exercises during the year. In fiscal 2013, the Company used cash of $39.2 million to pay dividends and made a principal payment of $61.3 million on its private placement debt. This was offset by cash proceeds of $20.3 million from the issuance of common stock related to stock option exercises, and by the borrowing activity from the Company's credit revolver and multi-currency line of credit in China, which provided $50.6 million in cash in fiscal 2013.
During fiscal 2006 and 2007, the Company completed two private placement note issuances totaling $350 million in ten-year fixed rate notes with varying maturity dates to institutional investors at interest rates varying from 5.30% to 5.33%. The notes must be repaid equally over seven years, with final payments due in 2016 and 2017, with interest payable on the notes due semiannually on various dates throughout the year. The notes have certain prepayment penalties for repaying them prior to the maturity date. Under the debt agreement, the Company made scheduled principal payments of $42.5 million during fiscal 2015 and $61.3 million during fiscal 2014.


25
Table of Contents

On May 13, 2010, the Company completed a private placement of €75 million aggregate principal amount of senior unsecured notes to accredited institutional investors. The €75 million of senior notes consists of €30 million aggregate principal amount of 3.71% Series 2010-A Senior Notes, due May 13, 2017 and €45 million aggregate principal amount of 4.24% Series 2010-A Senior Notes, due May 13, 2020, with interest payable on the notes semiannually. The notes have certain prepayment penalties for prepaying them prior to maturity. The notes have been fully and unconditionally guaranteed on an unsecured basis by the Company's domestic subsidiaries. These unsecured notes were issued pursuant to a note purchase agreement, dated May 13, 2010.

On February 1, 2012, the Company and certain of its subsidiaries entered into an unsecured $300 million multi-currency revolving loan agreement with a group of six banks that replaced and terminated the Company's previous credit agreement. Under the revolving loan agreement, which has a final maturity date of February 1, 2017, the Company has the option to select either a base interest rate (based upon the higher of the federal funds rate plus one-half of 1% or the prime rate of Bank of America plus a margin based upon the Company's consolidated leverage ratio) or a Eurocurrency interest rate (at the LIBOR rate plus a margin based on the Company's consolidated leverage ratio). At the Company's option, and subject to certain conditions, the available amount under the revolving loan agreement may be increased from $300 million up to $450 million. During fiscal 2015, the Company drew $60.0 million from its revolving loan agreement in order to fund general corporate needs and the maximum amount outstanding was $114.0 million. The borrowings bear interest at LIBOR plus 1.125% per annum. As of July 31, 2015, the outstanding balance on the credit facility was $102.0 million and the Company had outstanding letters of credit under the revolving loan agreement of $3.3 million. There was $194.7 million available for future borrowing under the credit facility, which can be increased to $344.7 million at the Company's option, subject to certain conditions.
In February 2013, the Company entered into an unsecured $26.2 million multi-currency line of credit in China, which was amended in November 2013 to $24.2 million and further amended in February 2015 to $10.0 million. In August 2014, the Company entered into an additional unsecured $10.0 million multi-currency line of credit in China. These lines of credit support USD-denominated or CNY-denominated borrowing to fund working capital and operations for the Company's Chinese entities and are due on demand. The borrowings under these facilities may be made for a period up to one year from the date of borrowing with interest on the USD-denominated borrowings incurred equal to U.S. dollar LIBOR on the date of borrowing plus a margin based upon duration and on the CNY-denominated borrowings incurred equal to the local China rate based upon duration. There is no ultimate maturity on the facilities and they are subject to periodic review and repricing. The Company is not required to comply with any financial covenants as part of the agreements. The maximum amount outstanding on these facilities was $19.4 million and the Company repaid $9.0 million during fiscal 2015. As of July 31, 2015, the aggregate outstanding balance on these lines of credit in China was $10.4 million and there was $9.6 million available for future borrowings.
The Company’s debt agreements require it to maintain certain financial covenants, including a ratio of debt to the trailing twelve months EBITDA, as defined in the debt agreements, of not more than a 3.25 to 1.0 ratio (leverage ratio) and the trailing twelve months EBITDA to interest expense of not less than a 3.0 to 1.0 ratio (interest expense coverage). As of July 31, 2015, the Company was in compliance with these financial covenants, with the ratio of debt to EBITDA, as defined by the agreements, equal to 2.0 to 1.0 and the interest expense coverage ratio equal to 11.8 to 1.0.
The Company's cash balances are generated and held in numerous locations throughout the world. At July 31, 2015, approximately 84% of the Company's cash and cash equivalents were held outside the United States. The Company's growth has historically been funded by a combination of cash provided by operating activities and debt financing. The Company believes that its cash flow from operating activities, in addition to its borrowing capacity, are sufficient to fund its anticipated requirements for working capital, capital expenditures, common stock repurchases, scheduled debt repayments, and dividend payments for the next twelve months.

In fiscal 2014, the Company completed the first phase of the sale of its Die-Cut business and completed the second and final phase on August 1, 2014. In conjunction with the sale of this business, the Company repatriated approximately $57 million of the cash received to the United States. The cash received from the sale of Die-Cut in fiscal 2014 and the fiscal 2013 acquisition of PDC resulted in repatriations of cash to the United States from foreign jurisdictions, which resulted in $4.0 million and $26.6 million tax charges recognized in continuing operations during the fiscal years ended July 31, 2014 and 2013, respectively. The Company believes that its current credit arrangements are sound and that the strength of its balance sheet will allow financial flexibility to respond to both internal growth opportunities and those available through acquisition. However, future cash needs could require the Company to repatriate additional cash to the U.S. from foreign jurisdictions, which could result in material tax charges recognized in the period in which the decisions are made.

26
Table of Contents

Subsequent Events Affecting Financial Condition
On September 10, 2015, the Company's Board of Directors authorized an increase in the Company’s share repurchase program, authorizing the repurchase of up to a total of two million shares of the Company’s Class A Common Stock, inclusive of the shares in the existing share repurchase program. The plan may be implemented by purchasing shares in the open market or in privately negotiated transactions, with repurchased shares available for use in connection with the Company's stock-based plans and for other corporate purposes.
On September 10, 2015, the Company announced an increase in the annual dividend to shareholders of the Company's Class A Common Stock, from $0.80 to $0.81 per share. A quarterly dividend of $0.2025 will be paid on October 30, 2015, to shareholders of record at the close of business on October 9, 2015. This dividend represents an increase of 1.3% and is the 30th consecutive annual increase in dividends.

Off-Balance Sheet Arrangements

The Company does not have material off-balance sheet arrangements or related-party transactions. The Company is not aware of factors that are reasonably likely to adversely affect liquidity trends, other than the risk factors described in this and other Company filings. However, the following additional information is provided to assist those reviewing the Company’s financial statements.
Operating Leases — The leases generally are entered into for investments in facilities such as manufacturing facilities, warehouses and office space, computer equipment and Company vehicles.
Purchase Commitments — The Company has purchase commitments for materials, supplies, services, and property, plant and equipment as part of the ordinary conduct of its business. In the aggregate, such commitments are not in excess of current market prices and are not material to the financial position of the Company. Due to the proprietary nature of many of the Company’s materials and processes, certain supply contracts contain penalty provisions for early termination. The Company does not believe a material amount of penalties will be incurred under these contracts based upon historical experience and current expectations.
Other Contractual Obligations — The Company does not have material financial guarantees or other contractual commitments that are reasonably likely to adversely affect liquidity.
Related-Party Transactions — Based on an evaluation for the year ended July 31, 2015, the Company does not have material related party transactions that affect the results of operations, cash flow or financial condition.
Payments Due Under Contractual Obligations
The Company’s future commitments at July 31, 2015 for long-term debt, operating lease obligations, purchase obligations, interest obligations and other obligations are as follows (dollars in thousands):
 
 
Payments Due by Period
Contractual Obligations
 
Total
 
Less than
1 Year
 
1-3
Years
 
3-5
Years
 
More
than
5 Years
 
Uncertain
Timeframe
Long-term Debt Obligations
 
$
243,288

 
$
42,514

 
$
151,332

 
$
—

 
$
49,442

 
$
—

Operating Lease Obligations
 
90,877

 
19,102

 
29,627

 
19,901

 
22,247

 
—

Purchase Obligations (1)
 
59,378

 
57,126

 
2,248

 
—

 
4

 
—

Interest Obligations
 
15,227

 
5,503

 
5,980

 
3,744

 
—

 
—

Tax Obligations
 
21,133

 
—

 
—

 
—

 
—

 
21,133

Other Obligations (2)
 
9,097

 
717

 
1,290

 
1,106

 
5,984

 
—

Total
 
$
439,000

 
$
124,962

 
$
190,477

 
$
24,751

 
$
77,677

 
$
21,133

 
(1)
Purchase obligations include all open purchase orders as of July 31, 2015.
(2)
Other obligations represent expected payments under the Company’s U.S. postretirement medical plan and international pension plans as disclosed in Note 5 to the Consolidated Financial Statements, under Item 8 of this report.

27
Table of Contents

Inflation and Changing Prices
Essentially all of the Company’s revenue is derived from the sale of its products and services in competitive markets. Because prices are influenced by market conditions, it is not always possible to fully recover cost increases through pricing. Changes in product mix from year to year, timing differences in instituting price changes, and the large amount of part numbers make it impracticable to accurately define the impact of inflation on profit margins.
Critical Accounting Estimates
Management’s discussion and analysis of the Company’s financial condition and results of operations are based upon the Company’s Consolidated Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. The Company bases these estimates and judgments on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates and judgments.
The Company believes the following accounting estimates are most critical to an understanding of its financial statements. Estimates are considered to be critical if they meet both of the following criteria: (1) the estimate requires assumptions about material matters that are uncertain at the time the accounting estimates are made, and (2) material changes in the estimates are reasonably likely from period to period. For a detailed discussion on the application of these and other accounting estimates, refer to Note 1 to the Company’s Consolidated Financial Statements.
Income Taxes

We operate in numerous taxing jurisdictions and are subject to regular examinations by U.S. federal, state and non-U.S. taxing authorities. Our income tax positions are based on research and interpretations of the income tax laws and rulings in each of the jurisdictions in which we do business. Due to the ambiguity of laws and rulings in each jurisdiction, the differences and interplay in tax laws between those jurisdictions, the uncertainty of how underlying facts may be construed and the inherent uncertainty in estimating the final resolution of complex tax audit matters, our estimates of income tax liabilities may differ from actual payments or assessments.

While we have support for the positions we take on our tax returns, taxing authorities may assert interpretations of laws and facts and may challenge cross-jurisdictional transactions. The Company generally re-evaluates the technical merits of its tax positions and recognizes an uncertain tax benefit when (i) there is completion of a tax audit; (ii) there is a change in applicable tax law including a tax case ruling or legislative guidance; or (iii) there is an expiration of the statute of limitations. The gross liability for unrecognized tax benefits, excluding interest and penalties, was $21.1 million and $17.8 million as of July 31, 2015 and 2014, respectively, of which the entire amount would reduce our effective tax rate if recognized. Accrued interest and penalties related to unrecognized tax benefits were $4.2 million and $4.4 million at July 31, 2015 and 2014, respectively. We recognize interest and penalties related to unrecognized tax benefits in the income tax provision. We believe it is reasonably possible that the amount of gross unrecognized tax benefits could be reduced by up to $4.4 million in the next twelve months as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or statute expirations, which would be the maximum amount that would be recognized through the Consolidated Statements of Earnings as an income tax benefit.

We recorded a valuation allowance for a portion of our deferred tax assets related to net operating loss and tax credit carryforwards (\"carryforwards\") and certain temporary differences in the amount of $39.9 million at July 31, 2015 and $37.4 million at July 31, 2014 based on the projected profitability of the entity in the respective tax jurisdiction. The valuation allowance is based on an evaluation of the uncertainty that the carryforwards and certain temporary differences will be realized. Our income would increase if we determine we will be able to use more carryforwards or certain temporary differences than currently expected. Conversely, our income would decrease if we determine we are unable to realize our deferred tax assets in the future.

The Company does not provide for U.S. deferred taxes on cumulative earnings of non-U.S. affiliates and associated companies that have been reinvested indefinitely. As of July 31, 2015, we have not provided U.S. deferred taxes for $353.3 million of such earnings, since these earnings have been, and under current plans will continue to be, permanently reinvested outside the U.S. At July 31, 2015, approximately $96 million of the Company's cash and cash equivalents were held outside the United States. In conjunction with the sale of the Die-Cut business, the Company repatriated approximately $57 million of the cash received to the United States in fiscal 2014. In fiscal 2013, the Company repatriated approximately $204 million of foreign cash to help fund the acquisition of PDC. Given the sale of the Die-Cut business was the largest business divestiture in the Company's history and the acquisition of PDC was the largest acquisition in the Company's history, these repatriations were unique, and do not change management's assertion that the remaining cumulative earnings are reinvested indefinitely.

28
Table of Contents


At the end of each interim reporting period, we estimate a base effective tax rate that we expect for the full fiscal year based on our most recent forecast of pretax income, permanent book and tax differences and global tax planning strategies. We use this base rate to provide for income taxes on a year-to-date basis, excluding the effect of significant unusual or extraordinary items and items that are reported net of their related tax effects. We record the tax effect of significant unusual or extraordinary items and items that are reported net of their tax effects in the period in which they occur.
Goodwill and Other Indefinite-lived Intangible Assets

The allocation of purchase price for business combinations requires management estimates and judgment as to expectations for future cash flows of the acquired business and the allocation of those cash flows to identifiable intangible assets in determining the estimated fair value for purchase price allocation purposes. If the actual results differ from the estimates and judgments used in these estimates, the amounts recorded in the financial statements could result in a possible impairment of the intangible assets and goodwill or require acceleration of the amortization expense of finite-lived intangible assets. In addition, accounting guidance requires that goodwill and other indefinite-lived intangible assets be tested at least annually for impairment. If circumstances or events prior to the date of the required annual assessment indicate that, in management's judgment, it is more likely than not that there has been a reduction of fair value of a reporting unit below its carrying value, the Company performs an impairment analysis at the time of such circumstance or event. Changes in management's estimates or judgments could result in an impairment charge, and such a charge could have an adverse effect on the Company's financial condition and results of operations. To aid in establishing the value of goodwill and other intangible assets at the time of acquisition, Company policy states that all acquisitions with goodwill of greater than $20 million requires the use of external valuations.

The Company has identified six reporting units within its two reportable segments, IDS and WPS, with the following goodwill balances as of July 31, 2015: IDS Americas & Europe, $289.6 million; PeopleID, $93.2 million; and WPS Europe, $50.4 million. The IDS APAC, WPS Americas, and WPS APAC reporting units each have a goodwill balance of zero. Brady continues to believe that the discounted cash flow model and market multiples model provide a reasonable and meaningful fair value estimate based upon the reporting units' projections of future operating results and cash flows and replicates how market participants would value the Company's reporting units. The projections of future operating results, which are based on both past performance and the projections and assumptions used in the Company's current and long range operating plans, are subject to change as a result of changing economic and competitive conditions. Significant estimates used by management in the discounted cash flows methodology include estimates of future cash flows based on expected growth rates, price increases, fluctuations in gross profit margins and SG&A expense as a percentage of sales, capital expenditures, working capital levels, income tax rates, and a weighted-average cost of capital that reflects the specific risk profile of the reporting unit being tested. Significant negative industry or economic trends, disruptions to the Company's business, loss of significant customers, inability to effectively integrate acquired businesses, unexpected significant changes or planned changes in use of the assets or in entity structure, and divestitures may adversely impact the assumptions used in the valuations.

The Company completes its annual goodwill impairment analysis on May 1st of each fiscal year and evaluates its reporting units for potential triggering events on a quarterly basis in accordance with ASC 350, \"Intangibles - Goodwill and Other.\" In addition to the metrics listed above, the Company considers multiple internal and external factors when evaluating its reporting units for potential impairment, including (a) U.S. GDP growth, (b) industry and market factors such as competition and changes in the market for the reporting unit's products, (c) new product development, (d) hospital admission rates, (e) competing technologies, (f) overall financial performance such as cash flows, actual and planned revenue and profitability, and (g) changes in the strategy of the reporting unit. In the event the fair value of a reporting unit is less than the carrying value, including goodwill, the Company would then perform an additional assessment that would compare the implied fair value of goodwill with the carrying amount of goodwill. The determination of the implied fair value of goodwill would require management to compare the fair value of the reporting unit to the estimated fair value of the assets and liabilities of the reporting unit. If necessary, the Company may consult valuation specialists to assist with the assessment of the estimated fair value of assets and liabilities for the reporting unit. If the implied fair value of the goodwill is less than the carrying value, an impairment charge would be recorded.

The Company considers a reporting unit’s fair value to be substantially in excess of its carrying value at 20% or greater. The annual impairment testing performed on May 1, 2015, in accordance with ASC 350, “Intangibles - Goodwill and Other” (“Step One”) indicated that each of the following reporting units had a fair value substantially in excess of its carrying value: IDS Americas & Europe, PeopleID, and WPS Europe. The Company concluded that the WPS APAC and WPS Americas reporting units failed Step One of the goodwill impairment test.




29
Table of Contents


WPS APAC Goodwill Impairment

The Company's WPS APAC reporting unit consists entirely of its business located in Australia. Management proceeded to measure the amount of the potential impairment (\"Step Two\") by determining the implied fair value of the goodwill compared to the carrying value. Management allocated the fair value of the WPS APAC reporting unit to its assets and liabilities as if the reporting unit had been acquired in a business combination. There was no excess fair value of the reporting unit over the fair value of its identifiable assets and liabilities, which resulted in the entire goodwill balance of $26.2 million being impaired in fiscal 2015.

WPS Americas Goodwill Impairment
With respect to the WPS Americas reporting unit, management similarly proceeded to measure the amount of the potential impairment (\"Step Two\") by determining the implied fair value of the goodwill compared to the carrying value. Management allocated the fair value of the WPS Americas reporting unit to its assets and liabilities as if the reporting unit had been acquired in a business combination. There was no excess fair value of the reporting unit over the fair value of its identifiable assets and liabilities, which resulted in the remainder of the goodwill of $10.9 million being impaired in fiscal 2015.
Other Indefinite-Lived Intangible Assets Impairment
Other indefinite-lived intangible assets were analyzed in accordance with the Company's policy outlined above using the income approach. The valuation was based upon current sales projections and profitability for each asset group, and the relief from royalty method was applied. As a result of the analysis, indefinite-lived tradenames with a carrying amount of $24.8 million were written down to their estimated fair value of $19.5 million in fiscal 2015.
New Accounting Standards
The information required by this Item is provided in Note 1 of the Notes to Consolidated Financial Statements contained in Item 8 — Financial Statements and Supplementary Data.

Forward-Looking Statements
In this annual report on Form 10-K, statements that are not reported financial results or other historic information are “forward-looking statements.” These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations.
The use of words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address matters that are, to different degrees, uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from:
•
Implementation of the Workplace Safety strategy;
•
Brady's ability to develop and successfully market technologically advanced new products;
•
Risks associated with restructuring plans and maintaining acceptable operational service metrics;
•
Technology changes and potential security violations to the Company's information technology systems;
•
Future competition;
•
Future financial performance of major markets Brady serves, which include, without limitation, telecommunications, hard disk drive, manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, healthcare and transportation;
•
Fluctuations in currency rates versus the U.S. dollar;
•
Risks associated with international operations;
•
Difficulties associated with exports;
•
Changes in the supply of, or price for, parts and components;
•
Increased price pressure from suppliers and customers;
•
Brady's ability to retain significant contracts and customers;
•
Risk associated with loss of key talent;
•
Risks associated with obtaining governmental approvals and maintaining regulatory compliance;

30
Table of Contents

•
Risk associated with product liability claims;
•
Environmental, health and safety compliance costs and liabilities;
•
Potential write-offs of Brady's substantial intangible assets;
•
Unforeseen tax consequences;
•
Risks associated with divestitures;
•
Risks associated with identifying, completing, and integrating acquisitions;
•
Risks associated with our ownership structure;
•
Brady's ability to maintain compliance with its debt covenants;
•
Increase in our level of debt; and
•
Numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive, and regulatory nature contained from time to time in Brady's U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed in the “Risk Factors” section within Item 1A of Part I of this Form 10-K.

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward-looking statements. Brady does not undertake to update its forward-looking statements except as required by law.

Risk Factors
Refer to the information contained in Item 1A - Risk Factors.

31
Table of Contents

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The Company’s business operations give rise to market risk exposure due to changes in foreign exchange rates. To manage that risk effectively, the Company enters into hedging transactions according to established guidelines and policies that enable it to mitigate the adverse effects of this financial market risk.
The global nature of the Company’s business requires active participation in the foreign exchange markets. As a result of investments, production facilities and other operations on a global scale, the Company has assets, liabilities and cash flows in currencies other than the U.S. dollar. The objective of the Company’s foreign currency exchange risk management is to minimize the impact of currency movements on non-functional currency transactions. To achieve this objective, the Company hedges a portion of known exposures using forward contracts. Main exposures are related to transactions denominated in the British Pound, the Euro, Canadian dollar, Australian dollar, Malaysian Ringgit, and Singapore dollar. As of July 31, 2015, the notional amount of outstanding forward foreign exchange contracts designated as cash flow hedges was $33.2 million. The Company uses Euro-denominated debt of €75.0 million and British Pound-denominated intercompany debt of £25.0 million designated as hedge instruments to hedge portions of the Company’s net investments in its European and British Pound denominated foreign operations. The Company's revolving credit facility allows it to borrow up to $100.0 million in currencies other than U.S. dollars under an alternative currency sub-limit. The Company has periodically borrowed funds in Euro and British Pounds under this sub-limit. Debt issued in currencies other than U.S. dollars acts as a natural hedge to the Company's exposure to the associated currency.
The Company also faces exchange rate risk from transactions with customers in countries outside the United States and from intercompany transactions between affiliates. Although the Company has a U.S. dollar functional currency for reporting purposes, it has manufacturing sites throughout the world and a significant portion of its sales are generated in foreign currencies. Costs incurred and sales recorded by subsidiaries operating outside of the United States are translated into U.S. dollars using exchange rates effective during the respective period. As a result, the Company is exposed to movements in the exchange rates of various currencies against the U.S. dollar. In particular, the Company has more sales in European currencies than it has expenses in those currencies. Therefore, when European currencies strengthen or weaken against the U.S. dollar, operating profits are increased or decreased, respectively.
Currency exchange rates decreased fiscal 2015 sales by 5.4% compared to fiscal 2014 as the U.S. dollar appreciated, on average, against other major currencies throughout the year. The most significant impact on sales due to currency fluctuations occurred during the second half of fiscal 2015, as sales declined by 8.0% and 7.7% in the third and fourth quarters, respectively, as compared to the same periods in the prior year.
The Company is subject to the risk of change in foreign currency exchange rates due to its operations in foreign countries. The Company has manufacturing facilities and sells and distributes its products throughout the world. As a result, the Company’s financial results could be significantly affected by factors such as changes in foreign currency exchange rates or weak economic conditions in the foreign markets in which the Company manufactures, distributes and sells its products. The Company’s operating results are principally exposed to changes in exchange rates between the U.S. dollar and the Euro, the Australian dollar, the Canadian dollar, the Mexican Peso, the Singapore dollar, the British Pound, the Brazilian Real, and the Chinese Yuan. Changes in foreign currency exchange rates for the Company’s foreign subsidiaries reporting in local currencies are generally reported as a component of stockholders’ investment. The Company’s currency translation adjustment recorded in fiscal 2015, 2014, and 2013 as a separate component of stockholders’ investment was $120.3 million unfavorable, $7.5 million favorable and $2.3 million unfavorable, respectively. As of July 31, 2015 and 2014, the Company’s foreign subsidiaries had net current assets (defined as current assets less current liabilities) subject to foreign currency translation risk of $258.5 million and $200.1 million, respectively. The potential decrease in net current assets as of July 31, 2015, from a hypothetical 10 percent adverse change in quoted foreign currency exchange rates would be approximately $26 million. This sensitivity analysis assumes a parallel shift in all major foreign currency exchange rates versus the U.S. dollar. Exchange rates rarely move in the same direction relative to the U.S. dollar due to positive and negative correlations of the various global currencies. This assumption may overstate the impact of changing exchange rates on individual assets and liabilities denominated in a foreign currency.
The Company could be exposed to interest rate risk through its corporate borrowing activities. The objective of the Company’s interest rate risk management activities is to manage the levels of the Company’s fixed and floating interest rate exposure to be consistent with the Company’s preferred mix. The interest rate risk management program allows the Company to enter into approved interest rate derivatives if there is a desire to modify the Company’s exposure to interest rates. As of July 31, 2015, the Company had no interest rate derivatives. The Company had variable rate debt outstanding of $112.4 million at a current weighted average interest rate of 1.5%. A hypothetical change in the interest rate of 10% from the Company's current weighted average interest rate on variable rate debt obligations of 1.5% would not have a material impact on the Company's interest expense.


32
Table of Contents

Item 8. Financial Statements and Supplementary Data
BRADY CORPORATION & SUBSIDIARIES
INDEX TO FINANCIAL STATEMENTS
 
Page
Financial Statements:
 


33
Table of Contents



REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Brady Corporation
Milwaukee, Wisconsin

We have audited the accompanying consolidated balance sheets of Brady Corporation and subsidiaries (the \"Company\") as of July 31, 2015 and 2014, and the related consolidated statements of earnings, comprehensive loss, stockholders' investment, and cash flows for each of the three years in the period ended July 31, 2015. Our audits also included the financial statement schedule listed in the Index at Item 15. These consolidated financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on the consolidated financial statements and financial statement schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Brady Corporation and subsidiaries at July 31, 2015 and 2014, and the results of their operations and their cash flows for each of the three years in the period ended July 31, 2015, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internal control over financial reporting as of July 31, 2015, based on the criteria established in Internal Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated September 21, 2015, expressed an unqualified opinion on the Company's internal control over financial reporting.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 21, 2015


34
Table of Contents



BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
July 31, 2015 and 2014
 
2015
 
2014
 
(Dollars in thousands)
ASSETS
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
114,492

 
$
81,834

Accounts receivable — net
157,386

 
177,648

Inventories:
 
 
 
Finished products
66,700

 
73,096

Work-in-process
16,958

 
17,689

Raw materials and supplies
20,849

 
22,490

Total inventories
104,507

 
113,275

Assets held for sale
—

 
49,542

Prepaid expenses and other current assets
32,197

 
41,543

Total current assets
408,582

 
463,842

Other assets:
 
 
 
Goodwill
433,199

 
515,004

Other intangible assets
68,888

 
91,014

Deferred income taxes
22,310

 
27,320

Other
18,704

 
22,314

Property, plant and equipment:
 
 
 
Cost:
 
 
 
Land
5,284

 
7,875

Buildings and improvements
94,423

 
101,866

Machinery and equipment
270,086

 
288,409

Construction in progress
2,164

 
12,500

 
371,957

 
410,650

Less accumulated depreciation
260,743

 
276,479

Property, plant and equipment — net
111,214

 
134,171

Total
$
1,062,897

 
$
1,253,665

LIABILITIES AND STOCKHOLDERS’ INVESTMENT
 
 
 
Current liabilities:
 
 
 
Notes payable
$
10,411

 
$
61,422

Accounts payable
73,020

 
88,099

Wages and amounts withheld from employees
30,282

 
38,064

Liabilities held for sale
—

 
10,640

Taxes, other than income taxes
7,250

 
7,994

Accrued income taxes
7,576

 
7,893

Other current liabilities
38,194

 
35,319

Current maturities on long-term debt
42,514

 
42,514

Total current liabilities
209,247

 
291,945

Long-term obligations, less current maturities
200,774

 
159,296

Other liabilities
65,188

 
69,348

Total liabilities
475,209

 
520,589

Stockholders’ investment:
 
 
 
Class A nonvoting common stock — Issued 51,261,487 and 51,261,487 shares, respectively; (aggregate liquidation preference of $42,803 and $42,803 at July 31, 2015 and 2014, respectively)
513

 
513

Class B voting common stock — Issued and outstanding 3,538,628 shares
35

 
35

Additional paid-in capital
314,403

 
311,811

Earnings retained in the business
414,069

 
452,057

Treasury stock — 3,480,303 and 3,477,291 shares, respectively of Class A nonvoting common stock, at cost
(93,234
)
 
(93,337
)
Accumulated other comprehensive (loss) income
(45,034
)
 
64,156

Other
(3,064
)
 
(2,159
)
Total stockholders’ investment
587,688

 
733,076

Total
$
1,062,897

 
$
1,253,665


See Notes to Consolidated Financial Statements.

35
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF EARNINGS
Years Ended July 31, 2015, 2014 and 2013

 
2015
 
2014
 
2013
 
(In thousands, except per share amounts)
Net sales
$
1,171,731

 
$
1,225,034

 
$
1,157,792

Cost of products sold
613,299

 
615,470

 
548,444

Gross margin
558,432

 
609,564

 
609,348

Operating expenses:
 
 
 
 
 
Research and development
36,734

 
35,048

 
33,552

Selling, general and administrative
422,704

 
452,164

 
427,858

Restructuring charges
16,821

 
15,012

 
26,046

Impairment charges
46,867

 
148,551

 
204,448

Total operating expenses
523,126

 
650,775

 
691,904

Operating income (loss)
35,306

 
(41,211
)
 
(82,556
)
Other income and (expense):
 
 
 
 
 
Investment and other income
845

 
2,402

 
3,523

Interest expense
(11,156
)
 
(14,300
)
 
(16,641
)
Earnings (loss) from continuing operations before income taxes
24,995

 
(53,109
)
 
(95,674
)
Income tax expense (benefit)
20,093

 
(4,963
)
 
42,583

Earnings (loss) from continuing operations
$
4,902

 
$
(48,146
)
 
$
(138,257
)
(Loss) earnings from discontinued operations, net of income taxes
(1,915
)
 
2,178

 
(16,278
)
Net earnings (loss)
$
2,987

 
$
(45,968
)
 
$
(154,535
)
Earnings (loss) from continuing operations per Class A Nonvoting Common Share
 
 
 
 
 
Basic
$
0.10

 
$
(0.93
)
 
$
(2.70
)
Diluted
$
0.10

 
$
(0.93
)
 
$
(2.70
)
Earnings (loss) from continuing operations per Class B Voting Common Share:
 
 
 
 
 
Basic
$
0.08

 
$
(0.95
)
 
$
(2.71
)
Diluted
$
0.08

 
$
(0.95
)
 
$
(2.71
)
(Loss) earnings from discontinued operations per Class A Nonvoting Common Share:
 
 
 
 
 
Basic
$
(0.04
)
 
$
0.04

 
$
(0.32
)
Diluted
$
(0.04
)
 
$
0.04

 
$
(0.32
)
(Loss) earnings from discontinued operations per Class B Voting Common Share:
 
 
 
 
 
Basic
$
(0.04
)
 
$
0.05

 
$
(0.32
)
Diluted
$
(0.04
)
 
$
0.05

 
$
(0.32
)
Net earnings (loss) per Class A Nonvoting Common Share:
 
 
 
 
 
Basic
$
0.06

 
$
(0.89
)
 
$
(3.02
)
Diluted
$
0.06

 
$
(0.89
)
 
$
(3.02
)
Dividends
$
0.80

 
$
0.78

 
$
0.76

Net earnings (loss) per Class B Voting Common Share:
 
 
 
 
 
Basic
$
0.04

 
$
(0.90
)
 
$
(3.03
)
Diluted
$
0.04

 
$
(0.90
)
 
$
(3.03
)
Dividends
$
0.78

 
$
0.76

 
$
0.74

Weighted average common shares outstanding (in thousands):
 
 
 
 
 
Basic
51,285

 
51,866

 
51,330

Diluted
51,383

 
51,866

 
51,330

See Notes to Consolidated Financial Statements.


36
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
Years Ended July 31, 2015, 2014 and 2013

 
2015
 
2014
 
2013
 
(Dollars in thousands)
Net earnings (loss)
$
2,987

 
$
(45,968
)
 
$
(154,535
)
Other comprehensive (loss) income:
 
 
 
 
 
Foreign currency translation adjustments:
 
 
 
 
 
Net (loss) gain recognized in other comprehensive (loss) income
(85,622
)
 
4,543

 
(2,312
)
Reclassification adjustment for (gains) losses included in net earnings (loss)
(34,697
)
 
3,004

 
—

 
(120,319
)
 
7,547

 
(2,312
)
 
 
 
 
 
 
Net investment hedge translation adjustments
21,477

 
(4,243
)
 
(6,537
)
Long-term intercompany loan translation adjustments:
 
 
 
 
 
Net gain recognized in other comprehensive (loss) income
546

 
211

 
3,108

Reclassification adjustment for (gains) losses included in net earnings (loss)
(393
)
 
865

 
—

 
153

 
1,076

 
3,108

 
 
 
 
 
 
Cash flow hedges:
 
 
 
 
 
Net gain (loss) recognized in other comprehensive (loss) income
1,643

 
8

 
(652
)
Reclassification adjustment for gains included in net earnings (loss)
(1,325
)
 
(147
)
 
(578
)
 
318

 
(139
)
 
(1,230
)
Pension and other post-retirement benefits:
 
 
 
 
 
Net gain recognized in other comprehensive (loss) income
1,057

 
5,211

 
1,617

Actuarial gain amortization
(741
)
 
(240
)
 
(25
)
Prior service credit amortization
(1,170
)
 
(203
)
 
(203
)
Reclassification adjustment for (gains) losses included in net earnings (loss)
(1,741
)
 
131

 
—

 
(2,595
)
 
4,899

 
1,389

 
 
 
 
 
 
Other comprehensive (loss) income, before tax
(100,966
)
 
9,140

 
(5,582
)
Income tax (expense) benefit related to items of other comprehensive (loss) income
(8,224
)
 
(1,047
)
 
2,234

Other comprehensive (loss) income, net of tax
(109,190
)
 
8,093

 
(3,348
)
Comprehensive loss
$
(106,203
)
 
$
(37,875
)
 
$
(157,883
)
See Notes to Consolidated Financial Statements.


37
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ INVESTMENT
Years Ended July 31, 2015, 2014 and 2013
 
 
Common
Stock
 
Additional
Paid-In
Capital
 
Earnings
Retained
in the
Business
 
Treasury
Stock
 
Accumulated
Other
Comprehensive (Loss)
Income
 
Other
 
 
(In thousands, except per share amounts)
Balances at July 31, 2012
 
$
548

 
$
313,008

 
$
732,290

 
$
(92,600
)
 
$
59,411

 
$
(3,304
)
Net earnings (loss)
 
—

 
—

 
(154,535
)
 
—

 
—

 
—

Other comprehensive (loss) income, net of tax
 
—

 
—

 
—

 
—

 
(3,348
)
 
—

Issuance of 1,080,089 shares of Class A Common Stock under stock plan
 
—

 
(9,721
)
 
—

 
30,045

 
—

 
—

Other
 
—

 
(1,266
)
 
—

 
(2,121
)
 
—

 
2,584

Tax benefit from exercise of stock options and deferred compensation distributions
 
—

 
2,434

 
—

 
—

 
—

 
—

Stock-based compensation expense (Note 8)
 
—

 
1,736

 
—

 
—

 
—

 
—

Purchase of 188,167 shares of Class A Common Stock
 
—

 
—

 
—

 
(5,121
)
 
—

 
—

Cash dividends on Common Stock
 
 
 
 
 
 
 
 
 
 
 
 
Class A — $0.76 per share
 
—

 
—

 
(36,613
)
 
—

 
—

 
—

Class B — $0.74 per share
 
—

 
—

 
(2,630
)
 
—

 
—

 
—

Balances at July 31, 2013
 
$
548

 
$
306,191

 
$
538,512

 
$
(69,797
)
 
$
56,063

 
$
(720
)
Net earnings (loss)
 
—

 
—

 
(45,968
)
 
—

 
—

 
—

Other comprehensive (loss) income, net of tax
 
—

 
—

 
—

 
—

 
8,093

 
—

Issuance of 490,507 shares of Class A Common Stock under stock option plan
 
—

 
847

 
—

 
11,266

 
—

 
—

Other
 
—

 
(371
)
 
—

 
(4,225
)
 
—

 
(1,439
)
Tax (shortfall) benefit from exercise of stock options and deferred compensation distributions
 
—

 
(70
)
 
—

 
—

 
—

 
—

Stock-based compensation expense (Note 8)
 
—

 
5,214

 
—

 
—

 
—

 
—

Purchase of 1,180,531 shares of Class A Common Stock
 
—

 
—

 
—

 
(30,581
)
 
—

 
—

Cash dividends on Common Stock
 
 
 
 
 
 
 
 
 
 
 
 
Class A — $0.78 per share
 
—

 
—

 
(37,786
)
 
—

 
—

 
—

Class B — $0.76 per share
 
—

 
—

 
(2,701
)
 
—

 
—

 
—

Balances at July 31, 2014
 
$
548

 
$
311,811

 
$
452,057

 
$
(93,337
)
 
$
64,156

 
$
(2,159
)
Net earnings (loss)
 
—

 
—

 
2,987

 
—

 
—

 
—

Other comprehensive (loss) income, net of tax
 
—

 
—

 
—

 
—

 
(109,190
)
 
—

Issuance of 102,780 shares of Class A Common Stock under stock plan
 
—

 
(1,315
)
 
—

 
2,735

 
—

 
—

Other
 
—

 
2,312

 
—

 
(2,632
)
 
—

 
(905
)
Tax (shortfall) benefit from exercise of stock options, vesting of RSUs, and deferred compensation distributions
 
—

 
(2,876
)
 
—

 
—

 
—

 
—

Stock-based compensation expense (Note 8)
 
—

 
4,471

 
—

 
—

 
—

 
—

Cash dividends on Common Stock
 
 
 
 
 
 
 
 
 
 
 
 
Class A — $0.80 per share
 
—

 
—

 
(38,204
)
 
—

 
—

 
—

Class B — $0.78 per share
 
—

 
—

 
(2,771
)
 
—

 
—

 
—

Balances at July 31, 2015
 
$
548

 
$
314,403

 
$
414,069

 
$
(93,234
)
 
$
(45,034
)
 
$
(3,064
)

See Notes to Consolidated Financial Statements.

38
Table of Contents


BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years Ended July 31, 2015, 2014 and 2013
 
2015
 
2014
 
2013
 
(Dollars in thousands)
Operating activities:
 
 
 
 
 
Net earnings (loss)
$
2,987

 
$
(45,968
)
 
$
(154,535
)
Adjustments to reconcile net earnings (loss) to net cash provided by operating activities:
 
 
 
 
 
Depreciation and amortization
39,458

 
44,598

 
48,725

Non-cash portion of restructuring charges
4,164

 
566

 
3,699

Non-cash portion of stock-based compensation expense
4,471

 
5,214

 
1,736

Impairment charges
46,867

 
148,551

 
204,448

Loss on write-down of assets held for sale
—

 
—

 
15,658

Loss on sales of businesses, net
426

 
1,238

 
3,138

Deferred income taxes
(7,233
)
 
(27,516
)
 
21,630

Changes in operating assets and liabilities (net of effects of business acquisitions/divestitures):
 
 
 
 
 
Accounts receivable
1,317

 
(3,600
)
 
1,535

Inventories
(763
)
 
(12,608
)
 
2,440

Prepaid expenses and other assets
9,188

 
(278
)
 
5,036

Accounts payable and accrued liabilities
(8,516
)
 
(20,508
)
 
(2,285
)
Income taxes
982

 
3,731

 
(7,722
)
Net cash provided by operating activities
93,348

 
93,420

 
143,503

Investing activities:
 
 
 
 
 
Purchases of property, plant and equipment
(26,673
)
 
(43,398
)
 
(35,687
)
Acquisition of business, net of cash acquired
—

 
—

 
(301,157
)
Sales of businesses, net of cash retained
6,111

 
54,242

 
10,178

Other
6,197

 
(637
)
 
900

Net cash (used in) provided by investing activities
(14,365
)
 
10,207

 
(325,766
)
Financing activities:
 
 
 
 
 
Payment of dividends
(40,976
)
 
(40,487
)
 
(39,243
)
Proceeds from issuance of common stock
1,644

 
12,113

 
20,324

Purchase of treasury stock
—

 
(30,581
)
 
(5,121
)
Proceeds from borrowing on credit facilities
83,382

 
73,334

 
231,613

Repayment of borrowing on credit facilities
(32,314
)
 
(62,398
)
 
(181,000
)
Principal payments on debt
(42,514
)
 
(61,264
)
 
(61,264
)
Income tax on equity-based compensation, and other
(1,374
)
 
(6,104
)
 
1,631

Net cash used in financing activities
(32,152
)
 
(115,387
)
 
(33,060
)
Effect of exchange rate changes on cash
(14,173
)
 
2,536

 
481

Net increase (decrease) in cash and cash equivalents
32,658

 
(9,224
)
 
(214,842
)
Cash and cash equivalents, beginning of period
81,834

 
91,058

 
305,900

Cash and cash equivalents, end of period
$
114,492

 
$
81,834

 
$
91,058

Supplemental disclosures of cash flow information:
 
 
 
 
 
Cash paid during the period for:
 
 
 
 
 
Interest
$
11,164

 
$
14,594

 
$
17,162

Income taxes, net of refunds
25,024

 
33,043

 
34,030

Acquisitions:
 
 
 
 
 
Fair value of assets acquired, net of cash
$
—

 
$
—

 
$
168,724

Liabilities assumed
—

 
—

 
(37,747
)
Goodwill
—

 
—

 
170,180

Net cash paid for acquisitions
$
—

 
$
—

 
$
301,157


See Notes to Consolidated Financial Statements.

39
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended July 31, 2015, 2014 and 2013
(In thousands, except share and per share amounts)
1. Summary of Significant Accounting Policies
Nature of Operations — Brady Corporation is an international manufacturer of identification solutions and specialty materials that identify and protect premises, products and people. The ability to provide customers with a broad range of proprietary, customized, and diverse products for use in various applications, along with a commitment to quality and service, a global footprint, and multiple sales channels, have made Brady a world leader in many of its markets.
Principles of Consolidation — The accompanying consolidated financial statements include the accounts of Brady Corporation and its subsidiaries (“Brady” or the “Company”), all of which are wholly-owned. All intercompany accounts and transactions have been eliminated in consolidation.
Discontinued Operations — The results of operations of the Die-Cut businesses have been reported as discontinued operations for all periods presented. The corresponding assets and liabilities have been classified in accordance with the authoritative literature on assets held for sale at July 31, 2014. There were no assets held for sale at July 31, 2015 as the second and final phase of the Die-Cut sale closed in the first quarter of fiscal 2015. In accordance with the authoritative literature, the Company has elected to not separately disclose the cash flows related to discontinued operations. See Note 15 for additional information about the Company's discontinued operations.
Use of Estimates — The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Subsequent Events — On September 10, 2015, the Company's Board of Directors authorized an increase in the Company’s share repurchase program, authorizing the repurchase of up to a total of two million shares of the Company’s Class A Common Stock, inclusive of the shares in the existing share repurchase program. The plan may be implemented by purchasing shares in the open market or in privately negotiated transactions, with repurchased shares available for use in connection with the Company's stock-based plans and for other corporate purposes.
On September 10, 2015, the Company announced an increase in the annual dividend to shareholders of the Company's Class A Common Stock, from $0.80 to $0.81 per share. A quarterly dividend of $0.2025 will be paid on October 30, 2015, to shareholders of record at the close of business on October 9, 2015. This dividend represents an increase of 1.3% and is the 30th consecutive annual increase in dividends.
Fair Value of Financial Instruments — The Company believes the carrying amount of its financial instruments (cash and cash equivalents, accounts receivable and accounts payable) is a reasonable estimate of the fair value of these instruments due to their short-term nature. See Note 7 for more information regarding the fair value of long-term debt and Note 12 for fair value measurements.
Cash Equivalents — The Company considers all highly liquid investments with original maturities of three months or less when acquired to be cash equivalents, which are recorded at cost.
Accounts Receivables — Accounts receivables are stated net of allowances for doubtful accounts of $3,585 and $3,069 as of July 31, 2015 and 2014, respectively. No single customer comprised more than 5% of the Company’s consolidated net sales in fiscal 2015, 2014 or 2013, or 5% of the Company’s consolidated accounts receivable as of July 31, 2015 or 2014. Specific customer provisions are made during review of significant outstanding amounts, in which customer creditworthiness and current economic trends may indicate that collection is doubtful. In addition, provisions are made for the remainder of accounts receivable based upon the age of the receivable and the Company’s historical collection experience.
Inventories — Inventories are stated at the lower of cost or market. Cost has been determined using the last-in, first-out (“LIFO”) method for certain domestic inventories (12.7% of total inventories at July 31, 2015, and 11.7% of total inventories at July 31, 2014) and the first-in, first-out (“FIFO”) or average cost methods for other inventories. Had all domestic inventories been accounted for on a FIFO basis instead of on a LIFO basis, the carrying value of inventories would have increased by $7,346 and $7,637 as of July 31, 2015 and 2014, respectively.


40
Table of Contents

Goodwill — Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired. The Company completes impairment reviews for its reporting units using a fair-value method based on management's judgments and assumptions. The fair value represents the amount at which a reporting unit could be bought or sold in a current transaction between market participants on an arms-length basis. In estimating the fair value, the Company utilizes a discounted cash flow model and market multiples approach. The estimated fair value is compared with the carrying amount of the reporting unit, including goodwill. The annual impairment testing performed on May 1, 2015, in accordance with ASC 350, \"Intangibles - Goodwill and Other\" (\"Step One\") indicated that the following reporting units had a fair value substantially in excess of its carrying value: IDS Americas & Europe, PeopleID, and WPS Europe. The results of the Step One analysis completed over the remaining reporting units, WPS Americas and WPS APAC, indicated they were potentially impaired. Refer to Note 3, \"Goodwill and Other Intangible Assets\" for further information.

Long-Lived and Other Intangible Assets — The cost of intangible assets with determinable useful lives is amortized to reflect the pattern of economic benefits consumed on a straight-line basis, over the estimated periods benefited. Intangible assets with indefinite useful lives as well as goodwill are not subject to amortization. These assets are assessed for impairment annually or more frequently as deemed necessary.

The Company evaluates whether events and circumstances have occurred that indicate the remaining estimated useful life of long-lived and other finite-lived intangible assets may warrant revision or that the remaining balance of an asset may not be recoverable. If impairment is determined to exist, any related impairment loss is calculated by comparing the fair value of the asset to its carrying value. In fiscal 2015, other intangible assets primarily associated with the WPS Americas and WPS APAC reporting units were analyzed for potential impairment. Refer to Note 3, \"Goodwill and Other Intangible Assets\" for further information.
Property, Plant, and Equipment — Property, plant, and equipment are recorded at cost. The cost of buildings and improvements and machinery and equipment is being depreciated over their estimated useful lives using primarily the straight-line method for financial reporting purposes. The estimated useful lives range from 3 to 33 years as shown below.
Asset Category
  
Range of Useful Lives
Buildings & Improvements
  
10 to 33 Years
Computer Systems
  
5 Years
Machinery & Equipment
  
3 to 10 Years

Fully depreciated assets are retained in property and accumulated depreciation accounts until disposal. Upon disposal, assets and related accumulated depreciation are removed from the accounts and the net amount, less proceeds from disposal, is charged or credited to operations. Leasehold improvements are depreciated over the shorter of the lease term or the estimated useful life of the respective asset. Depreciation expense was $27,355, $26,727, and $22,976 for the years ended July 31, 2015, 2014 and 2013, respectively.

Catalog Costs and Related Amortization — The Company accumulates all direct costs incurred, net of vendor cooperative advertising payments, in the development, production, and circulation of its catalogs on its balance sheet until such time as the related catalog is mailed. The catalog costs are subsequently amortized into selling, general, and administrative expense over the expected sales realization cycle, which is one year or less. Consequently, any difference between the estimated and actual revenue stream for a particular catalog and the related impact on amortization expense is realized within a period of one year or less. The estimate of the expected sales realization cycle for a particular catalog is based on the Company’s historical sales experience with identical or similar catalogs, and an assessment of prevailing economic conditions and various competitive factors. The Company tracks subsequent sales realization, reassesses the marketplace, and compares its findings to the previous estimate, and adjusts the amortization of future catalogs, if necessary. At July 31, 2015 and 2014, $9,547 and $13,959, respectively, of prepaid catalog costs were included in prepaid expenses and other current assets. The decrease in prepaid catalog costs at July 31, 2015, compared to July 31, 2014, was primarily due to a reduction in catalog mailings and a change in the timing of such catalog mailings in fiscal 2015.

41
Table of Contents

Revenue Recognition — Revenue is recognized when it is both earned and realized or realizable. The Company’s policy is to recognize revenue when title to the product and risk of loss have transferred to the customer, persuasive evidence of an arrangement exists, and collection of the sales proceeds is reasonably assured, all of which generally occur upon shipment of goods to customers. The majority of the Company’s revenue relates to the sale of inventory to customers, and revenue is recognized when title and the risks and rewards of ownership pass to the customer. Given the nature of the Company’s business and the applicable rules guiding revenue recognition, the Company’s revenue recognition practices do not contain estimates that materially affect the results of operations, with the exception of estimated returns and credit memos. The Company provides for an allowance for estimated product returns and credit memos which is recognized as a deduction from sales at the time of the sale. As of July 31, 2015 and 2014, the Company had a reserve for estimated product returns and credit memos of $3,619 and $3,161, respectively.
Sales Incentives — The Company accounts for cash consideration (such as sales incentives and cash discounts) given to its customers or resellers as a reduction of revenue rather than an operating expense. Sales incentives for the years ended July 31, 2015, 2014, and 2013 were $36,591, $36,175, and $28,000, respectively. The increase in sales incentives for the years ended July 31, 2015 and 2014 as compared to July 31, 2013 was due to twelve months of sales incentives related to Precision Dynamics Corporation (\"PDC\") compared to seven months in fiscal 2013.
Shipping and Handling Fees and Costs — Amounts billed to a customer in a sale transaction related to shipping and handling fees are reported as net sales and the related costs incurred for shipping and handling are reported as cost of goods sold.

Advertising Costs — Advertising costs are expensed as incurred, except catalog and mailing costs as outlined above. Advertising expense for the years ended July 31, 2015, 2014, and 2013 was $86,090, $82,561, and $77,905, respectively.

Stock-Based Compensation — The Company has an incentive stock plan under which the Board of Directors may grant nonqualified stock options to purchase shares of Class A Nonvoting Common Stock, restricted stock unit awards (\"RSUs\"), or restricted and unrestricted shares of Class A Nonvoting Common Stock to employees and non-employee directors.
The options issued under the plan have an exercise price equal to the fair market value of the underlying stock at the date of grant. Restricted shares and RSUs issued under the plan have an issuance price equal to the fair market value of the underlying stock at the date of grant. The Company also grants restricted shares and RSUs to certain executives and key management employees that vest upon meeting certain financial performance conditions.

In accordance with ASC 718 \"Compensation - Stock Compensation,\" the Company measures and recognizes the compensation expense for all share-based awards made to employees and directors based on estimated grant-date fair values. The Black-Scholes option valuation model is used to determine the fair value of stock option awards on the date of grant. The Company recognizes the compensation cost of all share-based awards at the time it is deemed probable the award will vest. This cost is recognized on a straight-line basis over the vesting period of the award. If it is determined that it is unlikely the award will vest, the expense recognized to date for the award is reversed in the period in which this is evident and the remaining expense is not recorded.

The Black-Scholes model requires the use of assumptions which determine the fair value of stock-based awards. The Company uses historical data regarding stock option exercise behaviors to estimate the expected term of options granted based on the period of time that options granted are expected to be outstanding. Expected volatilities are based on the historical volatility of the Company’s stock. The expected dividend yield is based on the Company’s historical dividend payments and historical yield. The risk-free interest rate is based on the U.S. Treasury yield curve in effect on the grant date for the length of time corresponding to the expected term of the option. The market value is calculated as the average of the high and the low stock price on the date of the grant.

The Company includes as part of cash flows from financing activities the benefits of tax deductions in excess of the tax-effected compensation of the related stock-based awards for options exercised and restricted shares and RSUs vested during the period. See Note 8 “Stockholder’s Investment” for more information regarding the Company’s incentive stock plans.
Research and Development — Amounts expended for research and development are expensed as incurred.
Other Comprehensive Income — Other comprehensive income consists of foreign currency translation adjustments, net unrealized gains and losses from cash flow hedges and net investment hedges, and the unamortized gain on the post-retirement medical plans net of their related tax effects.
Foreign Currency Translation — Foreign currency assets and liabilities are translated into United States dollars at end of period rates of exchange, and income and expense accounts are translated at the weighted average rates of exchange for the period. Resulting translation adjustments are included in other comprehensive income.

42
Table of Contents

Risk Management Activities — The Company does not hold or issue derivative financial instruments for trading purposes.
Income Taxes — The Company accounts for income taxes in accordance with ASC 740 \"Income Taxes\", which requires an asset and liability approach to financial accounting and reporting for income taxes. Deferred income tax assets and liabilities are computed for differences between the financial statement and tax basis of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities. The Company recognizes the effect of income tax positions only if sustaining those positions is more likely than not. Changes in recognition or measurement are reflected in the period in which a change in judgment occurs.
Foreign Currency Hedging — The objective of the Company’s foreign currency exchange risk management is to minimize the impact of currency movements on non-functional currency transactions and minimize the foreign currency translation impact on the Company’s foreign operations. While the Company’s risk management objectives and strategies are driven from an economic perspective, the Company attempts, where possible and practical, to ensure that the hedging strategies it engages in qualify for hedge accounting and result in accounting treatment where the earnings effect of the hedging instrument provides substantial offset (in the same period) to the earnings effect of the hedged item. Generally, these risk management transactions will involve the use of foreign currency derivatives to protect against exposure resulting from transactions in a currency differing from the respective functional currency.
The Company recognizes derivative instruments as either assets or liabilities in the accompanying Consolidated Balance Sheets at fair value. Changes in the fair value (i.e., gains or losses) of the derivatives are recorded in the accompanying Consolidated Statements of Earnings as \"Investment and other income\", net, or as a component of Accumulated Other Comprehensive Income (\"AOCI\") in the accompanying Consolidated Balance Sheets and in the Consolidated Statements of Comprehensive Loss, as discussed below.
The Company utilizes forward foreign exchange currency contracts to reduce the exchange rate risk of specific foreign currency denominated transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than 18 months. These instruments may or may not qualify as hedges under the accounting guidance for derivative instruments and hedging activities based upon the intended objective of the contract. Hedge effectiveness is determined by how closely the changes in the fair value of the hedging instrument offset the changes in the fair value or cash flows of the hedged item. Hedge accounting is permitted only if the hedging relationship is expected to be highly effective at the inception of the hedge and on an on-going basis. Gains or losses on the derivative related to hedge ineffectiveness are recognized in current earnings. The amount of hedge ineffectiveness was not significant for the fiscal years ended July 31, 2015, 2014, and 2013.

The Company has designated a portion of its foreign exchange contracts as cash flow hedges. For these instruments, the effective portion of the gain or loss on the derivative is reported as a component of AOCI and in the cash flow hedge section of the Consolidated Statements of Comprehensive Loss, and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings.

The Company has designated a portion of its foreign exchange contracts as net investment hedges of the Company’s net investments in foreign operations. The Company also utilizes Euro-denominated debt and British Pound-denominated intercompany loans designated as hedge instruments to hedge portions of the Company’s net investments in Euro and British- Pound denominated foreign operations. For net investment hedges that meet the effectiveness requirements, the net gains or losses attributable to changes in spot exchange rates are recorded as cumulative translation within AOCI and are included in the net investment hedge section of the Consolidated Statements of Comprehensive Loss. Any ineffective portions are to be recognized in earnings. Recognition in earnings of amounts previously recorded in cumulative translation is limited to circumstances such as complete or substantially complete liquidation of the net investment in the hedged foreign operation.

The Company also enters into foreign exchange contracts to create economic hedges to manage foreign exchange risk exposure. The Company has not designated these derivative contracts as hedge transactions, and accordingly, the mark-to-market impact of these derivatives is recorded each period in current earnings.

See Note 14 \"Derivatives and Hedging Activities\" for more information regarding the Company’s derivative instruments and hedging activities.


43
Table of Contents

New Accounting Standards — In July 2015, the FASB issued ASU 2015-11, \"Simplifying the Measurement of Inventory\", which requires that inventory within the scope of the guidance be measured at the lower of cost and net realizable value. Inventory measured using last-in, first-out (“LIFO”) is not impacted by the new standard. This guidance is effective for interim and annual periods beginning after December 15, 2016, with early adoption permitted and the prospective transition method should be applied. The Company is currently evaluating the impact of this update on its consolidated financial statements.
In June 2014, the FASB issued ASU 2014-12, \"Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period.\" The new guidance requires that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. The guidance also clarifies that the performance target should not be reflected in estimating the grant-date fair value of the award. The guidance is effective for interim and annual periods beginning after December 15, 2015, with early adoption permitted. The Company does not expect the adoption of this update to have a material impact on the financial statements of the Company.
In May 2014, the FASB issued ASU 2014-09, \"Revenue from Contracts with Customers\", which eliminates the transaction-and industry-specific revenue recognition guidance under current GAAP and replaces it with a principle-based approach for determining revenue recognition. The new guidance requires revenue recognition when control of the goods or services transfers to the customer, replacing the existing guidance which requires revenue recognition when the risks and rewards transfer to the customer. Under the new guidance, companies should recognize revenues in amounts that reflect the payment to which a company expects to be entitled in exchange for those goods or services. The standard permits the use of either the retrospective or cumulative effect transition method. In August 2015, the FASB issued ASU 2015-14, \"Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date,\" which defers the effective date of the new revenue recognition standard by one year. Under the ASU, the new revenue recognition standard is effective for the Company beginning in fiscal 2019. We are currently evaluating the impact of this update on our consolidated financial statements.
In April 2014, the FASB issued ASU 2014-08, \"Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity\", which includes amendments that change the requirements for reporting discontinued operations and requires additional disclosures about discontinued operations. Under the new guidance, only disposals representing a strategic shift in operations should be presented as discontinued operations. Those strategic shifts should have a major effect on the organization’s operations and financial results. Additionally, ASU 2014-08 requires expanded disclosures about discontinued operations that will provide financial statement users with more information about the assets, liabilities, income, expenses and cash flows of discontinued operations. The guidance is effective for fiscal and interim periods beginning after December 15, 2014. The adoption of this update did not have a material impact on the financial statements of the Company.

44
Table of Contents

2. Acquisitions
The Company did not complete any business acquisitions during the fiscal years ended July 31, 2015 and 2014 and had one business acquisition during the fiscal year ended July 31, 2013. This transaction was accounted for using business combination accounting; therefore, the results of the acquired operations are included in the accompanying consolidated financial statements only since their acquisition date.
Fiscal 2013
On December 28, 2012, the Company acquired all of the outstanding shares of Precision Dynamics Corporation (\"PDC\"), a manufacturer of identification products primarily for the healthcare sector headquartered in Valencia, California. PDC is reported within the Company's ID Solutions segment. Financing for this acquisition consisted of $220,000 from the Company's revolving loan agreement and the balance from cash on hand. As of July 31, 2015, the Company has repaid the entire amount of the borrowing.
The following table reflects the unaudited pro-forma operating results of the Company for fiscal year 2013 which give effect to the acquisition of PDC as if it had occurred at the beginning of fiscal 2012, after giving effect to certain adjustments, including amortization of intangible assets, interest expense on acquisition debt, and income tax effects. The pro-forma results have been prepared for comparative purposes only and are not necessarily indicative of the results of operations which may occur in the future or that would have occurred had the acquisitions been effected on the date indicated, nor are they necessarily indicative of the Company's future results of operations.
 
 
2013
Net sales, as reported
 
$
1,157,792

Net sales, pro forma
 
1,226,217

(Loss) earnings from continuing operations, as reported
 
(138,257
)
(Loss) earnings from continuing operations, pro forma
 
(133,957
)
Basic (loss) earnings from continuing operations per Class A Common Share, as reported
 
(2.70
)
Basic (loss) earnings from continuing operations per Class A Common Share, pro forma
 
(2.61
)
Diluted (loss) earnings from continuing operations per Class A Common Share, as reported
 
(2.70
)
Diluted (loss) earnings from continuing operations per Class A Common Share, pro forma
 
(2.61
)
Pro forma results for fiscal 2013, were adjusted to exclude $3,600 of acquisition-related expenses and $1,530 of nonrecurring expense related to the fair value adjustment to acquisition-date inventory, and were adjusted to include $529 in interest expense on acquisition debt, $429 in income tax benefit, and $5,215 of pre-tax amortization expense related to intangible assets, respectively.

3. Goodwill and Other Intangible Assets

Changes in the carrying amount of goodwill by reportable segment for the years ended July 31, 2015 and 2014, were as follows:
 
IDS
 
WPS
 
Total
Balance as of July 31, 2013
$
517,029

 
$
100,207

 
$
617,236

Impairment charge
(100,412
)
 
—

 
(100,412
)
Purchase accounting adjustments
(2,168
)
 
—

 
(2,168
)
Translation adjustments
(2,160
)
 
2,508

 
348

Balance as of July 31, 2014
$
412,289

 
$
102,715

 
$
515,004

Impairment charge
—

 
(37,112
)
 
(37,112
)
Translation adjustments
(29,503
)
 
(15,190
)
 
(44,693
)
Balance as of July 31, 2015
$
382,786

 
$
50,413

 
$
433,199


Goodwill decreased by $81,805 during fiscal 2015. The decline in the balance consisted of an impairment charge of $37,112 recognized on the Company's WPS Americas and WPS APAC reporting units and foreign currency translation of $44,693.

Goodwill at July 31, 2015 included $118,637 and $209,392 of accumulated impairment losses within the IDS and WPS segments, respectively, for a total of $328,029. Goodwill at July 31, 2014 included $118,637 and $172,280 of accumulated impairment losses within the IDS and WPS segments, respectively, for a total of $290,917.

45
Table of Contents


The annual impairment testing performed on May 1, 2015, in accordance with ASC 350, “Intangibles - Goodwill and Other” (“Step One”) indicated that each of the following reporting units had a fair value substantially in excess of its carrying value: IDS Americas & Europe, PeopleID, and WPS Europe. The results of the Step One analysis completed over the Company's WPS Americas and WPS APAC reporting units indicated that they were potentially impaired.

WPS APAC Goodwill Impairment

The WPS APAC reporting unit consists entirely of the Company's business located in Australia. Organic sales declined in the mid-single digits in fiscal 2015 primarily due to a decline in the mining production and manufacturing industries. As a result of the decline in sales and challenging economic conditions, the WPS APAC reporting unit's segment profit declined by nearly 30% in fiscal 2015.

Management believes that the digital investments and current strategy will result in sales growth and improved profitability over the long-term, however, improved financial performance in this reporting unit may take several years. As a result, management incorporated the decline in fiscal 2015 sales and profitability as well as current economic forecasts for the business' end user markets in Australia when performing the annual goodwill impairment analysis. Management used the discounted cash flow model and market multiples model in order to complete Step One of the analysis in accordance with ASC 350 - Intangibles - Goodwill and Other, and concluded that the WPS APAC reporting unit failed, as the resulting fair value was less than the carrying value of the reporting unit.

Management proceeded to measure the amount of the potential impairment (\"Step Two\") by determining the implied fair value of the goodwill compared to the carrying value. Management allocated the fair value of the WPS APAC reporting unit to its assets and liabilities as if the reporting unit had been acquired in a business combination. There was no excess fair value of the reporting unit over the fair value of its identifiable assets and liabilities, which resulted in the entire goodwill balance of $26,246 being impaired in fiscal 2015.
WPS Americas Goodwill Impairment
Organic sales within the WPS Americas reporting unit declined in fiscal 2015 as compared to fiscal 2014. The business has improved many of its digital capabilities over the past two years; however, sales through the traditional catalog model have decreased at a greater rate than expected, and digital sales have not been sufficient to offset the decline in sales through catalogs. As a result of the decline in sales and the increased investment in digital capabilities, WPS Americas' segment profit declined by nearly 17% in fiscal 2015.
Management believes that the digital investments and current strategy will result in sales growth and improved profitability over the long-term; however, improved financial performance is expected to take time. As a result, management incorporated the decline in fiscal 2015 sales and profitability and the risk in achieving modest sales growth in future years when performing the annual goodwill impairment analysis. Management used the discounted cash flow model and market multiples model in order to complete Step One of the analysis in accordance with ASC 350 - Intangibles - Goodwill and Other, and concluded that the WPS Americas reporting unit failed, as the resulting fair value was less than the carrying value of the reporting unit.
Management proceeded to measure the amount of the potential impairment (\"Step Two\") by determining the implied fair value of the goodwill compared to the carrying value. Management allocated the fair value of the WPS Americas reporting unit to its assets and liabilities as if the reporting unit had been acquired in a business combination. There was no excess fair value of the reporting unit over the fair value of its identifiable assets and liabilities, which resulted in the remainder of the goodwill of $10,866 being impaired in fiscal 2015.

46
Table of Contents

Other Intangible Assets

Other intangible assets include patents, tradenames, customer relationships, non-compete agreements and other intangible assets with finite lives being amortized in accordance with the accounting guidance for other intangible assets. The net book value of these assets was as follows:

 
July 31, 2015
 
July 31, 2014
 
Weighted
Average
Amortization
Period
(Years)
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Book
Value
 
Weighted
Average
Amortization
Period
(Years)
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Book
Value
Amortized other intangible assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Patents
5
 
$
12,073

 
$
(10,641
)
 
$
1,432

 
5
 
$
11,656

 
$
(10,160
)
 
$
1,496

Tradenames and other
5
 
14,375

 
(12,471
)
 
1,904

 
5
 
15,366

 
(10,706
)
 
4,660

Customer relationships
7
 
136,693

 
(94,537
)
 
42,156

 
7
 
168,525

 
(114,363
)
 
54,162

Non-compete agreements and other
4
 
9,076

 
(9,032
)
 
44

 
4
 
10,089

 
(9,622
)
 
467

Unamortized other intangible assets:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tradenames
N/A
 
23,352

 
—

 
23,352

 
N/A
 
30,229

 
—

 
30,229

Total
 
 
$
195,569

 
$
(126,681
)
 
$
68,888

 
 
 
$
235,865

 
$
(144,851
)
 
$
91,014

The value of goodwill and other intangible assets in the Consolidated Balance Sheets at July 31, 2015 and 2014, differs from the value assigned to them in the original allocation of purchase due to the effect of fluctuations in foreign exchange rates. Other intangible assets consisting of tradenames and customer relationships primarily associated with the WPS APAC and WPS Americas reporting units were written down to fair value. As a result, the Company recognized impairment charges of $6,651 during fiscal 2015.
Amortization expense on intangible assets during fiscal 2015, 2014, and 2013 was $12,103, $17,871 and $17,148, respectively. The amortization over each of the next five fiscal years is projected to be $8,843, $7,155, $6,464, $6,190 and $5,461 for the fiscal years ending July 31, 2016, 2017, 2018, 2019 and 2020, respectively.

4. Other Comprehensive (Loss) Income
Other comprehensive (loss) income consists of foreign currency translation adjustments, unrealized gains and losses from cash flow hedges and net investment hedges, and the unamortized gain on post-retirement plans, net of their related tax effects.
The following table illustrates the changes in the balances of each component of accumulated other comprehensive (loss) income, net of tax, for the periods presented:
 
Unrealized gain (loss) on cash flow hedges
 
Gain on postretirement plans
 
Foreign currency translation adjustments
 
Accumulated other comprehensive (loss) income
Ending balance, July 31, 2013
$
99

 
$
1,853

 
$
54,111

 
$
56,063

Other comprehensive (loss) income before reclassification
(21
)
 
3,313

 
1,334

 
4,626

Amounts reclassified from accumulated other comprehensive income
(90
)
 
(312
)
 
3,869

 
3,467

Ending balance, July 31, 2014
$
(12
)
 
$
4,854

 
$
59,314

 
$
64,156

Other comprehensive (loss) income before reclassification
829

 
2,236

 
(73,098
)
 
(70,033
)
Amounts reclassified from accumulated other comprehensive income
(808
)
 
(3,652
)
 
(34,697
)
 
(39,157
)
Ending balance, July 31, 2015
$
9

 
$
3,438

 
$
(48,481
)
 
$
(45,034
)
The decrease in accumulated other comprehensive (loss) income (\"AOCI\") as of July 31, 2015 compared to July 31, 2014 was primarily due to the appreciation of the U.S. dollar against other currencies, most of which was realized during the six-month period ended January 31, 2015. A significant portion of the decrease was also a result of the accumulated foreign currency translation gains in the China Die-Cut businesses, which were reclassified into net earnings upon the completion of the second phase of the Die-Cut divestiture during the three months ended October 31, 2014. The foreign currency translation adjustments column in the table above includes foreign currency translation, foreign currency translation on intercompany notes and the impact

47
Table of Contents

of settlements of net investment hedges, net of tax. Of the total $39,157 in amounts reclassified from AOCI, the $34,697 gain on foreign currency translation adjustments was reclassified to the net loss on the sale of the Die-Cut business, the $808 gain on cash flow hedges was reclassified into cost of products sold, and the $3,652 net gain on post-retirement plans, due primarily to a plan curtailment, was reclassified into SG&A on the Consolidated Statement of Earnings in fiscal 2015.
The following table illustrates the income tax (expense) benefit on the components of other comprehensive income:
 
 
2015
 
2014
 
2013
Income tax (expense) benefit related to items of other comprehensive (loss) income:
 
 
 
 
 
 
Net investment hedge translation adjustments
 
$
(8,450
)
 
$
302

 
$
2,877

Long-term intercompany loan settlements
 
—

 
579

 
(650
)
Cash flow hedges
 
(308
)
 
28

 
454

Pension and other post-retirement benefits
 
949

 
(1,898
)
 
(555
)
Other income tax adjustments
 
(415
)
 
(58
)
 
108

Income tax (expense) benefit related to items of other comprehensive (loss) income
 
$
(8,224
)
 
$
(1,047
)
 
$
2,234

The increase in the income tax expense in fiscal 2015 as compared to the prior two fiscal years was primarily related to the foreign currency translation adjustment on the Company's Euro-denominated debt due to the appreciation of the U.S. dollar against the Euro, which is designated as a net investment hedge.

5. Employee Benefit Plans
The Company provides postretirement medical benefits (the “Plan”) for eligible regular full and part-time domestic employees (including spouses) as outlined by the Plan. Postretirement benefits are provided only if the employee was hired prior to April 1, 2008, and retires on or after attainment of age 55 with 15 years of credited service. Credited service begins accruing at the later of age 40 or date of hire. All active employees first eligible to retire after July 31, 1992, are covered by an unfunded, contributory postretirement healthcare plan where employer contributions will not exceed a defined dollar benefit amount, regardless of the cost of the program. Employer contributions to the plan are based on the employee’s age and service at retirement.
The accounting guidance on defined benefit pension and other postretirement plans requires full recognition of the funded status of defined benefit and other postretirement plans on the balance sheet as an asset or a liability. The guidance also requires that unrecognized prior service costs/credits, gains/losses, and transition obligations/assets be recorded in AOCI, thus not changing the income statement recognition rules for such plans.

The Company amended the Plan effective January 1, 2015 to eliminate future increases in target contribution levels to eligible plan participants. This amendment resulted in a decrease in the accumulated benefit obligation of $1,011 in fiscal 2014.

The Company amended the Plan effective March 16, 2015 to eliminate postretirement medical benefits for eligible domestic employees retiring on or after January 1, 2016. This amendment resulted in a decrease in the accumulated postretirement benefit obligation of $4,490 and recognition of a curtailment gain of $4,296 in fiscal 2015. The curtailment gain was recorded in SG&A on the Consolidated Statements of Earnings.
The Plan is unfunded and recorded as a liability in the accompanying Consolidated Balance Sheets as of July 31, 2015 and 2014. The following table provides a reconciliation of the changes in the Plan’s accumulated benefit obligation during the years ended July 31:
 
 
2015
 
2014
Obligation at beginning of year
 
$
8,056

 
$
13,023

Service cost
 
210

 
674

Interest cost
 
222

 
534

Actuarial loss (gain)
 
502

 
(4,691
)
Benefit payments
 
(365
)
 
(473
)
Plan amendments
 
(1,935
)
 
(1,011
)
Curtailment gain
 
(2,555
)
 
—

Obligation at end of fiscal year
 
$
4,135

 
$
8,056



48
Table of Contents

In fiscal 2014, estimated savings of $3,408 were included as an actuarial gain due to decreases in expected participation rate assumptions used in the actuarial valuation. The change in participation assumptions was primarily caused by the impact of the Health Care and Education Reconciliation Act of 2010 and Patient Protection and Affordable Care Act and increased premium costs passed on to participants as a result of plan amendments made in recent prior years. It is anticipated that due to the availability of subsidized health insurance exchanges, which began operating January 1, 2014, the majority of future eligible retirees will now have access to more affordable plans and will not elect coverage under the current Company-sponsored plan.
As of July 31, 2015 and 2014, amounts recognized as liabilities in the accompanying Consolidated Balance Sheets consist of:
 
 
2015
 
2014
Current liability
 
$
659

 
$
476

Non-current liability
 
3,476

 
7,580

 
 
$
4,135

 
$
8,056

As of July 31, 2015 and 2014, pre-tax amounts recognized in accumulated other comprehensive income in the accompanying Consolidated Balance Sheets consist of:
 
 
2015
 
2014
Net actuarial gain
 
$
6,655

 
$
7,960

Prior service credit
 
1,035

 
2,011

 
 
$
7,690

 
$
9,971

Net periodic benefit cost for the Plan for fiscal years 2015, 2014, and 2013 includes the following components:
 
 
Years Ended July 31,
 
 
2015
 
2014
 
2013
Net periodic postretirement benefit cost included the following components:
 
 
 
 
 
 
Service cost
 
$
210

 
$
674

 
$
770

Interest cost
 
222

 
534

 
476

Amortization of prior service credit
 
(1,169
)
 
(203
)
 
(203
)
Amortization of net actuarial gain
 
(804
)
 
(265
)
 
(47
)
        Curtailment gain
 
(4,296
)
 
—

 
—

Periodic postretirement benefit cost
 
$
(5,837
)
 
$
740

 
$
996

The estimated net actuarial gain and prior service credit that will be amortized from accumulated other comprehensive income into net periodic postretirement benefit cost over the next fiscal year are $646 and $1,035, respectively.
The following assumptions were used in accounting for the Plan:
 
 
2015
 
2014
 
2013
Weighted average discount rate used in determining accumulated postretirement benefit obligation
 
3.00
%
 
3.50
%
 
4.00
%
Weighted average discount rate used in determining net periodic benefit cost
 
3.41
%
 
4.00
%
 
3.25
%
Assumed health care trend rate used to measure APBO at July 31
 
7.00
%
 
7.50
%
 
8.00
%
Rate to which cost trend rate is assumed to decline (the ultimate trend rate)
 
5.50
%
 
5.50
%
 
5.50
%
Fiscal year the ultimate trend rate is reached
 
2018

 
2018

 
2018

The discount rate utilized in preparing the accumulated postretirement benefit obligation liability was decreased to 3.00% in fiscal 2015 from 3.50% in fiscal 2014 as a result of a decrease in the bond yield as of the Company’s measurement date of July 31, 2015.

A one-percentage point change in assumed health care cost trend rates would have the following effects on the Plan:


One-Percentage
Point Increase

One-Percentage
Point Decrease
Effect on future service and interest cost

$
2


$
(2
)
Effect on accumulated postretirement benefit obligation at July 31, 2015

8


(8
)

49
Table of Contents

The following benefit payments, which reflect expected future service, as appropriate, are expected to be paid during the years ending July 31:
 
 
2016
$
659

2017
614

2018
569

2019
508

2020
439

2021 through 2025
1,264

The Company sponsors defined benefit pension plans that are primarily unfunded and provide an income benefit upon termination or retirement for certain of its international employees. As of July 31, 2015 and 2014, the accumulated pension obligation related to these plans was $6,020 and $4,553, respectively. As of July 31, 2015 and 2014, pre-tax amounts recognized in accumulated other comprehensive income in the accompanying Consolidated Balance Sheets were losses of $1,361 and $1,228, respectively. The net periodic benefit cost for these plans was $724, $286, and $388 during the years ended July 31, 2015, 2014 and 2013, respectively.
The Company has retirement and profit-sharing plans covering substantially all full-time domestic employees and certain employees of its foreign subsidiaries. Contributions to the plans are determined annually or quarterly, according to the respective plans, based on earnings of the respective companies and employee contributions. Accrued retirement and profit-sharing contributions of $2,743 and $2,938 were included in other current liabilities on the accompanying Consolidated Balance Sheets as of July 31, 2015 and 2014, respectively. The amounts charged to expense for these retirement and profit sharing plans were $9,912, $10,830, and $10,110 during the years ended July 31, 2015, 2014 and 2013, respectively.
The Company also has deferred compensation plans for directors, officers and key executives which are discussed below. At July 31, 2015 and 2014, $18,321 and $18,694, respectively, of deferred compensation was included in other long-term liabilities in the accompanying Consolidated Balance Sheets.
During fiscal 1998, the Company adopted a new deferred compensation plan that invests solely in shares of the Company’s Class A Nonvoting Common Stock. Participants in a predecessor phantom stock plan were allowed to convert their balances in the old plan to this new plan. The new plan was funded initially by the issuance of shares of Class A Nonvoting Common Stock to a Rabbi Trust. All deferrals into the new plan result in purchases of Class A Nonvoting Common Stock by the Rabbi Trust. No deferrals are allowed into a predecessor plan. Shares held by the Rabbi Trust are distributed to participants upon separation from the Company as defined in the plan agreement.
During fiscal 2002, the Company adopted a new deferred compensation plan for executives and non-employee directors that allows future contributions to be invested in shares of the Company’s Class A Nonvoting Common Stock or in certain other investment vehicles. Prior deferred compensation deferrals must remain in the Company’s Class A Nonvoting Common Stock. All participant deferrals into the new plan result in purchases of Class A Nonvoting Common Stock or certain other investment vehicles by the Rabbi Trust. Balances held by the Rabbi Trust are distributed to participants upon separation from the Company as defined in the plan agreement. On May 1, 2006, the plan was amended to require that deferrals into the Company’s Class A Nonvoting Common Stock must remain in the Company’s Class A Nonvoting Common Stock and be distributed in shares of the Company’s Class A Nonvoting Common Stock. On May 21, 2014, the Director Deferred Compensation Plan was amended to allow participants to transfer funds from other investment funds into the Company’s Class A Nonvoting Common Stock. Funds are not permitted to be transferred from the Company’s Class A Nonvoting Common Stock into other investment funds until six months after the Director resigns from the Board. No such amendment was made to the Executive Deferred Compensation Plan.

50
Table of Contents

6. Income Taxes
Earnings (loss) from continuing operations consists of the following:
 
 
Years Ended July 31,
 
 
2015
 
2014
 
2013
United States
 
$
(582
)
 
$
(134,596
)
 
$
(144,941
)
Other Nations
 
25,577

 
81,487

 
49,267

Total
 
$
24,995

 
$
(53,109
)
 
$
(95,674
)

Income tax expense (benefit) from continuing operations consists of the following:
 
 
Years Ended July 31,
 
 
2015
 
2014
 
2013
Current income tax expense:
 
 
 
 
 
 
United States
 
$
9,075

 
$
(1,137
)
 
$
64

Other Nations
 
18,806

 
19,513

 
19,795

States (U.S.)
 
(352
)
 
1,090

 
1,094

 
 
$
27,529

 
$
19,466

 
$
20,953

Deferred income tax expense (benefit):
 
 
 
 
 
 
United States
 
$
(5,906
)
 
$
(22,754
)
 
$
22,882

Other Nations
 
(1,868
)
 
(1,803
)
 
(806
)
States (U.S.)
 
338

 
128

 
(446
)
 
 
$
(7,436
)
 
$
(24,429
)
 
$
21,630

Total income tax expense (benefit)
 
$
20,093

 
$
(4,963
)
 
$
42,583


Deferred income taxes result from temporary differences in the recognition of revenues and expenses for financial statement and income tax purposes.
The approximate tax effects of temporary differences are as follows:
 
 
July 31, 2015
 
 
Assets
 
Liabilities
 
Total
Inventories
 
$
4,387

 
$
(197
)
 
$
4,190

Prepaid catalog costs
 
—

 
(2,179
)
 
(2,179
)
Employee benefits
 
1,612

 
—

 
1,612

Accounts receivable
 
1,136

 
(14
)
 
1,122

Other, net
 
8,524

 
(1,510
)
 
7,014

Current
 
$
15,659

 
$
(3,900
)
 
$
11,759

Fixed Assets
 
3,344

 
(3,213
)
 
131

Intangible Assets
 
1,242

 
(26,570
)
 
(25,328
)
Capitalized R&D expenditures
 
1,140

 
—

 
1,140

Deferred compensation
 
19,549

 
—

 
19,549

Postretirement benefits
 
3,563

 
—

 
3,563

Tax credit carry-forwards and net operating losses
 
66,744

 
—

 
66,744

Less valuation allowance
 
(39,922
)
 
—

 
(39,922
)
Other, net
 
1,014

 
(10,965
)
 
(9,951
)
Non-current
 
$
56,674

 
$
(40,748
)
 
$
15,926

Total
 
$
72,333

 
$
(44,648
)
 
$
27,685

 

51
Table of Contents

 
 
July 31, 2014
 
 
Assets
 
Liabilities
 
Total
Inventories
 
$
5,460

 
$
(126
)
 
$
5,334

Prepaid catalog costs
 
30

 
(3,180
)
 
(3,150
)
Employee benefits
 
1,533

 
(27
)
 
1,506

Accounts receivable
 
852

 
(9
)
 
843

Other, net
 
8,700

 
(1,015
)
 
7,685

Current
 
$
16,575

 
$
(4,357
)
 
$
12,218

Fixed Assets
 
2,431

 
(4,587
)
 
(2,156
)
Intangible Assets
 
1,706

 
(27,381
)
 
(25,675
)
Capitalized R&D expenditures
 
1,425

 
—

 
1,425

Deferred compensation
 
21,733

 
—

 
21,733

Postretirement benefits
 
5,002

 
(4
)
 
4,998

Tax credit carry-forwards and net operating losses
 
58,870

 
—

 
58,870

Less valuation allowance
 
(37,409
)
 
—

 
(37,409
)
Other, net
 
1,411

 
(6,499
)
 
(5,088
)
Non-current
 
$
55,169

 
$
(38,471
)
 
$
16,698

Total
 
$
71,744

 
$
(42,828
)
 
$
28,916

Tax loss carry-forwards at July 31, 2015 are comprised of:
•
Foreign net operating loss carry-forwards of $126,293, of which $92,250 have no expiration date and the remainder of which expire within the next five to eight years.
•
State net operating loss carry-forwards of $54,731, which expire from 2016 to 2034.
•
Foreign tax credit carry-forwards of $22,812, which expire from 2018 to 2025.
•
State research and development credit carry-forwards of $11,178, which expire from 2016 to 2030.
The valuation allowance increased by $2,513 during the fiscal year ended July 31, 2015 mainly due to increased valuation allowances against state tax credit carry-forwards and increased valuation allowances in certain jurisdictions, including Brazil, China, Sweden, and the United Kingdom. These increases were primarily offset by reductions in the tax rates applied to valuation allowances in the United Kingdom. The valuation allowance increased by $267 during the fiscal year ended July 31, 2014 mainly due to increased valuation allowances against state tax credit carry-forwards and increased valuation allowances in certain jurisdictions, including Brazil, Shenzhen, and Langfang. These increases were primarily offset by reductions in the tax rates applied to valuation allowances in Sweden and the United Kingdom. If realized or reversed in future periods, substantially all of the valuation allowance would impact the income tax rate.
    
Rate Reconciliation
A reconciliation of the tax computed by applying the statutory U.S. federal income tax rate to earnings (loss) from continuing operations before income taxes to the total income tax expense is as follows:
 
 
Years Ended July 31,
 
 
2015
 
2014
 
2013
Tax at statutory rate

 
35.0
 %
 
35.0
 %
 
35.0
 %
Impairment charges (1)
 
55.8
 %
 
(40.3
)%
 
(53.4
)%
State income taxes, net of federal tax benefit (2)
 
1.6
 %
 
(1.1
)%
 
(0.2
)%
International rate differential
 
(2.2
)%
 
(1.3
)%
 
(4.6
)%
Non-creditable withholding taxes
 
—
 %
 
—
 %
 
(1.5
)%
Rate variances arising from foreign subsidiary distributions
 
(0.3
)%
 
(7.5
)%
 
(25.3
)%
Adjustments to tax accruals and reserves (3)
 
17.8
 %
 
25.5
 %
 
1.0
 %
Research and development tax credits and section 199 manufacturer’s deduction
 
(3.9
)%
 
3.6
 %
 
3.1
 %
Non-deductible divestiture fees and account write-offs
 
(4.8
)%
 
(5.2
)%
 
—
 %
Deferred tax and other adjustments (4)
 
(21.1
)%
 
0.7
 %
 
2.4
 %
Other, net
 
2.5
 %
 
(0.1
)%
 
(1.0
)%
Effective tax rate
 
80.4
 %
 
9.3
 %
 
(44.5
)%

52
Table of Contents


(1)
$39.8 million of the total impairment charge of $46.9 million recorded during the year ended July 31, 2015 is nondeductible for income tax purposes. $61.1 million of the total impairment charge of $148.6 million million recorded during the year ended July 31, 2014 is nondeductible for income tax purposes. $168.9 million of the total impairment charge of $204.4 million recorded during the year ended July 31, 2013 is nondeductible for income tax purposes.

(2)
Includes a $3.1 million increase in valuation allowances against certain state tax credit carry-forwards during the year ended July 31, 2014.

(3)
Includes $4.5 million of current year uncertain tax positions and the reduction of uncertain tax positions resulting from the settlement of certain domestic and foreign income tax audits and lapses in statutes of limitations during the years ended July 31, 2015, 2014, and 2013.

(4)
Includes an additional $1.0 million of federal research and development credit carry-forwards due to re-enacted law and an additional $5.0 million foreign tax credit carryforward included on the fiscal 2014 U.S. tax return.

In fiscal 2013, the Company was eligible for tax holidays on the earnings of certain subsidiaries. The benefits realized as a result of these tax holidays reduced the consolidated effective income tax rate by approximately 0.7% in fiscal 2013. The Company did not benefit from any significant tax holidays in fiscal 2015 or fiscal 2014.
Uncertain Tax Positions

The Company follows the guidance in ASC 740, \"Income Taxes\" regarding uncertain tax positions. The guidance requires application of a “more likely than not” threshold to the recognition and de-recognition of tax positions. A reconciliation of unrecognized tax benefits (excluding interest and penalties) is as follows:
Balance at July 31, 2012
$
36,532

 
 
Additions based on tax positions related to the current year
4,015

Additions for tax positions of prior years (1)
2,809

Reductions for tax positions of prior years
—

Lapse of statute of limitations
(5,613
)
Settlements with tax authorities
(590
)
Cumulative Translation Adjustments and other
422

 
 
Balance as of July 31, 2013
$
37,575

 
 
Additions based on tax positions related to the current year
4,596

Additions for tax positions of prior years
—

Reductions for tax positions of prior years
(14,569
)
Lapse of statute of limitations
(3,711
)
Settlements with tax authorities
(5,832
)
Cumulative Translation Adjustments and other
(210
)
 
 
Balance as of July 31, 2014
$
17,849

 
 
Additions based on tax positions related to the current year
5,862

Additions for tax positions of prior years
—

Reductions for tax positions of prior years
(280
)
Lapse of statute of limitations
(805
)
Settlements with tax authorities
(221
)
Cumulative Translation Adjustments and other
(1,272
)
 
 
Balance as of July 31, 2015
$
21,133

(1)
Includes acquisitions

53
Table of Contents

The $21,133 of unrecognized tax benefits, if recognized, would affect the Company's effective income tax rate. The Company has classified $15,402 and $11,357, excluding interest and penalties, of the reserve for uncertain tax positions in Other Liabilities on the Consolidated Balance Sheets as of July 31, 2015 and 2014, respectively. The Company has classified $5,731 and $6,492, excluding interest and penalties, as a reduction of long-term deferred income tax assets on the Consolidated Balance Sheets as of July 31, 2015 and 2014, respectively.
The Company recognizes interest and penalties related to unrecognized tax benefits within the provision for income taxes on the Consolidated Statements of Earnings.
Interest expense is recognized on the amount of potentially underpaid taxes associated with the Company's tax positions, beginning in the first period in which interest starts accruing under the respective tax law and continuing until the tax positions are settled. The Company recognized decreases of $157 and $498, and an increase of $200 in interest expense during the years ended July 31, 2015, 2014, and 2013, respectively. There was no change to the reserve for uncertain tax positions for penalties during the year ended July 31, 2015 and there were increases of $25 and $313 of penalties related to the reserve during the years ended July 31, 2014, and 2013, respectively. These amounts are net of reversals due to reductions for tax positions of prior years, statute of limitations, and settlements. At July 31, 2015 and 2014, the Company had $1,531 and $1,739, respectively, accrued for interest on unrecognized tax benefits. Penalties are accrued if the tax position does not meet the minimum statutory threshold to avoid the payment of a penalty.
At July 31, 2015 and 2014, the Company had $2,664 accrued for penalties on unrecognized tax benefits.
The Company estimates that it is reasonably possible that the unrecognized tax benefits may be reduced by $6,809 within twelve months as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or statute expirations. The maximum amount that would be recognized through the Consolidated Statements of Earnings as an income tax benefit is $6,809.
During the year ended July 31, 2015, the Company recognized $905 of tax benefits (including interest and penalties) associated with the lapse of statutes of limitations.
The Company and its subsidiaries file income tax returns in the U.S., various state, and foreign jurisdictions. The following table summarizes the open tax years for the Company's major jurisdictions:
Jurisdiction
 
Open Tax Years
United States — Federal
 
F’13 — F’15
France
 
F’12 — F’15
Germany
 
F’09 — F’15
United Kingdom
 
F’14 — F’15
Unremitted Earnings
The Company does not provide for U.S. deferred taxes on cumulative earnings of non-U.S. affiliates and associated companies that have been reinvested indefinitely. These earnings relate to ongoing operations and at July 31, 2015, were approximately $353,300. These earnings have been reinvested in non-U.S. business operations, and the Company does not intend to repatriate these earnings to fund U.S. operations. It is not practicable to determine the income tax liability that would be payable if such earnings were not indefinitely reinvested. At July 31, 2015, $95,983 of the total $114,492 in cash and cash equivalents was held outside of the U.S.
7. Total Debt
In February 2013, the Company entered into an unsecured $26,200 multi-currency line of credit in China, which was amended in November 2013 to $24,200 and further amended in February 2015 to $10,000. In August 2014, the Company entered into an additional unsecured $10,000 multi-currency line of credit in China. These lines of credit support USD-denominated or CNY-denominated borrowing to fund working capital and operations for the Company's Chinese entities and are due on demand. The borrowings under these facilities may be made for a period up to one year from the date of borrowing with interest on the USD-denominated borrowings incurred equal to U.S. dollar LIBOR on the date of borrowing plus a margin based upon duration and on the CNY-denominated borrowings incurred equal to the local China rate based upon duration. There is no ultimate maturity on the facilities and they are subject to periodic review and repricing. The Company is not required to comply with any financial covenants as part of the agreements. The maximum amount outstanding on these facilities was $19,437 and the Company repaid $9,026 during fiscal 2015. As of July 31, 2015, the aggregate outstanding balance on these lines of credit in China was $10,411

54
Table of Contents

and there was $9,589 available for future borrowings. Due to the short-term nature of these credit facilities, the borrowings are classified as \"Notes payable\" within current liabilities on the Consolidated Balance Sheets.
On February 1, 2012, the Company and certain of its subsidiaries entered into an unsecured $300,000 multi-currency revolving loan agreement. Under the revolving loan agreement, the Company has the option to select either a base interest rate (based upon the higher of the federal funds rate plus one-half of 1% or the prime rate of Bank of America plus a margin based on the Company’s consolidated leverage ratio) or a Eurocurrency interest rate (at the LIBOR rate plus a margin based on the Company’s consolidated leverage ratio). At the Company’s option, and subject to certain conditions, the available amount under the revolving loan agreement may be increased from $300,000 up to $450,000. During fiscal 2015, the Company drew $60,000 from its revolving loan agreement in order to fund general corporate needs and the maximum amount outstanding was $114,000. The borrowings bear interest at LIBOR plus 1.125% per annum, which will be reset from time to time based upon changes in the LIBOR rate. As of July 31, 2015, the outstanding balance on the credit facility was $102,000 and the Company had outstanding letters of credit under the revolving loan agreement of $3,327. There was $194,673 available for future borrowing under the credit facility, which can be increased to $344,673 at the Company's option, subject to certain conditions. The revolving loan agreement has a final maturity date of February 1, 2017. As such, the borrowing is included in \"Long-term obligations, less current maturities\" on the Consolidated Balance Sheets.
On May 13, 2010, the Company completed a private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited institutional investors. The €75.0 million of senior notes consists of €30.0 million aggregate principal amount of 3.71% Series 2010-A Senior Notes, due May 13, 2017 and €45.0 million aggregate principal amount of 4.24% Series 2010-A Senior Notes, due May 13, 2020, with interest payable on the notes semiannually. This private placement was exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state securities laws. The notes have certain prepayment penalties for repaying them prior to maturity. The notes have been fully and unconditionally guaranteed on an unsecured basis by the Company’s domestic subsidiaries.
During fiscal 2006 and 2007, the Company completed two private placement note issuances totaling $350 million in ten-year fixed rate notes with varying maturity dates to institutional investors at interest rates varying from 5.30% to 5.33%. The notes must be repaid equally over seven years, with final payments due in 2016 and 2017, with interest payable on the notes due semiannually on various dates throughout the year. The private placements were exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state securities laws. The notes have certain prepayment penalties for repaying them prior to the maturity date. Under the debt agreement, the Company made scheduled principal payments of $42.5 million during fiscal 2015 and $61.3 million during fiscal 2014.
The Company’s debt agreements require it to maintain certain financial covenants, including a ratio of debt to the trailing twelve months EBITDA, as defined in the debt agreements, of not more than a 3.5 to 1.0 ratio (leverage ratio) and the trailing twelve months EBITDA to interest expense of not less than a 3.0 to 1.0 ratio (interest expense coverage). As of July 31, 2015, the Company was in compliance with these financial covenants, with the ratio of debt to EBITDA, as defined by the agreements, equal to 2.0 to 1.0 and the interest expense coverage ratio equal to 11.8 to 1.0.

55
Table of Contents

Total debt consists of the following as of July 31, 2015:
 
 
2015
 
2014
Euro-denominated notes payable in 2017 at a fixed rate of 3.71%
 
$
32,960

 
$
40,164

Euro-denominated notes payable in 2020 at a fixed rate of 4.24%
 
49,442

 
60,246

USD-denominated notes payable through 2016 at a fixed rate of 5.30%
 
26,143

 
52,286

USD-denominated notes payable through 2017 at a fixed rate of 5.33%
 
32,743

 
49,114

USD-denominated borrowing on revolving loan agreement at a weighted average rate of 1.2740% and 1.2472% as of July 31, 2015 and 2014, respectively
 
102,000

 
42,000

USD-denominated borrowing on revolving loan agreement at a weighted average rate of 1.9501% and 1.3548% as of July 31, 2015 and 2014, respectively
 
1,836

 
6,923

CNY-denominated borrowing on revolving loan agreements at a weighted average rate of 4.6634% and 5.0400% as of July 31, 2015 and 2014, respectively (USD equivalent)
 
8,575

 
12,499

 
 
$
253,699

 
$
263,232

Less notes payable
 
(10,411
)
 
(61,422
)
Total long-term debt
 
$
243,288

 
$
201,810

The Company had outstanding letters of credit of $3,327 and $3,634 at July 31, 2015 and July 31, 2014, respectively.
The estimated fair value of the Company’s long-term obligations was $252,254 and $216,280 at July 31, 2015 and July 31, 2014, respectively, as compared to the carrying value of $243,288 and $201,810 at July 31, 2015 and July 31, 2014, respectively. The fair value of the long-term obligations, which were determined using the market approach based upon the interest rates available to the Company for borrowings with similar terms and maturities, were determined to be Level 2 under the fair value hierarchy. Due to the short-term nature and variable interest rate pricing of the Company's revolving debt in China, it is determined that the carrying value of the debt equals the fair value of the debt.
Maturities on long-term debt are as follows:
Years Ending July 31,
 
2016
$
42,514

2017
151,332

2018
—

2019
—

2020
49,442

Total
$
243,288

8. Stockholder's Investment
Information as to the Company’s capital stock at July 31, 2015 and 2014 is as follows:
 
 
July 31, 2015
 
July 31, 2014
 
 
Shares
Authorized
 
Shares
Issued
 
(thousands)
Amount
 
Shares
Authorized
 
Shares
Issued
 
(thousands)
Amount
Preferred Stock, $.01 par value
 
5,000,000

 
 
 
 
 
5,000,000

 
 
 
 
Cumulative Preferred Stock:
6% Cumulative
 
5,000

 
 
 
 
 
5,000

 
 
 
 
1972 Series
 
10,000

 
 
 
 
 
10,000

 
 
 
 
1979 Series
 
30,000

 
 
 
 
 
30,000

 
 
 
 
Common Stock, $.01 par value: Class A Nonvoting
 
100,000,000

 
51,261,487

 
$
513

 
100,000,000

 
51,261,487

 
$
513

Class B Voting
 
10,000,000

 
3,538,628

 
35

 
10,000,000

 
3,538,628

 
35

 
 
 
 
 
 
$
548

 
 
 
 
 
$
548


56
Table of Contents

Before any dividend may be paid on the Class B Common Stock, holders of the Class A Common Stock are entitled to receive an annual, noncumulative cash dividend of $.01665 per share. Thereafter, any further dividend in that fiscal year must be paid on each share of Class A Common Stock and Class B Common Stock on an equal basis.
Other than as required by law, holders of the Class A Common Stock are not entitled to any vote on corporate matters, unless, in each of the three preceding fiscal years, the $.01665 preferential dividend described above has not been paid in full. Holders of the Class A Common Stock are entitled to one vote per share for the entire fiscal year immediately following the third consecutive fiscal year in which the preferential dividend is not paid in full. Holders of Class B Common Stock are entitled to one vote per share for the election of directors and for all other purposes.
Upon liquidation, dissolution or winding up of the Company, and after distribution of any amounts due to holders of Cumulative Preferred Stock, holders of the Class A Common Stock are entitled to receive the sum of $0.835 per share before any payment or distribution to holders of the Class B Common Stock. Thereafter, holders of the Class B Common Stock are entitled to receive a payment or distribution of $0.835 per share. Thereafter, holders of the Class A Common Stock and Class B Common Stock share equally in all payments or distributions upon liquidation, dissolution or winding up of the Company.
The preferences in dividends and liquidation rights of the Class A Common Stock over the Class B Common Stock will terminate at any time that the voting rights of Class A Common Stock and Class B Common Stock become equal.
The following is a summary of other activity in stockholders’ investment for the fiscal years ended July 31, 2015, 2014, and 2013:
 
 
Unearned Restricted Stock
 
Deferred Compensation
 
Shares Held in Rabbi Trust, at cost
 
Total
Balances at July 31, 2012
 
$
(3,763
)
 
$
11,610

 
$
(11,151
)
 
$
(3,304
)
Shares at July 31, 2012
 
 
 
517,105

 
517,105

 
 
Sale of shares at cost
 
—

 
(1,461
)
 
1,419

 
(42
)
Purchase of shares at cost
 
—

 
891

 
(891
)
 
—

Forfeitures of restricted stock
 
838

 
—

 
—

 
838

Amortization of restricted stock
 
1,788

 
—

 
—

 
1,788

Balances at July 31, 2013
 
(1,137
)
 
11,040

 
(10,623
)
 
(720
)
Shares at July 31, 2013
 
 
 
$
469,797

 
$
469,797

 
 
Sale of shares at cost
 
$
—

 
(1,637
)
 
1,496

 
$
(141
)
Purchase of shares at cost
 
—

 
821

 
(821
)
 
—

Effect of plan amendment
 
—

 
(2,435
)
 
—

 
(2,435
)
Amortization of restricted stock
 
1,137

 
—

 
—

 
1,137

Balances at July 31, 2014
 
$
—

 
$
7,789

 
$
(9,948
)
 
$
(2,159
)
Shares at July 31, 2014
 
 
 
338,711

 
423,415

 
 
Sale of shares at cost
 
—

 
(2,325
)
 
2,235

 
(90
)
Purchase of shares at cost
 
—

 
220

 
(1,035
)
 
(815
)
Balances at July 31, 2015
 
$
—

 
$
5,684

 
$
(8,748
)
 
$
(3,064
)
Shares at July 31, 2015
 
 
 
252,261

 
362,025

 
 

Deferred Compensation Plans

Prior to 2002, all Brady Corporation deferred compensation was invested in the Company’s Class A Nonvoting Common Stock. In 2002, the Company adopted a new deferred compensation plan for both executives and directors which allowed investing in other investment funds in addition to the Company’s Class A Nonvoting Common Stock. Under this plan, participants were allowed to transfer funds between the Company’s Class A Nonvoting Common Stock and the other investment funds. On May 1, 2006 the plan was amended with the provision that deferrals into the Company’s Class A Nonvoting Common Stock must remain in the Company’s Class A Nonvoting Common Stock and be distributed in shares of the Company’s Class A Nonvoting Common Stock. On May 21, 2014, the Director Deferred Compensation Plan was amended to allow participants to transfer funds from other investment funds into the Company’s Class A Nonvoting Common Stock. Funds are not permitted to be transferred from the Company’s Class A Nonvoting Common Stock into other investment funds until six months after the Director resigns from the Board. No such amendment was made to the Executive Deferred Compensation Plan.


57
Table of Contents

At July 31, 2015, the deferred compensation balance in stockholders’ investment represents the investment at the original cost of shares held in the Company’s Class A Nonvoting Common Stock for the deferred compensation plan prior to 2002 and the investment at the cost of shares held in the Company’s Class A Nonvoting Common Stock for the plan subsequent to 2002, adjusted for the plan amendments on May 1, 2006 and May 21, 2014. The balance of shares held in the Rabbi Trust represents the investment in the Company’s Class A Nonvoting Common Stock at the original cost of all the Company’s Class A Nonvoting Common Stock held in deferred compensation plans.

Incentive Stock Plans

The Company has an incentive stock plan under which the Board of Directors may grant nonqualified stock options to purchase shares of Class A Nonvoting Common Stock, restricted stock units (\"RSUs\"), or restricted and unrestricted shares of Class A Nonvoting Common Stock to employees and non-employee directors.

As of July 31, 2015, the Company has reserved 4,178,405 shares of Class A Nonvoting Common Stock for outstanding stock options, RSUs and restricted shares and 3,152,013 shares of Class A Nonvoting Common Stock remain for future issuance of stock options, RSUs and restricted and unrestricted shares under the active plans. The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

Total stock-based compensation expense recognized by the Company during the years ended July 31, 2015, 2014, and 2013 was $4,471 ($2,772 net of taxes), $5,214 ($3,232 net of taxes), and $1,736 ($1,059 net of taxes), respectively. The increase in expense from fiscal 2013 to fiscal 2014 was due to the reversal of stock-based compensation expense of $7,883 in fiscal 2013, primarily related to performance awards that would not meet the financial performance conditions to vest.

As of July 31, 2015, total unrecognized compensation cost related to share-based compensation awards that are expected to vest was $17,035 pre-tax, net of estimated forfeitures, which the Company expects to recognize over a weighted-average period of 3.2 years.

Stock options

The options issued under the plan have an exercise price equal to the fair market value of the underlying stock at the date of grant and generally vest ratably over a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding two years. Options issued under the plan, referred to herein as “service-based” options, generally expire 10 years from the date of grant.

The Company has estimated the fair value of its service-based stock option awards granted during the years ended July 31, 2015, 2014, and 2013 using the Black-Scholes option valuation model. The weighted-average assumptions used in the Black-Scholes valuation model are reflected in the following table:
Black-Scholes Option Valuation Assumptions
 
2015
 
2014
 
2013
Expected term (in years)
 
6.05

 
5.97

 
5.93

Expected volatility
 
34.01
%
 
37.32
%
 
38.67
%
Expected dividend yield
 
2.48
%
 
2.35
%
 
2.21
%
Risk-free interest rate
 
1.90
%
 
1.80
%
 
0.91
%
Weighted-average market value of underlying stock at grant date
 
$
22.76

 
$
30.98

 
$
30.58

Weighted-average exercise price
 
$
22.76

 
$
30.98

 
$
30.58

Weighted-average fair value of options granted during the period
 
$
6.12

 
$
9.17

 
$
9.05


The following is a summary of stock option activity for the fiscal year ended July 31, 2015:
 
 
Option Price
 
Options Outstanding
 
Weighted Average Exercise Price
Balance as of July 31, 2014
 
$
17.23

—
$40.37
 
4,204,260

 
$
30.82

Options granted
 
22.66

—
27.28
 
628,340

 
22.76

Options exercised
 
17.23

—
27.00
 
(68,533
)
 
23.73

Options cancelled
 
22.63

—
40.37
 
(1,263,116
)
 
30.48

Balance as of July 31, 2015
 
$
20.95

—
$38.31
 
3,500,951

 
$
29.64


58
Table of Contents

The total fair value of options vested during the fiscal years ended July 31, 2015, 2014, and 2013 was $3,950, $6,605, and $11,086, respectively. The total intrinsic value of options exercised during the fiscal years ended July 31, 2015, 2014, and 2013 was $208, $2,452, and $10,728, respectively.
There were 2,642,955, 3,004,348, and 3,311,043 options exercisable with a weighted average exercise price of $30.88, $31.15, and $31.46 at July 31, 2015, 2014, and 2013, respectively. The cash received from the exercise of options during the fiscal years ended July 31, 2015, 2014, and 2013 was $1,644, $12,113, and $20,324, respectively. The tax benefit on options exercised during the fiscal years ended July 31, 2015, 2014, and 2013 was $79, $952, and $1,964, respectively.
The following table summarizes information about stock options outstanding at July 31, 2015:
 
 
Options Outstanding
 
Options Outstanding and Exercisable
Range of Exercise Prices
 
Number of  Shares
Outstanding at
July 31, 2015
 
Weighted  Average
Remaining
Contractual Life
(in years)
 
Weighted
Average
Exercise
Price
 
Shares
Exercisable
at July 31,
2015
 
Weighted  Average
Remaining
Contractual Life
(in years)
 
Weighted
Average
Exercise
Price
$20.95 - $26.99
 
711,527

 
7.7
 
$
22.27

 
180,667

 
3.4
 
$
20.95

$27.00 - $32.99
 
1,976,924

 
5.8
 
29.12

 
1,667,452

 
5.5
 
28.86

$33.00 - $38.31
 
812,500

 
2.0
 
37.34

 
794,836

 
1.8
 
37.39

Total
 
3,500,951

 
5.3
 
29.64

 
2,642,955

 
4.3
 
$
30.88


As of July 31, 2015, the aggregate intrinsic value (defined as the amount by which the fair value of the underlying stock exceeds the exercise price of an option) of options outstanding and the options exercisable was $913 and $464, respectively.

Restricted Shares and RSUs

Restricted shares and RSUs issued under the plan have an issuance price equal to the fair market value of the underlying stock at the date of grant.

In fiscal 2008 and 2013, the Company awarded restricted shares and RSUs to certain executives which vest upon meeting certain financial performance conditions over a specified vesting period. The restricted shares awarded in 2008 were amended in fiscal 2011 to allow for vesting after either a five-year period or a seven-year period based upon both performance and service conditions. These shares are referred to herein as “performance-based restricted shares.” The RSUs granted in fiscal 2013 vest over a two-year period upon meeting both performance and service conditions, referred to herein as \"performance-based RSUs\".

In fiscal 2013 and 2014, the Company awarded restricted shares that vest solely upon meeting specified service conditions, referred to herein as \"service-based restricted shares\". Restricted shares awarded in fiscal 2013 vest at the end of a three-year period and have a grant-date fair value of $32.99. The restricted shares awarded in fiscal 2014 were issued to the Interim President and Chief Executive Officer in recognition of the increased duties upon appointment. The shares vested on August 4, 2014, which was the date of the end of the individual's term as Interim President and CEO.

Beginning in fiscal 2014, the Company awarded RSUs that vest solely upon meeting specified service conditions, referred to herein as “service-based RSUs.” The RSUs issued under the plan generally vest ratably over a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding two years. In fiscal 2015, the Company also awarded 63,668 service-based RSUs that vest ratably at the end of years 3, 4, and 5 and 395,617 service-based RSUs that vest in increments of 10%, 20%, 30%, and 40% at the end of years 1, 2, 3, and 4, respectively.
The following tables summarize the RSU and restricted share activity for the fiscal year ended July 31, 2015:
Service-Based Restricted Shares and RSUs
 
Shares
 
Weighted Average Grant Date
 Fair Value
Balance as of July 31, 2014
 
104,857

 
$
31.02

New grants
 
661,412

 
24.28

Vested
 
(34,247
)
 
30.79

Forfeited
 
(54,568
)
 
27.64

Balance as of July 31, 2015
 
677,454

 
$
24.72


59
Table of Contents

The service-based restricted shares and RSUs awarded during the fiscal years ended July 31, 2014 and 2013 had a weighted-average grant-date fair value of $30.93 and $32.99, respectively.
Performance-Based Restricted Shares and RSUs
 
Shares
 
Weighted Average Grant Date
 Fair Value
Balance as of July 31, 2014
 
80,000

 
$
32.50

New grants
 
—

 
—

Vested
 
—

 
—

Forfeited
 
(80,000
)
 
32.50

Balance as of July 31, 2015
 
—

 
$
—

The performance-based restricted shares and RSUs awarded during the fiscal year ended July 31, 2013 had a weighted-average grant-date fair value of $30.21. No performance-based restricted shares were granted during the fiscal year ended July 31, 2014.

9. Segment Information
The Company is organized and managed on a global basis within three business platforms, ID Solutions, Workplace Safety, and PeopleID, which aggregate into two reportable segments: IDS and WPS. The Company evaluates short-term segment performance based on segment profit or loss and customer sales. Segment profit or loss does not include certain administrative costs, such as the cost of finance, information technology, human resources, legal, and executive leadership, which are managed as global functions. Restructuring charges, impairment charges, equity compensation costs, interest expense, investment and other income (expense) and income taxes are also excluded when evaluating segment performance.
Each business platform has a President or Vice-President that reports directly to the Company's chief operating decision maker, its Chief Executive Officer. Each platform has its own distinct operations, which are managed locally by its own management team, maintains its own financial reports and is evaluated based on global segment profit. The Company has determined that these business platforms comprise its three operating segments, which aggregate into the two reportable segments based on the information used by the Chief Executive Officer to allocate resources and assess performance.
The segment results have been adjusted to reflect continuing operations in all periods presented. The depreciation and amortization expense and expenditures for property, plant and equipment for discontinued operations are included under “corporate,” which then reconcile to the total company amounts as listed in the Consolidated Statements of Cash Flows.

60
Table of Contents

Following is a summary of segment information for the years ended July 31, 2015, 2014 and 2013:
 
 
2015
 
2014
 
2013
Sales to External Customers:
 
 
 
 
 
 
ID Solutions
 
$
806,484

 
$
825,123

 
$
739,116

WPS
 
365,247

 
399,911

 
418,676

Total Company
 
$
1,171,731

 
$
1,225,034

 
$
1,157,792

Depreciation & Amortization:
 
 
 
 
 
 
ID Solutions
 
$
25,658

 
$
28,955

 
$
25,920

WPS
 
6,772

 
7,919

 
9,078

Corporate
 
7,028

 
7,724

 
13,727

Total Company
 
$
39,458

 
$
44,598

 
$
48,725

Segment Profit:
 
 
 
 
 
 
ID Solutions
 
$
149,840

 
$
176,129

 
$
174,390

WPS
 
56,502

 
66,238

 
95,241

Total Company
 
$
206,342

 
$
242,367

 
$
269,631

Assets:
 
 
 
 
 
 
ID Solutions
 
$
780,524

 
$
882,440

 
$
989,216

WPS
 
167,797

 
239,848

 
239,219

Corporate
 
114,576

 
131,377

 
210,248

Total Company
 
$
1,062,897

 
$
1,253,665

 
$
1,438,683

Expenditures for property, plant & equipment:
 
 
 
 
 
 
ID Solutions
 
$
18,732

 
$
28,774

 
$
18,186

WPS
 
3,970

 
10,580

 
8,459

Corporate
 
3,971

 
4,044

 
9,042

Total Company
 
$
26,673

 
$
43,398

 
$
35,687


Following is a reconciliation of segment profit to net earnings (loss) for the years ended July 31, 2015, 2014 and 2013:
 
Years Ended July 31,
 
2015
 
2014
 
2013
Total profit from reportable segments
$
206,342

 
$
242,367

 
$
269,631

Unallocated costs:
 
 
 
 
 
Administrative costs
107,348

 
120,015

 
121,693

Restructuring charges
16,821

 
15,012

 
26,046

Impairment charges (1)
46,867

 
148,551

 
204,448

Investment and other income
(845
)
 
(2,402
)
 
(3,523
)
Interest expense
11,156

 
14,300

 
16,641

Earnings (loss) from continuing operations before income taxes
$
24,995

 
$
(53,109
)
 
$
(95,674
)

(1) Of the total $46,867 impairment charges in fiscal 2015, $39,367 was in the WPS segment and $7,500 was in the IDS segment. The impairment charges in 2014 were in the IDS reportable segments. Of the total $204,448 impairment charges in fiscal 2013, $182,800 was in the WPS reportable segment and $21,648 was in the IDS reportable segment.

 
 
Revenues*
Years Ended July 31,
 
Long-Lived Assets**
As of Years Ended July 31,
 
 
2015
 
2014
 
2013
 
2015
 
2014
 
2013
Geographic information:
 
 
 
 
 
 
 
 
 
 
 
 
United States
 
$
677,401

 
$
675,771

 
$
615,861

 
$
389,150

 
$
425,733

 
$
576,539

Other
 
559,649

 
615,974

 
602,582

 
224,151

 
314,456

 
319,706

Eliminations
 
(65,319
)
 
(66,711
)
 
(60,651
)
 
—

 
—

 
—

Consolidated total
 
$
1,171,731

 
$
1,225,034

 
$
1,157,792

 
$
613,301

 
$
740,189

 
$
896,245

* Revenues are attributed based on country of origin.

** Long-lived assets consist of property, plant, and equipment, other intangible assets and goodwill.


61
Table of Contents

10. Net Earnings (Loss) per Common Share
Net earnings (loss) per common share is computed by dividing net earnings (loss) (after deducting restricted stock dividends and the applicable preferential Class A Common Stock dividends) by the weighted average Common Shares outstanding of 51,285 for fiscal 2015, 51,866 for fiscal 2014, and 51,330 for fiscal 2013. The Company utilizes the two-class method to calculate earnings per share.
In June 2008, the Financial Accounting Standards Board (“FASB”) issued accounting guidance addressing whether instruments granted in share-based payment transactions are participating securities prior to vesting, and therefore, need to be included in the earnings allocation in computing earnings per share. This guidance requires that all outstanding unvested share-based payment awards that contain rights to non-forfeitable dividends be considered participating securities in undistributed earnings with common shareholders. The Company adopted the guidance during the first quarter of fiscal 2010. As a result, the dividends on the Company’s performance-based restricted shares are reconciling items in the basic and diluted earnings per share calculations for the respective periods presented.








62
Table of Contents

Reconciliations of the numerator and denominator of the basic and diluted per share computations for the Company’s Class A and Class B common stock are summarized as follows:
 
Years ended July 31,
 
2015
 
2014
 
2013
Numerator: (in thousands)
 
 
 
 
 
Earnings (loss) from continuing operations
$
4,902

 
$
(48,146
)
 
$
(138,257
)
Less:
 
 
 
 
 
Restricted stock dividends
—

 
(92
)
 
(238
)
Numerator for basic and diluted earnings (loss) from continuing operations per Class A Nonvoting Common Share
$
4,902

 
$
(48,238
)
 
$
(138,495
)
Less:
 
 
 
 
 
Preferential dividends
(794
)
 
(813
)
 
(797
)
Preferential dividends on dilutive stock options
(1
)
 
(6
)
 
(5
)
Numerator for basic and diluted earnings (loss) from continuing operations per Class B Voting Common Share
$
4,107

 
$
(49,057
)
 
$
(139,297
)
Denominator: (in thousands)
 
 
 
 
 
Denominator for basic earnings from continuing operations per share for both Class A and Class B
51,285

 
51,866

 
51,330

Plus: Effect of dilutive stock options
98

 
—

 
—

Denominator for diluted earnings from continuing operations per share for both Class A and Class B
51,383

 
51,866

 
51,330

Earnings (loss) from continuing operations per Class A Nonvoting Common Share:
 
 
 
 
 
Basic
$
0.10

 
$
(0.93
)
 
$
(2.70
)
Diluted
$
0.10

 
$
(0.93
)
 
$
(2.70
)
Earnings (loss) from continuing operations per Class B Voting Common Share:
 
 
 
 
 
Basic
$
0.08

 
$
(0.95
)
 
$
(2.71
)
Diluted
$
0.08

 
$
(0.95
)
 
$
(2.71
)
(Loss) earnings from discontinued operations per Class A Nonvoting Common Share:
 
 
 
 
 
Basic
$
(0.04
)
 
$
0.04

 
$
(0.32
)
Diluted
$
(0.04
)
 
$
0.04

 
$
(0.32
)
(Loss) earnings from discontinued operations per Class B Voting Common Share:
 
 
 
 
 
Basic
$
(0.04
)
 
$
0.05

 
$
(0.32
)
Diluted
$
(0.04
)
 
$
0.05

 
$
(0.32
)
Net earnings (loss) per Class A Nonvoting Common Share:
 
 
 
 
 
Basic
$
0.06

 
$
(0.89
)
 
$
(3.02
)
Diluted
$
0.06

 
$
(0.89
)
 
$
(3.02
)
Net earnings (loss) per Class B Voting Common Share:
 
 
 
 
 
Basic
$
0.04

 
$
(0.90
)
 
$
(3.03
)
Diluted
$
0.04

 
$
(0.90
)
 
$
(3.03
)

Options to purchase approximately 3,568,264 shares of Class A Nonvoting Common Stock for the fiscal year ended July 31, 2015 were not included in the computation of diluted net earnings (loss) per share as the impact of the inclusion of the options would have been anti-dilutive. In accordance with ASC 260, “Earnings per Share,” all options to purchase Class A Nonvoting Common Stock were not included in the computation of diluted loss per share for fiscal 2014 and 2013 since to do so would be anti-dilutive.

63
Table of Contents

11. Commitments and Contingencies
The Company has entered into various non-cancellable operating lease agreements. Rental expense charged to continuing operations on a straight-line basis was $19,029, $17,344, and 18,108 for the years ended July 31, 2015, 2014, and 2013, respectively. Future minimum lease payments required under such leases in effect at July 31, 2015 were as follows:

Years ending July 31,
 
2016
$
19,102

2017
15,696

2018
13,931

2019
11,705

2020
8,196

Thereafter
22,247

 
$
90,877

In the normal course of business, the Company is named as a defendant in various lawsuits in which claims are asserted against the Company. In the opinion of management, the liabilities, if any, which may ultimately result from lawsuits are not expected to have a material effect on the consolidated financial statements of the Company.
12. Fair Value Measurements
The Company follows the guidance in ASC 820, \"Fair Value Measurements and Disclosures\" as it relates to its financial and non-financial assets and liabilities. The accounting guidance applies to other accounting pronouncements that require or permit fair value measurements, defines fair value based upon an exit price model, establishes a framework for measuring fair value, and expands the applicable disclosure requirements. The accounting guidance indicates, among other things, that a fair value measurement assumes that a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability.
The accounting guidance on fair value measurements establishes a fair market value hierarchy for the pricing inputs used to measure fair market value. The Company’s assets and liabilities measured at fair market value are classified in one of the following categories:
Level 1 — Assets or liabilities for which fair value is based on unadjusted quoted prices in active markets for identical instruments that are accessible as of the reporting date.
Level 2 — Assets or liabilities for which fair value is based on other significant pricing inputs that are either directly or indirectly observable.
Level 3 — Assets or liabilities for which fair value is based on significant unobservable pricing inputs to the extent little or no market data is available, which result in the use of management's own assumptions.

64
Table of Contents

The following tables set forth by level within the fair value hierarchy, the Company’s financial assets and liabilities that were accounted for at fair value on a recurring basis at July 31, 2015 and July 31, 2014, according to the valuation techniques the Company used to determine their fair values.
 
Inputs
Considered As
 
 
 
 
 
Quoted Prices in Active Markets for Identical
Assets (Level 1)
 
Significant Other Observable Inputs (Level 2)
 
Fair Values
 
Balance Sheet Classifications
July 31, 2015
 
 
 
 
 
 
 
Trading securities
$
15,356

 
$
—

 
$
15,356

 
Other assets
Foreign exchange contracts
—

 
685

 
685

 
Prepaid expenses and other current assets
Total Assets
$
15,356

 
$
685

 
$
16,041

 
 
Foreign exchange contracts
$
—

 
$
1,280

 
$
1,280

 
Other current liabilities
Total Liabilities
$
—

 
$
1,280

 
$
1,280

 
 
July 31, 2014
 
 
 
 
 
 
 
Trading securities
$
15,962

 
$
—

 
$
15,962

 
Other assets
Foreign exchange contracts
—

 
166

 
166

 
Prepaid expenses and other current assets
Total Assets
$
15,962

 
$
166

 
$
16,128

 
 
Foreign exchange contracts
$
—

 
$
389

 
$
389

 
Other current liabilities
Total Liabilities
$
—

 
$
389

 
$
389

 
 
The following methods and assumptions were used to estimate the fair value of each class of financial instrument:
Trading securities: The Company’s deferred compensation investments consist of investments in mutual funds. These investments were classified as Level 1 as the shares of these investments trade with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.
Foreign exchange contracts: The Company’s foreign exchange contracts were classified as Level 2, as the fair value was based on the present value of the future cash flows using external models that use observable inputs, such as interest rates, yield curves and foreign exchange rates. See Note 14, “Derivatives and Hedging Activities” for additional information.
There have been no transfers of assets or liabilities between the fair value hierarchy levels, outlined above, during the fiscal years ended July 31, 2015 and July 31, 2014.
The Company’s financial instruments, other than those presented in the disclosures above, include cash and cash equivalents, accounts receivable, notes payable, accounts payable, accrued liabilities and short-term and long-term debt. The fair values of cash and cash equivalents, accounts receivable, notes payable, accounts payable, and accrued liabilities approximated carrying values because of the short-term nature of these instruments. See Note 7 for information regarding the fair values of the Company's short-term and long-term debt.
During fiscal 2015, goodwill with carrying amounts of $26,246 and $10,866 in the WPS APAC and WPS Americas reporting units, respectively, was written off entirely, resulting in impairment charges of $37,112. In order to arrive at the implied fair value of goodwill, the Company calculated the fair value of all of the assets and liabilities of the reporting unit as if it had been acquired in a business combination. After assigning fair value to the assets and liabilities of the reporting unit, it was determined there was no excess fair value of the reporting units over the implied fair value of goodwill and thus, the remaining goodwill balances were impaired in fiscal 2015. The goodwill balances represented a Level 3 asset measured at fair value on a nonrecurring basis subsequent to its original recognition.
The Company evaluates whether events and circumstances have occurred that indicate that the remaining estimated useful life of other intangible assets may warrant revision or that the remaining balance of an asset may not be recoverable. Management completed an assessment of other indefinite-lived and other finite-lived intangible assets primarily associated with the WPS APAC and WPS Americas reporting units in accordance with ASC 350 - Intangibles - Goodwill and Other, and ASC 360 - Property, Plant, and Equipment, and concluded that certain assets were impaired. Organic sales declined in WPS APAC primarily due to a decline in economic conditions in the mining production industry, and organic sales declined in WPS Americas primarily due to a decline in sales through the traditional catalog model.

65
Table of Contents


During fiscal 2015, management evaluated other indefinite-lived intangible assets for recoverability using the income approach. The valuation was based upon current sales projections and profitability for each asset group, and the relief from royalty method was applied. Management evaluated other finite-lived intangible assets for recoverability using an undiscounted cash flow analysis based upon current sales projections and profitability for each asset group. This analysis resulted in an amount that was less than the carrying value of certain finite-lived intangible assets. Management measured the impairment loss of both indefinite and finite-lived intangible assets as the amount by which the carrying amount of the assets exceeded their fair value. As a result, other intangible assets with a carrying amount of $26,194 were written down to their estimated fair value of $19,543. These represented Level 3 assets measured at fair value on a nonrecurring basis subsequent to their original recognition. These items resulted in a total impairment charge of $6,651 in fiscal 2015.
During fiscal 2014, goodwill with a carrying amount of $193,689 in the PeopleID reporting unit was written down to its estimated implied fair value of $93,277, resulting in an impairment charge of $100,412. In order to arrive at the implied fair value of goodwill, the Company calculated the fair value of all of the assets and liabilities of the reporting unit as if it had been acquired in a business combination. After assigning fair value to the assets and liabilities of the reporting unit, the result was the implied fair value of goodwill of $93,277, which represented a Level 3 asset measured at fair value on a nonrecurring basis subsequent to its original recognition.
During fiscal 2014, management completed an assessment of other finite-lived intangible assets primarily associated with the PeopleID reporting unit and concluded that the assets were impaired. These assets were primarily associated with the acquisition of Precision Dynamics Corporation (\"PDC\"). Organic sales in the PDC business declined in the low single-digit percentages from fiscal 2013 to fiscal 2014. U.S. hospital admission rates are a primary driver of PDC's sales under its existing strategy, and there was a decline of approximately 2% in these rates during fiscal 2014. Therefore, management revisited its planned growth and profit for the PDC business and concluded that the growth may not materialize as expected given slower than anticipated industry growth and fewer sales synergies than originally planned.
Management evaluated other finite-lived intangible assets for recoverability using an undiscounted cash flow analysis based upon sales projections and concluded there was an indicator of impairment. Management measured the impairment loss as the amount by which the carrying amount of the customer relationships exceeded their fair value, which represented Level 3 assets measured at fair value on a nonrecurring basis subsequent to their original recognition. This resulted in an impairment charge of $48,139 recognized in fiscal 2014, which was classified within the \"Impairment charges\" line item on the Consolidated Statements of Earnings and was part of the IDS reportable segment.
During fiscal 2013, the Company implemented a plan to divest its Die-Cut business. A fair-value measurement was performed and the assets and liabilities of the disposal group were recorded at approximate fair value less costs to sell and classified as \"Assets held for sale\" and \"Liabilities held for sale.\" This resulted in a loss on the write-down of the disposal group of $15,658, recorded within discontinued operations in the third quarter of fiscal 2013. Fair value measurements were performed each subsequent quarter through July 31, 2014. There were no additional fair value adjustments recorded during fiscal 2014. The Die-Cut business was divested on August 1, 2014. Fair value was determined utilizing a combination of external market factors and internal projections in accordance with ASC 360, \"Property, Plant and Equipment.\"

During fiscal 2013, goodwill with a carrying amount of $183,146 in the WPS Americas reporting unit was written down to its estimated implied fair value of $10,866, resulting in an impairment charge of $172,280. In order to arrive at the implied fair value of goodwill, the Company calculated the fair value of all of the assets and liabilities of the reporting unit as if the reporting unit had been acquired in a business combination. After assigning fair value to the assets and liabilities of the reporting unit, the result was the implied fair value of goodwill of $10,866, which represented a Level 3 asset measured at fair value on a nonrecurring basis subsequent to its original recognition.

The WPS Americas reporting unit had intangible assets consisting of tradenames and customer relationships, which were valued using the income approach. The valuation was based upon current sales projections and profitability for each asset group, and the relief from royalty method was applied. As a result of the analysis, indefinite-lived tradenames with a carrying amount of $25,449 were written down to the estimated fair value of $14,881, which represented a Level 3 liability measured at fair value on a nonrecurring basis subsequent to its original recognition. This resulted in an impairment charge of $10,568 within the WPS segment.


66
Table of Contents

During fiscal 2013, goodwill with a carrying amount of $18,225 in the IDS APAC reporting unit was written off, resulting in an impairment charge of $18,225. When management compared the fair value to the carrying value of the reporting unit as part of the annual goodwill impairment test (Step One), a qualitative assessment was completed for Step Two because the amount by which the carrying value exceeded fair value was more than the balance of goodwill remaining. The fair value of the reporting unit was determined utilizing a combination of external market factors, internal projections, and other relevant Level 3 measurements. As such, the Company recognized a goodwill impairment charge of the entire remaining goodwill balance of $18,225 during the year ended July 31, 2013. As a result of the goodwill impairment, the Company analyzed fixed assets for potential impairment within the IDS APAC reporting unit by comparing undiscounted future cash flows to the carrying amount of the assets. Undiscounted future cash flows were determined using the Company's internal projections and other relevant Level 3 measurements. As a result, the Company concluded that fixed assets with a carrying amount of $4,367 was written down to its estimated fair value of $1,100 during the year ended July 31, 2013.
13. Restructuring

In fiscal 2013, the Company announced a restructuring action to reduce its global workforce to address its cost structure. In connection with this restructuring action, the Company incurred restructuring charges of $26,046 in continuing operations. These charges consisted of $18,350 of employee separation costs, $4,125 of fixed asset write-offs and $3,571 of other facility closure related costs. Of the $26,046 of restructuring charges recorded during fiscal 2013, $15,870 was incurred within IDS and $10,176 within WPS. Long-lived asset write-offs include both the net book value of property, plant and equipment written off in conjunction with facility consolidations, as well as indefinite-lived tradenames written off in conjunction with brand consolidations within the WPS segment.
In fiscal 2014, the Company announced a restructuring plan to consolidate facilities in the Americas, Europe, and Asia to enhance customer service, improve efficiency of operations and reduce operating expenses. The restructuring charges of $15,012 in continuing operations in fiscal 2014 related to the fiscal 2013 and fiscal 2014 restructuring plans and consisted of $9,328 of employee separation costs, $4,374 of facility closure related costs, $1,043 of contract termination costs, and $267 of non-cash asset write-offs. Of the $15,012 of restructuring charges recorded during fiscal 2014, $9,013 was incurred within IDS and $5,999 was incurred within WPS. Non-cash asset write-offs consist mainly of fixed assets written off in conjunction with facility consolidations.
Facility consolidation activities extended into fiscal 2015. In connection with this restructuring plan, the Company incurred restructuring charges of $16,821 in continuing operations in fiscal 2015. These charges consisted of $5,465 of employee separation costs, $5,209 of facility closure related costs, $1,979 of contract termination costs, and $4,168 of non-cash asset write-offs. Of the $16,821 of restructuring charges recorded during fiscal 2015, $12,104 was incurred within IDS and $4,717 was incurred within WPS. Non-cash asset write-offs consist mainly of fixed assets written off in conjunction with facility consolidations.
The charges for employee separation costs consisted of severance pay, outplacement services, medical and other benefits. The costs related to these restructuring activities were recorded on the Consolidated Statements of Earnings as restructuring charges. The Company expects the majority of the remaining cash payments to be made during the next twelve months. The liability is included in wages and amounts withheld from employees on the Consolidated Balance Sheets.


67
Table of Contents

A roll-forward of the Company’s restructuring activity for fiscal 2015, 2014 and 2013 is below.
 
 
Employee
Related
 
Asset
Write-offs
 
Other Facility Closure/Lease Termination Costs
 
Total
Restructuring liability ending balance, July 31, 2012
 
$
8,809

 
$
—

 
$
266

 
$
9,075

Restructuring charges in continuing operations
 
18,350

 
4,125

 
3,571

 
26,046

Restructuring charges in discontinued operations
 
2,811

 
362

 
1,376

 
4,549

Non-cash write-offs
 
—

 
(4,487
)
 
—

 
(4,487
)
Cash payments
 
(18,495
)
 
—

 
(2,482
)
 
(20,977
)
Restructuring liability ending balance, July 31, 2013
 
$
11,475

 
$
—

 
$
2,731

 
$
14,206

Restructuring charges in continuing operations
 
$
9,328

 
$
267

 
$
5,417

 
$
15,012

Restructuring charges in discontinued operations
 
6,615

 
299

 
75

 
6,989

Non-cash write-offs
 
—

 
(566
)
 
—

 
(566
)
Cash payments
 
(24,029
)
 
—

 
(6,617
)
 
(30,646
)
Restructuring liability ending balance, July 31, 2014
 
$
3,389

 
$
—

 
$
1,606

 
$
4,995

Restructuring charges in continuing operations
 
$
5,465

 
$
4,168

 
$
7,188

 
$
16,821

Restructuring charges in discontinued operations
 
—

 
(4
)
 
245

 
241

Non-cash write-offs
 
—

 
(4,164
)
 
—

 
(4,164
)
Cash payments
 
(7,696
)
 
—

 
(6,681
)
 
(14,377
)
Restructuring liability ending balance, July 31, 2015
 
$
1,158

 
$
—

 
$
2,358

 
$
3,516


14. Derivatives and Hedging Activities
The Company utilizes forward foreign exchange contracts to reduce the exchange rate risk of specific foreign currency denominated transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than 18 months, which qualify as cash flow hedges or net investment hedges under the accounting guidance for derivative instruments and hedging activities. The primary objective of the Company’s foreign currency exchange risk management program is to minimize the impact of currency movements due to transactions in other than the respective subsidiaries’ functional currency and to minimize the impact of currency movements on the Company’s net investment denominated in a currency other than the U.S. dollar. To achieve this objective, the Company hedges a portion of known exposures using forward foreign exchange contracts. As of July 31, 2015 and July 31, 2014, the notional amount of outstanding forward foreign exchange contracts was $139,300 and $104,000, respectively.
The Company hedges a portion of known exposures using forward foreign exchange contracts. Main exposures are related to transactions denominated in the British Pound, the Euro, Canadian dollar, Australian dollar, Malaysian Ringgit and Singapore dollar. Generally, these risk management transactions will involve the use of foreign currency derivatives to minimize the impact of currency movements on non-functional currency transactions.
Hedge effectiveness is determined by how closely the changes in fair value of the hedging instrument offset the changes in the fair value or cash flows of the hedged item. Hedge accounting is permitted only if the hedging relationship is expected to be highly effective at the inception of the hedge and on an on-going basis. Gains or losses on the derivative related to hedge ineffectiveness are recognized in current earnings.
Cash Flow Hedges
The Company has designated a portion of its forward foreign exchange contracts as cash flow hedges and recorded these contracts at fair value on the Consolidated Balance Sheets. For these instruments, the effective portion of the gain or loss on the derivative is reported as a component of other comprehensive income (“OCI”) and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. At July 31, 2015 and July 31, 2014, unrealized gains of $297 and unrealized losses of $21 have been included in OCI, respectively. These balances are expected to be reclassified from OCI to earnings during the next twelve months when the hedged transactions impact earnings. For the years ended July 31, 2015, 2014, and 2013, the Company reclassified gains of $1,325, $147, and $578 from OCI into cost of goods sold, respectively.
As of July 31, 2015 and 2014, the notional amount of outstanding forward foreign exchange contracts designated as cash flow hedges was $33,223 and $0, respectively.

68
Table of Contents

Net Investment Hedges
The Company has also designated intercompany and third party foreign currency denominated debt instruments as net investment hedges. At July 31, 2015, the Company designated £25,000 of intercompany loans as net investment hedges to hedge portions of its net investment in British foreign operations. As of July 31, 2015 and 2014, the Company recognized in OCI gains of $889 and losses of $2,271, respectively, on its intercompany loans designated as net investment hedges. On May 13, 2010, the Company completed the private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited institutional investors. This Euro-denominated debt obligation was designated as a net investment hedge to selectively hedge portions of its net investment in European foreign operations. As of July 31, 2015 and 2014, the cumulative balance recognized in accumulated other comprehensive income were gains of $12,512 and losses of $5,495, respectively, on the Euro-denominated debt obligation. The changes recognized in other comprehensive income during the years ended July 31, 2015, 2014 and 2013 were gains of $18,008 and losses of $660 and $7,470, respectively, on the Euro-denominated debt obligation. The Company’s foreign denominated debt obligations are valued under a market approach using publicized spot prices.
Additionally, the Company utilizes forward foreign exchange contracts designated as hedge instruments to hedge portions of its net investments in foreign operations. The net gains or losses attributable to changes in spot exchange rates are recorded in other comprehensive income. Recognition in earnings of amounts previously recorded in cumulative translation is limited to circumstances such as complete or substantially complete liquidation of the net investment in the hedged foreign operation. At July 31, 2015 and 2014, the U.S dollar equivalent of these outstanding forward foreign exchange contracts totaled $0 and $5,300, respectively. As of July 31, 2015 and 2014, the Company recognized in OCI gains of $45 and losses of $265, respectively, on its net investment hedges.
Non-Designated Hedges
During the fiscal years ended July 31, 2015 and 2014, the Company recognized losses of $1,705 and gains of $1,147, respectively, in “Investment and other income” on the Consolidated Statements of Earnings related to non-designated hedges.
Fair values of derivative and hedging instruments in the Consolidated Balance Sheets were as follows: 
 
Asset Derivatives
 
Liability Derivatives
 
July 31, 2015
 
July 31, 2014
 
July 31, 2015
 
July 31, 2014
  
Balance
Sheet
Location
 
Fair
Value
 
Balance
Sheet
Location
 
Fair
Value
 
Balance
Sheet
Location
 
Fair
Value
 
Balance
Sheet
Location
 
Fair
Value
Derivatives designated as hedging instruments
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash flow hedges
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Foreign exchange contracts
Prepaid expenses and other current assets
 
$
518

 
Prepaid expenses and other current assets
 
$
—

 
Other current liabilities
 
$
737

 
Other current liabilities
 
$
—

Net investment hedges
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Foreign exchange contracts
Prepaid expenses and other current assets
 
$
—

 
Prepaid expenses and other current assets
 
$
—

 
Other current liabilities
 
$
—

 
Other current liabilities
 
$
14

Foreign currency denominated debt
Prepaid expenses and other current assets
 
$
—

 
Prepaid expenses and other current assets
 
$
—

 
Long term obligations, less current maturities
 
$
121,514

 
Long term obligations, less current maturities
 
$
100,410

Total derivatives designated as hedging instruments
 
 
$
518

 
 
 
$
—

 
 
 
$
122,251

 
 
 
$
100,424

Derivatives not designated as hedging instruments
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Foreign exchange contracts
Prepaid expenses and other current assets
 
$
168

 
Prepaid expenses and other current assets
 
$
166

 
Other current liabilities
 
$
543

 
Other current liabilities
 
$
375

Total derivatives not designated as hedging instruments
 
 
$
168

 
 
 
$
166

 
 
 
$
543

 
 
 
$
375



69
Table of Contents

15. Discontinued Operations

The Company entered into an agreement with LTI Flexible Products, Inc. (d/b/a Boyd Corporation) on February 24, 2014, for the sale of the Die-Cut business. The first phase of this divestiture closed on May 1, 2014 and included the Die-Cut businesses in Korea, Thailand and Malaysia, and the Balkhausen business in Europe. The remainder of the Die-Cut business was located in China and it was divested on August 1, 2014. In addition, the Brady Medical and Varitronics businesses were divested in fiscal 2013 and were reported within discontinued operations. These divested businesses were part of the IDS business segment.

The following table summarizes the operating results of discontinued operations for the fiscal years ending July 31, 2015, 2014, and 2013:
 
2015
 
2014
 
2013
Net sales (1)
$
—

 
$
179,050

 
$
214,137

(Loss) earnings from discontinued operations (2)
(1,201
)
 
6,715

 
4,083

(Loss) on write-down of disposal group (3)
—

 
—

 
(15,658
)
Income tax expense (4)
(288
)
 
(3,299
)
 
(4,703
)
Loss on sale of discontinued operations (5)
(487
)
 
(1,602
)
 
—

Income tax benefit on sale of discontinued operations (6)
61

 
364

 
—

Earnings (loss) from discontinued operations, net of tax
$
(1,915
)
 
$
2,178

 
$
(16,278
)

(1)
The second and final phase of the Die-Cut divestiture closed on August 1, 2014. Thus, there were no sales from discontinued operations in fiscal 2015.
(2)
The loss from discontinued operations in fiscal 2015 primarily related to professional fees and restructuring charges associated with the divestiture.
(3)
The Company recorded a $15.7 million loss to write-down the Die-Cut business to its estimated fair value less costs to sell in the three months ended April 30, 2013.
(4)
Fiscal 2013 income tax expense was significantly impacted by the fiscal 2013 losses in China and Sweden, which had no tax benefit, and the increase in valuation allowance related to Shenzhen, China.
(5)
The first phase of the Die-Cut divestiture was completed in the fourth quarter of fiscal 2014. A loss on the sale was recorded in the three months ended July 31, 2014 and includes $3.9 million in liabilities retained as part of the divestiture agreement. The second and final closing of the Die-Cut divestiture was completed in the first quarter of fiscal 2015 and an additional loss on the sale was recorded in the three months ended October 31, 2014.
(6)
The income tax benefit on the sale of discontinued operations in fiscal 2014 was significantly impacted by the release of a reserve for uncertain tax positions of $4.0 million, which was triggered as a result of the Thailand stock sale during the three months ended July 31, 2014. This was offset by $3.6 million in tax expense related to the gain on the sale of the Balkhausen assets. The Thailand stock sale and the Balkhausen asset sale were included in the first phase of the Die-Cut divestiture.

There were no assets or liabilities held for sale as of July 31, 2015. In accordance with authoritative literature, accumulated other comprehensive income of $34,697 was reclassified to the statement of earnings upon the closing of the second phase of the Die-Cut divestiture during the three months ended October 31, 2014.

70
Table of Contents

16. Unaudited Quarterly Financial Information
 
 
Quarters
 
 
First
 
Second
 
Third
 
Fourth
 
Total
2015
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
310,240

 
$
282,628

 
$
290,227

 
$
288,636

 
$
1,171,731

Gross margin
 
150,161

 
138,203

 
140,999

 
129,069

 
558,432

Operating income (loss) *
 
26,973

 
16,811

 
24,285

 
(32,763
)
 
35,306

Earnings (loss) from continuing operations
 
15,499

 
11,584

 
17,213

 
(39,394
)
 
4,902

(Loss) earnings from discontinued operations, net of income taxes **
 
(1,915
)
 
—

 
—

 
—

 
(1,915
)
Net earnings (loss) from continuing operations per
 
 
 
 
 
 
 
 
 
 
Class A Common Share:
 
 
 
 
 
 
 
 
 
 
Basic***
 
$
0.30

 
$
0.23

 
$
0.34

 
$
(0.77
)
 
$
0.10

Diluted***
 
$
0.30

 
$
0.23

 
$
0.33

 
$
(0.77
)
 
$
0.10

Net earnings (loss) from discontinued operations per
 
 
 
 
 
 
 
 
 
 
Class A Common Share:
 
 
 
 
 
 
 
 
 
 
Basic***
 
$
(0.03
)
 
$
—

 
$
—

 
$
—

 
$
(0.04
)
Diluted***
 
$
(0.04
)
 
$
—

 
$
—

 
$
—

 
$
(0.04
)
2014
 
 
 
 
 
 
 
 
 
 
Net sales
 
$
307,530

 
$
291,194

 
$
309,577

 
$
316,733

 
$
1,225,034

Gross margin
 
157,847

 
142,536

 
155,120

 
154,061

 
609,564

Operating income *
 
29,689

 
18,346

 
26,767

 
(116,013
)
 
(41,211
)
Earnings from continuing operations
 
18,135

 
10,517

 
20,183

 
(96,981
)
 
(48,146
)
Earnings (loss) from discontinued operations, net of income taxes **
 
5,795

 
5,907

 
3,904

 
(13,428
)
 
2,178

Net earnings from continuing operations per
 
 
 
 
 
 
 
 
 
 
Class A Common Share:
 
 
 
 
 
 
 
 
 
 
Basic***
 
$
0.35

 
$
0.20

 
$
0.39

 
$
(1.89
)
 
$
(0.93
)
Diluted***
 
$
0.35

 
$
0.20

 
$
0.39

 
$
(1.89
)
 
$
(0.93
)
Net earnings (loss) from discontinued operations per
 
 
 
 
 
 
 
 
 
 
Class A Common Share:
 
 
 
 
 
 
 
 
 
 
Basic***
 
$
0.11

 
$
0.11

 
$
0.08

 
$
(0.26
)
 
$
0.04

Diluted***
 
$
0.11

 
$
0.11

 
$
0.08

 
$
(0.26
)
 
$
0.04


The fiscal 2014 quarterly financial data has been impacted by the reclassification of the Die-Cut business into discontinued operations. Refer to Note 15 within Item 8 for further information on discontinued operations.

* In fiscal 2015, the Company recorded before tax impairment charges of $46,867 in the fourth quarter ended July 31, 2015 and before tax restructuring charges of $4,278, $4,879, $4,834 and $2,830 in the first, second, third, and fourth quarters of fiscal 2015, respectively, for a total of $16,821. In fiscal 2014, the Company recorded before tax impairment charges of $148,551 in the fourth quarter ended July 31, 2014 and before tax restructuring charges of $6,840, $4,324, $3,039, and $809 in the first, second, third and fourth quarters of fiscal 2014, respectively, for a total of $15,012.

**
In fiscal 2015, the loss from discontinued operations included a net loss on operations of $1,489 primarily related to professional fees associated with the divestiture and a $426 net loss on the sale of Die-Cut, recorded in the first quarter ended October 31, 2014. In the fourth quarter of fiscal 2014, the Company incurred restructuring charges of $6,989 and a net loss on the sale of the Die Cut business of $1,238 in discontinued operations.

*** The sum of the quarters does not equal the year-to-date total for fiscal 2015 and fiscal 2014 due to the quarterly changes in
weighted-average shares outstanding.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.

71
Table of Contents


Item 9A. Controls and Procedures
Disclosure Controls and Procedures:
Brady Corporation maintains a set of disclosure controls and procedures that are designed to ensure that information required to be disclosed by the Company in the reports filed by the Company under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by the Company in the reports the Company files under the Exchange Act is accumulated and communicated to the Company’s management, including the Company’s principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The Company carried out an evaluation, under the supervision and with the participation of its management, including its President and Chief Executive Officer and its Senior Vice President and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures pursuant to Rule 13a-15 of the Exchange Act. Based on that evaluation, the Company’s President and Chief Executive Officer and Senior Vice President and Chief Financial Officer concluded that the Company’s disclosure controls and procedures are effective as of the end of the period covered by this report.
Management’s Report on Internal Control Over Financial Reporting:
The management of Brady Corporation and its subsidiaries is responsible for establishing and maintaining adequate internal control over financial reporting for the Company, as such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934. The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.
With the participation of the Chief Executive Officer and the Chief Financial Officer, management conducted an evaluation of the effectiveness of our internal control over financial reporting as of July 31, 2015, based on the framework and criteria established in Internal Control — Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the assessment, management concluded that, as of July 31, 2015, the Company’s internal control over financial reporting is effective based on those criteria. The Company’s internal control over financial reporting, as of July 31, 2015, has been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report, which is included herein.
Because of the inherent limitations of internal control over financial reporting, misstatements may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Changes in Internal Control Over Financial Reporting:
There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred during the Company’s most recently completed fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.









72
Table of Contents


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


To the Board of Directors and Stockholders of
Brady Corporation
Milwaukee, Wisconsin

We have audited the internal control over financial reporting of Brady Corporation and subsidiaries (the \"Company\") as of July 31, 2015, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive and principal financial officers, or persons performing similar functions, and effected by the company's board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of July 31, 2015, based on the criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial statements and financial statement schedule as of and for the year ended July 31, 2015, of the Company and our report dated September 21, 2015, expressed an unqualified opinion on those consolidated financial statements and financial statement schedule.



/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 21, 2015




73
Table of Contents


Item 9B. Other Information
None.
PART III
Item 10. Directors and Executive Officers of the Registrant
Name
 
Age
 
Title
J. Michael Nauman
 
53
 
President, CEO and Director
Aaron J. Pearce
 
44
 
Senior V.P., Chief Financial Officer and Chief Accounting Officer
Thomas J. Felmer
 
53
 
Senior V.P., President - Workplace Safety
Russell R. Shaller
 
52
 
Senior V.P., President - Identification Solutions
Helena R. Nelligan
 
49
 
Senior V.P. - Human Resources
Louis T. Bolognini
 
59
 
Senior V.P., Secretary and General Counsel
Bentley N. Curran
 
53
 
V.P. - Digital Business and Chief Information Officer
Paul T. Meyer
 
46
 
Treasurer and Vice President - Tax
Patrick W. Allender
 
68
 
Director
Gary S. Balkema
 
60
 
Director
Elizabeth P. (Pungello) Bruno
 
48
 
Director
Nancy L. Gioia
 
55
 
Director
Conrad G. Goodkind
 
71
 
Director
Frank W. Harris
 
73
 
Director
Bradley C. Richardson
 
57
 
Director
Harold L. Sirkin
 
55
 
Director
J. Michael Nauman - Mr. Nauman has served on the Company’s Board of Directors and as the Company’s President and CEO since August 2014. Prior to joining the Company, from 1994 to 2014 he held a number of senior management positions at Molex Incorporated. Mr. Nauman was Molex's Executive Vice President and President of the Global Integrated Products Division from 2009 to 2014, where he led global business units in the automotive, data communications, industrial, medical, military/aerospace and mobile sectors. From 2004 to 2009, he served as Molex’s Senior Vice President and President, Global Integrated Product Division, President, Integrated Products Division and President, High Performance Products Division. Prior to joining Molex in 1994, Mr. Nauman was Controller and then President of Ohio Associated Enterprises, Inc., and a tax accountant and auditor for Arthur Andersen. He is a board member of the Arkansas Science & Technology Authority, Arkansas Science, Technology, Engineering and Math Coalition, and Museum of Discovery. Mr. Nauman’s broad operational and financial experience, as well as his leadership and strategic perspective, provide the Board with insight and expertise to drive the Company’s growth and performance. Mr. Nauman holds a bachelor’s of science degree in management from Case Western Reserve University, and is a certified public accountant and charter global management accountant.
Aaron J. Pearce - Mr. Pearce joined the Company in 2004 as Director of Internal Audit. From 2006 to 2008, he served as Finance Director for the Company’s Asia Pacific region, and from 2008 to 2010, served as Global Tax Director. In January 2010, Mr. Pearce was appointed Vice President, Treasurer, and Director of Investor Relations, and in April 2013, was named Vice President - Finance, with responsibility for finance support to the Company’s Workplace Safety and ID Solutions businesses,

74
Table of Contents

financial planning and analysis, and investor relations. Mr. Pearce was appointed Senior Vice President and Chief Financial Officer in September 2014, and Chief Accounting Officer in July 2015. Prior to joining the Company, Mr. Pearce was an auditor with Deloitte & Touche LLP from 1994 to 2004. He holds a bachelor’s degree in business administration from the University of Wisconsin-Milwaukee and is a certified public accountant.
Thomas J. Felmer - Mr. Felmer joined the Company in 1989 and held several sales and marketing positions until being named Vice President and General Manager of Brady's U.S. Signmark Division in 1994. In 1999, Mr. Felmer moved to Europe where he led the European Signmark business for two years, then gained additional responsibility for the European direct marketing business platforms, which he also led for two years. In 2003, Mr. Felmer returned to the United States where he was responsible for Brady's global sales and marketing processes, Brady Software businesses, and integration leader of the EMED acquisition. In June 2004, he was appointed President - Direct Marketing Americas, and was named Chief Financial Officer in January 2008. In October 2013, Mr. Felmer was appointed Interim President and CEO, and served in these positions until August 2014. In September 2014, Mr. Felmer was named President - Workplace Safety. Mr. Felmer received a bachelor's degree in business administration from the University of Wisconsin - Green Bay.
 
Russell R. Shaller - Mr. Shaller joined the Company in June 2015 as Senior Vice President and President - ID Solutions. Prior to joining the Company, Mr. Shaller served as President, Teledyne Microwave Solutions, from 2008 to 2015, with responsibility for advanced microwave products sold into the aerospace and communications industry. Before joining Teledyne in 2008, Mr. Shaller held a number of positions of increasing responsibility at W.L. Gore & Associates, including Division Leader, Electronic Products Division from 2003 to 2008 and General Manager of Gore Photonics from 2001 to 2003. Prior to joining W.L. Gore in 1993, Mr. Shaller worked in engineering and program management positions at Westinghouse Corporation. He holds a bachelor’s degree in electrical engineering from the University of Michigan, a master’s degree in electrical engineering from Johns Hopkins University and a master’s degree in business administration from the University of Delaware.
Helena R. Nelligan - Ms. Nelligan joined the Company as Senior Vice President - Human Resources in November 2013. Prior to joining the Company, Ms. Nelligan held a variety of human resources leadership roles at Eaton Corporation from 2005 to 2013, including Vice President of Human Resources - Electrical Products Group, Vice President - Human Resources, Electrical Sector Americas and Director Human Resources - Electrical Components Division. From 1997 to 2005, Ms. Nelligan served in human resources leadership roles with Merisant Worldwide, Inc. and British Petroleum. She holds a bachelor’s degree in criminal justice and a master’s degree in labor relations and human resources from Michigan State University.
Louis T. Bolognini - Mr. Bolognini joined the Company as Senior Vice President, General Counsel and Secretary in January 2013. Prior to joining the Company, he served as Senior Vice President, General Counsel and Secretary of Imperial Sugar Company from June 2008 through September 2012 and was Vice President and General Counsel of BioLab, Inc., a pool and spa manufacturing and marketing company from 1999 to 2008. Mr. Bolognini served as Assistant General Counsel to BioLab's parent company, Great Lakes Chemical Corporation, from 1990 to 1999. Mr. Bolognini served as an officer of BioLab, Inc. within a two-year period prior to the March 18, 2009 Chapter 11 bankruptcy petition filed by BioLab's parent company, Chemtura Corporation, on behalf of itself and 26 U.S. affiliates, including BioLab. He holds a bachelor's degree in political science from Miami University and a Juris Doctor degree from the University of Toledo.
Bentley N. Curran - Mr. Curran joined the Company in 1999 and has held several technology leadership positions until being named Vice President of Information Technology in 2005. In October 2007, he was appointed Chief Information Officer of Brady globally. In February 2012, he was appointed to his current position, Vice President of Digital Business and Chief Information Officer. Prior to joining Brady, Mr. Curran served in a variety of technology leadership roles for Compucom and the Speed Queen Company. He holds a bachelor's degree in business administration from Marian University and an associate of science degree in electronics and engineering systems from Moraine Park Technical College.
Paul T. Meyer - Mr. Meyer joined the Company in 2009 as Global Tax Director. In May 2013, he was appointed Treasurer, and was named Vice President - Tax in November 2013. Prior to joining the Company, Mr. Meyer worked in the corporate tax departments of GE Healthcare and JohnsonDiversey. He began his career as a tax consultant with Ernst & Young. He holds a bachelor's degree in accounting and a master's degree in taxation from the University of Wisconsin-Milwaukee.
Patrick W. Allender - Mr. Allender was elected to the Board of Directors in 2007. He serves as the Chair of the Finance Committee and as a member of the Audit and Corporate Governance Committees. He served as Executive Vice President and CFO of Danaher Corporation from 1998 to 2005 and Executive Vice President from 2005 to 2007. Additionally, he served as a public accountant at Arthur Andersen from 1968 to 1985. He has served as a director of Colfax Corporation since 2008 and Diebold, Inc. since 2011. Mr. Allender's strong background in finance and accounting, as well as his past experience as the CFO of a public company, provides the Board with financial expertise and insight.

75
Table of Contents

Gary S. Balkema - Mr. Balkema was elected to the Board of Directors in 2010. He currently serves as the Chair of the Management Development and Compensation Committee and is a member of the Audit and Technology Committees. From 2000 to 2011, he served as the President of Bayer Healthcare LLC and Worldwide Consumer Care Division. He was also responsible for overseeing Bayer LLC USA's compliance program. He has over 20 years of general management experience. Mr. Balkema brings strong experience in consumer marketing skills and mergers and acquisitions and integrations. His broad operating and functional experience are valuable to the Company given the diverse nature of the Company's portfolio.
Elizabeth P. (Pungello) Bruno, Ph.D - Dr. Bruno was elected to the Board of Directors in 2003. She serves as a member of the Management Development and Compensation, Corporate Governance and Technology Committees. Dr. Bruno is the President of the Brady Education Foundation in Chapel Hill, North Carolina and a Research Associate Professor in the Developmental Psychology Program at the University of North Carolina at Chapel Hill, and has appointments at the Frank Porter Graham Development Institute and the Center for Developmental Science. Dr. Bruno also serves on the editorial board of the Journal of Marriage and Family and the Early Childhood Research Quarterly, as a reviewer for several other journals, and on a number of other non-profit boards. She is the granddaughter of William H. Brady, Jr., the founder of Brady Corporation. As a result of her substantial ownership stake in the Company, as well as her family's history with the Company, she is well positioned to understand, articulate and advocate for the rights and interests of the Company's shareholders.
Nancy L. Gioia - Ms. Gioia was elected to the Board of Directors in 2013. She serves as the Chair of the Technology Committee and is a member of the Management Development and Compensation Committee.  Ms. Gioia joined Ford Motor Company in 1982 and served in a variety of engineering and technology roles through her retirement in October 2014, including Director, Global Connectivity, Electrical and User Experience; Director, Global Electrification; Director, Sustainable Mobility Technologies and Hybrid Vehicle Programs; Director, North America Current Vehicle Model Quality; Engineering Director, Visteon/Ford Due Diligence; Engineering Director, Small FWD/RWD Car Platforms-North America; and Vehicle Programs Director, Lifestyle Vehicles. While at Ford Motor Company, she served as a Director of Auto Alliance International, a joint venture of Ford Motor Company and Mazda Corporation; Director of the Electric Drive Transportation Association; Director of the California Plug-in EV Collaborative; and on the State of Michigan, Governor’s Talent Investment Board; and Ms. Gioia currently serves as a Director of Inforum.  Ms. Gioia's extensive experience in strategy, technology and engineering solutions, as well as her general business experience, provides the Board with important expertise in product development and operations.
Conrad G. Goodkind - Mr. Goodkind was elected to the Board of Directors in 2007. He currently serves as the Chair of the Board of Directors, Chair of the Corporate Governance Committee and as a member of the Finance and Audit Committees. He previously served as Secretary of the Company from 1999 to 2007. Mr. Goodkind was a partner in the law firm of Quarles & Brady, LLP, where his practice concentrated in corporate and securities law from 1979 to 2009. Prior to 1979, he served as Wisconsin's Deputy Commissioner of Securities. Mr. Goodkind previously served as a director of Cade Industries, Inc. and Able Distributing, Inc. His extensive experience in advising companies on a broad range of transactional matters, including mergers and acquisitions and securities offerings, and historical knowledge of the Company provide the Board with expertise and insight into governance, business and compliance issues that the Company encounters.
Frank W. Harris, Ph.D - Dr. Harris was elected to the Board of Directors in 1991. He serves as a member of the Technology, Management Development and Compensation and Corporate Governance Committees. He served as the Distinguished Professor of Polymer Science and Biomedical Engineering at the University of Akron from 1983 to 2008 and Professor of Chemistry at Wright State University from 1970 to 1983. He is the founder of several technology-based companies including Akron Polymer Systems, where he serves as President and CEO. Dr. Harris is the inventor of several commercialized products, including an optical film that realized over one billion dollars in sales. His extensive experience in technology and engineering solutions provides the Board with important expertise in new product development.
Bradley C. Richardson - Mr. Richardson was elected to the Board of Directors in 2007. He serves as the Chair of the Audit Committee and is a member of the Corporate Governance and Finance Committees. He is the Executive Vice President and CFO of PolyOne Corporation. He previously served as the Executive Vice President and CFO of Diebold, Inc. from 2009 to 2013, and as Executive Vice President Corporate Strategy and CFO of Modine Manufacturing from 2003 to 2009. Prior to Modine, he spent 21 years with BP Amoco serving in various financial and operational roles with assignments in North America, South America and Europe. Mr. Richardson previously served on the boards of Modine Manufacturing and Tronox, Inc. He brings to the Company extensive knowledge and experience in the areas of operations, strategy, accounting, tax accounting and finance, which are areas of critical importance to the Company as a global public company.

76
Table of Contents

Harold L. Sirkin - Mr. Sirkin was elected to the Board of Directors in February 2015. He serves as a member of the Technology Committee. Mr. Sirkin is Senior Partner and Managing Director of the Boston Consulting Group, where he has worked since 1981. Prior to the Boston Consulting Group, Mr. Sirkin was an auditor for Deloitte, Haskins & Sells, and is a certified public accountant. His extensive experience in advising companies on a broad range of matters, including strategy, operations and new product development, as well as general business experience, provides the Board with expertise and insight to drive operations improvement and growth.
All Directors serve until their respective successors are elected at the next annual meeting of shareholders. Officers serve at the discretion of the Board of Directors. None of the Company's Directors or executive officers has any family relationship with any other Director or executive officer.
Board Leadership Structure - The Board does not have a formal policy regarding the separation of the roles of Chief Executive Officer and Chair of the Board, as the Board believes it is in the best interest of the Company to make that determination based on the position and direction of the Company and the membership of the Board. In fiscal 2010, the Board formalized the position of Lead Independent Director, which was elected on an annual basis from among the independent Directors of the Board based upon the recommendation of the Corporate Governance Committee. In fiscal 2011, upon the recommendation of the Corporate Governance Committee, the Board enhanced the duties of the Lead Independent Director, which included, among others: chairing executive sessions of the non-management Directors; meeting periodically with the Chief Executive Officer and consulting as necessary with management on current significant issues facing the Company; facilitating effective communication among the Chief Executive Officer and all members of the Board; and overseeing the Board's shareholder communication policies and procedures. In September 2015, upon the recommendation of the Corporate Governance Committee, the Board determined to appoint a non-executive Chair of the Board, rather than a Lead Independent Director, in order to harmonize the Board's leadership structure to prevailing governance practices. The duties of the non-executive Chair will not initially change from those of the Lead Independent Director. Mr. Goodkind served as the Lead Independent Director in fiscal 2015 and as Chair of the Board beginning in September 2015.

The Board believes that its current leadership structure has enhanced the Board's oversight of, and independence from, Company management; the ability of the Board to carry out its roles and responsibilities on behalf of the Company’s shareholders; and the Company’s overall corporate governance.
Risk Oversight - The Board oversees the Company's risk management processes directly and through its committees. In general, the Board oversees the management of risks inherent in the operation of the Company's businesses, the implementation of its strategic plan, its acquisition and capital allocation program and its organizational structure. Each of the Board's committees also oversees the management of Company risks that fall within the committee's areas of responsibility. The Company's management is responsible for reporting significant risks to executives at the quarterly disclosure committee meeting. The significance of the risk is assessed by executive management and escalation to the respective board committee and Board of Directors is determined. The Company reviews its risk assessment with the Audit Committee annually.
Audit Committee Financial Expert - The Company's Board of Directors has determined that at least one Audit Committee financial expert is serving on its Audit Committee. Messrs. Richardson, Chair of the Audit Committee, and Allender and Balkema, members of the Audit Committee, are financial experts and are independent as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act.
Director Independence - A majority of the Directors must meet the criteria for independence established by the Board in accordance with the rules of the New York Stock Exchange (“NYSE”). In determining the independence of a Director, the Board must find that a Director has no relationship that may interfere with the exercise of his or her independence from management and the Company. In undertaking this determination with respect to the Company’s Directors other than Mr. Nauman, the Board considered the commercial relationships of the Company, if any, with those entities that have employed the Company’s Directors over the past three fiscal years. The commercial relationships, which involved the purchase and sale of products, or the provision of consulting services, on customary terms, did not exceed the maximum amounts proscribed by the director independence rules of the NYSE over the past three fiscal years. Furthermore, the compensation paid to the Company’s Directors by their employers was not linked in any way to the commercial relationships their employers had with the Company in fiscal 2015. After consideration of these factors, the Board concluded that the commercial relationships were not material and did not prevent the Company’s Directors from being considered independent. Based on application of the NYSE independence criteria, all Directors, with the exception of Mr. Nauman, President and CEO, are deemed independent. All members of the Audit, Management Development and Compensation, and Corporate Governance Committees are deemed independent.

77
Table of Contents

Meetings of Non-management Directors - The non-management Directors of the Board regularly meet alone without any members of management present. The Chair of the Board, currently Mr. Goodkind, is the presiding Director at these sessions. In fiscal 2015, there were 5 executive sessions. Interested parties can raise concerns to be addressed at these meetings by calling the confidential Brady hotline at 1-800-368-3613.
Audit Committee Members - The Audit Committee, which is a separately-designated standing committee of the Board of Directors, is composed of Messrs. Richardson (Chair), Allender, Balkema, and Goodkind. Each member of the Audit Committee has been determined by the Board to be independent under the rules of the SEC and NYSE.
Code of Ethics - For a number of years, the Company has had a code of ethics for its employees. This code of ethics applies to all of the Company's employees, officers and Directors. The code of ethics can be viewed at the Company's corporate website, www.bradycorp.com, or may be obtained in print by any person, without charge, by contacting Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201. The Company intends to satisfy the disclosure requirements under Item 5.05 of Form 8-K regarding an amendment to, or a waiver from, a provision of its code of ethics by placing such information on its Internet website.
Corporate Governance Guidelines - Brady's Corporate Governance Principles, as well as the charters of the Audit Committee, Corporate Governance Committee, and Management Development and Compensation Committee, are available on the Company's Corporate website, www.bradycorp.com. Shareholders may request printed copies of these documents from Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201.
Director Qualifications - Brady's Corporate Governance Committee reviews the individual skills and characteristics of the Directors, as well as the composition of the Board as a whole. This assessment includes a consideration of independence, diversity, age, skills, expertise, and industry backgrounds in the context of the needs of the Board and the Company. Although the Company has no policy regarding diversity, the Corporate Governance Committee seeks a broad range of perspectives and considers both the personal characteristics and experience of Directors and prospective nominees to the Board so that, as a group, the Board will possess the appropriate talent, skills and expertise to oversee the Company's businesses.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
Section 16(a) of the Exchange Act requires the Company’s Directors and executive officers, and persons who own more than ten percent of a registered class of the Company’s equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of Common Stock and other equity securities of the Company. Executive officers, directors and greater than ten percent stockholders are required by SEC regulation to furnish the Company with copies of all Section 16(a) forms they file. To the Company’s knowledge, based solely on a review of the copies of such reports furnished to the Company and written representations that no other reports were required, during the fiscal year ended July 31, 2015, all Section 16(a) filing requirements applicable to its officers, directors and greater than 10 percent beneficial owners were complied with other than with respect to the following:
•
Forms 4 for Messrs. Felmer and Williamson, and Stephen Millar, were not filed on or before September 11, 2014, as required to report the forfeiture of 35,000 shares of restricted stock for each of Messrs. Felmer and Williamson, and 10,000 restricted stock units for Mr. Millar, on September 9, 2014. These transactions were reported on Forms 4 that were filed on September 12, 2014; and
•
Forms 4 for Kathleen Johnson and Messrs. Curran, Felmer, Meyer, Pearce and Williamson, were not filed on or before September 23, 2014, to report the withholding of 148, 332, 1,234, 92, 148 and 911 shares of Class A Nonvoting Stock, respectively, for withholding taxes on the vesting of restricted stock units. These transactions were reported on Forms 4 that were filed on October 27, 2014.

78
Table of Contents

Item 11. Executive Compensation
Compensation Discussion and Analysis
Overview
Our Compensation Discussion and Analysis focuses upon the Company's total compensation philosophy, the role of the Management Development & Compensation Committee (for purposes of the Compensation Discussion and Analysis section, the “Committee”), total compensation components inclusive of base salary, short-term incentives, long-term incentives, benefits, perquisites, severance amounts and change-in-control agreements for our executive officers, market and peer group data and the approach used by the Committee when determining each element of the total compensation package.
For fiscal 2015, the following executive officers' compensation is disclosed and discussed in this section (the “named executive officers” or “NEOs”):

•
J. Michael Nauman, President, Chief Executive Officer and Director;
•
Aaron J. Pearce, Senior Vice President, Chief Financial Officer, and Chief Accounting Officer (1);
•
Thomas J. Felmer, Senior Vice President and President - Workplace Safety and Former Chief Financial Officer (2);
•
Bentley N. Curran, Vice President - Digital Business and Chief Information Officer;
•
Helena R. Nelligan, Senior Vice President - Human Resources;
•
Russell R. Shaller, Senior Vice President and President - Identification Solutions (3); and
•
Matthew O. Williamson, Former President-Identification Solutions and Former Vice President, Brady Corporation (4)

(1) Mr. Pearce was appointed by the Company as Senior Vice President and Chief Financial Officer effective September 10, 2014. Effective July 22, 2015, Mr. Pearce was appointed as Chief Accounting Officer in addition to his current role as Senior Vice President and Chief Financial Officer.

(2) Effective September 10, 2014, Mr. Felmer was appointed by the Company as Senior Vice President and President - Workplace Safety. In fiscal 2015, Mr. Felmer served as Interim Chief Executive Officer until August 4, 2014 and served as Chief Financial Officer until September 10, 2014.

(3) Effective June 22, 2015, Mr. Shaller was appointed by the Company as Senior Vice President and President - Identification Solutions.

(4) Effective February 9, 2015, Mr. Williamson resigned from his position as Vice President and President - Identification Solutions and retired from the Company effective July 31, 2015.
 
Retirement of Matthew Williamson: Effective February 9, 2015, and in connection with his retirement from the Company as of July 31, 2015, Mr. Williamson resigned as the Company’s Vice President and President - Identification Solutions. On February 9, 2015, the Company entered into a written agreement with Mr. Williamson to remain employed by the Company, where he was entitled to receive regular salary and benefits, through July 31, 2015, to assist in the transition of his duties to his successor and be otherwise available in a consultative position to assist with respect to transitional issues.  In addition, the agreement with Mr. Williamson provided for a severance payment of $447,620 to be paid in equal installments throughout the 24 months following his separation from employment, as well as non-competition and non-solicitation provisions stipulating his agreement not to compete with the Company or solicit its employees, customers and vendors for a period of 24 months after his retirement, $15,000 of outplacement service fees and standard confidentiality, waiver and non-disparagement provisions.

Appointment of J. Michael Nauman: On August 1, 2014, the Board of Directors appointed J. Michael Nauman as President, Chief Executive Officer and Director of the Company, effective August 4, 2014. 
 
The Company entered into an employment offer letter dated August 1, 2014 with Mr. Nauman (the “Offer Letter”)
providing that Mr. Nauman will receive an annual base salary of $675,000, subject to periodic review and adjustment. The Offer Letter also provided that he will participate in the Company’s annual cash incentive plan in fiscal 2015, with a targeted annual incentive opportunity of 100% of base salary and a maximum annual incentive opportunity of 200% of base salary. The Offer Letter also provided that he would receive awards under the Company’s 2012 Omnibus Incentive Stock Plan in September 2014, subject to the discretion of the Committee, with a grant date value of $1.8 million, divided equally between time-based options and restricted stock units.  Under the terms of the Offer Letter, Mr. Nauman is required to hold, directly or indirectly, shares of Brady common stock equal to five times his base salary within five years of his appointment.
 

79
Table of Contents

The Offer Letter provided that Mr. Nauman is eligible to participate in all employee benefit plans and programs generally available to the Company’s executive officers, including perquisites covering a car allowance, financial planning and executive physical program, and that he will be reimbursed for certain of his relocation expenses.   The Offer Letter also contains 24-month non-competition and non-solicitation provisions, as well as standard confidentiality, waiver and non-disparagement provisions.   Should Mr. Nauman’s employment be terminated by the Company without cause or should he resign for good reason (as such events are defined in the Offer Letter), the Company will pay Mr. Nauman a severance benefit equal to two times the sum of his base salary and target bonus.
 
Upon commencement of his employment on August 4, 2014, and pursuant to the terms of the Offer Letter, the Company entered into a Restricted Stock Unit Agreement with Mr. Nauman (the “RSU Agreement”) under which Mr. Nauman received 53,668 time-based restricted stock units (\"RSUs\") with an aggregate award value of $1.5 million, as calculated based on the 30-day average NYSE closing price of the Company’s Class A Non-Voting Common Stock.  The RSUs vest in equal annual increments on the third, fourth and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or termination by the Company without cause (as such events are defined in the RSU Agreement).
 
Effective August 4, 2014, the Company also entered into a Change of Control Agreement with Mr. Nauman (the “Change of Control Agreement”).  Under the terms of the Change of Control Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are defined in the Change of Control Agreement), Mr. Nauman will receive two times his annual base salary, two times his target bonus, and the amount of his target bonus prorated based on when the termination occurs.

Appointment of Russell R. Shaller: On June 5, 2015, the Company announced the appointment of Russell R. Shaller as Senior Vice President of the Company and President - Identification Solutions, effective June 22, 2015 (the \"Hire Date\").

The Company entered into an employment offer letter dated June 2, 2015 with Mr. Shaller (the “Offer Letter”). The Offer Letter provides that Mr. Shaller will receive an annual base salary of $340,000, with eligibility for a target annual bonus at 55% of base salary beginning in fiscal 2016, recommendation for a fiscal 2016 annual equity award with a grant date value of $450,000, a cash sign-on bonus of $115,000, and will participate in the Company's equity incentive and other benefit plans on a basis similar to other executive officers, including an automobile allowance. The Offer Letter further provided that Mr. Shaller would receive a sign-on award of time-based RSUs with a grant date value of $525,000, to be granted on the Hire Date. The RSUs vest in equal increments upon the first, second, third, fourth, and fifth anniversaries of the grant date. Mr. Shaller will have a Company share ownership requirement equal to three times his base salary.

Pursuant to the terms of the Offer Letter, Mr. Shaller is eligible for a severance benefit equal to his base salary plus target bonus should his employment be terminated by the Company without cause or should he resign for good reason (as such events are defined in the Offer Letter). The Offer Letter also provided that Mr. Shaller would be eligible to enter into a change of control agreement in a form substantially the same as the change of control agreements entered into by other executive officers of the Company, where in the event of a qualifying termination following a change of control, he would receive payment of two times base salary and two times the average bonus payment received in the three years immediately prior to the date of the change of control.

Effective August 28, 2015, the Company entered into a Change of Control Agreement with Mr. Shaller (the \"Change of Control Agreement\"). Under the terms of the Change of Control Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are defined in the Change of Control Agreement), Mr. Shaller will receive two times his base salary and two times the average bonus payment received in the three years immediately prior to the date of the change of control.

Effective September 11, 2015, the Company entered into a Change of Control Agreement with Mr. Pearce (the \"Change of Control Agreement\"). Under the terms of the Change of Control Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are defined in the Change of Control Agreement), Mr. Pearce will receive two times his base salary and two times the average bonus payment received in the three years immediately prior to the date of the change of control.

Executive Summary
Our Business
Since our founding over 100 years ago, we have grown the Company by developing innovative high-performing products, participating in growing markets, delivering on-time solutions and leveraging our core competencies across our businesses. Our strategy is to be the market leader in each of the global businesses we are focused on.

80
Table of Contents

Our passion around market leadership is tempered only by the fact that when we win, we win the right way. Our values have been, and will be, the cornerstone of everything that we do at Brady. Put Our Customer's Experience at the Center, Be Better Every Day, Differentiate Through Innovation, Unlock Potential in Yourself and Others, Deliver What You Promise, Protect Our Future and Win the Right Way describe the behaviors that we expect and reward at Brady.
In order to achieve our goals, we recognize it is critical to assemble and maintain a leadership team with the integrity, skills and dedication needed to execute our growth plan. We design and use our compensation plans to help us achieve these objectives and align our rewards with the intended behaviors and outcomes.

Our Fiscal 2015 Performance and Link to Pay Decisions

Fiscal 2015 Resulted in No Incentive Plan Bonuses for NEOs

Over the past two years, we have made significant portfolio and management decisions designed to better position the Company for growth in the future. These changes were a meaningful shift from the more volatile and less profitable consumer electronics industry to a focus on organic growth opportunities within our two current business segments, Identification Solutions (\"IDS”) and Workplace Safety (\"WPS\"). In our IDS business, our strategy for growth includes expanding the business in high opportunity markets and investing in research and development (\"R&D\") activities to develop and launch innovative, high-value products more efficiently. In our WPS business, our strategy to return to growth includes a focus on workplace safety critical industries, expansion of our product offerings, further developed pricing capabilities, and increased investment in digital.

•
On a GAAP basis, our fiscal 2015 net earnings from continuing operations were $4.9 million.
•
Brady continues to demonstrate adequate cash generation to meet ongoing business needs as we generated $93.3 million of cash flow from operating activities during the year ended July 31, 2015.
•
Our sales from continuing operations for the full year were $1.17 billion, down 4.4% from fiscal 2014. Organic sales were up 1.0% and foreign currency translation decreased sales by 5.4%.

Our gross debt-to-EBIDTA is approximately 2.0 at July 31, 2015. Having a strong balance sheet puts us in a solid financial position to fund future growth opportunities or return value to our shareholders.

For fiscal 2015, with the exception of Messrs. Pearce and Felmer, we did not increase the base salary or target bonus opportunities of our named executive officers. Mr. Pearce received a 30.1% increase in base salary over fiscal 2014 levels and his target bonus increased from 50% to 60% of base salary as a result of his increased responsibilities associated with his appointment as Senior Vice President and Chief Financial Officer. Mr. Felmer's target bonus opportunity was increased over fiscal 2014 from 70% to 80% of base salary in recognition of his appointment as Senior Vice President and President - Workplace Safety.

No named executive officer received a performance-based bonus award for fiscal 2015 since we did not achieve the threshold level of performance relative to our WPS segment, IDS segment, or total Company objectives.

As a group, the 2015 grant date fair market value of all equity compensation granted to our named executive officers was 268.9% of base salary. Fiscal 2015 grants were made in the form of time-based stock options and time-based restricted stock units. Stock options, which are inherently performance-based and have value only to the extent that the price of our stock increases, have been and continue to be a significant part of our named executive officers' compensation package. Restricted stock units that vest with the passage of time were granted to our named executive officers for the first time beginning in fiscal 2014 and were intended to facilitate retention while shifting the Company's use of different equity types to more closely reflect general market norms.
The grant date value of awards granted to our named executive officers was 148% higher than in fiscal 2014. Of the total increase in grant date value over fiscal 2014, 95% was due to the fiscal 2015 equity compensation to Mr. Nauman, who was appointed as President, Chief Executive Officer and Director effective August 4, 2014. In fiscal 2014, no equity compensation was made to Mr. Nauman's predecessor and no significant incremental equity compensation was made to Mr. Felmer, who served as the Company's Interim President and Chief Executive Officer. An additional 17% of the increase was due to the sign-on award of time-based restricted stock units to Mr. Shaller as a result of his appointment as Senior Vice President and President - Identification Solutions, effective June 22, 2015. The remaining 36% increase was due to time-based restricted stock units awarded to Messrs. Pearce, Curran, and Felmer and Ms. Nelligan during fiscal 2015 for retention purposes, which was not similarly awarded in the prior year. Overall, target total compensation for our named executive officers, exclusive of the one-time retention awards, was at the median of our peer group companies for fiscal 2015.

81
Table of Contents

Upon commencement of his appointment as President, Chief Executive Officer and Director effective August 4, 2014, Mr. Nauman was awarded 53,668 shares of time-based restricted stock units.  The units vest in equal annual increments on the third, fourth and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or termination by the Company without cause.
Upon the completion of his service as Interim President and Chief Executive Officer on August 4, 2014, Mr. Felmer was awarded 5,000 shares of time-based restricted stock units. The units vest upon the first anniversary of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or upon termination of employment by the Company without cause.
On October 1, 2014, Mr. Felmer was awarded 5,000 shares of time-based restricted stock units for retention purposes. The units will vest in equal increments on the first, second, and third anniversaries of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or upon termination of employment by the Company without cause.
Effective November 28, 2014, Mr. Felmer was awarded 10,000 shares of time-based restricted stock units for retention purposes. The units will vest in equal increments on the third, fourth, and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.
Upon commencement of his appointment as Senior Vice President and President - Identification Solutions effective June 22, 2015, Mr. Shaller was awarded 20,992 shares of time-based restricted stock units. The units vest in equal increments on the first, second, third, fourth, and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.
Effective July 15, 2015, Messrs. Pearce and Curran and Ms. Nelligan were awarded 12,171, 11,565, and 11,765 shares of time-based restricted stock units, respectively, to provide an incentive for retention. The units vest in increments of 10%, 20%, 30%, and 40% upon the first, second, third, and fourth anniversaries, respectively, of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.


82
Table of Contents

Executive Compensation Practices
As part of the Company's pay for performance philosophy, the Company's compensation program includes several features that maintain alignment with shareholders: 
Emphasis on Variable Compensation
  
More than 45% of the named executive officers' possible compensation is tied to Company performance, which is intended to drive shareholder value.
 
 
Ownership Requirements
  
Mr. Nauman is required to own shares in the Company at a value equal to five times his base salary. Messrs. Pearce, Felmer and Shaller are required to own shares in the Company at a value equal to three times their base salaries. Ms. Nelligan and Mr. Curran are required to own shares in the Company at a value equal to two times their base salaries and Mr. Williamson was required to hold at least 30,000 shares of stock. There is no deadline to reach the required ownership levels, but the executive may not sell shares, other than to cover tax withholding requirements associated with the vesting or exercise of the equity award, until such time as they meet the requirements.
 
 
Clawback Provisions
  
Following a review and analysis of relevant governance and incentive compensation practices and policies across our compensation peer group and other public companies, the Committee instituted a recoupment policy, effective August 2013, under which incentive compensation payments and/or awards may be recouped by the Company if such payments and/or awards were based on erroneous results. If the Committee determines that an executive officer or other key executive of the Company who participates in any of the Company's incentive plans has engaged in intentional misconduct that results in a material inaccuracy in the Company's financial statements or fraudulent or other willful and deliberate conduct that is detrimental to the Company or there is a material, negative revision of a performance measure for which incentive compensation was paid or awarded, the Committee may take a variety of actions including, among others, seeking repayment of incentive compensation (cash and/or equity) that is greater than what would have been awarded if the payments/awards had been based on accurate results and the forfeiture of incentive compensation. As this policy suggests, the Committee believes that any incentive compensation should be based only on accurate and reliable financial and operational information, and, thus, any inappropriately paid incentive compensation should be returned to the Company for the benefit of shareholders. The Committee expects that the implementation of this policy will serve to enhance the Company's compensation risk mitigation efforts. While the implemented policy affords the Committee discretion regarding the application and enforcement of the policy, the Company and the Committee will conform the policy to any requirements that may be promulgated by the national stock exchanges in the future, as mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act.

 
 
Performance Thresholds and Caps
  
Historically, 100% of annual cash and equity incentive awards were performance-based. Beginning in fiscal 2014, 50% of the annual equity incentive award was granted in time-based restricted stock units to facilitate retention while shifting the Company's use of different equity types to more closely reflect general market norms. In addition, the annual cash incentive plan has a maximum payment cap.
 
 
Securities Trading Policy
  
Our Insider Trading Policy prohibits executive officers from trading during certain periods at the end of each quarter until after we disclose our financial and operating results. We may impose additional restricted trading periods at any time if we believe trading by executives would not be appropriate because of developments that are, or could be, material and which have not been publicly disclosed. The Insider Trading Policy also prohibits the pledging of Company stock as collateral for loans, holding Company securities in a margin account by officers, directors or employees, and the hedging of Company securities.
 
 
Annual Risk Reviews
  
The Company conducts an annual compensation-related risk review and presents findings and suggested risk mitigation actions to both the Audit and Management Development and Compensation Committees.

83
Table of Contents

The Company’s compensation programs also maintain alignment with shareholders by not including certain features:
No Excessive Change of Control Payments
  
Mr. Nauman's maximum cash benefit is equal to 2 times salary and 2 times target bonus plus a prorated target bonus in the year in which the termination occurs. For all other named executive officers except Messrs. Pearce and Shaller, the maximum cash benefit is equal to two times salary and two times the average bonus payment received in the three years immediately prior to the date the change of control occurs. In the event of a change of control, unexercised stock options become fully exercisable or, if canceled, each named executive officer shall be given cash or stock equal to the in-the-money value of the canceled stock options. In the event of a change of control, restricted stock units shall become unrestricted and fully vested.

Messrs. Pearce and Shaller were not covered by a Change of Control Agreement in fiscal 2015. However, pursuant to the terms of Mr. Shaller's Offer Letter, dated June 2, 2015, he is eligible to enter into a change of control agreement in which he would receive two times base salary and two times the average bonus payment received in the three years immediately prior to the date the change of control occurs, which agreement was entered into on August 28, 2015. Effective September 11, 2015, the Company entered into a Change of Control Agreement with Mr. Pearce under which he will also receive two times his base salary and two times the average bonus payment received in the three years immediately prior to the date of the change of control.
  

 
 
No Employment Agreements
  
The Company does not maintain any employment agreements with its executives. Both Mr. Nauman's Offer Letter and Mr. Shaller's Offer Letter provide that each is deemed an at-will employee, but will receive a severance benefit in the event his employment is terminated by the Company without cause or for good reason as described in the respective Offer Letter and summarized above.
 
 
No Reloads, Repricing, or Options Issued at a Discount
  
Stock options issued are not repriced, replaced, or regranted through cancellation or by lowering the option price of a previously granted option.

Compensation Philosophy and Objectives
We seek to align the interests of our executives with those of our investors by evaluating performance on the basis of key financial measurements that we believe closely correlate to long-term shareholder value. To this end, we have structured our compensation program around the following principles:
•
Provide a competitive total compensation package targeted at the median of our compensation peers;
•
Incentivize long-term shareholder value creation by encouraging behaviors which facilitate long-term success without undue risk taking; and
•
Realize top-tier company performance through a merit-based, pay-for-performance culture that is aligned with our Company values.

Determining Compensation
Management Development and Compensation Committee’s Role
The Committee is responsible for monitoring and approving the compensation of the Company's named executive officers. The Committee approves compensation and benefit policies and strategies, approves corporate goals and objectives relative to the chief executive officer and other executive officer compensation, oversees the development process and reviews development plans of key executives, reviews compensation-related risk, administers our equity incentive plans including compliance with executive share ownership requirements, approves all severance policies or pay-outs, and consults with management regarding employee compensation generally. With respect to executive officers, at the beginning of each year, the Committee sets base salaries, approves the cash bonuses paid for the prior fiscal year, approves equity incentive awards for the new fiscal year and establishes the objective performance targets to be achieved for the new year. When a new executive officer is hired, the Committee is involved in reviewing and approving base salary, annual incentive opportunity, sign-on incentives, annual equity awards, and other aspects of the executive's compensation.
Consultants’ Role
The Committee has historically utilized the services of an executive compensation consulting firm and legal counsel to assist with the review and evaluation of compensation levels and policies on a periodic basis, as well as to provide advice with respect to new or modified compensation arrangements. In fiscal 2015, the Committee utilized the services of Meridian Compensation Partners as compensation consultants and Quarles & Brady LLP, as legal counsel, both of which were determined to be independent by the Committee.

84
Table of Contents

Management’s Role
To aid in determining compensation for fiscal 2015, management obtained data regarding comparable executive officer compensation through a standard data subscription with Equliar, Inc. For fiscal 2015, Mr. Nauman used this data to make recommendations to the Committee concerning compensation for each named executive officer other than himself. In setting compensation for our named executive officers, the Committee takes into consideration these recommendations, along with the results of the Company during the previous fiscal year, the level of responsibility, demonstrated leadership capability, the compensation levels of executives in comparable roles from within our peer group and the results of annual performance reviews which, for our chief executive officer, included feedback from his direct reports and a self-appraisal. In addition, during fiscal 2015, the Committee took into consideration the recommendations of its independent compensation consultant, particularly with respect to compensation elements related to the chief executive officer transition. Mr. Nauman did not attend the portion of any committee meeting during which the Committee discussed matters related specifically to his compensation.
Tally Sheets
The Committee reviews executive officer compensation tally sheets each year. These summaries set forth the dollar amount of all components of each named executive officer's compensation, including base salary, annual target and actual cash incentive compensation, annual equity incentive compensation, the value of outstanding equity, stock option exercises during the year, stock option gains during the year, the value of Brady's contribution to retirement plans, the value of Company-provided health and welfare benefits and social security taxes paid on the executive's behalf. Reviewing this information allows the Committee to determine what an executive officer's total compensation is and how a potential change to an element of our compensation program would affect the officer's overall compensation.
Components of Compensation
Our total compensation program includes five components: base salary, annual cash incentives, long-term equity incentives, employee benefits and perquisites. Each component serves a particular purpose and, therefore, each is considered independent of the other components, although all five components combine to provide a holistic total compensation approach. We use these components of compensation to attract, retain, motivate, develop and reward our executives.
The base salary, annual cash and long-term equity incentive components are determined through a pay-for-performance approach, targeted at market median for the achievement of performance goals with an opportunity for upper quartile pay when top-tier performance is achieved. Our compensation structure is balanced by the payment of below market median compensation to our named executive officers when actual fiscal results do not meet or exceed expected fiscal results, such as in fiscal years 2013, 2014, and 2015. The following table describes the purpose of each performance-based component and how that component is related to our pay-for-performance approach:
Compensation Component
 
Purpose of Compensation Component
 
Compensation Component in Relation to Performance
Base salary
 
A fixed level of income security used to attract and retain employees by compensating them for the primary functions and responsibilities of the position.
 
The base salary increase an employee receives depends upon the employee's individual performance, the employee's displayed skills and competencies and market competitiveness.
 
 
 
Annual cash incentive award
 
To attract, retain, motivate and reward employees for achieving or exceeding annual performance goals at Company and platform levels.
 
Financial performance determines the actual amount of the executive's annual cash incentive award. Award amounts are “self-funded” because they are included in the financial performance results when determining actual financial performance.
 
 
 
Annual equity incentive award: Time-based stock options and time-based restricted stock units
 
To attract, retain, motivate and reward top talent for the successful creation of long-term stockholder value.
 
An assessment of executive leadership, experience and expected future contribution, combined with market competitive grant information, are used to determine the amount of equity granted to each executive.

Stock options are inherently performance-based in that the stock price must increase over time to provide compensation value to the executive.

Restricted stock units are units that are settled in shares of common stock upon vesting. We believe restricted stock units serve as a strong reward and retention device, while promoting the alignment of executive decisions with Company goals and shareholder interests.


85
Table of Contents

Establishing Our Total Compensation Component Levels
The Committee uses peer group data to test the reasonableness and competitiveness of several components of compensation, including base salaries, annual cash incentives, and long-term equity incentives of positions similar to those of our named executive officers. The Committee's assessment of the revenue of the companies in the fiscal 2014 peer group resulted in revisions to the peer group for fiscal 2015 to more closely align the Company with a peer group of companies with similar annual revenues. The following 26 companies were included in the fiscal 2015 total compensation analysis conducted using publicly available data sourced through Equilar, Inc: Actuant Corporation; Acuity Brands, Inc.; A.O. Smith Corporation; Apogee Enterprises, Inc.; Barnes Group Inc.; Clarcor Inc.; Curtiss-Wright Corporation; EnPro Industries, Inc.; Entegris, Inc.; ESCO Technologies Inc.; Federal Signal Corp.; Graco Inc.; HB Fuller Company; Hexcel Corporation; IDEX Corporation; II-VI Incorporated; Modine Manufacturing Company; Mine Safety Appliances Company; Myers Industries Inc.; Nordson Corporation; Plexus Corp.; Polypore International Inc.; Powell Industries, Inc.; Watts Water Technologies, Inc.; and Zebra Technologies Corporation.
Based on our analysis of the fiscal 2015 peer group used for determining fiscal 2015 compensation, performed in July 2014, the base salaries of our named executive officers were generally at the median of our peers. Fiscal 2015 target total compensation of our named executive officers, inclusive of base salary, cash incentives and equity awards, was also at the median of our peer companies, although certain of the named executive officers were above and others were below such mark.

Fiscal 2015 Named Executive Officer Compensation
Base Salaries
Other than with respect to Mr. Pearce, Mr. Nauman did not recommend and the Committee did not approve increases in base salary for the named executive officers because they were paid base salaries consistent with the median of base salaries for similar positions at our peer group companies. The Committee approved a 30.1% increase in base salary for Mr. Pearce for fiscal 2015 as a result of his increased responsibilities associated with his appointment as Senior Vice President and Chief Financial Officer effective September 10, 2014.
Named Executive Officer
 
Fiscal 2014
 
Fiscal 2015
 
Percentage Increase
J. Michael Nauman (1)
 
$
—

 
$
675,000

 
—
%
Aaron J. Pearce
 
229,639

 
288,429

 
30.1
%
Thomas J. Felmer
 
384,625

 
386,937

 
—
%
Bentley N. Curran
 
283,314

 
285,053

 
—
%
Helena R. Nelligan
 
290,000

 
290,000

 
—
%
Russell R. Shaller (2)
 
—

 
340,000

 
—
%
Matthew O. Williamson
 
383,675

 
383,675

 
—
%

(1)
Mr. Nauman was appointed as President, Chief Executive Officer and Director of the Company, effective August 4, 2014.
(2)
Mr. Shaller was appointed as Senior Vice President and President - Identification Solutions, effective June 22, 2015.

The salary detail in the table above reflects the annualized 12-month salary for each executive. The salaries in the Summary Compensation Table reflect fiscal year compensation earned including three (3) months at fiscal 2014 rates and nine (9) months at fiscal 2015 rates. The difference in base salary for Messrs. Felmer and Curran from fiscal 2014 to 2015 is entirely related to a base salary increase in fiscal 2014.

Annual Cash Incentive Awards
The Company is organized and managed on a global basis with two business platforms: Identification Solutions (“IDS”) and Workplace Safety (“WPS”), which are reportable segments. All named executive officers participate in an annual cash incentive plan, which is based on fiscal year financial results of a segment or the Company. Set forth below is a description of the fiscal 2015 financial measures:

•
Organic sales growth: Organic sales growth is measured as the increase in total Company sales from continuing operations, excluding all acquired and divested sales and adjusted for foreign currency changes for the current year, divided by organic sales from continuing operations from the prior year. Organic sales are also known as “core sales” and “base sales.\" Organic sales growth is reported quarterly and annually in the Company's 10-Q and 10-K SEC filings.


86
Table of Contents

•
Segment organic sales growth: Segment organic sales growth is measured as the increase in segment sales excluding all acquired and divested sales and adjusted for foreign currency changes for the current year, divided by segment organic sales from the prior year.

•
Segment income from operations: Segment income from operations is measured as segment sales less the segment's cost of goods sold, selling expenses and research and development expenses, at budgeted exchange rates, for the current year.

•
Pre-tax income: Pre-tax income is defined as total Company revenues at actual exchange rates minus total Company expenses for the cost of doing business. Pre-tax income excludes income tax expense, certain non-routine expenses such as restructuring charges, and income or loss from acquisitions or divestitures completed in fiscal 2015.

The achievement of the total Company sales growth and profit thresholds, for those named executive officers whose incentive is determined by those goals, and of the segment sales growth and profit thresholds, for those named executive officers whose incentive is determined by those goals, defined above, determines how much the annual bonus pool is funded. The bonus pool for an annual cash incentive plan is funded as 20% by the achievement of the sales growth thresholds and 80% by the achievement of the profit thresholds. However, if final fiscal year sales growth is negative for an annual cash incentive plan, no annual bonus pool is funded for that plan, regardless of the final profit threshold achieved. Similarly, if the minimum profit threshold is not met for an annual cash incentive plan, no annual bonus pool is funded for that plan, regardless of the final sales growth threshold achieved.

The achievement of the Company fiscal objectives called the \"Focal Points\", as agreed on by the CEO and Committee at the start of the fiscal year to be critical to the execution of the Company's strategy, is used as a multiplier to determine how much of the funded bonus pool will be made available for distribution as a bonus, with maximum achievement of 100%. Finally, the named executive officer's individual contribution, in line with their annual performance rating, is used as a multiplier to determine what percentage of available bonus is earned and payable to him or her and can range from 0% to 150%.

Messrs. Nauman, Pearce and Curran and Ms. Nelligan
The cash incentive payable to Messrs. Nauman, Pearce and Curran and Ms. Nelligan for fiscal 2015 was based on total Company organic sales growth and pre-tax income. We use organic sales growth because we believe that the long-term value of our enterprise depends on our ability to grow revenue without regard for acquisitions. We use pre-tax income to focus on effectively managing our costs while growing our revenue.
For fiscal 2015, no bonus was funded for these named executive officers as the organic sales and pre-tax income thresholds were not achieved. Since no bonus was funded, the multipliers for the achievement of total Company objectives and individual performance did not apply. The threshold, target, maximum and actual amounts for Messrs. Nauman, Pearce and Curran and Ms. Nelligan were as follows: 
Performance Measure (weighting)
 
Threshold
 
Target
 
Maximum
 
Fiscal 2015 Actual Result
Organic Sales Growth (20%)
 
2.3
%
 
5
%
 
7.0% or more

 
1.0
%
Pre-Tax Income (80%)(millions)
 
$108.0
 
$126.6
 
$136.4 or more

 
$41.8
 
Focal Point Multiplier
 
0
%
 
100
%
 
100
%
 
N/A
 
Individual Performance Multiplier
 
0
%
 
100
%
 
150
%
 
N/A
 
Fiscal 2015 Bonus Award
 
 
 
 
 
 
 
Actual
(% of Salary)
 
Actual
($)

J. Nauman
 
0
%
 
100
%
 
200
%
 
0
%
 
$0
A. Pearce
 
0
%
 
60
%
 
120
%
 
0
%
 
$0
B. Curran
 
0
%
 
60
%
 
120
%
 
0
%
 
$0
H. Nelligan
 
0
%
 
50
%
 
100
%
 
0
%
 
$0
Messrs. Felmer and Williamson
The cash incentive payable to Mr. Felmer for fiscal 2015 was based on achievement of WPS segment organic sales growth and WPS segment income from operations. The cash incentive payable to Mr. Williamson for fiscal 2015 was based on achievement of IDS segment organic sales growth and IDS segment income from operations. We use segment organic sales and income from operations goals because we believe they align Messrs. Felmer and Williamson to the management of sales and expenses directly within their control as the President-Workplace Safety, and Former President-Identification Solutions, respectively.

87
Table of Contents

For fiscal 2015, no bonus was funded to Messrs. Felmer and Williamson as the respective segment organic sales and segment income from continuing operations thresholds were not achieved. Since no bonus was funded, the multipliers for the achievement of Company objectives and individual performance did not apply.
For 2015, the threshold, target, maximum and actual amounts for Mr. Felmer were as follows:
Performance Measure (weighting)
 
Threshold
 
Target
 
Maximum
 
Fiscal 2015 Actual Result
WPS Segment Organic Sales Growth (20%)
 
3.7
%
 
7.5
%
 
9.3% or more

 
(0.4
)%
WPS Segment IFO (80%)(millions)
 
$70.1
 
$77.6
 
$80.1 or more

 
$61.0
 
Focal Point Multiplier
 
0
%
 
100
%
 
100
%
 
N/A
 
Individual Performance Multiplier
 
0
%
 
100
%
 
150
%
 
N/A
 
Fiscal 2015 Bonus Award
 
 
 
 
 
 
 
Actual
(% of Salary)
 
Actual
($)

T. Felmer
 
0
%
 
80
%
 
160
%
 
0
 %
 
$0
For 2015, the threshold, target, maximum and actual amounts for Mr. Williamson were as follows:
Performance Measure (weighting)
 
Threshold
 
Target
 
Maximum
 
Fiscal 2015 Actual Result
IDS Segment Organic Sales Growth (20%)
 
2.6
%
 
4.8
%
 
6.9% or more

 
1.7
%
IDS Segment IFO (80%)(millions)
 
$176.1
 
$187.5
 
$199.5 or more

 
$117.6
 
Focal Point Multiplier
 
0
%
 
100
%
 
100
%
 
N/A
 
Individual Performance Multiplier
 
0
%
 
100
%
 
150
%
 
N/A
 
Fiscal 2015 Bonus Award
 
 
 
 
 
 
 
Actual
(% of Salary)
 
Actual
($)

M. Williamson
 
0
%
 
70
%
 
140
%
 
0
%
 
$0
Mr. Shaller
Mr. Shaller's Offer Letter provided that he is eligible to participate in Brady's annual cash incentive plan, beginning in fiscal 2016, with a target bonus opportunity of 55% of base salary with upside potential to 110% of base salary depending on individual performance and Company results. Mr. Shaller received a $115,000 sign-on bonus in fiscal 2015, which was intended to compensate for the forfeiture of his existing incentive opportunity at his former employer.
The target annual cash incentive award that would be payable to each executive officer is calculated as a percentage of the officer's eligible compensation defined as base salary in effect during the fiscal year, pro-rated to reflect base salary adjustments throughout the fiscal year.
For fiscal 2015, the Committee reviewed the impact of unusual and unforeseen events on the payout of bonuses and determined that none would be considered in the calculation of bonus payouts. In general, the Committee regularly reviews and makes decisions on the impact of unusual events on a case-by-case basis and continually evaluates compensation policies and practices in light of ongoing developments and best practices in the area of incentive compensation.
    
Long-Term Equity Incentive Awards
The Company has historically utilized a variety of incentive vehicles including performance-based stock options, time-based stock options, performance-based restricted shares, time-based restricted shares and time-based restricted stock units to attract, retain and motivate key employees who directly impact the long-term performance of the Company. The size and type of equity awards for executives other than the chief executive officer are determined annually by the Committee with input from the chief executive officer. With regard to the award size given to the chief executive officer, the Committee uses its discretion in combination with market competitive information obtained periodically from Equilar Inc and, for fiscal 2015 in connection with the chief executive officer transition, the recommendation of its independent compensation consultant.
For fiscal 2015, the Committee reviewed the Black-Scholes valuations of historical grants, median levels of equity awarded to similar positions at our peer companies and the estimated value of all proposed grants and then authorized fiscal 2015 awards consisting of a combination of time-based stock options and time-based restricted stock units.
Time-based Stock Options: The annual grant of time-based stock options in fiscal 2015 was reviewed and approved by the Committee on September 9, 2014, with an effective grant date of September 25, 2015. The grant price was the fair market value

88
Table of Contents

of the stock on the grant date, which was calculated as the average of the high and low stock price on that date. The time-based stock options generally vest one-third each year for the first three years and have a ten-year life.
Time-based Restricted Stock Units: The annual grant of time-based restricted stock units for fiscal 2015 was reviewed and approved by the Committee on September 9, 2014, with an effective grant date of September 25, 2014. The grant price was the final closing price on the date of grant. These time-based restricted stock units vest one-third each year for the first three years.
The following is a summary of the annual grant of time-based stock options and time-based RSUs made to our named executive officers on September 25, 2014:
Fiscal 2015 Annual Equity Grants
Named Officers
 
Number of  Time-Based
Stock Options
 
Grant Date
Fair Value
 
Number of
Time-Based
RSUs
 
Grant Date
Fair Value
J. Nauman
 
130,592

 
$
893,282

 
39,876

 
$
903,590

A. Pearce
 
34,825

 
$
238,212

 
10,634

 
$
240,966

T. Felmer
 
47,159

 
$
322,580

 
14,400

 
$
326,304

B. Curran
 
12,697

 
$
86,851

 
3,877

 
$
87,853

N. Nelligan
 
21,766

 
$
148,885

 
6,646

 
$
150,598

R. Shaller
 
—

 
$
—

 
—

 
$
—

M. Williamson
 
34,825

 
$
238,212

 
10,634

 
$
240,966

In addition, upon commencement of his appointment as President, Chief Executive Officer and Director on August 4, 2014, Mr. Nauman was awarded 53,668 shares of time-based restricted stock units.  The units vest in equal annual increments on the third, fourth and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or termination by the Company without cause.
Upon the completion of his service as Interim President and Chief Executive Officer on August 4, 2014, Mr. Felmer was awarded 5,000 shares of time-based restricted stock units. The units vest upon the first anniversary of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or upon termination of employment by the Company without cause.
On October 1, 2014, Mr. Felmer was awarded 5,000 shares of time-based restricted stock units for retention purposes. The units will vest in equal increments on the first, second, and third anniversaries of the grant date, with vesting accelerated in the event of death, disability, termination following a change of control, or upon termination of employment by the Company without cause.
Effective November 28, 2014, Mr. Felmer was awarded 10,000 shares of time-based restricted stock units for retention purposes. The units will vest in equal increments on the third, fourth, and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.
Upon commencement of his appointment as Senior Vice President and President - Identification Solutions effective June 22, 2015, Mr. Shaller was awarded 20,992 shares of time-based restricted stock units. The units vest in equal increments on the first, second, third, fourth, and fifth anniversaries of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.
Effective July 15, 2015, Messrs. Pearce and Curran and Ms. Nelligan were awarded 12,171, 11,565, and 11,765 shares of time-based restricted stock units, respectively, to provide an incentive for retention. The units vest in increments of 10%, 20%, 30%, and 40% upon the first, second, third, and fourth anniversaries, respectively, of the grant date, with vesting accelerated in the event of death, disability, or termination following a change of control.
Other Elements of Compensation
Health and Welfare Benefits: We provide subsidized health and welfare benefits which include medical, dental, life and accidental death or dismemberment insurance, disability insurance and paid time off. Executive officers are entitled to participate in our health and welfare plans on generally the same terms and conditions as other employees, subject to limitations under applicable law. In addition, the Company provides employer-paid long-term care insurance and maintains a supplemental executive disability policy for executives. The supplemental disability policy provides for Group Long Term Disability insurance (LTD) of up to 60% of pre-tax base salary and bonus, up to a monthly maximum benefit of $25,000. Brady Corporation pays the premiums for these benefits; therefore, these benefits are taxable to the executive.

89
Table of Contents

Retirement Benefits: Brady employees (including named executive officers) in the United States and certain expatriate employees working for its international subsidiaries are eligible to participate in the Brady Corporation Matched 401(k) Plan (the “Matched 401(k) Plan”). In addition, named executive officers in the United States and employees at many of our United States locations are also eligible to participate in the Brady Corporation Funded Retirement Plan (“Funded Retirement Plan”).
Under the Funded Retirement Plan, the Company contributes 4% of the eligible earnings of each employee covered by the Funded Retirement Plan. In addition, participants may elect to have their annual pay reduced by up to 5% and have the amount of this reduction contributed to their Matched 401(k) Plan and matched with an additional 4% contribution by the Company. Participants may also elect to have up to another 45% of their eligible earnings contributed to the Matched 401(k) Plan (without an additional matching contribution by the Company and up to the maximum allowed by the IRS). The assets of the Matched 401(k) Plan and Funded Retirement Plan credited to each participant are invested by the trustee of the Plans as directed by each plan participant in a variety of investment funds as permitted by the Matched 401(k) Plan and the Funded Retirement Plan.
Due to the IRS income limitations for participating in the Matched 401(k) Plan and the Funded Retirement Plan, the named executive officers are eligible to participate in the Brady Restoration Plan. The Brady Restoration Plan is a non-qualified deferred compensation plan that allows an equivalent benefit to the Matched 401(k) Plan and the Funded Retirement Plan for named executive officer income above the IRS compensation limits.
Benefits are generally payable upon the death, disability, or retirement of the participant, or upon termination of employment before retirement, although benefits may be withdrawn from the Matched 401(k) Plan and paid to the participant if required for certain emergencies. Under certain specified circumstances, the Matched 401(k) Plan allows loans to be drawn on a participant's account. The participant is immediately fully vested with respect to employee contributions; all other contributions become fully vested over a two-year period of continuous service for the Matched 401(k) Plan and after six years of continuous service for the Funded Retirement Plan.
Deferred Compensation Arrangements: During fiscal 2002, the Company adopted the Brady Corporation Executive Deferred Compensation Plan (“Executive Deferred Compensation Plan”), under which executive officers, corporate staff officers and certain key management employees of the Company are permitted to defer portions of their salary and bonus into a plan account, the value of which is measured by the fair value of the underlying investments. The assets of the Executive Deferred Compensation Plan are held in a Rabbi Trust and are invested by the trustee as directed by the participant in several investment funds as permitted by the Executive Deferred Compensation Plan. The investment funds available in the Executive Deferred Compensation Plan include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that are provided in the Matched 401(k) Plan. On May 1, 2006, the plan was amended to require that deferrals into the Company's Class A Nonvoting Common Stock must remain in the Company's Class A Nonvoting Common Stock and be distributed in shares of the Company's Class A Nonvoting Common Stock.
At least one year prior to termination of employment, the executive must elect whether to receive their account balance following termination of employment in a single lump sum payment or by means of distribution under an Annual Installment Method. If the executive does not submit an election form or has not submitted one timely, then payment shall be made each year for a period of five years. The first payment must be one-tenth of the balance held; the second one-ninth; and so on, with the balance held in the Rabbi Trust reduced by each payment. Distributions of the Company Class A Nonvoting Common Stock are made in-kind; distributions of other assets are in cash.
Effective January 1, 2008, the Executive Deferred Compensation Plan was amended and restated to comply with the provisions of Section 409A of the Internal Revenue Code. Amounts deferred prior to January 1, 2005 (which were fully vested under the terms of the plan), including past and future earnings credited thereon, will remain subject to the terms in place prior to January 1, 2005.
Perquisites: Brady provides the named executive officers with the following perquisites that are not available to other non-executive employees:
•
Annual allowance for financial and tax planning
•
Company car or car allowance
•
Long-term care insurance
•
Personal liability insurance

Stock Ownership Requirements
We believe that the interests of shareholders and executives become aligned when executives become shareholders in possession of a meaningful amount of Company stock. Furthermore, this stock ownership encourages positive performance behaviors and discourages executive officers from taking undue risk. In order to encourage our executive officers and directors to acquire and retain ownership of a significant number of shares of the Company's stock, stock ownership requirements have been established.

90
Table of Contents

The Board of Directors has established the following stock ownership requirements for our named executive officers: 
J. Nauman
 
5 times base salary
A. Pearce
 
3 times base salary
T. Felmer
 
3 times base salary
B. Curran
 
2 times base salary
H. Nelligan
 
2 times base salary
R. Shaller
 
3 times base salary
M. Williamson
 
30,000 shares
The stock ownership requirement for each director is 5,000 shares of Company stock.

There is no deadline to reach the required ownership levels, and Messrs. Curran, Felmer and Williamson had met and retained their respective ownership levels as of fiscal 2015. If an executive does not meet the above ownership level or certain interim levels, the Committee may direct that the executive's after-tax payout on any incentive plans will be in Class A Nonvoting Common Stock to bring the executive up to the required level, and the executive may not sell any shares, other than to cover tax withholding requirements associated with the exercise or vesting of the equity award, until such time as they meet the requirements.
The Committee reviews the actual stock ownership levels of each of the named executive officers on an annual basis to ensure the guidelines are met. For purposes of determining whether an executive meets the required ownership level, Company stock owned outright, Company stock held in the Executive Deferred Compensation Plan, Company stock owned in the Employee 401(k) Plan or pension plan and time-based restricted stock or restricted stock units are included. In addition, vested stock options that are “in the money” are included.
Insider Trading Policy
The Company's Insider Trading Policy prohibits hedging and other monetization transactions in Company securities by officers, directors and employees. The prohibition on hedging transactions includes financial instruments such as prepaid variable forwards, equity swaps, collars and exchange funds. The Insider Trading Policy also prohibits the pledging of Company stock as collateral for loans or holding Company securities in a margin account by officers, directors or employees.

Employment and Change of Control Agreements
In fiscal 2015, the Company did not have employment agreements with our executives. The Offer Letter entered into with Mr. Nauman on August 1, 2014, provides that he is deemed an at at-will employee, but will receive a severance benefit equal to two times the sum of his base salary and target bonus in the event his employment is terminated without cause or for good reason as described therein. The Offer Letter entered into with Mr. Shaller on June 22, 2015, provides that he is deemed an at at-will employee, but will receive a severance benefit equal to his base salary plus target bonus in the event his employment is terminated without cause or for good reason as described therein.
The Board of Directors of Brady Corporation approved change of control agreements for certain executive officers of the Company, including Messrs. Curran, Felmer and Williamson and Ms. Nelligan. Messrs. Pearce and Shaller were not covered by a Change of Control Agreement in fiscal 2015. In conjunction with Mr. Shaller's Offer Letter, dated June 2, 2015, the Board of Directors approved a change of control agreement in the same form executed by other named executive officers of the Company described herein, which agreement was entered into on August 28, 2015. Effective September 11, 2015, the Company entered into a Change of Control Agreement with Mr. Pearce. The agreements applicable to the covered named executive officers other than Mr. Nauman provide a payment of an amount equal to two times their annual base salary and two times the average bonus payment received in the three years immediately prior to the date the change of control occurs in the event of termination or resignation upon a change of control. The agreements for Messrs. Felmer, and Williamson also provide for reimbursement of any excise taxes imposed, and all of the agreements provide for up to $25,000 of attorney fees to enforce the executive's rights under the agreement. Payments under the agreement will be spread over two years. See the section entitled \"Appointment of J. Michael Nauman\" above for a description of Mr. Nauman's Change of Control Agreement.
Under the terms of the 2012 Omnibus Incentive Stock Plan, in the event of (a) the merger or consolidation of the Corporation with or into another corporation or corporations in which the Corporation is not the surviving corporation, (b) the adoption of any plan for the dissolution of the Corporation, or (c) the sale or exchange of all or substantially all the assets of the Corporation for cash or for shares of stock or other securities of another corporation, all then-unexercised stock options become fully exercisable and all restrictions placed on restricted stock and restricted stock units will lapse. If any stock option is canceled subsequent to the

91
Table of Contents

events described above, the Corporation or the corporation assuming the obligations of the Corporation, shall pay an amount of cash or stock equal to the in-the-money value of the canceled stock options.
Non-Compete/Non-Solicitation/Confidentiality
Since fiscal 2013, agreements memorializing equity awards under the Company's 2012 Omnibus Incentive Stock Plan have contained non-competition, non-solicitation and confidential information covenants applicable to the award recipients. The confidential information covenant prohibits the use, disclosure, copying or duplication of the Company's confidential information other than in the course of authorized activities conducted in the course of the recipient's employment with the Company. The other covenants prohibit the recipient, for 12 months after termination of employment with the Company, from (i) performing duties for or as a competitor of the Company which are the same or similar to those performed by the recipient in the 24 months prior to termination of employment with the Company or (ii) inducing or encouraging employees, vendors or clients of the Company to breach, modify or terminate relationships or agreements they had with the Company during the 24 month period prior to the recipient's termination of employment. See the section entitled \"Appointment of J. Michael Nauman\" above for a description of the additional covenants applicable to Mr. Nauman.
Compliance with Tax Regulations Regarding Executive Compensation
Section 162(m) of the Internal Revenue Code, added by the Omnibus Budget Reconciliation Act of 1993, generally disallows a tax deduction to public companies for compensation over $1 million paid to the Company's chief executive officer or the other named executive officers. Qualifying performance-based compensation will not be subject to the deduction limit if certain requirements are met. The Company's executive compensation program, as currently constructed, is not likely to generate significant nondeductible compensation in excess of these limits. The Committee will continue to review these tax regulations as they apply to the Company's executive compensation program. It is the Committee's intent to preserve the deductibility of executive compensation to the extent reasonably practicable and to the extent consistent with its other compensation objectives.

The Committee also considers it important to retain flexibility to design compensation programs, even where compensation payable under such programs may not be fully deductible, if such programs effectively recognize a full range of criteria important to the Company's success and result in a gain to the Company that would outweigh the limited negative tax effect.
Management Development and Compensation Committee Interlocks and Insider Participation
During fiscal 2015, the Board's Management Development and Compensation Committee was composed of Messrs. Balkema, Harris, Ms. Bruno and Ms. Gioia, and Mr. Richardson from August 1, 2014 to November 19, 2014. None of these persons has at any time been an employee of the Company or any of its subsidiaries. There are no relationships among the Company's executive officers, members of the Committee or entities whose executives serve on the Board that require disclosure under applicable SEC regulations.
Management Development and Compensation Committee Report
The Committee has reviewed and discussed the Compensation Discussion and Analysis with management; and based on the review and discussions, the Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in the Company's annual report on Form 10-K.
Gary Balkema, Chairman
Nancy Gioia
Frank Harris
Elizabeth P. Bruno


Compensation Policies and Practices
The Company's compensation policies for executive officers and all other employees are designed to avoid incentives to create undue risks to the Company. The Company's compensation programs are weighted towards offering long-term incentives that reward sustainable performance; do not offer significant short-term incentives that might drive high-risk investments at the expense of the long-term Company value; and are set at reasonable and sustainable levels, as determined by a review of the Company's economic position, as well as the compensation offered by comparable companies. Under the oversight of its Audit and Management Development and Compensation Committees, the Company reviewed its compensation policies, practices and procedures for all employees to evaluate and ensure that they do not foster risk taking beyond that deemed acceptable within the Company's business model. The Company believes that its compensation policies, practices and procedures do not encourage employees to take unnecessary or excessive risks that are reasonably likely to have a material adverse effect on the Company.

92
Table of Contents


Summary Compensation Table
The following table sets forth compensation awarded to, earned by, or paid to the named executive officers, who served as executive officers during the fiscal year ended July 31, 2015, for services rendered to the Company and its subsidiaries during the fiscal years ended July 31, 2015, July 31, 2014 and July 31, 2013.
Name and Principal Position
 
Fiscal
Year
 
Salary
($)
 
Bonus
($)
 
Restricted Stock  Awards and RSUs
($)(1)
 
Option
Awards
($)(2)
 
Non-Equity
Incentive Plan
Compensation
($)(3)
 
All Other
Compensation
($)(4)
 
Total
($)
J.M. Nauman, President, CEO, & Director (5)
 
2015
 
$
649,039

 
—

 
$
2,287,151

 
$
893,282

 
$
—

 
$
86,716

 
$
3,916,188

A.J. Pearce, Senior VP & CFO (5)
 
2015
 
290,121

 
—

 
540,982

 
238,212

 
—

 
43,418

 
1,112,733

T.J. Felmer
 
2015
 
386,937

 
—

 
820,304

 
$
322,580

 
—

 
57,364

 
1,587,185

Senior VP, President-Workplace Safety, Former CFO
 
2014
 
384,397

 
—

 
477,221

 
325,001

 
—

 
59,842

 
1,246,461

 
 
2013
 
377,500

 
—

 
—

 
422,007

 
—

 
54,164

 
853,671

B.N. Curran, VP-Digital Business & CIO (5)
 
2015
 
285,053

 
—

 
372,930

 
86,851

 
—

 
57,459

 
802,293

H.R. Nelligan, Senior VP-HR (5)(6)
 
2015
 
290,000

 
25,000

 
440,966

 
148,885

 
—

 
49,809

 
954,660

R.R. Shaller, Senior VP & President - Identification Solutions (5)(7)
 
2015
 
26,154

 
115,000

 
524,590

 
—

 
—

 
1,749

 
667,493

M.O. Williamson
 
2015
 
383,675

 
—

 
240,966

 
238,212

 
—

 
77,046

 
939,899

President - IDS & VP - Brady Corporation
 
2014
 
383,675

 
—

 
242,750

 
240,003

 
31,422

 
50,747

 
948,597

 
 
2013
 
380,666

 
—

 
—

 
319,984

 
—

 
62,067

 
762,717

 
(1)
Represents the grant date fair value computed in accordance with accounting guidance for equity grants made or modified in the applicable year for restricted stock awards and restricted stock units (\"RSUs\"). The grant date fair value is calculated based on the number of shares of Common Stock underlying the restricted stock awards and RSUs, times the average of the high and low trade prices of Brady Common Stock on the date of grant. The actual value of a restricted stock award or RSU will depend on the market value of the Company’s Common Stock on the date the stock is sold.
(2)
Represents the grant date fair value computed in accordance with accounting guidance for equity grants made or modified in the applicable year for time-based stock options. The assumptions used to determine the value of the awards, including the use of the Black-Scholes method of valuation by the Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements of the Company contained in Item 8 of this Form 10-K, for the fiscal year ended July 31, 2015. The actual value, if any, which an option holder will realize upon the exercise of an option will depend on the excess of the market value of the Company’s Common Stock over the exercise price on the date the option is exercised, which cannot be forecasted with any accuracy.
(3)
Reflects incentive plan compensation earned during the listed fiscal years, which was paid during the next fiscal year.

(4)
The amounts in this column include: matching contributions to the Company’s Matched 401(k) Plan, Funded Retirement Plan and Restoration Plan, the costs of group term life insurance for each named executive officer, use of a Company car or car allowance, and associated expenses, the cost of long-term care insurance, the cost of personal liability insurance, the cost of disability insurance and other perquisites. The perquisites may include relocation assistance, annual allowances for financial and tax planning and the cost of an annual physical health exam.

(5)
Fiscal 2015 is the first year during the terms of Messrs. Nauman, Pearce, Curran, and Shaller and Ms. Nelligan in which the criteria as a Named Executive Officer were met.

(6)
In September 2014, Ms. Nelligan received the second installment of her sign-on bonus in the amount of $25,000 in conjunction with her appointment as Senior Vice President, Human Resources, effective November 18, 2013.

(7)
Mr. Shaller received a sign-on bonus of $115,000 in fiscal 2015 in conjunction with his appointment as Senior Vice President and President - Identification Solutions, effective June 22, 2015.

93
Table of Contents


Name
 
Fiscal
Year
 
Retirement
Plan
Contributions
($)
 
Company
Car
($)
 
Group
Term
Life
Insurance
($)
 
Long-term
Care
Insurance
($)
 
Long-Term Disability Insurance
($)
 
Relocation ($)
 
Other
($)
 
Total
($)
J.M. Nauman (1)
 
2015
 
$
23,885

 
$
17,308

 
$
975

 
$
4,860

 
$
4,282

 
$
27,676

 
$
7,730

 
$
86,716

A.J. Pearce (1)
 
2015
 
24,854

 
15,313

 
424

 
—

 
2,727

 
—

 
100

 
43,418

T.J. Felmer
 
2015
 
30,955

 
18,000

 
747

 
3,737

 
3,225

 
—

 
700

 
57,364

 
 
2014
 
30,505

 
20,159

 
1,102

 
4,048

 
4,028

 
—

 
—

 
59,842

 
 
2013
 
30,200

 
14,940

 
791

 
3,737

 
3,436

 
—

 
1,060

 
54,164

B.N. Curran (1)
 
2015
 
22,804

 
27,069

 
526

 
3,737

 
3,123

 
—

 
200

 
57,459

H.R. Nelligan (1)
 
2015
 
25,200

 
18,000

 
457

 
2,491

 
3,422

 
—

 
239

 
49,809

R.R. Shaller (1)
 
2015
 
—

 
1,383

 
—

 
—

 
91

 
275

 
—

 
1,749

M. O. Williamson (2)
 
2015
 
33,208

 
17,668

 
761

 
5,501

 
3,708

 
—

 
16,200

 
77,046

 
 
2014
 
30,694

 
8,925

 
1,046

 
5,959

 
4,123

 
—

 
—

 
50,747

 
 
2013
 
40,581

 
10,847

 
798

 
5,501

 
3,916

 
—

 
424

 
62,067


(1) Fiscal 2015 was the first year during the terms of Messrs. Nauman, Pearce, Curran, and Shaller and Ms. Nelligan in which the criteria as a Named Executive Officer were met.

(2) Mr. Williamson resigned as Vice President and President - Identification Solutions effective February 9, 2015 and his employment with the Company terminated on July 31, 2015 in connection with his retirement. Payment by the Company for $15,000 of outplacement service fees incurred in conjunction with his separation are included under the \"Other \" column in the table above.


94
Table of Contents

Grants of Plan-Based Awards for 2015
The following table summarizes grants of plan-based awards made during fiscal 2015 to the named executive officers.
 
 
Grant
Date
 
Compensation
Committee
Approval
Date
 
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards (1)
 
All Other
Option
Awards:
Number of
Securities
Underlying
Options
 
All Other
Stock Awards:
Number of
Shares of Stock or Units
 
Exercise
or Base
Price of
Stock
or
Option
Awards

 
Grant
Date Fair
Value
of
Stock and
Option
Awards
Name
 
 
 
Threshold  ($)
 
Target ($)
 
Maximum  ($)
 
(#)
 
(#)
 
(2)
 
($)
J.M. Nauman
 
 
 
 
 
$
—

 
$
675,000

 
$
1,350,000

 
 
 
 
 
 
 
 
 
 
8/4/2014
 
8/1/2014
 
—

 
—

 
—

 
 
 
53,668

(3)
$
25.78

 
$
1,383,561

 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
130,592

 
39,876

 
22.66

 
1,796,873

A.J. Pearce
 
 
 
 
 
—

 
180,000

 
360,000

 
 
 
 
 
 
 
 
 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
34,825

 
10,634

 
22.66

 
479,178

 
 
7/15/2015
 
7/14/2015
 
—

 
—

 
—

 
 
 
12,171

(4)
24.65

 
300,015

T.J. Felmer
 
 
 
 
 
—

 
309,550

 
619,100

 
 
 
 
 
 
 
 
 
 
8/4/2014
 
8/1/2014
 
—

 
—

 
—

 
 
 
5,000

(5)
25.78

 
128,900

 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
47,159

 
14,400

 
22.66

 
648,884

 
 
10/1/2014
 
10/1/2014
 
—

 
—

 
—

 
 
 
5,000

(6)
22.56

 
112,800

 
 
11/28/2014
 
11/18/2014
 
—

 
—

 
—

 
 
 
10,000

(7)
25.23

 
252,300

B.N. Curran
 
 
 
 
 
—

 
171,032

 
342,063

 
 
 
 
 
 
 
 
 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
20,678

 
3,877

 
22.66

 
174,704

 
 
7/15/2015
 
7/14/2015
 
—

 
—

 
—

 
 
 
11,565

(4)
24.65

 
285,077

H.R. Nelligan
 
 
 
 
 
—

 
145,000

 
290,000

 
 
 
 
 
 
 
 
 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
21,766

 
6,646

 
22.66

 
299,483

 
 
7/15/2015
 
7/14/2015
 
—

 
—

 
—

 
 
 
11,765

(4)
24.65

 
290,007

R.R. Shaller
 
 
 
 
 
 
 
—

 
—

 
 
 
 
 
 
 
 
 
 
6/22/2015
 
6/1/2015
 
 
 
 
 
 
 
 
 
20,992

(8)
24.99

 
524,590

M.O. Williamson
 
 
 
 
 
—

 
268,573

 
537,145

 
 
 
 
 
 
 
 
 
 
9/25/2014
 
9/9/2014
 
—

 
—

 
—

 
34,825

 
10,634

 
22.66

 
479,178

 
(1)
At its September 2014 meeting, the Management Development and Compensation Compensation Committee approved the values of the annual cash incentive award under the Company's annual cash incentive plan. The structure of the plan is described in the Compensation Discussion and Analysis above and was set prior to the beginning of the fiscal year. Target payout levels can range from 0 to 200 percent of base salary. In conjunction with Mr. Shaller's Offer Letter, dated June 2, 2015, the Board of Directors approved that he is eligible to participate in Brady's annual cash incentive plan, beginning in fiscal 2016, with a target bonus opportunity of 55% of base salary with upside potential to 110% of base salary depending on individual performance and Company results.
(2)
The exercise price and base price is the average of the high and low sale prices of the Company’s Class A Common Stock as reported by the New York Stock Exchange on the date of the grant.
(3)
Represents 53,668 shares of time-based restricted stock units awarded to Mr. Nauman effective August 4, 2014 at a fair value of $25.78 per share upon his appointment as President, Chief Executive Officer and Director.
(4)
Represents shares of time-based restricted stock units awarded to Messrs. Pearce and Curran and Ms. Nelligan on July 15, 2015 at a fair value of $24.65 for retention purposes.
(5)
Represents 5,000 shares of time-based restricted stock units awarded to Mr. Felmer on August 4, 2014, the date of the end of his term as Interim President and Chief Executive Officer, at a fair value of $25.78.
(6)
Represents 5,000 shares of time-based restricted stock units awarded to Mr. Felmer on October 1, 2014 at a fair value of $22.56 for retention purposes.
(7)
Represents 10,000 shares of time-based restricted stock units awarded to Mr. Felmer on November 28, 2014 at a fair value of $25.23 for retention purposes.
(8)
Represents 20,992 shares of time-based restricted stock units awarded to Mr. Shaller effective June 22, 2015 at a fair value of $24.99 per share upon his appointment as Senior Vice President and President - Identification Solutions.


95
Table of Contents


Outstanding Equity Awards at 2015 Fiscal Year End 
 
 
Option Awards
 
Stock Awards
Name
 
Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)
 
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)
 
Option
Exercise
Price
($)
 
Option
Expiration  Date
 
Number of
 Units of Stock That Have Not Vested
(#)
 

Market
Value of Units of Stock That
Have Not Vested
($)
J.M. Nauman
 
—

 
130,592

(8)
$
22.66

 
9/25/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
53,668

(6)
$
1,262,271

 
 
 
 
 
 
 
 
 
 
39,786

(9)
937,884

 
 
 
 
 
 
 
 
 
 
 
 
 
A.J. Pearce
 
5,000

 
 
 
$
37.83

 
11/30/2015
 
 
 
 
 
 
5,000

 
 
 
38.19

 
11/30/2016
 
 
 
 
 
 
5,000

 
 
 
38.31

 
12/4/2017
 
 
 
 
 
 
20,000

 
 
 
36.07

 
7/22/2018
 
 
 
 
 
 
5,000

 
 
 
20.95

 
12/4/2018
 
 
 
 
 
 
7,000

 
 
 
28.73

 
9/25/2019
 
 
 
 
 
 
10,000

 
 
 
29.10

 
9/24/2020
 
 
 
 
 
 
9,000

 
 
 
27.00

 
9/30/2021
 
 
 
 
 
 
6,000

 
3,000

(1)
30.21

 
9/21/2022
 
 
 
 
 
 
1,508

 
3,015

(2)
31.07

 
9/20/2023
 
 
 
 
 
 
—

 
34,825

(8)
22.66

 
9/25/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
868

(3)
$
20,415

 
 
 
 
 
 
 
 
 
 
10,634

(9)
250,112

 
 
 
 
 
 
 
 
 
 
12,171

(13)
286,262

 
 
 
 
 
 
 
 
 
 
 
 
 
T.J. Felmer
 
25,000

 
—

 
37.83

 
11/30/2015
 
 
 
 
 
 
25,000

 
—

 
38.19

 
11/30/2016
 
 
 
 
 
 
25,000

 
—

 
38.31

 
12/4/2017
 
 
 
 
 
 
25,000

 
—

 
20.95

 
12/4/2018
 
 
 
 
 
 
23,334

 
 
 
29.78

 
8/3/2019
 
 
 
 
 
 
35,000

 
—

 
28.73

 
9/25/2019
 
 
 
 
 
 
11,667

 
—

 
28.35

 
8/2/2020
 
 
 
 
 
 
40,000

 
—

 
29.10

 
9/24/2020
 
 
 
 
 
 
35,000

 
—

 
27.00

 
9/30/2021
 
 
 
 
 
 
30,334

 
15,166

(1)
30.21

 
9/21/2022
 
 
 
 
 
 
11,288

 
22,574

(2)
31.07

 
9/20/2023
 
 
 
 
 
 
—

 
47,159

(8)
22.66

 
9/25/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7,053

(3)
165,887

 
 
 
 
 
 
 
 
 
 
5,000

(7)
117,600

 
 
 
 
 
 
 
 
 
 
14,400

(9)
338,688

 
 
 
 
 
 
 
 
 
 
5,000

(10)
117,600

 
 
 
 
 
 
 
 
 
 
10,000

(11)
235,200

 
 
 
 
 
 
 
 
 
 
 
 
 
B.N. Curran
 
12,000

 
—

 
$
37.83

 
11/30/2015
 
 
 
 
 
 
12,000

 
—

 
38.19

 
11/30/2016
 
 
 


 
 
15,000

 
—

 
38.31

 
12/4/2017
 
 
 
 
 
 
15,000

 
—

 
20.95

 
12/4/2018
 
 
 
 
 
 
16,667

 
—

 
29.78

 
8/3/2019
 
 
 
 

96
Table of Contents

 
 
25,000

 
—

 
28.73

 
9/25/2019
 
 
 
 
 
 
5,556

 
—

 
28.35

 
8/2/2020
 
 
 
 
 
 
15,000

 
—

 
29.10

 
9/24/2020
 
 
 
 
 
 
13,000

 
—

 
27.00

 
9/30/2021
 
 
 
 
 
 
8,667

 
4,333

(1)
30.21

 
9/21/2022
 
 
 
 
 
 
3,039

 
6,078

(2)
31.07

 
9/20/2023
 
 
 
 
 
 
—

 
12,697

(8)
22.66

 
9/25/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1,899

(3)
$
44,664

 
 
 
 
 
 
 
 
 
 
3,877

(9)
91,187

 
 
 
 
 
 
 
 
 
 
11,565

(13)
272,009

 
 
 
 
 
 
 
 
 
 
 
 
 
H.R. Nelligan
 
5,568

 
11,135

(4)
$
29.51

 
11/18/2023
 
 
 
 
 
 
—

 
21,766

(8)
22.66

 
9/25/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3,402

(5)
$
80,015

 
 
 
 
 
 
 
 
 
 
6,646

(9)
156,314

 
 
 
 
 
 
 
 
 
 
11,765

(13)
276,713

 
 
 
 
 
 
 
 
 
 
 
 
 
R.R. Shaller
 
 
 
 
 
 
 
 
 
20,992

(12)
$
493,732

 
 
 
 
 
 
 
 
 
 
 
 

M.O.Williamson
 
30,000

 
—

 
33.89

 
8/1/2015
 
 
 
 
 
 
25,000

 
—

 
37.83

 
11/30/2015
 
 
 
 
 
 
25,000

 
—

 
38.19

 
11/30/2016
 
 
 
 
 
 
25,000

 
—

 
38.31

 
12/4/2017
 
 
 
 
 
 
8,334

 
—

 
20.95

 
12/4/2018
 
 
 
 
 
 
23,334

 
—

 
29.78

 
8/3/2019
 
 
 
 
 
 
35,000

 
—

 
28.73

 
9/25/2019
 
 
 
 
 
 
10,000

 
—

 
28.35

 
8/2/2020
 
 
 
 
 
 
35,000

 
—

 
29.10

 
9/24/2020
 
 
 
 
 
 
30,000

 
—

 
27.00

 
9/30/2021
 
 
 
 
 
 
23,000

 
11,500

(1)
30.21

 
9/21/2022
 
 
 
 
 
 
8,336

 
16,670

(2)
31.07

 
9/20/2023
 
 
 
 

(1)
The remaining shares will vest on September 21, 2015.
(2)
One-half of the options vest on September 20, 2015 and the remaining options vest on September 20, 2016.
(3)
This award represents time-based restricted stock units awarded on September 20, 2013 as part of the annual fiscal 2014 equity grant. One-half of the units vest on September 20, 2015 and the remaining units vest on September 20, 2016.
(4)
Ms. Nelligan was granted 16,703 stock options on November 18, 2013, the date she joined the Company as an officer. One-half of the remaining options vest on November 18, 2015 and the remaining options vest on November 18, 2016.
(5)
Ms. Nelligan was awarded 5,104 shares of time-based restricted stock units on November 18, 2013, the date she joined the Company as an officer. One-half of the remaining units vest on November 18, 2015 and the remaining units vest on November 18, 2016.
(6)
Mr. Nauman was awarded 53,668 shares of time-based restricted stock units on August 4, 2014, the effective date of his appointment as President, Chief Executive Officer, and Director of the Company. One-third of the units vest on August 4, 2017, one-third of the units vest on August 4, 2018, and one-third of the units vest on August 4, 2019.
(7)
Mr. Felmer was awarded 5,000 shares of time-based restricted stock units effective August 4, 2014, the date of the end of his term as Interim President and Chief Executive Officer. The units vested on August 4, 2015.
(8)
One-third of the options vest on September 25, 2015, one-third of the options vest on September 25, 2016, and one-third of the options vest on September 25, 2017.
(9)
This award represents time-based restricted stock units awarded on September 25, 2014 as part of the annual fiscal 2015 equity grant. One-third of the units vest on September 25, 2015, one-third of the units vest on September 25, 2016, and one-third of the units vest on September 25, 2017.

97
Table of Contents

(10)
Effective October 1, 2014, Mr. Felmer was awarded 5,000 shares of time-based restricted stock for retention purposes. One-third of the units vest on October 1, 2015, one-third of the units vest on October 1, 2016, and one-third of the units vest on October 1, 2017.
(11)
Effective November 28, 2014, Mr. Felmer was awarded 10,000 shares of time-based restricted stock for retention purposes. One-third of the units vest on November 28, 2017, one-third of the units vest on November 28, 2018, and one-third of the units vest on November 28, 2019.
(12)
Mr. Shaller was awarded 20,992 shares of time-based restricted stock units on June 22, 2015, the effective date of his appointment as Senior Vice President and President - Identification Solutions. One-fifth of the units vest on the first, second, third, fourth, and fifth anniversaries of the grant date, respectively.
(13)
This award represents time-based restricted stock units awarded to Messrs. Pearce and Curran and Ms. Nelligan on July 15, 2015 for retention purposes. Ten percent of the units vest on July 15, 2016, twenty percent of the units vest on July 15, 2017, thirty percent of the units vest on July 15, 2018, and fourty percent of the units vest on July 15, 2019.


Option Exercises and Stock Vested for Fiscal 2015
The following table summarizes option exercises and the vesting of restricted stock during fiscal 2015 to the named executive officers.
 
 
Option Awards
 
Stock Awards
Name
 
Number of Shares
Acquired on
Exercise (#)
 
Value Realized
on Exercise ($)
 
Number of Shares
Acquired on Vesting
 
Value Realized
on Vesting ($)
J.M. Nauman
 
—

 
$
—

 
—

 
$
—

A.J. Pearce
 
—

 
$
—

 
435

 
$
10,005

T.J. Felmer
 
—

 
$
—

 
8,527

 
$
208,721

B.N. Curran
 
—

 
$
—

 
950

 
$
21,850

H.R. Nelligan
 
—

 
$
—

 
1,702

 
$
40,405

R.R. Shaller
 
—

 
$
—

 
—

 
$
—

M.O. Williamson
 
—

 
$
—

 
2,605

 
$
59,915

Non-Qualified Deferred Compensation for Fiscal 2015
The following table summarizes the activity within the Executive Deferred Compensation Plan and the Brady Restoration Plan during fiscal 2015 for the named executive officers.
 
Name
 
Executive
Contributions  in
Last Fiscal Year
($)
 
Registrant
Contributions  in
Last Fiscal Year
($)
 
Aggregate
Earnings  in
Last Fiscal Year
($)
 
Aggregate
Withdrawals/
Distributions
($)
 
Aggregate
Balance at
Last Fiscal Year
End ($)
J.M. Nauman
 
$
4,977

 
$
2,900

 
$
(1
)
 
$
—

 
$
7,876

A.J. Pearce
 
56,470

 
3,325

 
5,432

 
—

 
447,813

T.J. Felmer
 
5,078

 
10,155

 
252,621

 
—

 
2,826,205

B.N. Curran
 
1,002

 
2,004

 
15,712

 
—

 
457,502

H.R. Nelligan
 
2,200

 
4,400

 
(1
)
 
—

 
6,599

R.R. Shaller
 
—

 
—

 
—

 
—

 
—

M.O. Williamson
 
6,204

 
12,408

 
35,943

 
—

 
1,231,415

See discussion of the Company’s nonqualified deferred compensation plan in the Compensation Discussion and Analysis. The executive contribution amounts reported here are derived from the salary and non-equity incentive plan compensation columns of the Summary Compensation Table. The registrant contribution amounts reported here are reported in the all other compensation columns of the Summary Compensation Table.

Potential Payments Upon Termination or Change in Control
As described in the Employment and Change of Control Agreements section of the Compensation Discussion and Analysis above, the Company has entered into separate severance agreements and change of control agreements with certain named executive officers.

98
Table of Contents

The terms of severance arrangements are triggered if (i) the executive’s employment with the Company is involuntarily terminated by the Company without cause or (ii) the executive’s employment with the Company is voluntarily terminated by the executive subsequent to (a) any reduction in the total of the executive’s annual base salary and target bonus without the prior written agreement of the executive, (b) a significant diminution in the authority, duties or responsibilities of the executive without the executive’s prior written agreement, or (c) the relocation of the executive’s position to a principal work location more than 50 miles from Milwaukee, Wisconsin and that is also further from the executive’s principal place of residence, without the executive’s prior written agreement. Should Messrs. Nauman’s or Shaller’s employment be terminated under the circumstances described above, the Company would pay Mr. Nauman a severance benefit equal to two times the sum of his base salary and target bonus and would pay Mr. Shaller a severance benefit equal to his base salary plus target bonus. The other named executive officers are not covered by severance arrangements.
The terms of the change of control agreement are triggered if, within a 24 month period beginning with the date a change of control occurs, (i) the executive’s employment with the Company is involuntarily terminated other than by reason of death, disability or cause or (ii) the executive’s employment with the Company is voluntarily terminated by the executive subsequent to (a) any reduction in the total of the executive’s annual base salary, exclusive of fringe benefits, and the executive’s target bonus in comparison with the executive’s annual base salary and target bonus immediately prior to the date the change of control occurs, (b) a significant diminution in the responsibilities or authority of the executive in comparison with the executive’s responsibility and authority immediately prior to the date the change of control occurs, or (c) the imposition of a requirement by the Company that the executive relocate to a principal work location more than 50 miles from the executive’s principal work location immediately prior to the date the change of control occurs.
Following termination due to a change in control, executives shall be paid a multiplier of their annual base salary in effect immediately prior to the date the change of control occurs, plus a multiplier of their average bonus payment received over a three-year period prior to the date the change of control occurs. For Mr. Nauman, a multiplier of the target bonus amount in effect immediately prior to the date change of control applies instead of the average bonus payment received over the prior three-year period. For Messrs. Felmer and Williamson, the Company will also reimburse the executive for any excise tax incurred by the executive as a result of Section 280(g) of the Internal Revenue Code. If the payments upon termination due to change of control result in any excise tax incurred by Messrs. Nauman, and Curran and Ms. Nelligan as a result of Section 280(g) of the Internal Revenue Code, the officer will be solely responsible for such excise tax. The Company will also reimburse a maximum of $25,000 of legal fees incurred by the executive in order to enforce the change of control agreement, in which the executive prevails.
The following information and tables set forth the amount of payments to each named executive officer in the event of termination of employment as a result of a change of control. See the section entitled \"Retirement of Matthew Williamson\" above in the Compensation Discussion and Analysis section for a description of the severance benefits paid to Mr. Williamson upon his resignation. No other employment agreements have been entered into between the Company and any of the named executive officers in fiscal year 2015.
Assumptions and General Principles
The following assumptions and general principles apply with respect to the tables that follow in this section.
•
The amounts shown in the tables assume that each named executive officer terminated employment on July 31, 2015. Accordingly, the tables reflect amounts earned as of July 31, 2015, and include estimates of amounts that would be paid to the named executive officer upon the termination or occurrence of a change in control. The actual amounts that would be paid to a named executive officer can only be determined at the time of termination.
•
The tables below include amounts the Company is obligated to pay the named executive officer as a result of the severance agreement and executed change in control agreement. The tables do not include benefits that are paid generally to all salaried employees or a broad group of salaried employees. Therefore, the named executive officers would receive benefits in addition to those set forth in the tables.
•
A named executive officer is entitled to receive base salary earned during his term of employment regardless of the manner in which the named executive officer’s employment is terminated. As such, this amount is not shown in the tables.




99
Table of Contents

J. Michael Nauman
The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2015 and the named executive officer had to legally enforce the terms of the agreement.
Base Salary ($)(1)
 
Bonus ($) (2)
 
Restricted Stock
Unit Acceleration
Gain $(3)
 
Stock  Option
Acceleration
Gain $ (4)
 
Legal Fee
Reimbursement
($) (5)
 
Total ($)
$
1,350,000

 
$
1,350,000

 
$
2,200,155

 
$
112,309

 
$
25,000

 
$
5,037,464

(1)
Represents two times the base salary in effect at July 31, 2015.
(2)
Represents two times the target bonus amount in effect at July 31, 2015.
(3)
Represents the closing market price of $23.52 on 93,544 unvested RSUs that would vest due to the change in control.
(4)
Represents the difference between the closing market price of $23.52 and the exercise price on 130,592 unvested stock options in-the-money that would vest due to change in control.
(5)
Represents the maximum reimbursement of legal fees allowed.

The following table shows the amount payable assuming that the severance terms of Mr. Nauman's Offer Letter were triggered on July 31, 2015 and the named executive officer had to legally enforce the severance terms of the agreement.
Base Salary ($)(1)
 
Bonus ($) (2)
 
Restricted Stock
Unit Acceleration
Gain $(3)
 
Total ($)
$
1,350,000

 
$
1,350,000

 
$
1,262,271

 
$
3,962,271

(1)
Represents two times the base salary in effect at July 31, 2015.
(2)
Represents two times the target bonus amount in effect at July 31, 2015.
(3)
Represents the closing market price of $23.52 on 53,668 unvested RSUs that would vest due to termination without cause.

Aaron J. Pearce
The following table shows the amount payable assuming a change of control occurred on July 31, 2015 and the named executive officer had to legally enforce the terms of the equity agreements.
Restricted Stock Unit Acceleration Gain
$ (1)
 
Stock Option Acceleration Gain
 $ (2)
 
Total ($)
$
556,789

 
$
29,949

 
$
586,738

(1)
Represents the closing market price of $23.52 on 23,673 unvested RSUs that would vest due to the change in control.
(2)
Represents the difference between the closing market price of $23.52 and the exercise price on 34,825 unvested stock options in-the-money that would vest due to change in control.

Thomas J. Felmer
The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2015 and the named executive officer had to legally enforce the terms of the agreement. 
Base Salary ($)(1)
 
Bonus ($) (2)
 
Restricted Stock
Unit Acceleration
Gain $ (3)
 
Stock  Option
Acceleration
Gain $ (4)
 
Excise Tax
Reimbursement
($)
 
Legal Fee
Reimbursement
($) (5)
 
Total ($)
$
773,874

 
$
—

 
$
974,975

 
$
40,557

 
$
—

 
$
25,000

 
$
1,814,406

(1)
Represents two times the base salary in effect at July 31, 2015.
(2)
Represents two times the average bonus payment received in the last three fiscal years ended July 31, 2015, 2014 and 2013.
(3)
Represents the closing market price of $23.52 on 41,453 unvested RSUs that would vest due to the change in control.
(4)
Represents the difference between the closing market price of $23.52 and the exercise price on 47,159 unvested stock options in-the-money that would vest due to change in control.
(5)
Represents the maximum reimbursement of legal fees allowed.

    






100
Table of Contents

Bentley N. Curran
The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2015 and the named executive officer had to legally enforce the terms of the agreement.
Base Salary ($)(1)
 
Bonus ($) (2)
 
Restricted Stock
Unit Acceleration
Gain $ (3)
 
Stock Option
Acceleration
Gain $ (4)
 
Legal Fee
Reimbursement
($) (5)
 
Total ($)
$
570,106

 
$
—

 
$
407,884

 
$
10,919

 
$
25,000

 
$
1,013,909

(1)
Represents two times the base salary in effect at July 31, 2015.
(2)
Represents two times the average bonus payment received in the last three fiscal years ended July 31, 2015, 2014 and 2013.
(3)
Represents the closing market price of $23.52 on 17,342 unvested RSUs that would vest due to the change in control.
(4)
Represents the difference between the closing market price of $23.52 and the exercise price on 12,697 unvested stock options in-the-money that would vest due to change in control.
(5)
Represents the maximum reimbursement of legal fees allowed.

Helena R. Nelligan
The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2015 and the named executive officer had to legally enforce the terms of the agreement.
Base Salary ($) (1)
 
Bonus ($) (2)
 
Restricted Stock
Unit Acceleration
Gain $(3)
 
Stock Option
Acceleration
Gain $ (4)
 
Legal Fee
Reimbursement
($) (5)
 
Total ($)
$
580,000

 
$
—

 
$
489,522

 
$
18,719

 
$
25,000

 
$
1,113,241

(1)
Represents two times the base salary in effect at July 31, 2015.
(2)
Represents two times the average bonus payment received in the last three fiscal years ended July 31, 2015, 2014 and 2013.
(3)
Represents the closing market price of $23.52 on 20,813 unvested RSUs that would vest due to the change in control.
(4)
Represents the difference between the closing market price of $23.52 and the exercise price on 21,766 unvested stock options in-the-money that would vest due to change in control.
(5)
Represents the maximum reimbursement of legal fees allowed.

Russell R. Shaller
The following table shows the amount payable assuming a change of control occurred on July 31, 2015 and the named executive officer had to legally enforce the terms of the equity agreements.
Restricted Stock Unit Acceleration Gain
$ (1)
 
Stock Option Acceleration Gain
$ (2)
 
Total ($)
$
493,732

 
$
—

 
$
493,732

(1)
Represents the closing market price of $23.52 on 20,992 unvested RSUs that would vest due to the change in control.
(2)
There are no unvested stock options at July 31, 2015.

The following table shows the amount payable assuming that the severance terms of Mr. Shaller's Offer Letter were triggered on July 31, 2015 and the named executive officer had to legally enforce the severance terms of the agreement.
Base Salary ($)(1)
 
Bonus ($) (2)
 
Total ($)
$
340,000

 
$
187,000

 
$
527,000

(1)
Represents one times the base salary in effect at July 31, 2015.
(2)
Represents one times the target bonus amount in effect at July 31, 2015.

Matthew O. Williamson    
Mr. Williamson resigned and retired as Vice President and President - Identification Solutions of the Company effective February 9, 2015, and remained employed by the Company until July 31, 2015, the date of separation.  The Company entered into a written agreement with Mr. Williamson in connection with his retirement that provided for payment of his salary and benefits through July 31, 2015, and a severance payment of $447,620 to be paid in equal installments throughout the 24 months following his separation from employment on July 31, 2015. No vesting accelerations of unvested restricted stock or unvested stock options resulted in any payment under his separation agreement.

101
Table of Contents

Potential Payments Upon Termination Due to Death or Disability
In the event of termination due to death or disability, all unexercised, unexpired stock options would immediately vest and all restricted stock awards would immediately become unrestricted and fully vested. The following table shows the amount payable to the named executive officers should this event occur on July 31, 2015.
Name
 
Unvested Restricted
Stock Units as of
July 31, 2015
 
Restricted Stock Unit Acceleration
Gain $ (1)
 
Unvested  Stock Options
In-the Money as of
July 31, 2015
 
Stock Option
Acceleration
Gain $ (2)
J. Michael Nauman
 
93,544

 
$
2,200,155

 
130,592

 
$
112,309

A.J. Pearce
 
23,673

 
$
556,789

 
34,825

 
$
29,949

T.J. Felmer
 
41,453

 
$
974,975

 
47,159

 
$
40,557

B.N. Curran
 
17,342

 
$
407,884

 
12,697

 
$
10,919

H.R. Nelligan
 
20,813

 
$
489,522

 
21,766

 
$
18,719

R.R. Shaller
 
20,992

 
$
493,732

 
—

 
$
—

M.O. Williamson
 
—

 
$
—

 
—

 
$
—

(1)
Represents the closing market price of $23.52 on unvested awards that would vest due to death or disability.
(2)
Represents the difference between the closing market price of $23.52 and the exercise price on unvested stock options in-the-money that would vest due to death or disability.

Potential Payments Upon Termination Without Cause
In the event of termination without cause, as defined in the officer's Offer Letter or in the officer's equity agreements, as applicable, certain restricted stock awards would immediately become unrestricted and fully vested. The following table shows the amount payable to the named executive officers should this event occur on July 31, 2015.
Name
 
Unvested Restricted
Stock Units as of
July 31, 2015
 
Restricted Stock Unit Acceleration
Gain $ (1)
J. Michael Nauman
 
53,668

 
$
1,262,271

A.J. Pearce
 
—

 
$
—

T.J. Felmer
 
10,000

 
$
235,200

B.N. Curran
 
—

 
$
—

H.R. Nelligan
 
—

 
$
—

R.R. Shaller
 
—

 
$
—

M.O. Williamson
 
—

 
$
—

(1)
Represents the closing market price of $23.52 on unvested awards that would vest due to termination without cause.

Compensation of Directors
To ensure competitive compensation for the Directors, surveys prepared by various consulting firms and the National Association of Corporate Directors are reviewed by the Corporate Governance Committee and the Management Development and Compensation Committee in making recommendations to the Board of Directors regarding Director compensation. Directors who are employees of the Company receive no additional compensation for service on the Board or on any committee of the Board. In fiscal 2015, the annual cash retainer paid to non-management Directors was $45,000. The remaining components of Director compensation in fiscal 2015 included $10,000 for each committee chair ($15,000 for the Audit Committee Chair) and $1,500 plus expenses for each meeting of the Board or any committee thereof, which they attended and were a member or $1,000 for single issue telephonic committee meetings of the Board. Directors also received $1,000 for each meeting they attended of any committee of which they were not a member. In addition, non-management Directors are eligible to receive compensation of up to $1,000 per day for special assignments required by management or the Board of Directors, so long as the compensation does not impair independence and is approved as required by the Board.
On September 10, 2015, based on the recommendation of its independent compensation consultant, Meridian Compensation Partners, the Board approved revisions in the compensation structure of Directors, which will become effective following the 2015 Annual Meeting of Shareholders. The annual cash retainer paid to non-management Directors will be $60,000. Each member of the Audit Committee will receive an annual retainer of $15,000, with the Chair to receive an additional annual retainer of $15,000; each member of the Management Development and Compensation Committee will receive an annual retainer of $12,000, with

102
Table of Contents

the Chair to receive an additional annual retainer of $12,000; and each member of the Corporate Governance, Finance and Technology Committees will receive an annual retainer of $10,000, with the Chair of each such committee to receive an additional annual retainer of $10,000. These changes in compensation structure will result in the discontinuance of meeting fees.
In fiscal 2015, the Lead Independent Director was paid an annual fee of $50,000, consistent with the evolving role of independent board leadership and the enhanced responsibilities of the position. Mr. Goodkind served as Lead Independent Director in fiscal 2015, and beginning in September 2015, commenced service as Chair of the Board. The fiscal 2016 annual fee for the Chair of the Board is $50,000.
Under the terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan, 5,500,000 shares of the Company's Class A Common Stock have been authorized for issuance, and the Board has full and final authority to designate the non-management Directors to whom awards will be granted, the date on which awards will be granted and the number of shares of stock covered by each grant.
On September 10, 2014, the Board approved an annual stock-based compensation award of 4,250 time-based stock options (having a grant date fair value of $6.94 per share) and 1,450 unrestricted shares of Class A Common Stock (having a grant date fair value of $22.57 per share), for each non-management Director, effective September 25, 2014.
On February 17, 2015, Mr. Sirkin was appointed to the Board of Directors, and in connection with his appointment, the Board approved an annual stock-based compensation award of 4,250 time-based stock options (having a grant date fair value of $8.00 per share), and 1,450 time-based restricted stock units of Class A Common Stock (having a grant date fair value of $27.24), for Mr. Sirkin, effective March 3, 2015.
Directors are also eligible to defer portions of their fees into the Brady Corporation Director Deferred Compensation Plan (“Director Deferred Compensation Plan”), the value of which is measured by the fair value of the underlying investments. The assets of the Director Deferred Compensation Plan are held in a Rabbi Trust and are invested by the trustee as directed by the participant in several investment funds as permitted by the Director Deferred Compensation Plan. The investment funds available in the Director Deferred Compensation Plan include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that are provided in the Employee 401(k) Plan.
At least one year prior to termination from the Board, the Director must elect whether to receive his/her account balance following termination in a single lump sum payment or by means of distribution under an Annual Installment Method. If the Director does not submit an election form or has not submitted one timely, then payment shall be made each year for a period of ten years. The first payment must be one-tenth of the balance held; the second one-ninth; and so on, with the balance held in the Trust reduced by each payment. Distributions of the Company Class A Nonvoting Common Stock are made in-kind; distributions of other assets are in cash.
Effective January 1, 2008, the Director Deferred Compensation Plan was amended and restated to comply with the provisions of Section 409A of the Internal Revenue Code. On May 21, 2014, the Director Deferred Compensation Plan was amended to allow participants to transfer funds from other investment funds into the Company’s Class A Nonvoting Common Stock. Funds are not permitted to be transferred from the Company’s Class A Nonvoting Common Stock into other investment funds until six months after the Director resigns from the Board.

Director Compensation Table — Fiscal 2015
Name
 
Fees Earned
or Paid in
Cash ($)
 
Option
Awards ($)  (1)
 
Stock
Awards ($)  (2)
 
Total ($)
Patrick W. Allender
 
$
103,500

 
$
29,514

 
$
32,727

 
$
165,741

Gary S. Balkema
 
105,000

 
29,514

 
32,727

 
167,241

Elizabeth P. Bruno
 
69,500

 
29,514

 
32,727

 
131,741

Nancy L. Gioia
 
91,000

 
29,514

 
32,727

 
153,241

Conrad G. Goodkind
 
157,500

 
29,514

 
32,727

 
219,741

Frank W. Harris
 
83,500

 
29,514

 
32,727

 
145,741

Bradley C. Richardson
 
112,000

 
29,514

 
32,727

 
174,241

Harold L. Sirkin (3)
 
36,500

 
33,990

 
39,498

 
109,988

 

103
Table of Contents

(1)
Represents the grant date fair value computed in accordance with accounting guidance for equity grants made in fiscal 2015 for time-based stock options. The assumptions used to determine the value of the option awards, including the use of the Black-Scholes method of valuation by the Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements of the Company contained in Item 8 of this Form 10-K for the fiscal year ended July 31, 2015.

The actual value, if any, which an option holder will realize upon the exercise of an option will depend on the excess of the market value of the Company’s common stock over the exercise price on the date the option is exercised, which cannot be forecasted with any accuracy. Outstanding option awards at July 31, 2015 for each individual who served as a Director in fiscal 2015 include the following: Mr. Allender, 55,800 shares; Mr. Balkema, 35,400 shares; Ms. Bruno, 57,800 shares; Ms. Gioia, 8,500 shares; Mr. Goodkind, 55,800 shares; Mr. Harris, 57,800 shares; Mr. Richardson, 49,800 shares; and Mr. Sirkin, 4,250 shares.

(2)
With the exception of Mr. Sirkin, represents the fair value of shares of Brady Corporation Class A Non-Voting Common Stock granted in fiscal 2015 as compensation for their services. For Mr. Sirkin, represents the fair value of shares of time-based restricted stock units of Class A Common Stock granted in fiscal 2015 as compensation for his services. The shares of unrestricted stock and restricted stock units granted to the non-management directors were valued at the closing market price of $22.57 and $27.24 on the grant dates of September 25, 2015 and March 3, 2015, respectively. Outstanding unvested restricted stock units at July 31, 2015 totaled 1,450 units, all of which were held by Mr. Sirkin.

(3)
Mr. Sirkin was appointed to the Board on February 17, 2015.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
(a) Security Ownership of Certain Beneficial Owners
The following table sets forth the current beneficial ownership of shareholders who are known by the Company to own more than five percent (5%) of any class of the Company’s voting shares on August 4, 2015. As of that date, nearly all of the voting stock of the Company was held by two trusts controlled by direct descendants of the Company’s founder, William H. Brady, as follows:
 
Title of Class
 
Name and Address of Beneficial Owner
 
Amount of Beneficial
Ownership
 
Percent of
Ownership(2)
 
Class B Common Stock
 
EBL GST Non-Exempt Stock B Trust(1) c/o Elizabeth P. Bruno 2002 S. Hawick Ct. Chapel Hill, NC 27516
 
1,769,304

 
50
%
 
 
 
 
William H. Brady III Living Trust dated November 1, 2013 (3)
 
1,769,304

 
50
%
 
 
 
c/o William H. Brady III
249 Rosemont Ave.
Pasadena, CA 91103
 
 
 
 
 
(1)
The trustee is Elizabeth P. Bruno, who has sole voting and dispositive power and who is the remainder beneficiary. Elizabeth Bruno is the great-granddaughter of William H. Brady and currently serves on the Company’s Board of Directors.
(2)
An additional 20 shares are owned by a third trust with different trustees.
(3)
William H. Brady III is grantor of this revocable trust and shares voting and dispositive powers with respect to these shares with his co-trustee. William H. Brady III is the grandson of William H. Brady.


104
Table of Contents

(b) Security Ownership of Management
The following table sets forth the current beneficial ownership of each class of equity securities of the Company by each Director and Named Executive Officer individually and by all Directors and Officers of the Company as a group as of August 4, 2015. Unless otherwise noted, the address for each of the listed persons is c/o Brady Corporation, 6555 West Good Hope Road, Milwaukee, Wisconsin 53223. Except as otherwise indicated, all shares are owned directly.
 
Title of Class
 
Name of Beneficial Owner & Nature of Beneficial Ownership
 
Amount of
Beneficial
Ownership(3)(4)(5)
 
Percent of
Ownership
Class A Common Stock
 
Elizabeth P. Bruno (1)
 
1,294,852

 
2.7
%
 
 
Thomas J. Felmer
 
380,177

 
0.8
%
 
 
Matthew O. Williamson
 
285,645

 
0.6
%
 
 
Bentley N. Curran
 
161,869

 
0.3
%
 
 
Conrad G. Goodkind
 
148,438

 
0.3
%
 
 
Patrick W. Allender (2)
 
106,207

 
0.2
%
 
 
Aaron J. Pearce
 
100,690

 
0.2
%
 
 
Frank W. Harris
 
82,696

 
0.2
%
 
 
Bradley C. Richardson
 
71,226

 
0.1
%
 
 
J. Michael Nauman
 
56,823

 
0.1
%
 
 
Gary S. Balkema
 
37,762

 
0.1
%
 
 
Helena R. Nelligan
 
16,147

 
*

 
 
Nancy L. Gioia
 
5,758

 
*

 
 
Harold L. Sirkin
 
3,000

 
*

 
 
Russell R. Shaller
 
1,000

 
*

 
 
All Officers and Directors as a Group (17 persons)
 
2,799,954

 
5.9
%
 
 
 
 
 
 
 
Class B Common Stock
 
Elizabeth P. Bruno (1)
 
1,769,304

 
50.0
%
*
Indicates less than one-tenth of one percent.
(1)
Ms. Bruno’s holdings of Class A Common Stock include 876,826 shares owned by a trust for which she is a trustee and has sole dispositive and voting authority. Ms. Bruno’s holdings of Class B Common Stock include 1,769,304 shares owned by a trust over which she has sole dispositive and voting authority.

(2)
Mr. Allender's holdings of Class A Common Stock include 20,000 shares owned by the Patrick and Deborah Allender Irrevocable Trust.

(3)
The amount shown for all officers and directors individually and as a group (17 persons) includes options to acquire a total of 1,227,084 shares of Class A Common Stock, which are currently exercisable or will be exercisable within 60 days of July 31, 2015, including the following: Ms. Bruno, 53,551 shares; Mr. Felmer, 328,796; Mr. Williamson, 267,839 shares; Mr. Curran, 152,534 shares; Mr. Goodkind, 51,551 shares; Mr. Allender, 51,551 shares; Mr. Pearce, 89,625 shares; Mr. Harris, 53,551 shares; Mr. Richardson, 45,551 shares; Mr. Nauman, 43,531 shares; Mr. Balkema, 31,151 shares; Ms. Nelligan, 12,824 shares; Ms. Gioia, 2,834 shares; Mr. Sirkin, 0 shares; Mr. Shaller, 0 shares; Mr. Bolognini, 0 shares; and Mr. Meyer, 0 shares. It does not include other options for Class A Common Stock which have been granted at later dates and are not exercisable within 60 days of July 31, 2015.

(4)
The amount shown for all officers and directors individually and as a group (17 persons) includes unvested restricted stock units to acquire 33,979 shares of Class A Common Stock, which will vest within 60 days of July 31, 2015, including the following: Mr. Felmer, 13,327 units; Mr. Williamson, 0 units; Mr. Curran, 2,243 units; Mr. Pearce, 3,979 units; Mr. Nauman, 13,292 units; Ms. Nelligan, 2,216 units; Mr. Shaller, 0 units; Mr. Bolognini, 435 units; and Mr. Meyer, 271 units. No unvested restricted stock units were held by directors which will vest within 60 days of July 31, 2015. It does not include other unvested restricted stock awards or restricted stock units to acquire Class A Common Stock which have been granted at later dates and will not vest within 60 days of July 31, 2015.

(5)
The amount shown for all officers and directors individually and as a group (17 persons) includes Class A Common Stock owned in deferred compensation plans totaling 139,362 shares of Class A Common Stock, including the

105
Table of Contents

following: Ms. Bruno, 2,408 shares; Mr. Felmer, 11,822 shares; Mr. Williamson, 16,112 shares; Mr. Curran, 116 shares; Mr. Goodkind, 40,584 shares; Mr. Allender, 34,656 shares; Mr. Pearce, 3,377 shares; Mr. Harris, 0 shares; Mr. Richardson, 25,675 shares; Mr. Nauman, 0 shares; Mr. Balkema, 4,611 shares; Ms. Nelligan, 0 shares; Ms. Gioia, 0 shares; Mr. Sirkin, 0 shares; Mr. Shaller, 0 shares; Mr. Bolognini, 0 shares; and Mr. Meyer, 0 shares.
(c) Changes in Control
No arrangements are known to the Company, which may, at a subsequent date, result in a change in control of the Company.

(d) Equity Compensation Plan Information
 
 
As of July 31, 2015
Plan Category
 
Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
(a)
 
Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)
 
Number of  securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column (a))
(c)
Equity compensation plans approved
by security holders
 
4,178,405

 
$
29.64

 
3,152,013

Equity compensation plans not
approved by security holders
 
None

 
None

 
None

Total
 
4,178,405

 
$
29.64

 
3,152,013

The Company’s equity compensation plan allows the granting of stock options, restricted stock, restricted stock units, and unrestricted stock to various officers, directors and other employees of the Company at prices equal to fair market value at the date of grant. The Company has reserved 5,500,000 shares of Class A Nonvoting Common Stock for issuance under the Brady Corporation 2012 Omnibus Incentive Stock Plan. Generally, options will not be exercisable until one year after the date of grant, and will be exercisable thereafter, to the extent of one-third per year and have a maximum term of ten years. Generally, restricted stock units vest one-third per year for the first three years.
In August of 2009, 2010, and 2011, certain executives and key management employees were issued stock options that vest upon meeting certain financial performance conditions in addition to the vesting schedule described above. Performance-based options expire 10 years from the date of grant. All grants under the equity plans are at market price on the date of the grant.

The Company granted 5,000 three-year cliff-vested restricted shares in December 2012, with a grant price and fair value of $32.99, which were forfeited in fiscal 2015. The Company granted 5,000 service-based cliff-vested restricted shares in October 2013, with a grant price and fair value of $29.70, which vested in fiscal 2015. The Company granted 103,055 time-based RSUs in fiscal 2014, with a weighted average grant price and fair value of $30.99. Of the time-based RSUs granted in fiscal 2014, 8,198 units were forfeited in fiscal 2014, 26,147 units were forfeited in fiscal 2015, and 29,247 units vested in fiscal 2015. The Company granted 661,412 time-based RSUs in fiscal 2015, with a weighted average grant price and fair value of $24.28, of which 23,241 units have forfeited. As a result, as of July 31, 2015, 677,454 time-based RSUs were outstanding with a weighted average grant date fair value of $24.72.

The Company granted 210,000 performance-based restricted shares in fiscal 2008, with a grant price and fair value of $32.83, and 100,000 performance-based restricted shares in August 2010, with a grant price and fair value of $28.35. The Company granted 10,000 shares of performance-based RSUs in September 2012, with a grant price and fair value of $30.21, which were forfeited in fiscal 2015. Of the fiscal 2008 performance-based restricted shares granted, 55,000, 85,000, and 70,000 shares were forfeited in fiscal 2013, 2014, and 2015, respectively. Of the August 2010 performance-based restricted shares granted, 33,333 shares vested in fiscal 2013, 35,001 shares vested in fiscal 2014, and 31,666 shares were forfeited in fiscal 2014. As a result, as of July 31, 2015, there were no performance-based restricted shares or RSUs outstanding.
Item 13. Certain Relationships, Related Transactions, and Director Independence
The Company annually solicits information from its Directors in order to ensure there are no conflicts of interest. The information gathered annually is reviewed by the Company and if any transactions are not in accordance with the rules of the New York Stock Exchange or are potentially in violation of the Company’s Corporate Governance Principles, the transactions are referred to the Corporate Governance Committee for approval, ratification, or other action. Further, potential affiliated party transactions are discussed at the Company’s quarterly disclosure committee meetings. In addition, pursuant to its charter, the

106
Table of Contents

Company’s Audit Committee periodically reviews reports and disclosures of insider and affiliated party transactions with the Company, if any. Furthermore, the Company’s Directors are expected to be mindful of their fiduciary obligations to the Company and to report any potential conflicts to the Corporate Governance Committee for review. Based on the Company’s consideration of all relevant facts and circumstances, the Corporate Governance Committee will decide whether or not to approve such transactions and will approve only those transactions that are in the best interest of the Company. Additionally, the Company has processes in place to educate executives and employees about affiliated transactions. The Company maintains an anonymous hotline by which employees may report potential conflicts of interest such as affiliated party transactions.
In undertaking its review of potential related party transactions, the Board considered the commercial relationships of the Company, if any, with those entities that have employed the Company’s Directors over the past three fiscal years. The commercial relationships, which involved the purchase and sale of products, or the provision of consulting services, on customary terms, did not exceed the maximum amounts proscribed by the director independence rules of the NYSE over the past three fiscal years. Furthermore, the compensation paid to the Company’s Directors by their employers, was not linked in any way to the commercial relationships their employers had with the Company in fiscal 2015. After consideration of these factors, the Board concluded that none of the Directors whose employers had a commercial relationship with the Company had a material interest in the transactions and the commercial relationships were not material to the Company. Based on these factors, the Company has determined that it does not have material related party transactions that affect the results of operations, cash flow or financial condition. The Company has also determined that no transactions occurred in fiscal 2015, or are currently proposed, that would require disclosure under Item 404 (a) of Regulation S-K.
See Item 10 — Directors and Executive Officers of the Registrant for a discussion of Director independence.

Item 14. Principal Accounting Fees and Services
The following table presents the aggregate fees incurred for professional services by Deloitte & Touche LLP and Deloitte Tax LLP during the years ended July 31, 2015 and 2014. Other than as set forth below, no professional services were rendered or fees billed by Deloitte & Touche LLP or Deloitte Tax LLP during the years ended July 31, 2015 and 2014.
 
 
2015
 
2014
 
 
(Dollars in thousands)
Audit, audit-related and tax compliance
 
 
 
 
Audit fees (1)
 
$
2,426

 
$
1,790

Tax fees — compliance
 
—

 
52

Subtotal audit, audit-related and tax compliance fees
 
2,426

 
1,842

Non-audit related
 
 
 
 
Tax fees — planning and advice
 
359

 
413

Subtotal non-audit related fees
 
359

 
413

Total fees
 
$
2,785

 
$
2,255

 
(1)
Audit fees consist of professional services rendered for the audit of the Company’s annual financial statements, attestation of management’s assessment of internal control, reviews of the quarterly financial statements and statutory reporting compliance.
 
 
2015
 
2014
Ratio of Tax Planning and Advice Fees to Audit Fees, Audit-Related Fees and Tax Compliance Fees
 
0.1 to 1
 
0.2 to 1
Pre-Approval Policy — The services performed by the Independent Registered Public Accounting Firm (“Independent Auditors”) in fiscal 2015 were pre-approved in accordance with the pre-approval policy and procedures adopted by the Audit Committee, which was amended on February 15, 2015. The policy requires the Audit Committee to pre-approve the audit and non-audit services performed by the Independent Auditors in order to assure that the provision of such services does not impair the auditor’s independence. All services performed for the Company by the Independent Auditor must be approved in advance by the Audit Committee. Any proposed services exceeding pre-approved cost levels will require specific pre-approval by the Audit Committee.


107
Table of Contents


PART IV
Item 15. Exhibits and Financial Statement Schedules
Item 15 (a) — The following documents are filed as part of this report:
1) & 2) Consolidated Financial Statement Schedule -
Schedule II Valuation and Qualifying Accounts
All other schedules are omitted as they are not required, or the required information is shown in the consolidated financial statements or notes thereto.
3) Exhibits — See Exhibit Index at page 109 of this Form 10-K.




























108
Table of Contents

EXHIBIT INDEX
Exhibit
Number
Description
2.1

Agreement and Plan of Merger, dated as of December 28, 2012, by and among Brady Corporation, BC I Merger Sub Corporation, Precision Dynamics Corporation, and Precision Dynamics Holding LLC (29)
2.2

Share and Asset Purchase Agreement, dated as of February 24, 2014, by and among Brady Corporation and LTI Flexible Products, Inc. (d/b/a Boyd Corporation) (6)
3.1

Restated Articles of Incorporation of Brady Corporation (1)
3.2

By-laws of Brady Corporation, as amended (23)
*10.1

Form of Change of Control Agreement, amended as of December 23, 2008, entered into with Thomas J. Felmer and Matthew O. Williamson (12)
*10.2

Brady Corporation BradyGold Plan, as amended (2)
*10.3

Executive Additional Compensation Plan, as amended (2)
*10.4

Executive Deferred Compensation Plan, as amended (16)
*10.5

Directors’ Deferred Compensation Plan, as amended (25)
*10.6

Forms of Non-Qualified Employee Stock Option Agreement, Director Stock Option Agreement, and Employee Performance Stock Option Agreement under 2006 Omnibus Incentive Stock Plan (10)
*10.7

Brady Corporation 2004 Omnibus Incentive Stock Plan, as amended (10)
*10.8

Form of Brady Corporation 2004 Nonqualified Stock Option Agreement under the 2004 Omnibus Incentive Stock Plan, as amended (13)
10.9

Brady Corporation Automatic Dividend Reinvestment Plan (4)
*10.10

Brady Corporation 2005 Nonqualified Plan for Non-employee Directors, as amended (3)
*10.11

Forms of Nonqualified Stock Option Agreements under 2005 Non-qualified Plan for Non-employee Directors, as amended (8)
*10.12

Brady Corporation 1997 Omnibus Incentive Stock Plan, as amended (10)
*10.13

Restricted Stock Unit Agreement, dated as of October 1, 2014, with Thomas J. Felmer (11)
*10.14

Complete and Permanent Release and Retirement Agreement, dated as of October 6, 2013, with Frank Jaehnert(14)
*10.15

Brady Corporation 2006 Omnibus Incentive Stock Plan, as amended (10)
*10.16

Restricted Stock Unit Agreement, dated as of November 28, 2014, with Thomas J. Felmer (20)
*10.17

Complete and Permanent Release and Retirement Agreement, dated as of February 9, 2015, with Matthew O. Williamson (21)
*10.18

Consolidated Amendment to Complete and Permanent Release and Retirement Agreement, dated as of May 21, 2015, with Matthew O. Williamson (27)
*10.19

Form of Performance-based Restricted Stock Agreement under Brady Corporation 2006 Omnibus Incentive Stock Plan (7)
*10.20

Restricted Stock Unit Agreement, dated as of March 3, 2015, with Harold L. Sirkin (24)
*10.21

Restated Brady Corporation Restoration Plan (5)
*10.22

Change of Control Agreement, dated as of February 28, 2013, entered into with Louis T. Bolognini (30)
*10.23

Brady Corporation 2003 Omnibus Incentive Stock Plan, as amended (10)
*10.24

Employment Offer Letter, dated as of June 2, 2015, with Russell Shaller (38)

109
Table of Contents

*10.25

Restricted Stock Unit Agreement, dated as of July 15, 2015, with Aaron J. Pearce (39)
10.26

Brady Note Purchase Agreement dated May 13, 2010 (19)
*10.27

Form of Amendment, dated February 17, 2010, to granting agreement for performance-based stock options issued on August 1, 2005 to Thomas J. Felmer and Matthew O. Williamson (18)
*10.28

Brady Corporation 2010 Omnibus Incentive Stock Plan, as amended (22)
*10.29

Brady Corporation 2010 Nonqualified Stock Option Plan for Non-employee Directors (17)
*10.30

Form of Non-Qualified Employee Stock Option Agreement and Employee Performance Stock Option Agreement under 2010 Omnibus Incentive Stock Plan (17)
*10.31

Form of Director Stock Option Agreement under 2010 Nonqualified Stock Option Plan for Non-employee Directors (17)
*10.32

Brady Corporation Incentive Compensation Plan for Senior Executives (15)
*10.33

Restricted Stock Agreement, dated as of October 7, 2013, with Thomas J. Felmer (36)
*10.34

Change of Control Agreement, dated as of March 3, 2014, with Bentley N. Curran (37)
*10.35

Restricted Stock Unit Agreement, dated as of August 4, 2014, with Thomas J. Felmer (9)
*10.36

Change of Control Agreement, dated as of March 3, 2014, with Helena R. Nelligan (37)
*10.37

Form of Fiscal 2012 Performance Stock Option under the 2010 Omnibus Incentive Stock Plan (26)
*10.38

Brady Corporation 2012 Omnibus Incentive Stock Plan (26)
*10.39

Form of Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
*10.40

Form of Non-Qualified Employee Performance Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
*10.41

Form of Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
*10.42

Form of Fiscal 2013 Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (31)
*10.43

Form of Fiscal 2013 Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (31)
10.44

Revolving Credit Agreement, dated as of February 1, 2012 (28)
*10.45

Employment Offer Letter, dated as of August 1, 2014, with J. Michael Nauman (35)
*10.46

Restricted Stock Unit Agreement, dated as of August 4, 2014, with J. Michael Nauman (35)
*10.47

Change of Control Agreement, dated as of August 4, 2014, with J. Michael Nauman (35)
*10.48

Form of Fiscal 2014 Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (32)
*10.49

Form of Fiscal 2014 Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (32)
*10.50

Form of Fiscal 2014 Restricted Stock Unit Agreement under 2012 Omnibus Incentive Stock Plan (32)
*10.51

Deed of Release, dated as of August 1, 2014, with Stephen Millar (33)
*10.52

Separation Agreement, dated as of November 20, 2013, with Allan J. Klotsche (34)
*10.53

Form of Fiscal 2015 Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (9)
*10.54

Form of Fiscal 2015 Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (9)

110
Table of Contents

*10.55

Form of Fiscal 2015 Restricted Stock Unit Agreement under 2012 Omnibus Incentive Stock Plan (9)
*10.56

Restricted Stock Unit Agreement, dated as of June 22, 2015, with Russell R. Shaller
*10.57

Form of Fiscal 2015 Employee Retention Restricted Stock Unit Agreement under 2012 Omnibus Incentive Plan
*10.58

Change of Control Agreement, dated as of August 28, 2015, with Russell R. Shaller
*10.59

Change of Control Agreement, dated as of September 11, 2015, with Aaron J. Pearce
*10.60

Form of Fiscal 2016 Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan
*10.61

Form of Fiscal 2016 Restricted Stock Unit Agreement under 2012 Omnibus Incentive Stock Plan
21

Subsidiaries of Brady Corporation
23

Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm
31.1

Rule 13a-14(a)/15d-14(a) Certification of J. Michael Nauman
31.2

Rule 13a-14(a)/15d-14(a) Certification of Aaron J. Pearce
32.1

Section 1350 Certification of J. Michael Nauman
32.2

Section 1350 Certification of Aaron J. Pearce
101

Interactive Data File
*
Management contract or compensatory plan or arrangement
(1)
Incorporated by reference to Registrant’s Registration Statement No. 333-04155 on Form S-3
(2)
Incorporated by reference to Registrant’s Annual Report on Form 10-K filed for the fiscal year ended July 31, 1989
(3)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed November 25, 2008
(4)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 1992
(5)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2008
(6)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 25, 2014
(7)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed January 9, 2008
(8)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed December 4, 2006
(9)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2014
(10)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2008
(11)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed October 2, 2014
(12)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009
(13)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2005
(14)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed October 7, 2013
(15)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed September 2, 2011
(16)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011
(17)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2009
(18)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 23, 2010
(19)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed May 14, 2010
(20)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2014
(21)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 9, 2015
(22)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed September 27, 2010
(23)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed July 18, 2014
(24)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2015
(25)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed September 15, 2011
(26)
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2011
(27)
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2015
(28)
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 7, 2012
(29)
Incorporated by reference to Registrant's Current Report on Form 8-K filed December 31, 2012

111
Table of Contents

(30)
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013
(31)
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2012
(32)
Incorporated by reference to Registrants Annual Report of Form 10-K for the fiscal year ended July 31, 2013
(33)
Incorporated by reference to Registrant's Current Report on Form 8-K filed August 1, 2014
(34)
Incorporated by reference to Registrant's Current Report on Form 8-K filed November 21, 2013
(35)
Incorporated by reference to Registrant's Current Report on Form 8-K filed August 4, 2014
(36)
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2013
(37)
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2014
(38)
Incorporated by reference to Registrant's Current Report on Form 8-K filed June 5, 2015
(39)
Incorporated by reference to Registrant's Current Report on Form 8-K filed July 16, 2015
 

BRADY CORPORATION AND SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
 
 
Year ended July 31,
Description
 
2015
 
2014
 
2013
 
 
(Dollars in thousands)
Valuation accounts deducted in balance sheet from assets to which they apply — Accounts receivable — allowance for doubtful accounts:
 
 
 
 
 
 
Balances at beginning of period
 
$
3,069

 
$
5,093

 
$
6,005

Additions — Charged to expense
 
1,954

 
779

 
1,018

Due to acquired businesses
 
—

 
—

 
531

Reclassified to continuing operations
 
—

 
31

 
—

Deductions — Bad debts written off, net of recoveries
 
(1,438
)
 
(2,834
)
 
(1,429
)
Deductions — Reclassified to discontinued operations
 
—

 
—

 
(1,032
)
Balances at end of period
 
$
3,585

 
$
3,069

 
$
5,093

Inventory — Reserve for slow-moving inventory:
 
 
 
 
 
 
Balances at beginning of period
 
$
12,259

 
$
11,317

 
$
11,316

Additions — Charged to expense
 
3,017

 
3,100

 
2,629

Due to acquired businesses
 
—

 
—

 
2,887

Reclassified to continuing operations
 
—

 
461

 
—

Deductions — Inventory write-offs
 
(2,007
)
 
(2,619
)
 
(1,811
)
Deductions — Reclassified to discontinued operations
 
—

 
—

 
(3,704
)
Balances at end of period
 
$
13,269

 
$
12,259

 
$
11,317

Valuation allowances against deferred tax assets:
 


 
 
 
 
Balances at beginning of period
 
$
37,409

 
$
37,142

 
$
25,847

Additions during year
 
8,111

 
10,182

 
10,853

Due to acquired businesses
 
—

 
—

 
983

Deductions — Valuation allowances reversed/utilized
 
(5,598
)
 
(9,915
)
 
(541
)
Balances at end of period
 
$
39,922

 
$
37,409

 
$
37,142


112
Table of Contents


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized this 21st day of September 2015.
BRADY CORPORATION
By:
 
/s/ AARON J. PEARCE
 
 
Aaron J. Pearce
 
 
Senior Vice President, Chief Financial Officer, and Chief Accounting Officer
 
 
(Principal Financial Officer and Principal Accounting Officer)
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capabilities and on the dates indicated.*
Signature
  
Title
/s/ J. MICHAEL NAUMAN

 
President and Chief Executive Officer; Director
J. Michael Nauman
  
(Principal Executive Officer)
/s/ PATRICK W. ALLENDER
 
 
Patrick W. Allender
  
Director
/s/ GARY S. BALKEMA
 
 
Gary S. Balkema
  
Director
/s/ NANCY L. GIOIA
 
 
Nancy L. Gioia
 
Director
/s/ CONRAD G. GOODKIND
 
 
Conrad G. Goodkind
  
Director
/s/ FRANK W. HARRIS
 
 
Frank W. Harris
  
Director
/s/ ELIZABETH P. BRUNO
 
 
Elizabeth P. (Pungello) Bruno
  
Director
/s/ BRADLEY C. RICHARDSON
 
 
Bradley C. Richardson
  
Director
/s/ HAROLD L. SIRKIN
 
 
Harold L. Sirkin
 
Director
*
Each of the above signatures is affixed as of September 21, 2015.



113
\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.56

BRADY CORPORATION
RESTRICTED STOCK UNIT AGREEMENT
Upon management’s recommendation, the Management Development and Compensation Committee (the “Committee”) of the Brady Corporation Board of Directors has awarded to Russell Shaller (“Employee”) a restricted stock unit award effective June 22, 2015 pursuant to the terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan (the “Plan”). The Corporation’s records shall be the official record of the grant described herein and, in the event of any conflict between this description and the Corporation’s records, the Corporation’s records shall control.

1.
Number of Units

This Restricted Stock Unit Award applies to 20,992 shares of the presently authorized Class A Nonvoting Common Stock of the Corporation, $.01 par value (the “Restricted Stock Units”). The Restricted Stock Units granted under this Agreement are units that will be reflected in a book account maintained by the Corporation until they become vested or have been forfeited.
2.
Service Vesting Requirement

The vesting of this Award (other than pursuant to accelerated vesting in certain circumstances as provided in Section 3 below) shall be subject to the satisfaction of the condition set forth in Section 2(a) below:
(a)
Vesting. The Award shall be subject to the following service vesting requirement. If the Employee continues in employment through the vesting dates listed below, the Restricted Stock Units shall be vested as listed in the following table:

Vesting Date

Percentage of Vested Restricted Stock Units
 
 
First anniversary of grant date
20%
Second anniversary of grant date
20%
Third anniversary of grant date
20%
Fourth anniversary of the grant date
20%
Fifth anniversary of the grant date
20%


(b)
Forfeiture of Restricted Stock Units. Except as provided in Section 3, if the Employee terminates employment prior to the satisfaction of the vesting requirements set forth in Section 2(a) above, any unvested Restricted Stock Units shall immediately be forfeited. The period of time during which the Restricted Stock Units covered by this Award are forfeitable is referred to as the “Restricted Period.”

3.
Accelerated Vesting

(a)
Notwithstanding the terms and conditions of Section 2 hereof, in the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to death or Disability, the Restricted Stock Units shall become fully vested.

(b)
In the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to a Change in Control, the Restricted Stock Units shall become unrestricted and fully vested.





For purposes of this Agreement, a “Change of Control” shall occur if any person or group of persons (as defined in Section 13(d)(3) of the Securities and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the W. H. Brady Foundation, Inc., collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.
For purposes of this Agreement, a termination due to Change of Control shall occur if within the 12 month period beginning with the date a Change of Control occurs (i) the Employee’s employment with the Corporation (and any Affiliate) is involuntarily terminated (other than by reason of death, disability or Cause) or (ii) the Employee’s employment with the Corporation (and any Affiliate) is voluntarily terminated by the Employee subsequent to (A) a 10% or more diminution in the total of the Employee’s annual base salary (exclusive of fringe benefits) and the Employee’s target bonus in comparison with the Employee’s total of annual base salary and target bonus immediately prior to the date the Change of Control occurs, (B) a significant diminution in the responsibilities or authority of the Employee in comparison with the Employee’s responsibility and authority immediately prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Employee relocate to a principal work location more than 50 miles from the Employee’s principal work location immediately prior to the date the Change of Control occurs.
For purposes of this Agreement, Cause means (i) the Employee’s willful and continued failure to substantially perform the Employee’s duties with the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Employee by the Corporation which specifically identifies the manner in which the Corporation believes the Employee has not substantially performed and a reasonable time to cure has transpired, (ii) the Employee’s conviction of or plea of nolo contendere for the commission of a felony, or (iii) the Employee’s commission of an act of dishonesty or of any willful act of misconduct which results in or could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Committee.
(c)
In the event of (i) the merger or consolidation of the Corporation with or into another corporation or corporations in which the Corporation is not the surviving corporation, (ii) the adoption of any plan for the dissolution of the Corporation, or (iii) the sale or exchange of all or substantially all the assets of the Corporation for cash or for shares of stock or other securities of another corporation, the Restricted Stock Units shall become fully vested.
 
(d)
If the vesting of the Restricted Stock Units would result in any excise tax to the Employee as a result of Section 280G of the Code, the Corporation shall pay the Employee an amount equal to such excise tax.

4.
No Dividends

No dividends will be paid or accrued on any Restricted Stock Units during the Restricted Period.
5.
Settlement of Restricted Stock Units

As soon as practicable after Restricted Stock Units become vested, the Company shall deliver to the Employee one share of the Corporation's Class A Nonvoting Common Stock, $.01 par value (\"Corporation Stock\") for each Restricted Stock Unit which becomes vested.
6.
Transfer Restrictions

This Award is non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the Award shall immediately become null and void and the Restricted Stock Units shall be forfeited.
7.
Withholding Taxes

The Corporation may require payment of or withhold any tax which it believes is payable as a result of the Restricted Stock Units becoming vested, and the Corporation may defer making delivery of the Corporation Stock until arrangements satisfactory to the Corporation have been made with regard to any such withholding obligations. In lieu of part or all of any such payment, the Employee, in satisfaction of all withholding taxes (including, without limitation, Federal income, FICA (Social Security and Medicare) and any state and local income taxes) payable as a result of such vesting, may elect, subject to such rules and regulations as the Committee may adopt from time to time, to have the Corporation withhold that number of shares of Corporation Stock (valued at Fair Market Value on the date of vesting and rounded upward) required to settle such withholding taxes.




8.
Death of Employee

If the Restricted Stock Units shall vest upon the death of the Employee, the shares of Corporation Stock and any amounts in the Employee's Dividend Account shall be issued and paid to the estate of the Employee unless the Corporation shall have theretofore received in writing a beneficiary designation, in which event they shall be issued and paid to the designated beneficiary.
9.
Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Award, Employee agrees to, understands and acknowledges the following:
(a)
During Employee's employment with the Corporation and its Affiliates (the \"Company\"), the Company will provide Employee with Confidential Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the Company. Employee agrees that all Confidential Information is and shall remain the sole and absolute property of the Company. Upon the termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee will not disclose, use, copy or duplicate, or otherwise permit the use, disclosure, copying or duplication of any Confidential Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)
information relating to the Company’s past and existing customers and vendors and development of prospective customers and vendors, including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;
(ii)
inventions, designs, methods, discoveries, works of authorship, creations, improvements or ideas developed or otherwise produced, acquired or used by the Company;
(iii)
the Company’s proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code and all related documentation and training materials, including all upgrades, updates, improvements, derivatives and modifications thereof and including programs and documentation in incomplete stages of design or research and development;
(iv)
the subject matter of the Company’s patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress, manuals, operating instructions, training materials, and other industrial property, including such information in incomplete stages of design or research and development; and
(v)
other confidential and proprietary information or documents relating to the Company’s products, business and marketing plans and techniques, sales and distribution networks and any other information or documents which the Company reasonably regards as being confidential.

(b)
Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee shall not engage in any of the conduct described in subsections (i) or (ii), below, either directly or indirectly, or as an employee, contractor, consultant, partner, officer, director or stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person, firm, partnership or corporation:

(i)
During the time of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company.
(ii)
For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor that are the same as or similar to the duties performed by Employee for the Company at any time during any part of the 24 month period




preceding the termination of Employee's employment with Company; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company during any part of the 24 month period preceding the termination of Employee's employment with Company.

For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or about to become engaged in research and development work on, or the production and/or sale of, any product or service which is directly competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)
Employee acknowledges and agrees that compliance with this Section 9 is necessary to protect the Company, and that a breach of any of this Section 9 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a breach of this Section 9, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other and further relief as is proper under the circumstances. The Company shall institute and prosecute proceedings in any Court of competent jurisdiction either in law or in equity to obtain damages for any such breach of this Section 9, or to enjoin Employee from performing services in breach of Section 9(b) during the term of employment and for a period of 12 months following the termination of employment. Employee hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

(d)
Employee further agrees that, in the event of a breach of this Section 9, the Corporation shall also be entitled to recover the value of any amounts previously paid or payable or any shares (or the value of any shares) delivered or deliverable to Employee pursuant to any Company bonus program, this Agreement, and any other Company plan or arrangement.

(e)
Employee agrees that the terms of this Section 9 shall survive the termination of Employee's employment with the Company.

(f)
EMPLOYEE HAS READ THIS SECTION 9 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION IS FAIR AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL AND PROPRIETARY INFORMATION, THE POST-EMPLOYMENT RESTRICTIONS ON EMPLOYEE'S ACTIVITIES ARE LIKEWISE FAIR AND REASONABLE.

10.
Clawback

This Award is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Corporation Stock or other cash or property received with respect to the awards (including any value received from a disposition of the shares acquired upon payment of the awards).
11.
Adjustment of Shares

The terms and provisions of this Award (including, without limitation, the terms and provisions relating to the number and class of shares subject to this Award) shall be subject to appropriate adjustment in the event of any recapitalization, merger, consolidation, disposition of property or stock, separation, reorganization, stock dividend, issuance of rights, combination or split-up or exchange of shares, or the like.
12.
Provisions of Plan Controlling

This Award is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Award and the provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Award grant and has done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the Plan.
13.
Wisconsin Contract

This Award has been granted in Wisconsin and shall be construed under the laws of that state.




14.
Severability

Wherever possible, each provision of this Award will be interpreted in such manner as to be effective and valid under applicable law, but if any provision hereof is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the remaining provisions hereof.
IN WITNESS WHEREOF, the Corporation has granted this Award as of the day and year first above written.

BRADY CORPORATION

By: /s/ J. MICHAEL NAUMAN    
Name: J. Michael Nauman    
Its: President and Chief Executive Officer     

EMPLOYEE'S ACCEPTANCE
I, Russell Shaller, hereby accept the foregoing Award and agree to the terms and conditions thereof, including the restrictions contained in Section 9 of this Agreement.
EMPLOYEE:
Signature: /s/ RUSSELL SHALLER
Print Name: Russell Shaller                    



\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.57

BRADY CORPORATION
RESTRICTED STOCK UNIT AGREEMENT

Upon management’s recommendation, the Management Development and Compensation Committee (the “Committee”) of the Brady Corporation Board of Directors has awarded to ______________ (“Employee”) a restricted stock unit award effective _____________, 20XX pursuant to the terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan (the “Plan”). The Corporation’s records shall be the official record of the grant described herein and, in the event of any conflict between this description and the Corporation’s records, the Corporation’s records shall control.
1.
Number of Units

This Restricted Stock Unit Award applies to X,XXX shares of the presently authorized Class A Nonvoting Common Stock of the Corporation, $.01 par value (the “Restricted Stock Units”). The Restricted Stock Units granted under this Agreement are units that will be reflected in a book account maintained by the Corporation until they become vested or have been forfeited.
2.
Service Vesting Requirement

The vesting of this Award (other than pursuant to accelerated vesting in certain circumstances as provided in Section 3 below) shall be subject to the satisfaction of the condition set forth in Section 2(a) below:
(a)
Vesting. The Award shall be subject to the following service vesting requirement. If the Employee continues in employment through the vesting dates listed below, the Restricted Stock Units shall be vested as listed in the following table:
 
Vesting Date

Percentage of Vested Restricted Stock Units
 
 
First anniversary of grant date
10%
Second anniversary of grant date
20%
Third anniversary of grant date
30%
Fourth anniversary of the grant date
40%
 
(b)
Forfeiture of Restricted Stock Units. Except as provided in Section 3, if the Employee terminates employment prior to the satisfaction of the vesting requirements set forth in Section 2(a) above, any unvested Restricted Stock Units shall immediately be forfeited. The period of time during which the Restricted Stock Units covered by this Award are forfeitable is referred to as the “Restricted Period.”

3.
Accelerated Vesting

(a)
Notwithstanding the terms and conditions of Section 2 hereof, in the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to death or Disability, the Restricted Stock Units shall become fully vested.

(b)
In the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to a Change in Control, the Restricted Stock Units shall become unrestricted and fully vested.





For purposes of this Agreement, a “Change of Control” shall occur if any person or group of persons (as defined in Section 13(d)(3) of the Securities and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the W. H. Brady Foundation, Inc., collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.
For purposes of this Agreement, a termination due to Change of Control shall occur if within the 12 month period beginning with the date a Change of Control occurs (i) the Employee’s employment with the Corporation (and any Affiliate) is involuntarily terminated (other than by reason of death, disability or Cause) or (ii) the Employee’s employment with the Corporation (and any Affiliate) is voluntarily terminated by the Employee subsequent to (A) a 10% or more diminution in the total of the Employee’s annual base salary (exclusive of fringe benefits) and the Employee’s target bonus in comparison with the Employee’s total of annual base salary and target bonus immediately prior to the date the Change of Control occurs, (B) a significant diminution in the responsibilities or authority of the Employee in comparison with the Employee’s responsibility and authority immediately prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Employee relocate to a principal work location more than 50 miles from the Employee’s principal work location immediately prior to the date the Change of Control occurs.
For purposes of this Agreement, Cause means (i) the Employee’s willful and continued failure to substantially perform the Employee’s duties with the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Employee by the Corporation which specifically identifies the manner in which the Corporation believes the Employee has not substantially performed and a reasonable time to cure has transpired, (ii) the Employee’s conviction of or plea of nolo contendere for the commission of a felony, or (iii) the Employee’s commission of an act of dishonesty or of any willful act of misconduct which results in or could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Committee.
(c)
In the event of (i) the merger or consolidation of the Corporation with or into another corporation or corporations in which the Corporation is not the surviving corporation, (ii) the adoption of any plan for the dissolution of the Corporation, or (iii) the sale or exchange of all or substantially all the assets of the Corporation for cash or for shares of stock or other securities of another corporation, the Restricted Stock Units shall become fully vested.

(d)
If the vesting of the Restricted Stock Units would result in any excise tax to the Employee as a result of Section 280G of the Code, the Corporation shall pay the Employee an amount equal to such excise tax.

4.
No Dividends

No dividends will be paid or accrued on any Restricted Stock Units during the Restricted Period.
5.
Settlement of Restricted Stock Units

As soon as practicable after Restricted Stock Units become vested, the Company shall deliver to the Employee one share of the Corporation's Class A Nonvoting Common Stock, $.01 par value (\"Corporation Stock\") for each Restricted Stock Unit which becomes vested.
6.
Transfer Restrictions

This Award is non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the Award shall immediately become null and void and the Restricted Stock Units shall be forfeited.
7.
Withholding Taxes

The Corporation may require payment of or withhold any tax which it believes is payable as a result of the Restricted Stock Units becoming vested, and the Corporation may defer making delivery of the Corporation Stock until arrangements satisfactory to the Corporation have been made with regard to any such withholding obligations. In lieu of part or all of any such payment, the Employee, in satisfaction of all withholding taxes (including, without limitation, Federal income, FICA (Social Security and Medicare) and any state and local income taxes) payable as a result of such vesting, may elect, subject to such rules and regulations as the Committee may adopt from time to time, to have the Corporation withhold that number of shares of Corporation Stock (valued at Fair Market Value on the date of vesting and rounded upward) required to settle such withholding taxes.




8.
Death of Employee

If the Restricted Stock Units shall vest upon the death of the Employee, the shares of Corporation Stock and any amounts in the Employee's Dividend Account shall be issued and paid to the estate of the Employee unless the Corporation shall have theretofore received in writing a beneficiary designation, in which event they shall be issued and paid to the designated beneficiary.
9.
Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Award, Employee agrees to, understands and acknowledges the following:
(a)
During Employee's employment with the Corporation and its Affiliates (the \"Company\"), the Company will provide Employee with Confidential Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the Company. Employee agrees that all Confidential Information is and shall remain the sole and absolute property of the Company. Upon the termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee will not disclose, use, copy or duplicate, or otherwise permit the use, disclosure, copying or duplication of any Confidential Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)
information relating to the Company’s past and existing customers and vendors and development of prospective customers and vendors, including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;
(ii)
inventions, designs, methods, discoveries, works of authorship, creations, improvements or ideas developed or otherwise produced, acquired or used by the Company;
(iii)
the Company’s proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code and all related documentation and training materials, including all upgrades, updates, improvements, derivatives and modifications thereof and including programs and documentation in incomplete stages of design or research and development;
(iv)
the subject matter of the Company’s patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress, manuals, operating instructions, training materials, and other industrial property, including such information in incomplete stages of design or research and development; and
(v)
other confidential and proprietary information or documents relating to the Company’s products, business and marketing plans and techniques, sales and distribution networks and any other information or documents which the Company reasonably regards as being confidential.

(b)
Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee shall not engage in any of the conduct described in subsections (i) or (ii), below, either directly or indirectly, or as an employee, contractor, consultant, partner, officer, director or stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person, firm, partnership or corporation:

(i)
During the time of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company.
(ii)
For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor that are the same as or similar to the duties performed by Employee for the Company at any time during any part of the 24 month period




preceding the termination of Employee's employment with Company; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company during any part of the 24 month period preceding the termination of Employee's employment with Company.

For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or about to become engaged in research and development work on, or the production and/or sale of, any product or service which is directly competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)
Employee acknowledges and agrees that compliance with this Section 9 is necessary to protect the Company, and that a breach of any of this Section 9 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a breach of this Section 9, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other and further relief as is proper under the circumstances. The Company shall institute and prosecute proceedings in any Court of competent jurisdiction either in law or in equity to obtain damages for any such breach of this Section 9, or to enjoin Employee from performing services in breach of Section 9(b) during the term of employment and for a period of 12 months following the termination of employment. Employee hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

(d)
Employee further agrees that, in the event of a breach of this Section 9, the Corporation shall also be entitled to recover the value of any amounts previously paid or payable or any shares (or the value of any shares) delivered or deliverable to Employee pursuant to any Company bonus program, this Agreement, and any other Company plan or arrangement.

(e)
Employee agrees that the terms of this Section 9 shall survive the termination of Employee's employment with the Company.

(f)
EMPLOYEE HAS READ THIS SECTION 9 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION IS FAIR AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL AND PROPRIETARY INFORMATION, THE POST-EMPLOYMENT RESTRICTIONS ON EMPLOYEE'S ACTIVITIES ARE LIKEWISE FAIR AND REASONABLE.

10.
Clawback

This Award is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Corporation Stock or other cash or property received with respect to the awards (including any value received from a disposition of the shares acquired upon payment of the awards).
11.
Adjustment of Shares

The terms and provisions of this Award (including, without limitation, the terms and provisions relating to the number and class of shares subject to this Award) shall be subject to appropriate adjustment in the event of any recapitalization, merger, consolidation, disposition of property or stock, separation, reorganization, stock dividend, issuance of rights, combination or split-up or exchange of shares, or the like.
12.
Provisions of Plan Controlling

This Award is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Award and the provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Award grant and has done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the Plan.
13.
Wisconsin Contract

This Award has been granted in Wisconsin and shall be construed under the laws of that state.




14.
Severability

Wherever possible, each provision of this Award will be interpreted in such manner as to be effective and valid under applicable law, but if any provision hereof is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the remaining provisions hereof.
IN WITNESS WHEREOF, the Corporation has granted this Award as of the day and year first above written.


BRADY CORPORATION

By: J. MICHAEL NAUMAN
Name: J. Michael Nauman
Its: President and Chief Executive Officer


EMPLOYEE'S ACCEPTANCE

I, ___________________________, hereby accept the foregoing Award and agree to the terms and conditions thereof, including the restrictions contained in Section 9 of this Agreement.
EMPLOYEE:
Signature:     
Print Name:     
                



\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.58
Brady Corporation
Change of Control Agreement


AGREEMENT, made as of August 28, 2015, between Brady Corporation, a Wisconsin corporation, (“Corporation”) and Russell Shaller.
WHEREAS, the Executive is now serving as an executive of the Corporation in a position of importance and responsibility; and
WHEREAS, the Executive possesses intimate knowledge of the business and affairs of the Corporation and its policies, markets and financial and human resources, and the Executive has acquired certain confidential information and data with respect to the Corporation; and
WHEREAS, the Corporation wishes to continue to receive the benefit of the Executive’s knowledge and experience and, as an inducement for continued service, is willing to offer the Executive certain payments due to severance as a result of change of control as set forth herein;
NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, the Executive and Corporation agree as follows:
SECTION 1.DEFINITIONS.

(a)Change of Control. For purposes of this Agreement, a “Change of Control” shall occur if and when any person or group of persons (as defined in Section 13(d)(3) of the Securities and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the William H. Brady, Jr. Family Trust, collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.

(b)Termination Due to Change of Control. A “Termination Due to Change of Control” shall occur if within the 24 month period beginning with the date a Change of Control occurs (i) the Executive’s employment with the Corporation is involuntarily terminated (other than by reason of death, disability or Cause) or (ii) the Executive’s employment with the Corporation is voluntarily terminated by the Executive subsequent to (A) any reduction in the total of the Executive’s annual base salary (exclusive of fringe benefits) and the Executive’s target bonus in comparison with the Executive’s annual base salary and target bonus immediately prior to the date the Change of Control occurs, (B) a significant diminution in the responsibilities or authority of the Executive in comparison with the Executive’s responsibility and authority immediately prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Executive relocate to a principal work location more than 50 miles from the Executive’s principal work location immediately prior to the date the Change of Control occurs.

(c)“Cause” means (i) the Executive’s willful and continued failure to substantially perform the Executive’s duties with the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Executive by the Corporation which specifically identifies the manner in which the Corporation believes the Executive has not substantially performed and a reasonable time to cure has transpired, (ii) the Executive’s conviction of (or plea of nolo contendere for the commission of) a felony, or (iii) the Executive’s commission of an act of dishonesty or of any willful act of misconduct which results in or could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Board of Directors of the Corporation.

(d)“Beneficiary” means any one or more primary or secondary beneficiaries designated in writing by the Executive on a form provided by the Corporation to receive any benefits which may become payable under this Agreement on or after the Executive’s death. The Executive shall have the right to name, change or revoke the Executive’s designation of a Beneficiary on a form provided by the Corporation. The designation on file with the Corporation at the time of the Executive’s death shall be controlling. Should the Executive fail to make a valid Beneficiary designation or leave no named Beneficiary surviving, any benefits due shall be paid to the Executive’s spouse, if living; or if not living, then to the Executive’s estate.

(e)“Code” means the Internal Revenue Code of 1986, as amended.





SECTION 2.PAYMENTS UPON TERMINATION DUE TO CHANGE OF CONTROL.

(a)Following Termination Due to Change of Control, the Executive shall be paid an amount equal to two times the annual base salary paid the Executive by the Corporation in effect immediately prior to the date the Change of Control occurs, and two times the average bonus payment received in the three years immediately prior to the date the Change of Control occurs. Such amount shall be paid in 24 monthly installments beginning on the 15th day of the month following the month in which the Executive’s employment with the Corporation terminates.

(b)If the scheduled payments under paragraph (a) above would result in disallowance of any portion of the Corporation’s deduction therefore under Section 162(m) of the Code, the payments called for under paragraph (a) shall be limited to the amount which is deductible, with the balance to be paid during the first taxable year in which the Corporation reasonably anticipates that the deduction of such payment is not barred by Section 162(m). However, in such event, the Corporation shall pay the Executive on a quarterly basis an amount of interest based on the prime rate recomputed each quarter on the unpaid scheduled payments.

(c)It is intended that (A) each payment or installment of payments provided under this Section 2 is a separate “payment” for purposes of Code Section 409A and (B) that the payments satisfy, to the greatest extent possible, the exemptions from the application of Code Section 409A, including those provided under Treasury Regulations 1.409A-1(b)(4) (regarding short-term deferrals), 1.409A-1(b)(9)(iii) (regarding the two-times, two year exception), and 1.409A-1(b)(9)(v) (regarding reimbursements and other separation pay). Notwithstanding anything to the contrary in this Agreement, if the Corporation determines that on the Termination Due to Change of Control the Executive is a “specified employee” (as such term is defined under Treasury Regulation 1.409A-1(i)(1)) of the Corporation and that any payments to be provided to Executive are or may become subject to the additional tax under Code Section 409A(a)(1)(B) or any other taxes or penalties imposed under Code Section 409A (“Section 409A Taxes”), then such payments shall be delayed until the date that is six (6) months after the Termination Due to Change of Control. Any delayed payments shall be made in a lump sum on the first day of the seventh month following the Termination Due to Change of Control, or such earlier date that, as determined by the Corporation, is sufficient to avoid the imposition of any Section 409A Taxes on Executive.

SECTION 3.EXCISE TAX, ATTORNEY FEES.

(a)If the payments under Section 2 in combination with any other payments which the Executive has the right to receive from the Corporation (the “Total Payments”) would result in the Executive incurring an excise tax as a result of Section 280(G) of the Code, the Executive will be solely responsible for such excise tax.

(b)If the Executive is required to file a lawsuit to enforce the Executive’s rights under this Agreement and the Executive prevails in such lawsuit, the Corporation will reimburse the Executive for attorney fees incurred up to a maximum of $25,000.00.

SECTION 4.DEATH AFTER THE EXECUTIVE HAS BEGUN RECEIVING PAYMENTS.

Should the Executive die after Termination Due to Change of Control, but before receiving all payments due the Executive hereunder, any remaining payments due shall be made to the Executive’s Beneficiary.
SECTION 5.CONFIDENTIAL INFORMATION AGREEMENT.

The Executive has obligations under the separate Confidential Information Agreement between the Executive and the Corporation which continue beyond the Executive’s termination of employment. The payments to be made hereunder are conditioned upon the Executive’s compliance with the terms of the Confidential Information Agreement. The payments made hereunder shall be reduced by any payments the Corporation makes to the Executive under Section 3 of the Confidential Information Agreement. In the event the Executive violates the provisions of the Confidential Information Agreement, no further payments shall be due hereunder and the Executive shall be obligated to repay all previous payments received hereunder in the same manner as provided in Section 4 of the Confidential Information Agreement.




SECTION 6.MISCELLANEOUS.

(a)Non-Assignability. This Agreement is personal to the Executive and, without the prior written consent of the Corporation, shall not be assignable by the Executive otherwise than by will or the laws of descent and distribution. This Agreement shall inure to the benefit of and be binding upon the Corporation and its successors and assigns and shall also be enforceable by the Executive’s legal representatives.

(b)Successors. The Corporation shall require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Corporation expressly to assume and agree to perform this Agreement in the same manner and to the same extent that the Corporation would have been required to perform it if no such succession had taken place. As used in this Agreement, “Corporation” shall mean both the Corporation as defined above and any such successor that assumes and agrees to perform this Agreement, by operation of law or otherwise.

(c)Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of the State of Wisconsin, without reference to principles of conflict of laws, to the extent not preempted by federal law. The captions of this Agreement are not part of the provisions hereof and shall have no force or effect.

(d)Notices. All notices and other communications under this Agreement shall be in writing and shall be given by hand delivery to the other party or by registered or certified mail, return receipt requested, postage prepaid, addressed as follows:
If to the Executive:     Russell Shaller                                
6555 West Good Hope Road
Milwaukee, Wisconsin 53223

If to the Corporation:    Brady Corporation
6555 West Good Hope Road
Milwaukee, Wisconsin 53223
Attention: CFO

or to such other address as either party furnishes to the other in writing in accordance with this paragraph. Notices and communications shall be effective when actually received by the addressee.
(e)Construction. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement. If any provision of this Agreement shall be held invalid or unenforceable in part, the remaining portion of such provision, together with all other provisions of this Agreement, shall remain valid and enforceable and continue in full force and effect to the fullest extent consistent with law.

(f)No Guarantee of Employment. Nothing contained in this Agreement shall give the Executive the right to be retained in the employment of the Corporation or affect the right of the Corporation to dismiss the Executive.

(g)Amendment; Entire Agreement. This Agreement may not be amended or modified except by a written agreement executed by the parties hereto or their respective successors and legal representatives. This Agreement contains the entire agreement between the parties on the subjects covered and replaces all prior writings, proposals, specifications or other oral or written materials relating thereto.

(h)Impact on Other Plans. No amounts paid to the Executive under this Agreement will be taken into account as “wages”, “salary”, “base pay” or any other type of compensation when determining the amount of any payment or allocation, or for any other purpose, under any other qualified or nonqualified plan or agreement of the Corporation, except as otherwise may be specifically provided by such plan or agreement.

(i)Other Agreements. This Agreement supersedes any other severance arrangement or Change of Control Agreement between the Corporation and the Executive. This Agreement does not confer any payments or benefits other than the payments described in Sections 2 and 3 hereof.

(j)Withholding. To the extent required by law, the Corporation shall withhold any taxes required to be withheld with respect to this Agreement by the federal, state or local government from payments made hereunder or from other amounts paid to the Executive by the Corporation.





(k)Facility of Payment. If the Executive or, if applicable, the Executive’s Beneficiary, is under legal disability, the Corporation may direct that payments be made to a relative of such person for the benefit of such person, without the intervention of any legal guardian or conservator, or to any legal guardian or conservator of such person. Any such distribution shall constitute a full discharge with respect to the Corporation and the Corporation shall not be required to see to the application of any distribution so made.

SECTION 7.CLAIMS PROCEDURE.

(a)Claim Review. If the Executive or the Executive’s Beneficiary (a “Claimant”) believes that he or she has been denied all or a portion of a benefit under this Agreement, he or she may file a written claim for benefits with the Corporation. The Corporation shall review the claim and notify the Claimant of the Corporation’s decision within 60 days of receipt of such claim, unless the Claimant receives written notice prior to the end of the 60 day period stating that special circumstances require an extension of the time for decision. The Corporation’s decision shall be in writing, sent by mail to the Claimant’s last known address, and if a denial of the claim, must contain the specific reasons for the denial, reference to pertinent provisions of this Agreement on which the denial is based, a designation of any additional material necessary to perfect the claim, and an explanation of the claim review procedure.

(b)Appeal Procedure to the Board. A Claimant is entitled to request a review of any denial by the full Board by written request to the Chair of the Board within 60 days of receipt of the denial. Absent a request for review within the 60-day period, the claim will be deemed to be conclusively denied. The Board shall afford the Claimant the opportunity to review all pertinent documents and submit issues and comments in writing and shall render a review decision in writing, all within 60 days after receipt of a request for review (provided that, in special circumstances the Board may extend the time for decision by not more than 60 days upon written notice to the Claimant.) The Board’s review decision shall contain specific reasons for the decision and reference to the pertinent provisions of this Agreement.

IN WITNESS WHEREOF, the Executive has signed this Agreement and, pursuant to the authorization of the Board, the Corporation has caused this Agreement to be signed, all as of the date first set forth above.



Signature: /s/ RUSSELL SHALLER
Executive- Russell Shaller
Vice President - President, Global Identification Solutions


BRADY CORPORATION

By: /s/ J. MICHAEL NAUMAN
J. Michael Nauman
President and Chief Executive Officer




\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.59
Brady Corporation
Change of Control Agreement

AGREEMENT, made as of September 11, 2015, between Brady Corporation, a Wisconsin corporation, (“Corporation”) and Aaron Pearce.
WHEREAS, the Executive is now serving as an executive of the Corporation in a position of importance and responsibility; and
WHEREAS, the Executive possesses intimate knowledge of the business and affairs of the Corporation and its policies, markets and financial and human resources, and the Executive has acquired certain confidential information and data with respect to the Corporation; and
WHEREAS, the Corporation wishes to continue to receive the benefit of the Executive’s knowledge and experience and, as an inducement for continued service, is willing to offer the Executive certain payments due to severance as a result of change of control as set forth herein;
NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, the Executive and Corporation agree as follows:
SECTION 1.DEFINITIONS.

(a)Change of Control. For purposes of this Agreement, a “Change of Control” shall occur if and when any person or group of persons (as defined in Section 13(d)(3) of the Securities and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the William H. Brady, Jr. Family Trust, collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.

(b)Termination Due to Change of Control. A “Termination Due to Change of Control” shall occur if within the 24 month period beginning with the date a Change of Control occurs (i) the Executive’s employment with the Corporation is involuntarily terminated (other than by reason of death, disability or Cause) or (ii) the Executive’s employment with the Corporation is voluntarily terminated by the Executive subsequent to (A) any reduction in the total of the Executive’s annual base salary (exclusive of fringe benefits) and the Executive’s target bonus in comparison with the Executive’s annual base salary and target bonus immediately prior to the date the Change of Control occurs, (B) a significant diminution in the responsibilities or authority of the Executive in comparison with the Executive’s responsibility and authority immediately prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Executive relocate to a principal work location more than 50 miles from the Executive’s principal work location immediately prior to the date the Change of Control occurs.

(c)“Cause” means (i) the Executive’s willful and continued failure to substantially perform the Executive’s duties with the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Executive by the Corporation which specifically identifies the manner in which the Corporation believes the Executive has not substantially performed and a reasonable time to cure has transpired, (ii) the Executive’s conviction of (or plea of nolo contendere for the commission of) a felony, or (iii) the Executive’s commission of an act of dishonesty or of any willful act of misconduct which results in or could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Board of Directors of the Corporation.

(d)“Beneficiary” means any one or more primary or secondary beneficiaries designated in writing by the Executive on a form provided by the Corporation to receive any benefits which may become payable under this Agreement on or after the Executive’s death. The Executive shall have the right to name, change or revoke the Executive’s designation of a Beneficiary on a form provided by the Corporation. The designation on file with the Corporation at the time of the Executive’s death shall be controlling. Should the Executive fail to make a valid Beneficiary designation or leave no named Beneficiary surviving, any benefits due shall be paid to the Executive’s spouse, if living; or if not living, then to the Executive’s estate.

(e)“Code” means the Internal Revenue Code of 1986, as amended.





SECTION 2.PAYMENTS UPON TERMINATION DUE TO CHANGE OF CONTROL.

(a)Following Termination Due to Change of Control, the Executive shall be paid an amount equal to two times the annual base salary paid the Executive by the Corporation in effect immediately prior to the date the Change of Control occurs, and two times the average bonus payment received in the three years immediately prior to the date the Change of Control occurs. Such amount shall be paid in 24 monthly installments beginning on the 15th day of the month following the month in which the Executive’s employment with the Corporation terminates.

(b)If the scheduled payments under paragraph (a) above would result in disallowance of any portion of the Corporation’s deduction therefore under Section 162(m) of the Code, the payments called for under paragraph (a) shall be limited to the amount which is deductible, with the balance to be paid during the first taxable year in which the Corporation reasonably anticipates that the deduction of such payment is not barred by Section 162(m). However, in such event, the Corporation shall pay the Executive on a quarterly basis an amount of interest based on the prime rate recomputed each quarter on the unpaid scheduled payments.

(c)It is intended that (A) each payment or installment of payments provided under this Section 2 is a separate “payment” for purposes of Code Section 409A and (B) that the payments satisfy, to the greatest extent possible, the exemptions from the application of Code Section 409A, including those provided under Treasury Regulations 1.409A-1(b)(4) (regarding short-term deferrals), 1.409A-1(b)(9)(iii) (regarding the two-times, two year exception), and 1.409A-1(b)(9)(v) (regarding reimbursements and other separation pay). Notwithstanding anything to the contrary in this Agreement, if the Corporation determines that on the Termination Due to Change of Control the Executive is a “specified employee” (as such term is defined under Treasury Regulation 1.409A-1(i)(1)) of the Corporation and that any payments to be provided to Executive are or may become subject to the additional tax under Code Section 409A(a)(1)(B) or any other taxes or penalties imposed under Code Section 409A (“Section 409A Taxes”), then such payments shall be delayed until the date that is six (6) months after the Termination Due to Change of Control. Any delayed payments shall be made in a lump sum on the first day of the seventh month following the Termination Due to Change of Control, or such earlier date that, as determined by the Corporation, is sufficient to avoid the imposition of any Section 409A Taxes on Executive.

SECTION 3.EXCISE TAX, ATTORNEY FEES.

(a)If the payments under Section 2 in combination with any other payments which the Executive has the right to receive from the Corporation (the “Total Payments”) would result in the Executive incurring an excise tax as a result of Section 280(G) of the Code, the Executive will be solely responsible for such excise tax.

(b)If the Executive is required to file a lawsuit to enforce the Executive’s rights under this Agreement and the Executive prevails in such lawsuit, the Corporation will reimburse the Executive for attorney fees incurred up to a maximum of $25,000.00.

SECTION 4.DEATH AFTER THE EXECUTIVE HAS BEGUN RECEIVING PAYMENTS.

Should the Executive die after Termination Due to Change of Control, but before receiving all payments due the Executive hereunder, any remaining payments due shall be made to the Executive’s Beneficiary.
SECTION 5.CONFIDENTIAL INFORMATION AGREEMENT.

The Executive has obligations under the separate Confidential Information Agreement between the Executive and the Corporation which continue beyond the Executive’s termination of employment. The payments to be made hereunder are conditioned upon the Executive’s compliance with the terms of the Confidential Information Agreement. The payments made hereunder shall be reduced by any payments the Corporation makes to the Executive under Section 3 of the Confidential Information Agreement. In the event the Executive violates the provisions of the Confidential Information Agreement, no further payments shall be due hereunder and the Executive shall be obligated to repay all previous payments received hereunder in the same manner as provided in Section 4 of the Confidential Information Agreement.
SECTION 6.MISCELLANEOUS.

(a)Non-Assignability. This Agreement is personal to the Executive and, without the prior written consent of the Corporation, shall not be assignable by the Executive otherwise than by will or the laws of descent and distribution. This Agreement shall inure to the benefit of and be binding upon the Corporation and its successors and assigns and shall also be enforceable by the Executive’s legal representatives.





(b)Successors. The Corporation shall require any successor (whether direct or indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Corporation expressly to assume and agree to perform this Agreement in the same manner and to the same extent that the Corporation would have been required to perform it if no such succession had taken place. As used in this Agreement, “Corporation” shall mean both the Corporation as defined above and any such successor that assumes and agrees to perform this Agreement, by operation of law or otherwise.

(c)Governing Law. This Agreement shall be governed by, and construed in accordance with, the laws of the State of Wisconsin, without reference to principles of conflict of laws, to the extent not preempted by federal law. The captions of this Agreement are not part of the provisions hereof and shall have no force or effect.

(d)Notices. All notices and other communications under this Agreement shall be in writing and shall be given by hand delivery to the other party or by registered or certified mail, return receipt requested, postage prepaid, addressed as follows:
If to the Executive:
Aaron Pearce                                    4906 South Lake Road                            Colgate, WI 53017-9111

If to the Corporation:    Brady Corporation
6555 West Good Hope Road
Milwaukee, Wisconsin 53223
Attention: CFO

or to such other address as either party furnishes to the other in writing in accordance with this paragraph. Notices and communications shall be effective when actually received by the addressee.
(e)Construction. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement. If any provision of this Agreement shall be held invalid or unenforceable in part, the remaining portion of such provision, together with all other provisions of this Agreement, shall remain valid and enforceable and continue in full force and effect to the fullest extent consistent with law.

(f)No Guarantee of Employment. Nothing contained in this Agreement shall give the Executive the right to be retained in the employment of the Corporation or affect the right of the Corporation to dismiss the Executive.

(g)Amendment; Entire Agreement. This Agreement may not be amended or modified except by a written agreement executed by the parties hereto or their respective successors and legal representatives. This Agreement contains the entire agreement between the parties on the subjects covered and replaces all prior writings, proposals, specifications or other oral or written materials relating thereto.

(h)Impact on Other Plans. No amounts paid to the Executive under this Agreement will be taken into account as “wages”, “salary”, “base pay” or any other type of compensation when determining the amount of any payment or allocation, or for any other purpose, under any other qualified or nonqualified plan or agreement of the Corporation, except as otherwise may be specifically provided by such plan or agreement.

(i)Other Agreements. This Agreement supersedes any other severance arrangement or Change of Control Agreement between the Corporation and the Executive. This Agreement does not confer any payments or benefits other than the payments described in Sections 2 and 3 hereof.

(j)Withholding. To the extent required by law, the Corporation shall withhold any taxes required to be withheld with respect to this Agreement by the federal, state or local government from payments made hereunder or from other amounts paid to the Executive by the Corporation.

(k)Facility of Payment. If the Executive or, if applicable, the Executive’s Beneficiary, is under legal disability, the Corporation may direct that payments be made to a relative of such person for the benefit of such person, without the intervention of any legal guardian or conservator, or to any legal guardian or conservator of such person. Any such distribution shall constitute a full discharge with respect to the Corporation and the Corporation shall not be required to see to the application of any distribution so made.





SECTION 7.CLAIMS PROCEDURE.

(a)Claim Review. If the Executive or the Executive’s Beneficiary (a “Claimant”) believes that he or she has been denied all or a portion of a benefit under this Agreement, he or she may file a written claim for benefits with the Corporation. The Corporation shall review the claim and notify the Claimant of the Corporation’s decision within 60 days of receipt of such claim, unless the Claimant receives written notice prior to the end of the 60 day period stating that special circumstances require an extension of the time for decision. The Corporation’s decision shall be in writing, sent by mail to the Claimant’s last known address, and if a denial of the claim, must contain the specific reasons for the denial, reference to pertinent provisions of this Agreement on which the denial is based, a designation of any additional material necessary to perfect the claim, and an explanation of the claim review procedure.

(b)Appeal Procedure to the Board. A Claimant is entitled to request a review of any denial by the full Board by written request to the Chair of the Board within 60 days of receipt of the denial. Absent a request for review within the 60-day period, the claim will be deemed to be conclusively denied. The Board shall afford the Claimant the opportunity to review all pertinent documents and submit issues and comments in writing and shall render a review decision in writing, all within 60 days after receipt of a request for review (provided that, in special circumstances the Board may extend the time for decision by not more than 60 days upon written notice to the Claimant.) The Board’s review decision shall contain specific reasons for the decision and reference to the pertinent provisions of this Agreement.

IN WITNESS WHEREOF, the Executive has signed this Agreement and, pursuant to the authorization of the Board, the Corporation has caused this Agreement to be signed, all as of the date first set forth above.

Signature: /s/ AARON J. PEARCE
Executive- Aaron Pearce
Senior Vice President, Chief Financial Officer, and
Chief Accounting Officer


BRADY CORPORATION

By: /s/ J. MICHAEL NAUMAN
J. Michael Nauman
President and Chief Executive Officer




\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.60

BRADY CORPORATION
NONQUALIFIED STOCK OPTION

Upon management’s recommendation, the Management Development and Compensation Committee (the “Committee”) of the Brady Corporation Board of Directors has awarded to _______________ (“Employee”) a non-qualified stock option (the “Option”) effective __________, 20__, pursuant to the terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan (the “Plan”). The Corporation’s records shall be the official record of the Option grant described herein and, in the event of any conflict between this description and the Corporation’s records, the Corporation’s records shall control.
1.
Number of Shares Optioned; Option Price

The Corporation grants to the Employee the right and option to purchase, on the terms and conditions hereof, all or any part of an aggregate of X,XXX shares of the presently authorized Class A Common Stock of the Corporation, $.01 par value, whether unissued or issued and reacquired by the Corporation, at the price of $XX.XX per share (the “Option Price”).
2.
Conditions of Exercise of Options During Employee’s Lifetime; Vesting of Option

Except as provided in this Section and in Section 3, this Option may not be exercised (a) unless Employee is at the date of the exercise in the employ of the Corporation or an Affiliate, and (b) until Employee shall have been continuously so employed for a period of at least one year from the date hereof. Thereafter, this Option shall be exercisable for any amount of shares up to the maximum percentage of shares covered by this Option (rounded up to the nearest whole share), as follows (but in no event shall this Option be exercisable for any shares after the expiration date provided in Section 7):



Number of Completed Years After
Date of Grant of this Option
Maximum
Percentage
of Shares For
Which Option is
Exercisable
 
 
Less than 1
Zero
At least 1 but less than 2
33-1/3%
At least 2 but less than 3
66-2/3%
At least 3
100%

If Employee shall cease to be employed by the Corporation or an Affiliate for any reason other than as provided in Section 3 after Employee shall have been continuously so employed for one year after the grant of this Option, Employee may, at any time within 90 days of such termination, but in no event later than the date of expiration of this Option, exercise this Option to the extent Employee was entitled to do so on the date of such termination. However, if Employee was dismissed for cause, of which the Committee shall be the sole judge, this Option shall forthwith expire. This Agreement does not confer upon Employee any right of continuation of employment by the Corporation or an Affiliate, nor does it impair any right the Corporation or any Affiliate may have to terminate the Employee’s employment at any time.
3.
Termination of Employment

Notwithstanding the provisions of Section 2 hereof, if the Employee:
(a)
is terminated by the death of the Employee, any unexercised, unexpired Stock Options granted hereunder to the Employee shall be 100% vested and fully exercisable, in whole or in part, at any time within one year after the date of death, by the Employee’s personal representative or by the person to whom the Stock Options are transferred under the Employee’s last will and testament or the applicable laws of descent and distribution;

(b)
dies within 90 days after termination of employment by the Corporation or its Affiliates, other than for cause, any unexercised, unexpired Stock Options granted hereunder to the Employee and exercisable as of the date of




such termination of employment shall be exercisable, in whole or in part, at any time within one year after the date of death, by the Employee’s personal representative or by the person to whom the Stock Options are transferred under the Employee’s last will and testament or the applicable laws of descent and distribution;

(c)
is terminated as a result of the disability of the Employee (a disability means that the Employee is disabled as a result of sickness or injury, such that he or she is unable to satisfactorily perform the material duties of Employee’s job, as determined by the Board of Directors, on the basis of medical evidence satisfactory to it), any unexercised, unexpired Stock Options granted hereunder to the Employee shall become 100% vested and fully exercisable, in whole or in part, at any time within one year after the date of disability; or

(d)
is terminated as a result of the Employee’s retirement after age 65, any unexercised, unexpired Stock Options granted hereunder to the Employee shall continue to vest as provided in Section 2 hereof and any option that is or becomes vested may be exercised in whole or in part prior to the expiration date of such option.

4.
Deferral of Exercise

Although the Corporation intends to exert its best efforts so that the shares purchasable upon the exercise of this Option will be registered under, or exempt from, the registration requirements of, the Securities Act of 1933 (the “Act”) and any applicable state securities law at the time or times this Option (or any portion of this Option) first becomes exercisable, if the exercise of this Option would otherwise result in a violation by the Corporation of any provision of the Act or of any state securities law, the Corporation may require that such exercise be deferred until the Corporation has taken appropriate action to avoid any such violation.
5.
Method of Exercising Option

This Option shall be exercised by delivering to the Corporation, at the office of its Treasurer, a written notice of the number of shares with respect to which this Option is at the time being exercised and by paying the Corporation in full the Option Price of the shares being acquired at the time.
6.
Method of Payment

Payment shall be made either (i) in cash; (ii) by delivering shares of the Corporation’s Class A Common Stock which have been beneficially owned by the Employee, the spouse of the Employee, or both of them, for a period of at least six months prior to the time of exercise (“Delivered Stock”); (iii) by surrendering to the Corporation shares of Class A Common Stock otherwise receivable upon exercise of the Option (a “Net Exercise”); or (iv) any combination of the foregoing. Payment in the form of Delivered Stock shall be in the amount of the Fair Market Value of the stock at the date of exercise, determined in accordance with Section 9.
7.
Expiration Date

This Option shall expire ten years after the date on which this Option was granted.
8.
Withholding Taxes

The Corporation may require, as a condition to the exercise of this Option, that the Employee concurrently pay to the Corporation any taxes which the Corporation is required to withhold by reason of such exercise. In lieu of part or all of any such payment, the Employee may elect, subject to such rules and regulations as the Committee may adopt from time to time, to have the Corporation withhold from the shares to be issued upon exercise that number of shares having a Fair Market Value, determined in accordance with Section 9, equal to the amount which the Corporation is required to withhold.
9.
Method of Valuation of Stock

The “Fair Market Value” of the Class A Common Stock of the Corporation on any date shall mean, if the stock is then listed and traded on a registered national securities exchange, or is quoted in the NASDAQ National Market System, the average of the high and low sales price recorded in composite transactions for such date or, if such date is not a business day or if no sales of shares shall have been reported with respect to such date, the next preceding business date with respect to which sales were reported. In the absence of reported sales or if the stock is not so listed or quoted, but is traded in the over-the-counter market, Fair Market Value shall be the average of the closing bid and asked prices for such shares on the relevant date.




10.
Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Option, Employee agrees to, understands and acknowledges the following:
(a)
During Employee's employment with the Corporation and its Affiliates (the \"Company\"), the Company will provide Employee with Confidential Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the Company. Employee agrees that all Confidential Information is and shall remain the sole and absolute property of the Company. Upon the termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee will not disclose, use, copy or duplicate, or otherwise permit the use, disclosure, copying or duplication of any Confidential Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)
information relating to the Company’s past and existing customers and vendors and development of prospective customers and vendors, including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;
(ii)
inventions, designs, methods, discoveries, works of authorship, creations, improvements or ideas developed or otherwise produced, acquired or used by the Company;
(iii)
the Company’s proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code and all related documentation and training materials, including all upgrades, updates, improvements, derivatives and modifications thereof and including programs and documentation in incomplete stages of design or research and development;
(iv)
the subject matter of the Company’s patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress, manuals, operating instructions, training materials, and other industrial property, including such information in incomplete stages of design or research and development; and
(v)
other confidential and proprietary information or documents relating to the Company’s products, business and marketing plans and techniques, sales and distribution networks and any other information or documents which the Company reasonably regards as being confidential.

(b)
Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee shall not engage in any of the conduct described in subsections (i) or (ii), below, either directly or indirectly, or as an employee, contractor, consultant, partner, officer, director or stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person, firm, partnership or corporation:

(i)
During the time of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company.
(ii)
For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor that are the same as or similar to the duties performed by Employee for the Company at any time during any part of the 24 month period preceding the termination of Employee's employment with Company; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company during any part of the 24 month period preceding the termination of Employee's employment with Company.





For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or about to become engaged in research and development work on, or the production and/or sale of, any product or service which is directly competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)
Employee acknowledges and agrees that compliance with this Section 10 is necessary to protect the Company, and that a breach of any of this Section 10 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a breach of this Section 10, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other and further relief as is proper under the circumstances. The Company shall institute and prosecute proceedings in any Court of competent jurisdiction either in law or in equity to obtain damages for any such breach of this Section 10, or to enjoin Employee from performing services in breach of Section 10(b) during the term of employment and for a period of 12 months following the termination of employment. Employee hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

(d)
Employee further agrees that, in the event of a breach of this Section 10, the Corporation shall also be entitled to recover the value of any amounts previously paid or payable or any shares (or the value of any shares) delivered or deliverable to Employee pursuant to any Company bonus program, this Agreement, and any other Company plan or arrangement.

(e)
Employee agrees that the terms of this Section 10 shall survive the termination of Employee's employment with the Company.

(f)
EMPLOYEE HAS READ THIS SECTION 10 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION IS FAIR AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL AND PROPRIETARY INFORMATION, THE POST-EMPLOYMENT RESTRICTIONS ON EMPLOYEE'S ACTIVITIES ARE LIKEWISE FAIR AND REASONABLE.

11.
Clawback

This Option is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Common Stock or other cash or property received with respect to the awards (including any value received from a disposition of the shares acquired upon payment of the awards).
12.
No Rights in Shares Until Certificates Issued

Neither the Employee nor his heirs nor his personal representative shall have any of the rights or privileges of a stockholder of the Corporation in respect of any of the shares issuable upon the exercise of the Option herein granted, unless and until certificates representing such shares shall have been issued or shares in book entry form shall have been recorded in the records of the Corporation’s transfer agent.
13.
Option Not Transferable

No portion of the Option granted hereunder shall be transferable or assignable (or made subject to any pledge, lien, obligation or liability of an Employee) except (a) by last will and testament or the laws of descent and distribution (and upon a transfer or assignment pursuant to an Employee’s last will and testament or the laws of descent and distribution, any Option must be transferred in accordance therewith); (b) during the Employee’s lifetime, nonqualified stock Options may be transferred by an Employee to the Employee’s spouse, children or grandchildren or to a trust for the benefit of such spouse, children or grandchildren, provided that the terms of any such transfer prohibit the resale of shares acquired upon exercise of the option at a time during which the transferor would not be permitted to sell such shares under the Corporation’s policy on trading by insiders.
14.
Prohibition Against Pledge, Attachment, Etc.

Except as otherwise herein provided, the Option herein granted and the rights and privileges pertaining thereto shall not be transferred, assigned, pledged or hypothecated in any way (whether by operation of law or otherwise) and shall not be subject to execution, attachment or similar process.




15.
Changes in Stock

In the event there are any changes in the Class A Common Stock of the Corporation through merger, consolidation, reorganization, recapitalization, stock dividend, stock split, combination or exchange of shares, rights offering or any other change affecting the Class A Common Stock of the Corporation, appropriate changes will be made by the Committee in the aggregate number of shares and the purchase price and kind of shares subject to this Option, to prevent substantial dilution or enlargement of the rights granted to or available for Employee.
16.
Dissolution or Merger

Anything contained herein to the contrary notwithstanding, upon the dissolution or liquidation of the Corporation, or upon any merger in which the Corporation is not the surviving corporation, at any time prior to the expiration date of the termination of this Option, the Employee shall have the right within 60 days prior to the effective date of such dissolution, liquidation or merger, to surrender all or any unexercised portion of this Option to the Corporation for cash, subject to the discretion of the Committee as to the exact timing of said surrender. Notwithstanding the foregoing, however, in the event Employee has retired or died, Employee’s right to surrender all or any unexercised portion of this Option under this Section shall be available only to the extent that at the time of any such surrender, Employee would have been entitled to exercise this Option under Sections 2 or 3 hereof, as the case may be. The amount of cash to be paid to Employee for the portion of this Option so surrendered, shall be equal to the number of shares of Class A Common Stock subject to the surrendered Option multiplied by the difference between the Option Price per share, as described in Section 1 hereof, and the Fair Market Value per share, determined in accordance with Section 9 hereof, as of the time of surrender.
17.
Notices

Any notice to be given to the Corporation under the terms of this Agreement shall be addressed to the Corporation in care of its Chief Financial Officer, and any notice to be given to the Employee may be addressed at the address as it appears on the Corporation’s records, or at such other address as either party may hereafter designate in writing to the other. Except as provided in Section 5 hereof, any such notice shall be deemed to have been duly given, if and when enclosed in a properly sealed envelope addressed as aforesaid, and deposited, postage prepaid, in the United States mail.
18.
Provisions of Plan Controlling

This Option is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Option and the provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Option grant and has done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the Plan.
19.
Wisconsin Contract

This Option has been granted in Wisconsin and shall be construed under the laws of that state.
20.
Severability

Wherever possible, each provision of this Option will be interpreted in such manner as to be effective and valid under applicable law, but if any provision hereof is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the remaining provisions hereof.




IN WITNESS WHEREOF, the Corporation has granted this Option as of the day and year first above written.

BRADY CORPORATION

By: J. MICHAEL NAUMAN     
Name: J. Michael Nauman
Its: President and Chief Executive Officer     

EMPLOYEE'S ACCEPTANCE
I, ___________________________, hereby accept the foregoing Option award and agree to the terms and conditions thereof, including the restrictions contained in Section 10 of this Agreement.
EMPLOYEE:

Signature:                     
Print Name:                     




\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 10.61

BRADY CORPORATION
RESTRICTED STOCK UNIT AGREEMENT


Upon management’s recommendation, the Management Development and Compensation Committee (the “Committee”) of the Brady Corporation Board of Directors has awarded to ______________ (“Employee”) a restricted stock unit award effective _____________, 20XX pursuant to the terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan (the “Plan”). The Corporation’s records shall be the official record of the grant described herein and, in the event of any conflict between this description and the Corporation’s records, the Corporation’s records shall control.
1.
Number of Units

This Restricted Stock Unit Award applies to X,XXX shares of the presently authorized Class A Nonvoting Common Stock of the Corporation, $.01 par value (the “Restricted Stock Units”). The Restricted Stock Units granted under this Agreement are units that will be reflected in a book account maintained by the Corporation until they become vested or have been forfeited.
2.
Service Vesting Requirement

The vesting of this Award (other than pursuant to accelerated vesting in certain circumstances as provided in Section 3 below) shall be subject to the satisfaction of the condition set forth in Section 2(a) below:
(a)
Vesting. The Award shall be subject to the following service vesting requirement. If the Employee continues in employment through the vesting dates listed below, the Restricted Stock Units shall be vested as listed in the following table:
 
Vesting Date

Cumulative Percentage of Vested Restricted Stock Units
 
 
First anniversary of grant date
33-1/3%
Second anniversary of grant date
66-2/3%
Third anniversary of grant date
100%
 
(b)
Forfeiture of Restricted Stock Units. Except as provided in Section 3, if the Employee terminates employment prior to the satisfaction of the vesting requirements set forth in Section 2(a) above, any unvested Restricted Stock Units shall immediately be forfeited. The period of time during which the Restricted Stock Units covered by this Award are forfeitable is referred to as the “Restricted Period.”

3.
Accelerated Vesting

(a)
Notwithstanding the terms and conditions of Section 2 hereof, in the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to death or Disability, the Restricted Stock Units shall become fully vested.

(b)
In the event of the termination of the Employee’s employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period due to a Change in Control, the Restricted Stock Units shall become unrestricted and fully vested.

For purposes of this Agreement, a “Change of Control” shall occur if any person or group of persons (as defined in Section 13(d)(3) of the Securities and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the W. H. Brady Foundation, Inc., collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.




For purposes of this Agreement, a termination due to Change of Control shall occur if within the 12 month period beginning with the date a Change of Control occurs (i) the Employee’s employment with the Corporation (and any Affiliate) is involuntarily terminated (other than by reason of death, disability or Cause) or (ii) the Employee’s employment with the Corporation (and any Affiliate) is voluntarily terminated by the Employee subsequent to (A) a 10% or more diminution in the total of the Employee’s annual base salary (exclusive of fringe benefits) and the Employee’s target bonus in comparison with the Employee’s total of annual base salary and target bonus immediately prior to the date the Change of Control occurs, (B) a significant diminution in the responsibilities or authority of the Employee in comparison with the Employee’s responsibility and authority immediately prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Employee relocate to a principal work location more than 50 miles from the Employee’s principal work location immediately prior to the date the Change of Control occurs.
For purposes of this Agreement, Cause means (i) the Employee’s willful and continued failure to substantially perform the Employee’s duties with the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Employee by the Corporation which specifically identifies the manner in which the Corporation believes the Employee has not substantially performed and a reasonable time to cure has transpired, (ii) the Employee’s conviction of or plea of nolo contendere for the commission of a felony, or (iii) the Employee’s commission of an act of dishonesty or of any willful act of misconduct which results in or could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Committee.
(c)
In the event of (i) the merger or consolidation of the Corporation with or into another corporation or corporations in which the Corporation is not the surviving corporation, (ii) the adoption of any plan for the dissolution of the Corporation, or (iii) the sale or exchange of all or substantially all the assets of the Corporation for cash or for shares of stock or other securities of another corporation, the Restricted Stock Units shall become fully vested.

(d)
If the vesting of the Restricted Stock Units would result in any excise tax to the Employee as a result of Section 280G of the Code, the Corporation shall pay the Employee an amount equal to such excise tax.

4.
No Dividends

No dividends will be paid or accrued on any Restricted Stock Units during the Restricted Period.
5.
Settlement of Restricted Stock Units

As soon as practicable after Restricted Stock Units become vested, the Company shall deliver to the Employee one share of the Corporation's Class A Nonvoting Common Stock, $.01 par value (\"Corporation Stock\") for each Restricted Stock Unit which becomes vested.
6.
Transfer Restrictions

This Award is non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the Award shall immediately become null and void and the Restricted Stock Units shall be forfeited.
7.
Withholding Taxes

The Corporation may require payment of or withhold any tax which it believes is payable as a result of the Restricted Stock Units becoming vested, and the Corporation may defer making delivery of the Corporation Stock until arrangements satisfactory to the Corporation have been made with regard to any such withholding obligations. In lieu of part or all of any such payment, the Employee, in satisfaction of all withholding taxes (including, without limitation, Federal income, FICA (Social Security and Medicare) and any state and local income taxes) payable as a result of such vesting, may elect, subject to such rules and regulations as the Committee may adopt from time to time, to have the Corporation withhold that number of shares of Corporation Stock (valued at Fair Market Value on the date of vesting and rounded upward) required to settle such withholding taxes.




8.
Death of Employee

If the Restricted Stock Units shall vest upon the death of the Employee, the shares of Corporation Stock and any amounts in the Employee's Dividend Account shall be issued and paid to the estate of the Employee unless the Corporation shall have theretofore received in writing a beneficiary designation, in which event they shall be issued and paid to the designated beneficiary.
9.
Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Award, Employee agrees to, understands and acknowledges the following:
(a)
During Employee's employment with the Corporation and its Affiliates (the \"Company\"), the Company will provide Employee with Confidential Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the Company. Employee agrees that all Confidential Information is and shall remain the sole and absolute property of the Company. Upon the termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee will not disclose, use, copy or duplicate, or otherwise permit the use, disclosure, copying or duplication of any Confidential Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)
information relating to the Company’s past and existing customers and vendors and development of prospective customers and vendors, including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;
(ii)
inventions, designs, methods, discoveries, works of authorship, creations, improvements or ideas developed or otherwise produced, acquired or used by the Company;
(iii)
the Company’s proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code and all related documentation and training materials, including all upgrades, updates, improvements, derivatives and modifications thereof and including programs and documentation in incomplete stages of design or research and development;
(iv)
the subject matter of the Company’s patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress, manuals, operating instructions, training materials, and other industrial property, including such information in incomplete stages of design or research and development; and
(v)
other confidential and proprietary information or documents relating to the Company’s products, business and marketing plans and techniques, sales and distribution networks and any other information or documents which the Company reasonably regards as being confidential.

(b)
Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of the Corporation, Employee shall not engage in any of the conduct described in subsections (i) or (ii), below, either directly or indirectly, or as an employee, contractor, consultant, partner, officer, director or stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person, firm, partnership or corporation:

(i)
During the time of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company.

(ii)
For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as or for a Competitor that are the same as or similar to the




duties performed by Employee for the Company at any time during any part of the 24 month period preceding the termination of Employee's employment with Company; or (B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively breach, modify, or terminate any agreement or relationship they have or had with Company during any part of the 24 month period preceding the termination of Employee's employment with Company.

For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or about to become engaged in research and development work on, or the production and/or sale of, any product or service which is directly competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)
Employee acknowledges and agrees that compliance with this Section 9 is necessary to protect the Company, and that a breach of any of this Section 9 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a breach of this Section 9, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other and further relief as is proper under the circumstances. The Company shall institute and prosecute proceedings in any Court of competent jurisdiction either in law or in equity to obtain damages for any such breach of this Section 9, or to enjoin Employee from performing services in breach of Section 9(b) during the term of employment and for a period of 12 months following the termination of employment. Employee hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

(d)
Employee further agrees that, in the event of a breach of this Section 9, the Corporation shall also be entitled to recover the value of any amounts previously paid or payable or any shares (or the value of any shares) delivered or deliverable to Employee pursuant to any Company bonus program, this Agreement, and any other Company plan or arrangement.

(e)
Employee agrees that the terms of this Section 9 shall survive the termination of Employee's employment with the Company.

(f)
EMPLOYEE HAS READ THIS SECTION 9 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION IS FAIR AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL AND PROPRIETARY INFORMATION, THE POST-EMPLOYMENT RESTRICTIONS ON EMPLOYEE'S ACTIVITIES ARE LIKEWISE FAIR AND REASONABLE.

10.
Clawback

This Award is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Corporation Stock or other cash or property received with respect to the awards (including any value received from a disposition of the shares acquired upon payment of the awards).
11.
Adjustment of Shares

The terms and provisions of this Award (including, without limitation, the terms and provisions relating to the number and class of shares subject to this Award) shall be subject to appropriate adjustment in the event of any recapitalization, merger, consolidation, disposition of property or stock, separation, reorganization, stock dividend, issuance of rights, combination or split-up or exchange of shares, or the like.
12.
Provisions of Plan Controlling

This Award is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Award and the provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Award grant and has done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the Plan.




13.
Wisconsin Contract

This Award has been granted in Wisconsin and shall be construed under the laws of that state.
14.
Severability

Wherever possible, each provision of this Award will be interpreted in such manner as to be effective and valid under applicable law, but if any provision hereof is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the remaining provisions hereof.
IN WITNESS WHEREOF, the Corporation has granted this Award as of the day and year first above written.
BRADY CORPORATION

By: J. MICHAEL NAUMAN     
Name: J. Michael Nauman
Its: President and Chief Executive Officer     

EMPLOYEE'S ACCEPTANCE
I, ___________________________, hereby accept the foregoing Award and agree to the terms and conditions thereof, including the restrictions contained in Section 9 of this Agreement.
EMPLOYEE:

Signature:                     
Print Name:                     




\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 21
SCHEDULE OF SUBSIDIARIES OF BRADY CORPORATION
July 31, 2015

 
  
State (Country)
  
Percentage of Voting
Name of Company
  
Of Incorporation
  
Securities Owned
Brady Corporation
  
Wisconsin
  
Parent
Tricor Direct, Inc.
  
Delaware
  
100%
           Doing Business As:
  
 
  
 
                      Seton
  
 
  
 
                      Seton Name Plate Company
  
 
  
 
                      D&G Sign and Label
  
 
  
 
                      Seton Identification Products
  
 
  
 
                      Emedco
  
 
  
 
                      Champion America
  
 
  
 
                      DAWG, Inc.
  
 
  
 
Worldmark of Wisconsin Inc.
  
Delaware
  
100%
AIO Acquisition Inc.
  
Delaware
  
100%
           Doing Business As:
  
 
  
 
                      All-In-One Products
  
 
  
 
                      Personnel Concepts
  
 
  
 
                      Personnel Concepts Limited
  
 
  
 
                      Personnel Concepts Ltd.
  
 
  
 
                      PC Limited
  
 
  
 
                      USA Printing & Mailing
  
 
  
 
Dual Core LLC
  
Wisconsin
  
100%
           Doing Business As:
  
 
  
 
                      Identicard Systems Worldwide
  
 
  
 
                      Brady People ID
  
 
  
 
                      JAM Plastics
  
 
  
 
                      PromoVision Palomino
  
 
  
 
                      Temtec
  
 
  
 
                      BIG Badges
  
 
  
 
Brady Holdings Mexico LLC
  
Delaware
  
100%
Clement Communications, Inc.
  
Pennsylvania
  
100%
Brady International Co.
  
Wisconsin
  
100%
Brady Worldwide, Inc.
  
Wisconsin
  
100%
          Doing Business As:
  
 
  
 
                     Brandon International
  
 
  
 
                     Sorbent Products Company
  
 
  
 
                     TISCOR
  
 
  
 
                     Electromark
  
 
  
 
Precision Dynamics Corporation
  
California
  
100%
       Doing Business As:
             
  
 
 
 
                     Pharmex
 
 
 
 
                     TimeMed Labeling Systems
 
 
 
 
PDMX LLC
 
California
  
100%
Precision Dynamics International, Inc.
  
California
  
100%
Brady Australia Holdings Pty. Ltd.
  
Australia
  
100%
Brady Australia Pty. Ltd.
  
Australia
  
100%
       Doing Business As:
             
 
 
 
 
                     Scafftag Australia
 
 
 
 
                     Seton Australia
 
 
 
 
                     Trafalgar First Aid
 
 
 
 
                     Visisign
  
 
 
 
Accidental Health & Safety Pty. Ltd.
  
Australia
  
100%




Carroll Australasia Pty. Ltd.
 
Australia
 
100%
ID Warehouse Pty. Ltd.
 
Australia
 
100%
Mix Group Australasia Pty. Ltd.
 
Australia
 
100%
Transposafe Systems Belgium NV/SA
 
Belgium
 
100%
W.H. Brady, N.V.
 
Belgium
 
100%
PDC Belgium Holdings Sprl
 
Belgium
 
100%
PDC Europe Sprl
 
Belgium
 
100%
W.H.B. do Brasil Ltda.
 
Brazil
 
100%
BRC Financial
 
Canada
 
100%
W.H.B. Identification Solutions Inc.
 
Canada
 
100%
          Doing Business As:
 
 
 
 
                    Brady
 
 
 
 
                    IDenticard
 
 
 
 
                    IDenticam Systems
 
 
 
 
                    IDenticard Systems
 
 
 
 
                    Seton
 
 
 
 
Brady Investment Management (Shanghai) Co., Ltd.
 
China
 
100%
Brady Technology (Wuxi) Co. Ltd.
 
China
 
100%
Brady (Beijing) Co. Ltd.
 
China
 
100%
Brady (Shenzhen) Co., Ltd.
 
China
 
100%
Brady Technology (Dongguan) Co., Ltd.
 
China
 
100%
Brady (Xiamen) Co., Ltd.
 
China
 
100%
Brady A/S
 
Denmark
 
100%
Braton Europe S.A.R.L
 
France
 
100%
Brady Groupe S.A.S
 
France
 
100%
          Doing Business As:
 
 
 
 
                    Seton
 
 
 
 
                    Signals
 
 
 
 
                    BIG
 
 
 
 
Securimed S.A.S.
 
France
 
100%
Brady GmbH
 
Germany
 
100%
          Doing Business As:
 
 
 
 
                    Seton
 
 
 
 
Transposafe Systems Deutschland GmbH
 
Germany
 
100%
Bakee Metal Manufactory Company Limited
 
Hong Kong
 
100%
Brady Corporation Hong Kong Limited
 
Hong Kong
 
100%
Brady Company India Private Limited
 
India
 
100%
Brady Italia, S.r.l.
 
Italy
 
100%
Nippon Brady K.K.
 
Japan
 
100%
Brady S.à r.l.
 
Luxembourg
 
100%
Brady Luxembourg S.à r.l.
 
Luxembourg
 
100%
Brady Finance Luxembourg S.à r.l.
 
Luxembourg
 
100%
Brady Technology SDN. BHD.
 
Malaysia
 
100%
W. H. Brady S. de R.L. de C.V.
 
Mexico
 
100%
Brady Mexico, S. de R.L. de C.V.
 
Mexico
 
100%
PDC Brazeletesy Productos S.de R.L. de C.V.
 
Mexico
 
100%
Brady B.V.
 
Netherlands
 
100%
Brady Finance B.V.
 
Netherlands
 
100%
Holland Mounting Systems B.V.
 
Netherlands
 
100%
Transposafe Systems Holland B.V.
 
Netherlands
 
100%
Brady AS
 
Norway
 
100%
Pervaco AS
 
Norway
 
100%
Brady Philippines Direct Marketing Inc.
 
Philippines
 
100%
Transposafe Systems Polska Sp. Z.o.o.
 
Poland
 
100%
Brady ID Solutions S.R.L.
 
Romania
 
100%
Brady LLC
 
Russia
 
100%
Brady Corporation S.E.A. Pte. Ltd.
 
Singapore
 
100%
Brady Corporation Asia Pte. Ltd.
 
Singapore
 
100%




Brady Asia Holding Pte. Ltd.
 
Singapore
 
100%
Brady Corporation Asia Pacific Pte. Ltd.
 
Singapore
 
100%
Brady Asia Pacific Pte. Ltd.
 
Singapore
 
100%
Brady s.r.o.
 
Slovakia
 
100%
Wiremarkers Africa Pty. Ltd.
 
South Africa
 
100%
Grafo Wiremarkers Pty. Ltd.
 
South Africa
 
100%
Brady IDS Korea LLP
 
South Korea
 
100%
Brady Identificación S.L.U.
 
Spain
 
100%
Brady AB
 
Sweden
 
100%
Brady Sweden Holding AB
 
Sweden
 
100%
Runelandhs Fastighter AB
 
Sweden
 
100%
Runelandhs Försäljnings AB
 
Sweden
 
100%
Brady Converting AB
 
Sweden
 
100%
Tradex AB
 
Sweden
 
100%
Brady (Thailand) Co. Ltd.
 
Thailand
 
100%
Brady Etiket ve Isaretleme Ticaret Ltd. Sirketi
 
Turkey
 
100%
Brady Middle East FZE
 
United Arab Emirates
 
100%
B.I. (UK) Limited
 
United Kingdom
 
100%
Brady Corporation Limited
 
United Kingdom
 
100%
Brady European Finance Limited
 
United Kingdom
 
100%
Brady European Holdings Limited
 
United Kingdom
 
100%














\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 333-38857, 333-38859, 333-44505, 333-92417, 333-99615; 333-110949, 333-122867, 333-134503, 333-137686, 333-141402, 333-162538 and 333-177039 on Form S-8 and 333-200653 on Form S-3 of our reports dated September 21, 2015, relating to the consolidated financial statements and financial statement schedule of Brady Corporation, and the effectiveness of Brady Corporation’s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Brady Corporation for the year ended July 31, 2015.


/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 21, 2015





\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 31.1
RULE 13a-14(a)/15d-14(a) CERTIFICATION
I, J. Michael Nauman, certify that:
(1) I have reviewed this annual report on Form 10-K of Brady Corporation;
(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision to provided reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
 
Date: September 21, 2015
 
 
 
/s/ J. MICHAEL NAUMAN
 
J. Michael Nauman
 
President and Chief Executive Officer
 


\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 31.2
RULE 13a-14(a)/15d-14(a) CERTIFICATION
I, Aaron J. Pearce, certify that:
(1) I have reviewed this annual report on Form 10-K of Brady Corporation;
(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material act necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision to provided reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
 
Date: September 21, 2015
 
 
 
/s/ AARON J. PEARCE
 
Aaron J. Pearce
 
Senior Vice President, Chief Financial Officer and Chief Accounting Officer
 


\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 32.1
SECTION 1350 CERTIFICATION
Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Brady Corporation (the “Company”) certifies to his knowledge that:
(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2015 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in that Form 10-K fairly presents, in all material respects, the financial conditions and results of operations of the Company.
 
Date: September 21, 2015
 
 
 
/s/ J. MICHAEL NAUMAN
 
J. Michael Nauman
 
President and Chief Executive Officer
 
A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.


\t\n\n
\n\n\t\n\t\t\n\t\t\n\t\tExhibit\n\t\n\t\n


EXHIBIT 32.2
SECTION 1350 CERTIFICATION
Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Brady Corporation (the “Company”) certifies to his knowledge that:
(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2015 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in that Form 10-K fairly presents, in all material respects, the financial conditions and results of operations of the Company.
 
Date: September 21, 2015
 
 
 
/s/ AARON J. PEARCE
 
Aaron J. Pearce
 
Senior Vice President, Chief Financial Officer and Chief Accounting Officer
 
A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.


\t\n\n","error":null}